300+ Inspiring Marketing Quotes & Phrases For Motivation

300+ Inspiring Marketing Quotes & Phrases For Motivation

Looking for Marketing Quotes for Motivation?

The target of marketing quotes is to allow the customer to know and understand so well the product or service fits. It also attracts customer by knowing its importance and benefits. It is necessary for any business owner to grow their business and motivate using marketing strategies like quotes and phrases.

Whether you’re looking for motivation, a witty Instagram caption, or something to win over your team and customers, we have you covered.

We put together a list of 300+ quotes on Marketing for Motivation.

Here they are:


List of Inspiring Marketing Quotes

People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction. — Brian Halligan

Non-profit organizations have to build ships—memberships, relationships and sponsorships. — George Farris

Stop publishing things just because you always have. — Lymari Morales

Connect with your audience through stories people love. — Shafqat Islam

It is impossible to live without failing at something unless you live so cautiously that you might as well not have lived at all, in which case you have failed by default. — J.K. Rowling

Our digital future is about enabling better productivity and decision-making to enjoy a better quality of life. — Yacine Baroudi

Make it simple. Make it memorable. Make it inviting to look at. — Leo Burnett

Marketers need to build digital relationships and reputation before closing a sale. — Chris Brogan

If you don't have room to fail, you don't have room to grow. — Jonathan Mildenhall

What you prefer or what your designer prefers doesn't matter if it's not getting you conversions. — Naomi Niles

If you're a good marketing person, you have to be a little crazy. — Jim Metcalf

Master the topic, the message, and the delivery. — Steve Jobs

Passion is one great force that unleashes creativity, because if you're passionate about something, then you're more willing to take risks. — Yo-Yo Ma

Content is king. — Bill Gates

If your actions inspire others to dream more, learn more, do more, and become more, you're a leader. — John Quincy Adams

Whether we millennials are all entitled assholes has yet to be empirically proven. But the data shows that people's expectations around media and advertising do indeed change based on the technology they grow up with. — Shane Snow

We're here to put a dent in the universe. Otherwise, why else even be here? — Steve Jobs

Search, a marketing method that didn't exist a decade ago, provides the most efficient and inexpensive way for businesses to find leads. — John Battelle

The future of SEO is here: understanding and marketing to specific and defined audiences through search engines. — Adam Audette

Behind every tweet, share, and purchase, there is a person. Care more about the person and less about the share. — Shafqat Islam

Brands need to take the phrase 'acting like a publisher' literally. — Dietrich Mateschitz

Content marketing is more than a buzzword. It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce. — Michael Brenner

If your dreams don't scare you, they're not big enough. — Ellen Johnson Sirleaf

You can't expect to just write and have visitors come to you—that's too passive. — Anita Campbell

Competition commoditizes competency. — Jay Baer

I think the hardest part for any startup is to rein in the desire to 'throw shit against the wall and see what sticks' versus being more strategic in their focus and truly iterating. A content-first approach is a lower-cost, lower-risk way of achieving the same. — Stephanie Hay

You will never have a second chance to make a first impression. — Will Rogers

It's much easier to double your business by doubling your conversion rate than doubling your traffic. — Bryan Eisenberg

More contact means more sharing of information, gossiping, exchanging, engaging—in short, more word of mouth. — Gary Vaynerchuk

I know of no single formula for success. But over the years I have observed that some attributes of leadership are universal and are often about finding ways of encouraging people to combine their efforts, their talents, their insights, their enthusiasm, and their inspiration to work together. — Queen Elizabeth II

If great content is the hero, then banners are the villain. — Michael Brenner

Simplicity is the ultimate sophistication. — Leonardo Da Vinci

Marketing is too important to be left to the marketing department. — David Packard

Be where the world is going. — Beth Comstock

Power doesn't come from content, power comes from the content that moves. — Mark Schaefer

Stopping advertising to save money is like stopping your watch to save time. — Henry Ford

Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine. — David Ogilvy

The best way to engage honestly with the marketplace via Twitter is to never use the words 'engage,' 'honestly' or 'marketplace.' — Jeffrey Zeldman

Ignoring online marketing is like opening a business but not telling anyone. — Anonymous

People don't buy what you do, they buy why you do it. — Simon Sinek

Don't build links. Build relationships. — Rand Fishkin

Your brand is not what you sell. — John Iwata

Getting the Like is easy. It's a light action. Anything else requires trust. — Jon Loomer

Your top-of-the-funnel content must be intellectually divorced from your product but emotionally wed to it. — Joe Chernov

You can't convince anyone of anything. You can only give them the right information so that they convince themselves. — Eben Pagan

If you build it, you may still need Google AdWords. — Jennifer Mesenbrink

In our factory, we make lipstick. In our advertising, we sell hope. — Peter Nivio Zarlenga

When it comes to content and content marketing, you probably want to err on the side of making things SUPER amazing, not MVP. — Rand Fishkin

Before you create any more 'great content,' figure out how you are going to market it first. — Joe Pulizzi and New Barrett Authors of Get Content Get Customers

Sell the problem you solve. Not the product you make. — Unknown

Take a risk and keep testing because what works today won't work tomorrow, but what worked yesterday may work again. — Amrita Sahasrabudhe

New ideas are sometimes found in the most granular details of a problem where few others bother to look. — Nate Silver

The buyer journey is nothing more than a series of questions that must be answered. — Analyst Firm IDC

Content marketing is a commitment, not a campaign. — Jon Buscall

Nothing is impossible; The word itself says 'I'm possible!' — Audrey Hepburn

Advertising, in the final analysis, should be news. If it is not news it is worthless. — Adolph Ochs

We're all learning here; the best listeners will end up the smartest. — Charlene Li and Josh Bernoff

Increasingly, customers are associating brand not with a message but with their entire experience surrounding the product or service. — Bryan Eisenberg

Marketing used to be about making a myth and telling it. Now it's about telling a truth and sharing it. — Marc Mathieu

Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers. — Erik Qualman

Get social. Go deep. Give back. — Joshua Weinberg

On average, people should be more skeptical when they see numbers. They should be more willing to play around with the data themselves. — Nate Silver

Our jobs as marketers are to understand how the customer wants to buy and help them do so. — Bryan Eisenberg

“People don’t buy what you do, they buy why you do it.” – Simon Sinek

It's hard to target a message to a generic 35-year-old middle-class working mother of two. It's much easier to target a message to Jennifer, who has two children under four, works as a paralegal, and is always looking for quick but healthy dinners and ways to spend more time with her kids and less time on housework. — Elizabeth Gardner

As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service. — John Sculley

Never let ads write checks your website can't cash. — Avinash Kaushik

Don't optimize for conversations, optimize for revenue. — Neil Patel

The attention economy is not growing, which means that we have to grab the attention that someone else has today. — Brent Leary

Making promises and keeping them is a great way to build a brand. — Seth Godin

Remarkable social media content and great sales copy are pretty much the same—plain-spoken words designed to focus on the needs of the reader, listener, or viewer. — Brian Clark

What's much more effective than hammering in-process and incentives? Making work purposeful and fun. — Shane Snow

It's probable that the most successful content programs will always contain a mix of owned and sponsored. And while both media and advertisers make out well in this model, the real winners are consumers. — Shane Snow

Sometimes you have to experiment with a lot of ideas and see which one sticks. If you're unsure, let the market decide. — Dorie Clark

Whatever you can do, or dream you can, begin it. Boldness has genius, power, and magic in it. — Johann Wolfgang von Goethe

Social media is about sociology and psychology more than technology. — Brian Solis

I am all for conversations, but you need to have a message. — Renee Blodgett

Spending energy to understand the audience and carefully crafting a message that resonates with them means making a commitment of time and discipline to the process. — Nancy Duarte

If you aim at nothing, you will hit it every time. — Zig Ziglar

The only way to win at content marketing is for the reader to say 'This was written specifically for me.' — Jamie Turner

You can't just place a few 'Buy' buttons on your website and expect your visitors to buy. — Neil Patel

Today it's not about 'get the traffic'—it's about 'get the targeted and relevant traffic.' — Adam Audette

Instead of using technology to automate processes, think about using technology to enhance human interaction. — Tony Zambito

Advertising brings in customers, but word-of-mouth brings in the best customers. — Jonah Berger

The tactics drive the strategy. — Marc Benioff

It's a great time to be a content creator. There are so many highways and not enough cars. — Scooter Braun

You cannot get anybody to do something if they're not paying attention to you. — Brian Carter

Failure is an option. — Matthew Schwartz

Those who build and perpetuate mediocrity are motivated more by the fear of being left behind. — Jim Collins

Social media is a contact sport. — Margaret Molloy

The best marketing doesn't feel like marketing. — Tom Fishburne

Good content isn't about good storytelling. It's about telling a true story well. — Ann Handley

Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context, and connection. — Beth Comstock

Always provide value. Value builds trust. Once you have that trust, you have the ability to do some selling. — Mike Volpe

Be interesting. Tell the truth. And if you can't tell the truth, change what you're doing so you can. In other words, live the truth. — Jonah Sachs

If your content isn't driving conversation, you're doing it wrong. — Dan Roth

Not viewing your email marketing as content is a mistake. — Chris Baggott

Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does. — Steuart Henderson Britt

Don't bunt. Aim out of the park. Aim for the company of immortals. — David Ogilvy

You can never go wrong by investing in communities and the human beings within them. — Pam Moore

As you've noticed, people don't want to be sold. What people do want is news and information about the things they care about. — Larry Weber

Revenue is king. Tying your content to revenue and lead gen is critical to success. — Elizabeth Clor

Put your energy into making things that are likable, not some douchey social media strategy. — Matthew Inman

Simplicity is the keynote of all true elegance. — Coco Chanel

If you're not failing now and again, it's a sign you're not doing anything innovative. — Woody Allen

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. — Peter Drucker

What is quality content? Ultimately, the consumer decides. —Joe Chernov

What helps people helps business. — Leo Burnett

If everyone is thinking alike, then somebody isn't thinking. — General George Patton

The ultimate content strategy is listening. — Marcus Sheridan

SEO is a marketing function for sure, but it needs to be baked into a product, not slapped on like icing after the cake is baked. — Duane Forrester

Content is not king, but a president elected by the votes of those whom it aims to rule. — Raheel Farooq

Inbound marketing is a powerful tool. I've spent sizable chunks of my own career helping companies improve in this arena, which is why I know that the power of frame-of-mind awareness isn't absolute. — Jay Baer

Man's mind, once stretched by a new idea, never regains its original dimensions. — Oliver Wendell Holmes

Conversation with customers will increase sales, even if the product or service is never mentioned. — George Farris

Content builds relationships. Relationships are built on trust. Trust drives revenue. — Andrew Davis

Every trackable interaction creates a data point, and every data point tells a piece of the customer's story. — Paul Roetzer

You have to learn the rules of the game. And then you have to play better than anyone else.— Albert Einstein

Don't be afraid to get creative and experiment with your marketing. — Mike Volpe

Creating marketing that works should not be rocket science. — Allen Gannett

There are three objectives for content marketing: reach, engagement, conversion. Define key metrics for each. — Michael Brenner

Think bigger, braver, and bolder. The biggest missed opportunity in content marketing is playing it too safe. — Ann Handley

Learn to say that you need help and don't see it as a weakness. See it as a point of strength. — Hiten Shah

Marketing dilutes the power and impact of a story told live. So get that right first. — Michael Troiano

In advertising, not to be different is virtually suicidal. — Bill Bernbach

An idea can turn to magic or dust, depending on the talent that rubs against it. — Bill Bernbach

If you want to understand how a lion hunts, don't go to the zoo. Go to the jungle. — Jim Stengel

Try to say everything in an ad and you end up saying nothing. — Jeff Mamula

Good marketers see consumers as complete human beings with all the dimensions real people have. — Jonah Sachs

Content is king, but distribution is queen. And she wears pants. — Jonathan Perelman

Give them quality. That's the best kind of advertising. — Milton Hershey

Create content that reaches your audience's audience. — MarketingProfs

Just as you don't need to be on every single TV channel, I don't believe a brand needs to be on every single social media one in a big way. — Shiv Singh

Increasingly, mass marketing is turning into a mass of niches. — Chris Anderson

When people feel insecure about something, they look around for validation. Show them that other people trust you. — Francisco Rosales

The best way to predict the future is to create it. — Peter Drucker

Strong customer relationships drive sales, sustainability, and growth. — Tom Cates

Our job is to find the truth and present it well. — Leo Burnett

If you do what you've always done, you'll get what you've always gotten. — Tony Robbins

Smart brands don't just ride trend shifts. They start them. — Ann Handley

Behind every piece of bad content is an executive who asked for it. — Michael Brenner

Marketing is telling the world you're a rock star. Content marketing is showing the world you are one. — Robert Rose

The things we perceive as creative brilliance are often a product of a system. — Allen Gannett

You are everywhere, but you don't have to be. Strategy is a decision to take a path, to say no. — Kristina Halvorson

I'd rather apologize than to be so timid as to never try to do anything smart or brave. — Lee Clow

Inspiration is difficult to measure, but the results driven by that inspiration are powerful. — Scott Harrison

There are no magic wands, no hidden tricks, and no secret handshakes that can bring you immediate success but with time, energy, and determination you can get there. — Darren Rowse

Incorporate easy email marketing strategies with your Facebook efforts to see bigger results (aka profits!). — Amy Porterfield

Do one thing every day that scares you. — Eleanor Roosevelt

Investigate. Innovate. And then communicate. — George Farris

Leverage the strength that you have: that no one else can be you. — Todd Wheatland

Just because you can measure everything doesn't mean that you should. — W. Edward Deming

Holding back technology to preserve broken business models is like allowing blacksmiths to veto the internal combustion engine in order to protect their horseshoes. — Don Tapscott and Anthony D. Williams

Content is the reason search began in the first place. — Lee Odden

The purest treasure mortal times can afford is a spotless reputation. — William Shakespeare

Do or do not; there is no try. — Yoda

Advertising is only evil when it advertises evil things. — David Ogilvy

People spend money when and where they feel good. — Walt Disney

Your website is your greatest asset. More people view your web pages than anything else. — Amanda Sibley

Google will know that you are hungry for sushi before you do. — Ben Kunz

The marketing funnel can give marketers funnel vision. In focusing on the transaction over the relationship, marketers can lose sight of the actual consumer the funnel was designed to reach. — Tom Fishburne

You cannot buy engagement. You have to build engagement. — Tara-Nicholle Nelson

I don't care much for best practice. I care about conversions. That's why I test. — Michael Aagaard

Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at any given time. — Ann Handley

It's quite fun to do the impossible. — Walt Disney

Content marketing is all the marketing that's left. —Seth Godin

Good marketing makes the company look smart. Great marketing makes the customer feel smart. — Joe Chernov

Without actionable data and clear metrics-driven strategy, the marketing organization is being paid to guess. — Team Position2

A goal without a plan is just a wish. — Unknown

Content is anything that adds value to the reader's life.— Avinash Kaushik

A brand is no longer what we tell the consumer it is—it's what consumers tell each other it is. — Scott Cook

You can have everything you want in life if you just help enough people get what they want. — Zig Ziglar

People often say that motivation doesn't last. Well, neither does bathing. That's why we recommend it daily. — Zig Ziglar

You have to stand apart by offering high-quality, relevant experiences to audiences that you truly understand. — Adam Audette

Think like a wise man but communicate in the language of the people. — William Butler Yeats

Content is the key because it's how a website creates an online experience.— Adam Audette

Curiosity about life, in all its aspects, I think, is still the secret of great creative people. — Leo Burnett

Word of mouth can be as important, if not more important, for neighborhood businesses as traditional advertising. — Ekaterina Walter

'Build it, and they will come' only works in the movies. Social Media is a 'build it, nurture it, engage them and they may come and stay.' — Seth Godin

Think big and don't listen to people who tell you it can't be done. Life's too short to think small. — Tim Ferriss

Search marketing, and most Internet marketing in fact, can be very threatening because there are no rules. There's no safe haven. To do it right, you need to be willing to be wrong. But search marketing done right is all about being wrong. Experimentation is the only way. — Mike Moran

Everyone is not your customer. — Seth Godin

Marketing takes a day to learn. Unfortunately, it takes a lifetime to master. — Phil Kolter

The future of content marketing is in your hands. — David Hahn

Money coming in says I've made the right marketing decisions. — Adam Osborne

SEO is like a resume, you polish it so you have your best foot forward. — Matt Cutts

Nothing begets creativity like constraints. — Christopher Mims

Creativity may well be the last legal unfair competitive advantage we can take to run over the competition. — Dave Trott

You need to create ridiculously good content—content that is useful, enjoyable, and inspired. — Ann Handley

Inspiration doesn't respond to meeting requests. You can't schedule greatness. — Jay Baer

Google only loves you when everyone else loves you first. — Wendy Piersall

Be yourself. Everyone else is already taken. — Oscar Wilde

Stop vomiting your content on every channel. — Andrew Davis

You can't push your sales messages on your fans too often. — Andrea Vahl

Don't tell me how good you make it; tell me how good it makes me when I use it. — Leo Burnett

Nobody counts the number of ads you run; they just remember the impression you make. — Bill Bernbach

Most of us have experienced wow moments. We just haven't taken time to think deeply about them. — Michael Hyatt

Social media has changed marketing. Now it's not just about what you say. It's also what your customers are saying to everyone else. — George Farris

Bad artists copy, good artists steal. — Pablo Picasso

Success is making those who believed in you look brilliant. — Dharmesh Shah

Markets are conversations. — Levine, Locke, Searls, and Weinberger in The Cluetrain Manifesto

By definition, remarkable things get remarked upon. — Seth Godin

Focus on the core problem your business solves and put out lots of content and enthusiasm and ideas about how to solve that problem. — Laura Fitton

Pro tip: Watch political campaigns. That's where innovation is happening in content marketing. — Devon Hopkins

Because it is its purpose to create a customer, any business enterprise has two—and only these two—basic functions: marketing and innovation. — Peter Drucker

These days, people want to learn before they buy, be educated instead of pitched. — Brian Clark

Brand journalism is a stupid term. It's information entertainment. It's education. — Shane Snow

To be successful and grow your business and revenues, you must match the way you market your products with the way your prospects learn about and shop for your products. — Brian Halligan

I am comfortable saying right now that some of the biggest winners of this election—and probably many future elections—will be the software companies selling to everyone. In a war with many opponents and escalating weaponry, it pays to be an arms dealer. — Shane Snow

Empower your readers with social sharing buttons. — Mike Stelzner

Does your content lead readers on a journey, or does it merely stuff them as leads into a pipeline? — Ann Handley

If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing. — Guy Kawasaki

Whether you think you can or you think you can't, you're right. — Henry Ford

Social media are tools. Real-time is a mindset. — David Meerman Scott

The sole purpose of marketing is to sell more to more people, more often, and at higher prices. There is no other reason to do it. — Sergio Zyman

Your website should be your calling card or your business front door. — James Schramko

Today it's important to be present, be relevant, and add value. — Nick Besbeas

“Build something 100 people love, not something 1 million people kind of like.” – Brian Chesky

In the long history of humankind those who learned to collaborate and improvise most effectively have prevailed. — Charles Darwin

Money follows passion—not the other way around. — David Siteman Garland

Don't let people tell you your ideas won't work. If you're passionate about an idea that's stuck in your head, find a way to build it so you can prove to yourself that it doesn't work. — Dennis Crowley

Content is the atomic particle of all digital marketing. — Rebecca Lieb

If you get bored with social media, it's because you are trying to get more value than you create. — Fast Company

Never doubt a small group of thoughtful, committed people can change the world. Indeed, it is the only thing that ever has. — Margaret Mead

If you are an artist, learn science. If you are a scientist, cultivate art. — Karin Timpone

Make the prospect a more informed buyer with content. — Robert Simon

Too often, feeling intimidated becomes our excuse not to be awesome. — Scott Stratten

By listening, marketing will re-learn how to talk." — Doc Searls and David Weinberger

Sometimes the questions are complicated and the answers are simple. — Dr. Seuss

Go the extra mile; it's never crowded. — Unknown

You can't sell anything if you can't tell anything. — Beth Comstock

Business has only two functions—marketing and innovation. — Milan Kundera

When you start with what's at stake for the buyer, you earn the right to their attention. — Jake Sorofman

Content should ask people to do something and reward them for it. — Lee Odden

Important people may be busy, but the same principles for winning their trust and attention apply to the most to the least busy person you're emailing. Be personal, and do your homework. — Shane Snow

You can't be everything to everyone, but you can be something to someone. — Drew Davis

As you go about creating new customer engagement programs and direct marketing packages for your brand, look for opportunities to give rather than to get. Whoever makes the first kind gesture, as studies show, tends to gain the most. — Jeanette McMurtry

Content Marketing is no longer a numbers game. It's a game of relevance. — Jason Miller

Going viral is not an outcome; it's happening. Sometimes it happens; sometimes it doesn't. Just remember, fans are vanity and sales are sanity." — Lori Taylor

Speak to your audience in their language about what's in their heart. — Jonathan Lister T

he urgent can drown out the important. — Marissa Mayer

Traditional marketing talks at people. Content marketing talks with them. — Doug Kessler

The question isn't who is going to let me; it's who is going to stop me. — Ayn Rand

I have not failed. I've just found 10,000 ways that won't work. — Thomas Edison

The static snapshot of a single buyer is a key problem with buyer personas today. Organizations need to watch the continuous film of their buyers—instead of just looking at a snapshot in time—so they can see how the full story unfolds. — Tony Zambito

Creativity without strategy is called art, creative with strategy is called advertising. — Jef L. Richards

Don't settle. Don't finish crappy books. If you don't like the menu, leave the restaurant. If you're not on the right path, get off it. — Chris Brogan

People share, read, and generally engage more with any type of content when it's surfaced through friends and people they know and trust. — Malorie Lucich

Testing is the biggest no-brainer and the killer of most stupid ideas. — Avinash Kaushik

Your brand is a story unfolding across all customer touchpoints. — Jonah Sachs

Clients don't care about the labor pains; they want to see the baby. — Tim Williams

If you can't explain it to a 6-year old, you don't know it yourself. — Albert Einstein

Marketing is really just about sharing your passion. — Michael Hyatt

An essential aspect of creativity is not being afraid to fail. — Edwin Land

“Give them quality. That is the best kind of advertising.” –Milton Hershey

The consumer is not a moron; she is your wife. — David Ogilvy

You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new. — Steve Jobs

Inbound marketing and account-based marketing are like a taco and a burrito. They have the same ingredients, they're just shaped differently. — Joe Chernov

What makes content engaging is relevancy. You need to connect the contact information with the content information. — Gail Goodman

Sell-sell-sell sales methods simply do not work on social media. — Kim Garst

Focus on the present. It's the best gift you can give yourself. — Carrie Kerpen

Search engine marketing and search engine optimization are critically important to online businesses. You can spend every penny you have on a website, but it will all be for nothing if nobody knows your site is there. — Marc Ostrofsky

Any strategy that gets a message to rise above the clutter is terrific from the advertiser's perspective. Even if it's not much of a secret, it's still a pretty good marketing idea. — Josh Bernoff

Marketers have to stop reporting on activities and start reporting on business outcomes. — Allen Gannett

If you're looking for the next big thing, and you're looking where everyone else is, you're looking in the wrong place. — Mark Cuban

The importance of gratitude is never forgotten. — Deborah Lee

You have brilliance in you, your contribution is valuable, and the art you create is precious. Only you can do, and you must. — Seth Godin

If something is top of mind, it's much more likely to be tip of the tongue. — Jonah Berger

Content is fire, social media is gasoline. — Jay Baer

Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they'd like to go. — Seth Godin

Market like the year you are in. — Gary Vaynerchuk

Find your spirit, and no challenge will keep you from achieving your goals. — Christopher Penn

Every day I feel really great to work with the team I work with and the clients I work with; it's like my job is just to match great clients with great people. — Will Reynolds

Social media is about the people. Not about your business. Provide for the people and the people will provide for you. — Matt Goulart

Social media creates communities, not markets. — Don Schultz

If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger. — Jay Baer

Make the customer the hero of your story. — Ann Handley

Start with empathy. Continue with utility. Improve with analysis. Optimize with love. — Jonathon Colman

Content marketing is like a first date. If you only talk about yourself, there won't be a second one. — David Beebe

How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable? — Seth Godin

Marketing wants 'Mr. Right,' but Sales but wants 'Mr. Right Now'. — Unknown

Find authentic stories, not just because people can sniff out authenticity, but because they're simply better. — Rajiv Chandrasekaran

Bring the best of your authentic self to every opportunity. — John Jantsch

I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel. — Maya Angelou

Switch it off, get away from it all, and stop reading marketing on your holiday. — Will Harris

Invest in yourself. When you do this, you press the fast-forward button on your success. — John Lee Dumas

The only people who care about advertising are the people who work in advertising. — George Parker

Engaging content is far more about brains than budget. — Ann Handley

Social media allows big companies to act small again. — Jay Baer

There is a difference between listening and waiting for your turn to speak. — Simon Sinek

What people want is the extra, the emotional bonus they get when they buy something they love. — Seth Godin

Fifty-six percent of traffic comes from 10 percent of the content. Invest in your home runs. — Lymari Morales

The secret of change is to focus all of your energy not on fighting the old, but on building the new. — Socrates

No matter what, the very first piece of social media real estate I'd start with is a blog. — Chris Brogan

Great execution is the ultimate differentiator. — Margaret Molloy

Good content should be at the heart of your strategy, but it is equally important to keep the display context of that content in mind as well. — Tim Frick

Don't find customers for your product. Find products for your customers. — Seth Godin.

Nobody reads ads. People read what interests them, and sometimes it's an ad. — Howard Luck Gossage

The key ingredient to a better content experience is relevance. — Jason Miller

The way content is evolving is that brands can now tell narratives that can expand in many, many different ways because the technology is there to help them do it. — Karin Timpone

Marketing's job is never done. It's about perpetual motion. We must continue to innovate every day. — Beth Comstock

Make your marketing so useful people would pay you for it. — Jay Baer

Creativity is intelligence having fun. — Albert Einstein

Know thyself. Know the customer. Innovate. — Beth Comstock

Google is the new corporate homepage. — Jeremiah Owyang

What really decides consumers to buy or not to buy is the content of your advertising, not its form. — David Ogilvy

Creativity about life, in all aspects, I think, is still the secret of great creative people. — Leo Burnett

Content is king but engagement is queen, and the lady rules the house! — Mari Smith

Instead of one-way interruption, web marketing is about delivering useful content at precisely the right moment when a buyer needs it. — David Meerman Scott

Nothing great was ever achieved without enthusiasm. — Ralph Waldo Emerson

The next evolution of content marketing is not more content; it's better distribution. — Christopher Penn

What you don't do is surrender. You might retreat occasionally, but you don't give up. — Chris Brogan

No content should be a dead end. Plan for where to put it next. — David Beebe

The cost of being wrong is less than the cost of doing nothing. — Seth Godin

Banners have 99 problems and a click ain't one. — Scott Sorokin

It's a dialogue, not a monologue, and some people don't understand that. Social media is more like a telephone than a television. — Amy Jo Martin

Content marketing represents the gap between what brands produce and what consumers actually want. — Michael Brenner

“Advertising brings in customers, but word-of-mouth brings in the best customers.” –Jonah Berger

Failure is simply the opportunity to begin again, this time more intelligently. — Henry Ford

As marketers, we should be changing the mantra from always be closing to always be helping. — Jonathan Lister

Less is more. Keeping it simple takes time and effort. — Jeff Bullas

This is a learning process and sometimes you have to fall in order to learn things. — Christine Korda

If dogs don't like your dog food, the packaging doesn't matter. — Stephen Denny

Take two ideas and put them together to make one new idea. After all, what is a Snuggie but a mutation of a blanket and a robe? — Jim Kukral

We elect and buy from people we like. Likability is number one. We also need to believe they are honest and have our best interests at heart. — George Farris

Best practices don't make you the best. They make you the average of everyone else who follows them. — Shane Snow

To think creatively, we must be able to look afresh at what we normally take for granted. — George Kneller

Doing well with blogging is not about writing one key post, it is about performing day-after-day and helping a few people at a time. — Aaron Wall

Branded content is created for a company. A content brand is created for a valuable company. — Drew Davis

Your culture is your brand. — Tony Hsieh

Think like a customer. —Paul Gillin

Pat Walls,  Founder of Starter Story

Discover the best strategies of successful business owners

Join our newsletter and receive our handcrafted recap with the best insights shared by founders in Starter Story each week.

Useful, convenient, and free:

Did you know that brands using Klaviyo average a 95x ROI?

Email, SMS, and more — Klaviyo brings your marketing all together, fueling growth without burning through time and resources.

Deliver more relevant email and text messages — powered by your data. Klaviyo helps you turn one-time buyers into repeat customers with all the power of an enterprise solution and none of the complexity.

Join Brumate, Beardbrand, and the 265,000 other businesses using Klaviyo to grow their online sales.

Try Klaviyo for free right now ➜