300+ Inspiring Marketing Quotes & Phrases For Motivation

300+ Inspiring Marketing Quotes & Phrases For Motivation

Looking for Marketing Quotes for Motivation?

The target of marketing quotes is to allow the customer to know and understand so well the product or service fits. It also attracts customer by knowing its importance and benefits. It is necessary for any business owner to grow their business and motivate using marketing strategies like quotes and phrases.

Whether you’re looking for motivation, a witty Instagram caption, or something to win over your team and customers, we have you covered.

We put together a list of 300+ quotes on Marketing for Motivation.

Here they are:

article

List of Inspiring Marketing Quotes

People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction. — Brian Halligan


Non-profit organizations have to build ships—memberships, relationships and sponsorships. — George Farris


Stop publishing things just because you always have. — Lymari Morales


Connect with your audience through stories people love. — Shafqat Islam


It is impossible to live without failing at something unless you live so cautiously that you might as well not have lived at all, in which case you have failed by default. — J.K. Rowling


Our digital future is about enabling better productivity and decision-making to enjoy a better quality of life. — Yacine Baroudi


Make it simple. Make it memorable. Make it inviting to look at. — Leo Burnett


Marketers need to build digital relationships and reputation before closing a sale. — Chris Brogan


If you don't have room to fail, you don't have room to grow. — Jonathan Mildenhall


What you prefer or what your designer prefers doesn't matter if it's not getting you conversions. — Naomi Niles


If you're a good marketing person, you have to be a little crazy. — Jim Metcalf


Master the topic, the message, and the delivery. — Steve Jobs


Passion is one great force that unleashes creativity, because if you're passionate about something, then you're more willing to take risks. — Yo-Yo Ma


Content is king. — Bill Gates


If your actions inspire others to dream more, learn more, do more, and become more, you're a leader. — John Quincy Adams


Whether we millennials are all entitled assholes has yet to be empirically proven. But the data shows that people's expectations around media and advertising do indeed change based on the technology they grow up with. — Shane Snow


We're here to put a dent in the universe. Otherwise, why else even be here? — Steve Jobs


Search, a marketing method that didn't exist a decade ago, provides the most efficient and inexpensive way for businesses to find leads. — John Battelle


The future of SEO is here: understanding and marketing to specific and defined audiences through search engines. — Adam Audette


Behind every tweet, share, and purchase, there is a person. Care more about the person and less about the share. — Shafqat Islam


Brands need to take the phrase 'acting like a publisher' literally. — Dietrich Mateschitz


Content marketing is more than a buzzword. It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce. — Michael Brenner


If your dreams don't scare you, they're not big enough. — Ellen Johnson Sirleaf


You can't expect to just write and have visitors come to you—that's too passive. — Anita Campbell


Competition commoditizes competency. — Jay Baer


I think the hardest part for any startup is to rein in the desire to 'throw shit against the wall and see what sticks' versus being more strategic in their focus and truly iterating. A content-first approach is a lower-cost, lower-risk way of achieving the same. — Stephanie Hay


You will never have a second chance to make a first impression. — Will Rogers


It's much easier to double your business by doubling your conversion rate than doubling your traffic. — Bryan Eisenberg


More contact means more sharing of information, gossiping, exchanging, engaging—in short, more word of mouth. — Gary Vaynerchuk


I know of no single formula for success. But over the years I have observed that some attributes of leadership are universal and are often about finding ways of encouraging people to combine their efforts, their talents, their insights, their enthusiasm, and their inspiration to work together. — Queen Elizabeth II


If great content is the hero, then banners are the villain. — Michael Brenner


Simplicity is the ultimate sophistication. — Leonardo Da Vinci


Marketing is too important to be left to the marketing department. — David Packard


Be where the world is going. — Beth Comstock


Power doesn't come from content, power comes from the content that moves. — Mark Schaefer


Stopping advertising to save money is like stopping your watch to save time. — Henry Ford


Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine. — David Ogilvy


The best way to engage honestly with the marketplace via Twitter is to never use the words 'engage,' 'honestly' or 'marketplace.' — Jeffrey Zeldman


Ignoring online marketing is like opening a business but not telling anyone. — Anonymous


People don't buy what you do, they buy why you do it. — Simon Sinek


Don't build links. Build relationships. — Rand Fishkin


Your brand is not what you sell. — John Iwata


Getting the Like is easy. It's a light action. Anything else requires trust. — Jon Loomer


Your top-of-the-funnel content must be intellectually divorced from your product but emotionally wed to it. — Joe Chernov


You can't convince anyone of anything. You can only give them the right information so that they convince themselves. — Eben Pagan


If you build it, you may still need Google AdWords. — Jennifer Mesenbrink


In our factory, we make lipstick. In our advertising, we sell hope. — Peter Nivio Zarlenga


When it comes to content and content marketing, you probably want to err on the side of making things SUPER amazing, not MVP. — Rand Fishkin


Before you create any more 'great content,' figure out how you are going to market it first. — Joe Pulizzi and New Barrett Authors of Get Content Get Customers


Sell the problem you solve. Not the product you make. — Unknown


Take a risk and keep testing because what works today won't work tomorrow, but what worked yesterday may work again. — Amrita Sahasrabudhe


New ideas are sometimes found in the most granular details of a problem where few others bother to look. — Nate Silver


The buyer journey is nothing more than a series of questions that must be answered. — Analyst Firm IDC


Content marketing is a commitment, not a campaign. — Jon Buscall


Nothing is impossible; The word itself says 'I'm possible!' — Audrey Hepburn


Advertising, in the final analysis, should be news. If it is not news it is worthless. — Adolph Ochs


We're all learning here; the best listeners will end up the smartest. — Charlene Li and Josh Bernoff


Increasingly, customers are associating brand not with a message but with their entire experience surrounding the product or service. — Bryan Eisenberg


Marketing used to be about making a myth and telling it. Now it's about telling a truth and sharing it. — Marc Mathieu


Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers. — Erik Qualman


Get social. Go deep. Give back. — Joshua Weinberg


On average, people should be more skeptical when they see numbers. They should be more willing to play around with the data themselves. — Nate Silver


Our jobs as marketers are to understand how the customer wants to buy and help them do so. — Bryan Eisenberg


“People don’t buy what you do, they buy why you do it.” – Simon Sinek


It's hard to target a message to a generic 35-year-old middle-class working mother of two. It's much easier to target a message to Jennifer, who has two children under four, works as a paralegal, and is always looking for quick but healthy dinners and ways to spend more time with her kids and less time on housework. — Elizabeth Gardner


As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service. — John Sculley


Never let ads write checks your website can't cash. — Avinash Kaushik


Don't optimize for conversations, optimize for revenue. — Neil Patel


The attention economy is not growing, which means that we have to grab the attention that someone else has today. — Brent Leary


Making promises and keeping them is a great way to build a brand. — Seth Godin


Remarkable social media content and great sales copy are pretty much the same—plain-spoken words designed to focus on the needs of the reader, listener, or viewer. — Brian Clark


What's much more effective than hammering in-process and incentives? Making work purposeful and fun. — Shane Snow


It's probable that the most successful content programs will always contain a mix of owned and sponsored. And while both media and advertisers make out well in this model, the real winners are consumers. — Shane Snow


Sometimes you have to experiment with a lot of ideas and see which one sticks. If you're unsure, let the market decide. — Dorie Clark


Whatever you can do, or dream you can, begin it. Boldness has genius, power, and magic in it. — Johann Wolfgang von Goethe


Social media is about sociology and psychology more than technology. — Brian Solis


I am all for conversations, but you need to have a message. — Renee Blodgett


Spending energy to understand the audience and carefully crafting a message that resonates with them means making a commitment of time and discipline to the process. — Nancy Duarte


If you aim at nothing, you will hit it every time. — Zig Ziglar


The only way to win at content marketing is for the reader to say 'This was written specifically for me.' — Jamie Turner


You can't just place a few 'Buy' buttons on your website and expect your visitors to buy. — Neil Patel


Today it's not about 'get the traffic'—it's about 'get the targeted and relevant traffic.' — Adam Audette


Instead of using technology to automate processes, think about using technology to enhance human interaction. — Tony Zambito


Advertising brings in customers, but word-of-mouth brings in the best customers. — Jonah Berger


The tactics drive the strategy. — Marc Benioff


It's a great time to be a content creator. There are so many highways and not enough cars. — Scooter Braun


You cannot get anybody to do something if they're not paying attention to you. — Brian Carter


Failure is an option. — Matthew Schwartz


Those who build and perpetuate mediocrity are motivated more by the fear of being left behind. — Jim Collins


Social media is a contact sport. — Margaret Molloy


The best marketing doesn't feel like marketing. — Tom Fishburne


Good content isn't about good storytelling. It's about telling a true story well. — Ann Handley


Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context, and connection. — Beth Comstock


Always provide value. Value builds trust. Once you have that trust, you have the ability to do some selling. — Mike Volpe


Be interesting. Tell the truth. And if you can't tell the truth, change what you're doing so you can. In other words, live the truth. — Jonah Sachs


If your content isn't driving conversation, you're doing it wrong. — Dan Roth


Not viewing your email marketing as content is a mistake. — Chris Baggott


Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does. — Steuart Henderson Britt


Don't bunt. Aim out of the park. Aim for the company of immortals. — David Ogilvy


You can never go wrong by investing in communities and the human beings within them. — Pam Moore


As you've noticed, people don't want to be sold. What people do want is news and information about the things they care about. — Larry Weber


Revenue is king. Tying your content to revenue and lead gen is critical to success. — Elizabeth Clor


Put your energy into making things that are likable, not some douchey social media strategy. — Matthew Inman


Simplicity is the keynote of all true elegance. — Coco Chanel


If you're not failing now and again, it's a sign you're not doing anything innovative. — Woody Allen


The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. — Peter Drucker


What is quality content? Ultimately, the consumer decides. —Joe Chernov


What helps people helps business. — Leo Burnett


If everyone is thinking alike, then somebody isn't thinking. — General George Patton


The ultimate content strategy is listening. — Marcus Sheridan


SEO is a marketing function for sure, but it needs to be baked into a product, not slapped on like icing after the cake is baked. — Duane Forrester


Content is not king, but a president elected by the votes of those whom it aims to rule. — Raheel Farooq


Inbound marketing is a powerful tool. I've spent sizable chunks of my own career helping companies improve in this arena, which is why I know that the power of frame-of-mind awareness isn't absolute. — Jay Baer


Man's mind, once stretched by a new idea, never regains its original dimensions. — Oliver Wendell Holmes


Conversation with customers will increase sales, even if the product or service is never mentioned. — George Farris


Content builds relationships. Relationships are built on trust. Trust drives revenue. — Andrew Davis


Every trackable interaction creates a data point, and every data point tells a piece of the customer's story. — Paul Roetzer


You have to learn the rules of the game. And then you have to play better than anyone else.— Albert Einstein


Don't be afraid to get creative and experiment with your marketing. — Mike Volpe


Creating marketing that works should not be rocket science. — Allen Gannett


There are three objectives for content marketing: reach, engagement, conversion. Define key metrics for each. — Michael Brenner


Think bigger, braver, and bolder. The biggest missed opportunity in content marketing is playing it too safe. — Ann Handley


Learn to say that you need help and don't see it as a weakness. See it as a point of strength. — Hiten Shah


Marketing dilutes the power and impact of a story told live. So get that right first. — Michael Troiano


In advertising, not to be different is virtually suicidal. — Bill Bernbach


An idea can turn to magic or dust, depending on the talent that rubs against it. — Bill Bernbach


If you want to understand how a lion hunts, don't go to the zoo. Go to the jungle. — Jim Stengel


Try to say everything in an ad and you end up saying nothing. — Jeff Mamula


Good marketers see consumers as complete human beings with all the dimensions real people have. — Jonah Sachs


Content is king, but distribution is queen. And she wears pants. — Jonathan Perelman


Give them quality. That's the best kind of advertising. — Milton Hershey


Create content that reaches your audience's audience. — MarketingProfs


Just as you don't need to be on every single TV channel, I don't believe a brand needs to be on every single social media one in a big way. — Shiv Singh


Increasingly, mass marketing is turning into a mass of niches. — Chris Anderson


When people feel insecure about something, they look around for validation. Show them that other people trust you. — Francisco Rosales


The best way to predict the future is to create it. — Peter Drucker


Strong customer relationships drive sales, sustainability, and growth. — Tom Cates


Our job is to find the truth and present it well. — Leo Burnett


If you do what you've always done, you'll get what you've always gotten. — Tony Robbins


Smart brands don't just ride trend shifts. They start them. — Ann Handley


Behind every piece of bad content is an executive who asked for it. — Michael Brenner


Marketing is telling the world you're a rock star. Content marketing is showing the world you are one. — Robert Rose


The things we perceive as creative brilliance are often a product of a system. — Allen Gannett


You are everywhere, but you don't have to be. Strategy is a decision to take a path, to say no. — Kristina Halvorson


I'd rather apologize than to be so timid as to never try to do anything smart or brave. — Lee Clow


Inspiration is difficult to measure, but the results driven by that inspiration are powerful. — Scott Harrison


There are no magic wands, no hidden tricks, and no secret handshakes that can bring you immediate success but with time, energy, and determination you can get there. — Darren Rowse


Incorporate easy email marketing strategies with your Facebook efforts to see bigger results (aka profits!). — Amy Porterfield


Do one thing every day that scares you. — Eleanor Roosevelt


Investigate. Innovate. And then communicate. — George Farris


Leverage the strength that you have: that no one else can be you. — Todd Wheatland


Just because you can measure everything doesn't mean that you should. — W. Edward Deming


Holding back technology to preserve broken business models is like allowing blacksmiths to veto the internal combustion engine in order to protect their horseshoes. — Don Tapscott and Anthony D. Williams


Content is the reason search began in the first place. — Lee Odden


The purest treasure mortal times can afford is a spotless reputation. — William Shakespeare


Do or do not; there is no try. — Yoda


Advertising is only evil when it advertises evil things. — David Ogilvy


People spend money when and where they feel good. — Walt Disney


Your website is your greatest asset. More people view your web pages than anything else. — Amanda Sibley


Google will know that you are hungry for sushi before you do. — Ben Kunz


The marketing funnel can give marketers funnel vision. In focusing on the transaction over the relationship, marketers can lose sight of the actual consumer the funnel was designed to reach. — Tom Fishburne


You cannot buy engagement. You have to build engagement. — Tara-Nicholle Nelson


I don't care much for best practice. I care about conversions. That's why I test. — Michael Aagaard


Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at any given time. — Ann Handley


It's quite fun to do the impossible. — Walt Disney


Content marketing is all the marketing that's left. —Seth Godin


Good marketing makes the company look smart. Great marketing makes the customer feel smart. — Joe Chernov


Without actionable data and clear metrics-driven strategy, the marketing organization is being paid to guess. — Team Position2


A goal without a plan is just a wish. — Unknown


Content is anything that adds value to the reader's life.— Avinash Kaushik


A brand is no longer what we tell the consumer it is—it's what consumers tell each other it is. — Scott Cook


You can have everything you want in life if you just help enough people get what they want. — Zig Ziglar


People often say that motivation doesn't last. Well, neither does bathing. That's why we recommend it daily. — Zig Ziglar


You have to stand apart by offering high-quality, relevant experiences to audiences that you truly understand. — Adam Audette


Think like a wise man but communicate in the language of the people. — William Butler Yeats


Content is the key because it's how a website creates an online experience.— Adam Audette


Curiosity about life, in all its aspects, I think, is still the secret of great creative people. — Leo Burnett


Word of mouth can be as important, if not more important, for neighborhood businesses as traditional advertising. — Ekaterina Walter


'Build it, and they will come' only works in the movies. Social Media is a 'build it, nurture it, engage them and they may come and stay.' — Seth Godin


Think big and don't listen to people who tell you it can't be done. Life's too short to think small. — Tim Ferriss


Search marketing, and most Internet marketing in fact, can be very threatening because there are no rules. There's no safe haven. To do it right, you need to be willing to be wrong. But search marketing done right is all about being wrong. Experimentation is the only way. — Mike Moran


Everyone is not your customer. — Seth Godin


Marketing takes a day to learn. Unfortunately, it takes a lifetime to master. — Phil Kolter


The future of content marketing is in your hands. — David Hahn


Money coming in says I've made the right marketing decisions. — Adam Osborne


SEO is like a resume, you polish it so you have your best foot forward. — Matt Cutts


Nothing begets creativity like constraints. — Christopher Mims


Creativity may well be the last legal unfair competitive advantage we can take to run over the competition. — Dave Trott


You need to create ridiculously good content—content that is useful, enjoyable, and inspired. — Ann Handley


Inspiration doesn't respond to meeting requests. You can't schedule greatness. — Jay Baer


Google only loves you when everyone else loves you first. — Wendy Piersall


Be yourself. Everyone else is already taken. — Oscar Wilde


Stop vomiting your content on every channel. — Andrew Davis


You can't push your sales messages on your fans too often. — Andrea Vahl


Don't tell me how good you make it; tell me how good it makes me when I use it. — Leo Burnett


Nobody counts the number of ads you run; they just remember the impression you make. — Bill Bernbach


Most of us have experienced wow moments. We just haven't taken time to think deeply about them. — Michael Hyatt


Social media has changed marketing. Now it's not just about what you say. It's also what your customers are saying to everyone else. — George Farris


Bad artists copy, good artists steal. — Pablo Picasso


Success is making those who believed in you look brilliant. — Dharmesh Shah


Markets are conversations. — Levine, Locke, Searls, and Weinberger in The Cluetrain Manifesto


By definition, remarkable things get remarked upon. — Seth Godin


Focus on the core problem your business solves and put out lots of content and enthusiasm and ideas about how to solve that problem. — Laura Fitton


Pro tip: Watch political campaigns. That's where innovation is happening in content marketing. — Devon Hopkins


Because it is its purpose to create a customer, any business enterprise has two—and only these two—basic functions: marketing and innovation. — Peter Drucker


These days, people want to learn before they buy, be educated instead of pitched. — Brian Clark


Brand journalism is a stupid term. It's information entertainment. It's education. — Shane Snow


To be successful and grow your business and revenues, you must match the way you market your products with the way your prospects learn about and shop for your products. — Brian Halligan


I am comfortable saying right now that some of the biggest winners of this election—and probably many future elections—will be the software companies selling to everyone. In a war with many opponents and escalating weaponry, it pays to be an arms dealer. — Shane Snow


Empower your readers with social sharing buttons. — Mike Stelzner


Does your content lead readers on a journey, or does it merely stuff them as leads into a pipeline? — Ann Handley


If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing. — Guy Kawasaki


Whether you think you can or you think you can't, you're right. — Henry Ford


Social media are tools. Real-time is a mindset. — David Meerman Scott


The sole purpose of marketing is to sell more to more people, more often, and at higher prices. There is no other reason to do it. — Sergio Zyman


Your website should be your calling card or your business front door. — James Schramko


Today it's important to be present, be relevant, and add value. — Nick Besbeas


“Build something 100 people love, not something 1 million people kind of like.” – Brian Chesky


In the long history of humankind those who learned to collaborate and improvise most effectively have prevailed. — Charles Darwin


Money follows passion—not the other way around. — David Siteman Garland


Don't let people tell you your ideas won't work. If you're passionate about an idea that's stuck in your head, find a way to build it so you can prove to yourself that it doesn't work. — Dennis Crowley


Content is the atomic particle of all digital marketing. — Rebecca Lieb


If you get bored with social media, it's because you are trying to get more value than you create. — Fast Company


Never doubt a small group of thoughtful, committed people can change the world. Indeed, it is the only thing that ever has. — Margaret Mead


If you are an artist, learn science. If you are a scientist, cultivate art. — Karin Timpone


Make the prospect a more informed buyer with content. — Robert Simon


Too often, feeling intimidated becomes our excuse not to be awesome. — Scott Stratten


By listening, marketing will re-learn how to talk." — Doc Searls and David Weinberger


Sometimes the questions are complicated and the answers are simple. — Dr. Seuss


Go the extra mile; it's never crowded. — Unknown


You can't sell anything if you can't tell anything. — Beth Comstock


Business has only two functions—marketing and innovation. — Milan Kundera


When you start with what's at stake for the buyer, you earn the right to their attention. — Jake Sorofman


Content should ask people to do something and reward them for it. — Lee Odden


Important people may be busy, but the same principles for winning their trust and attention apply to the most to the least busy person you're emailing. Be personal, and do your homework. — Shane Snow


You can't be everything to everyone, but you can be something to someone. — Drew Davis


As you go about creating new customer engagement programs and direct marketing packages for your brand, look for opportunities to give rather than to get. Whoever makes the first kind gesture, as studies show, tends to gain the most. — Jeanette McMurtry


Content Marketing is no longer a numbers game. It's a game of relevance. — Jason Miller


Going viral is not an outcome; it's happening. Sometimes it happens; sometimes it doesn't. Just remember, fans are vanity and sales are sanity." — Lori Taylor


Speak to your audience in their language about what's in their heart. — Jonathan Lister T

he urgent can drown out the important. — Marissa Mayer


Traditional marketing talks at people. Content marketing talks with them. — Doug Kessler


The question isn't who is going to let me; it's who is going to stop me. — Ayn Rand


I have not failed. I've just found 10,000 ways that won't work. — Thomas Edison


The static snapshot of a single buyer is a key problem with buyer personas today. Organizations need to watch the continuous film of their buyers—instead of just looking at a snapshot in time—so they can see how the full story unfolds. — Tony Zambito


Creativity without strategy is called art, creative with strategy is called advertising. — Jef L. Richards


Don't settle. Don't finish crappy books. If you don't like the menu, leave the restaurant. If you're not on the right path, get off it. — Chris Brogan


People share, read, and generally engage more with any type of content when it's surfaced through friends and people they know and trust. — Malorie Lucich


Testing is the biggest no-brainer and the killer of most stupid ideas. — Avinash Kaushik


Your brand is a story unfolding across all customer touchpoints. — Jonah Sachs


Clients don't care about the labor pains; they want to see the baby. — Tim Williams


If you can't explain it to a 6-year old, you don't know it yourself. — Albert Einstein


Marketing is really just about sharing your passion. — Michael Hyatt


An essential aspect of creativity is not being afraid to fail. — Edwin Land


“Give them quality. That is the best kind of advertising.” –Milton Hershey


The consumer is not a moron; she is your wife. — David Ogilvy


You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new. — Steve Jobs


Inbound marketing and account-based marketing are like a taco and a burrito. They have the same ingredients, they're just shaped differently. — Joe Chernov


What makes content engaging is relevancy. You need to connect the contact information with the content information. — Gail Goodman


Sell-sell-sell sales methods simply do not work on social media. — Kim Garst


Focus on the present. It's the best gift you can give yourself. — Carrie Kerpen


Search engine marketing and search engine optimization are critically important to online businesses. You can spend every penny you have on a website, but it will all be for nothing if nobody knows your site is there. — Marc Ostrofsky


Any strategy that gets a message to rise above the clutter is terrific from the advertiser's perspective. Even if it's not much of a secret, it's still a pretty good marketing idea. — Josh Bernoff


Marketers have to stop reporting on activities and start reporting on business outcomes. — Allen Gannett


If you're looking for the next big thing, and you're looking where everyone else is, you're looking in the wrong place. — Mark Cuban


The importance of gratitude is never forgotten. — Deborah Lee


You have brilliance in you, your contribution is valuable, and the art you create is precious. Only you can do, and you must. — Seth Godin


If something is top of mind, it's much more likely to be tip of the tongue. — Jonah Berger


Content is fire, social media is gasoline. — Jay Baer


Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they'd like to go. — Seth Godin


Market like the year you are in. — Gary Vaynerchuk


Find your spirit, and no challenge will keep you from achieving your goals. — Christopher Penn


Every day I feel really great to work with the team I work with and the clients I work with; it's like my job is just to match great clients with great people. — Will Reynolds


Social media is about the people. Not about your business. Provide for the people and the people will provide for you. — Matt Goulart


Social media creates communities, not markets. — Don Schultz


If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger. — Jay Baer


Make the customer the hero of your story. — Ann Handley


Start with empathy. Continue with utility. Improve with analysis. Optimize with love. — Jonathon Colman


Content marketing is like a first date. If you only talk about yourself, there won't be a second one. — David Beebe


How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable? — Seth Godin


Marketing wants 'Mr. Right,' but Sales but wants 'Mr. Right Now'. — Unknown


Find authentic stories, not just because people can sniff out authenticity, but because they're simply better. — Rajiv Chandrasekaran


Bring the best of your authentic self to every opportunity. — John Jantsch


I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel. — Maya Angelou


Switch it off, get away from it all, and stop reading marketing on your holiday. — Will Harris


Invest in yourself. When you do this, you press the fast-forward button on your success. — John Lee Dumas


The only people who care about advertising are the people who work in advertising. — George Parker


Engaging content is far more about brains than budget. — Ann Handley


Social media allows big companies to act small again. — Jay Baer


There is a difference between listening and waiting for your turn to speak. — Simon Sinek


What people want is the extra, the emotional bonus they get when they buy something they love. — Seth Godin


Fifty-six percent of traffic comes from 10 percent of the content. Invest in your home runs. — Lymari Morales


The secret of change is to focus all of your energy not on fighting the old, but on building the new. — Socrates


No matter what, the very first piece of social media real estate I'd start with is a blog. — Chris Brogan


Great execution is the ultimate differentiator. — Margaret Molloy


Good content should be at the heart of your strategy, but it is equally important to keep the display context of that content in mind as well. — Tim Frick


Don't find customers for your product. Find products for your customers. — Seth Godin.


Nobody reads ads. People read what interests them, and sometimes it's an ad. — Howard Luck Gossage


The key ingredient to a better content experience is relevance. — Jason Miller


The way content is evolving is that brands can now tell narratives that can expand in many, many different ways because the technology is there to help them do it. — Karin Timpone


Marketing's job is never done. It's about perpetual motion. We must continue to innovate every day. — Beth Comstock


Make your marketing so useful people would pay you for it. — Jay Baer


Creativity is intelligence having fun. — Albert Einstein


Know thyself. Know the customer. Innovate. — Beth Comstock


Google is the new corporate homepage. — Jeremiah Owyang


What really decides consumers to buy or not to buy is the content of your advertising, not its form. — David Ogilvy


Creativity about life, in all aspects, I think, is still the secret of great creative people. — Leo Burnett


Content is king but engagement is queen, and the lady rules the house! — Mari Smith


Instead of one-way interruption, web marketing is about delivering useful content at precisely the right moment when a buyer needs it. — David Meerman Scott


Nothing great was ever achieved without enthusiasm. — Ralph Waldo Emerson


The next evolution of content marketing is not more content; it's better distribution. — Christopher Penn


What you don't do is surrender. You might retreat occasionally, but you don't give up. — Chris Brogan


No content should be a dead end. Plan for where to put it next. — David Beebe


The cost of being wrong is less than the cost of doing nothing. — Seth Godin


Banners have 99 problems and a click ain't one. — Scott Sorokin


It's a dialogue, not a monologue, and some people don't understand that. Social media is more like a telephone than a television. — Amy Jo Martin


Content marketing represents the gap between what brands produce and what consumers actually want. — Michael Brenner


“Advertising brings in customers, but word-of-mouth brings in the best customers.” –Jonah Berger


Failure is simply the opportunity to begin again, this time more intelligently. — Henry Ford


As marketers, we should be changing the mantra from always be closing to always be helping. — Jonathan Lister


Less is more. Keeping it simple takes time and effort. — Jeff Bullas


This is a learning process and sometimes you have to fall in order to learn things. — Christine Korda


If dogs don't like your dog food, the packaging doesn't matter. — Stephen Denny


Take two ideas and put them together to make one new idea. After all, what is a Snuggie but a mutation of a blanket and a robe? — Jim Kukral


We elect and buy from people we like. Likability is number one. We also need to believe they are honest and have our best interests at heart. — George Farris


Best practices don't make you the best. They make you the average of everyone else who follows them. — Shane Snow


To think creatively, we must be able to look afresh at what we normally take for granted. — George Kneller


Doing well with blogging is not about writing one key post, it is about performing day-after-day and helping a few people at a time. — Aaron Wall


Branded content is created for a company. A content brand is created for a valuable company. — Drew Davis


Your culture is your brand. — Tony Hsieh


Think like a customer. —Paul Gillin

Pat Walls,  Founder of Starter Story

Discover the best strategies of successful business owners

Join our newsletter and receive our handcrafted recap with the best insights shared by founders in Starter Story each week.

Useful, convenient, and free:

Did you know that brands using Klaviyo average a 95x ROI?

Email, SMS, and more — Klaviyo brings your marketing all together, fueling growth without burning through time and resources.

Deliver more relevant email and text messages — powered by your data. Klaviyo helps you turn one-time buyers into repeat customers with all the power of an enterprise solution and none of the complexity.

Join Brumate, Beardbrand, and the 265,000 other businesses using Klaviyo to grow their online sales.

Try Klaviyo for free right now ➜