Starter Story
Starter Story
Welcome to Starter Story
See exactly how an online business goes from zero to millions.
The largest database of million dollar online business ideas - all started by ordinary people.
Byron
$1.2M/YEAR
Kiril
$240K/YEAR
Trent
$1.44M/YEAR
Wes
$252K/YEAR
George
$720K/YEAR
Gil
$144K/YEAR
Rob
$480K/YEAR
Saurav
$600K/YEAR
Juho
$2.4M/YEAR
Pepe
$216K/YEAR
Steve
$960K/YEAR
Priit
$14.4M/YEAR
Marike
$3M/YEAR
Grigory
$5.4M/YEAR
Devon
$2.64M/YEAR
Graeme
$600K/YEAR
Russell
$336K/YEAR
Valerio
$1.38M/YEAR
Ray
$1.44M/YEAR
Bradley
$360K/YEAR
Ellis
$216K/YEAR
Jack
$12M/YEAR
rghekiere
$240K/YEAR
Samuel
$1.2M/YEAR
Philip
$24M/YEAR
Leslie
$180K/YEAR
Kevin
$6M/YEAR
Daniel
$4.99M/YEAR
Jeremy
$2.42M/YEAR
SALMAN
$18M/YEAR
Chema
$1.32M/YEAR
Yvette
$2.4M/YEAR
Kyle
$2.76M/YEAR
Florian
$3.36M/YEAR
Amanda
$240K/YEAR
Monica
$240K/YEAR
Mark
$360K/YEAR
Tara
$3.44M/YEAR
Aparna
$1.2M/YEAR
Denzel
$360K/YEAR
George
$1.08M/YEAR
Lisa
$3M/YEAR
Vivek
$19.2M/YEAR
Clifton
$4.2M/YEAR
Francesc
$900K/YEAR
Usama
$144K/YEAR
Phil
$720K/YEAR
Sam
$6.3M/YEAR
Mark
$420K/YEAR
S.
$792K/YEAR
Billy
$6M/YEAR
Nikolay
$252K/YEAR
Erin
$240K/YEAR
Tanvi
$900K/YEAR
Ross
$780K/YEAR
Elliot
$2.4M/YEAR
Nick
$1.2M/YEAR
Craig
$720K/YEAR
John
$1.8M/YEAR
Sal
$492K/YEAR
Ken
$144K/YEAR
Rahul
$3.6M/YEAR
Scott
$180K/YEAR
Hammock
$960K/YEAR
Jason
$1.2M/YEAR
Johnny
$4.98M/YEAR
Brian
$168K/YEAR
Tim
$3M/YEAR
John
$712K/YEAR
Taime
$480K/YEAR
Roy
$3.96M/YEAR
Rajiv
$1.2M/YEAR
Jordhy
$600K/YEAR
$4.2M/YEAR
Fida
$24M/YEAR
Justin
$22M/YEAR
Richard
$300K/YEAR
Robert
$285K/YEAR
Gary
$3M/YEAR
Abdul
$780K/YEAR
Nancy
$1.92M/YEAR
Saravana
$408K/YEAR
Nicolas
$13M/YEAR
Dmitrii
$480K/YEAR
Brice
$342K/YEAR
Dr.
$420K/YEAR
Justin
$3M/YEAR
Matt
$420K/YEAR
Kelly
$240K/YEAR
Jói
$374K/YEAR
Sean
$1.01M/YEAR
Tyler
$50.4M/YEAR
Cesar
$1.56M/YEAR
Anthony
$4.8M/YEAR
Miguel
$300K/YEAR
Mike
$504K/YEAR
Augustin
$648K/YEAR
Michael
$2.88M/YEAR
Gorazd
$14.4M/YEAR
Michael
$516K/YEAR
Mitch
$480K/YEAR
Ariella
$540K/YEAR
Rob
$12M/YEAR
Tom
$360K/YEAR
Hamish
$1.2M/YEAR
Abhishek
$180K/YEAR
Jonathan
$1.2M/YEAR
Kyra
$768K/YEAR
Ricky
$960K/YEAR
Tom
$3.12M/YEAR
Beau
$480K/YEAR
Ryan
$6M/YEAR
Matt
$36M/YEAR
Phaiboon
$1.44M/YEAR
Josh
$4.8M/YEAR
Kelan
$240K/YEAR
Ebs
$186K/YEAR
Robert
$480K/YEAR
Mike
$1.2M/YEAR
Maarten
$180K/YEAR
Greg
$3M/YEAR
George
$1.56M/YEAR
Amit
$300K/YEAR
Boris
$300K/YEAR
Greg
$1.2M/YEAR
Modest
$250K/YEAR
Michael
$1.08M/YEAR
George
$300K/YEAR
Pat
$3M/YEAR
Lewis
$3.48M/YEAR
Joel
$216K/YEAR
Jay
$192K/YEAR
Jared
$240K/YEAR
Emenike
$156K/YEAR
Kevin
$360K/YEAR
Ricardo
$24M/YEAR
Ross
$420K/YEAR
Viacheslav
$1.8M/YEAR
Travis
$2M/YEAR
Graham
$1.2M/YEAR
Baird
$1.2M/YEAR
Linda
$504K/YEAR
Joachim
$600K/YEAR
Darren
$6M/YEAR
Dave
$2.16M/YEAR
Paul
$240K/YEAR
Emily
$125K/YEAR
Nick
$216K/YEAR
Adam
$20M/YEAR
Victor
$1.2M/YEAR
Yi
$39.2M/YEAR
Mark
$180K/YEAR
Evan
$144K/YEAR
Luke
$739K/YEAR
Ritesh
$2.8M/YEAR
David
$360K/YEAR
David
$1.8M/YEAR
Olguy
$150K/YEAR
Chaymeriyia
$5.16M/YEAR
Michael
$4.2M/YEAR
Joe
$6M/YEAR
Tyler
$12M/YEAR
Bron
$6M/YEAR
Austin
$240K/YEAR
RICK
$3.6M/YEAR
Scott
$515K/YEAR
Jude
$2.1M/YEAR
Hagan
$4.8M/YEAR
Stefan
$3.44M/YEAR
Jay
$2.4M/YEAR
Karen
$540K/YEAR
Louis
$180K/YEAR
Matt
$480K/YEAR
Dmitry
$4.8M/YEAR
Jean
$2.4M/YEAR
Christopher
$540K/YEAR
Andy
$900K/YEAR
Hope
$18M/YEAR
Justin
$600K/YEAR
Tim
$384K/YEAR
Mehdi
$6M/YEAR
Ed
$210K/YEAR
Mary
$2.16M/YEAR
Dave
$12M/YEAR
Filterbuy
$240M/YEAR
Ronen
$44.4M/YEAR
Sandeep
$1.56M/YEAR
Robert
$4.8M/YEAR
Sorav
$480K/YEAR
John
$12M/YEAR
James
$360K/YEAR
Joe
$86.4M/YEAR
James
$162K/YEAR
Pankaj
$144K/YEAR
Santi
$1.24M/YEAR
Erik
$1.2M/YEAR
Emma
$312K/YEAR
Jimmy
$1.02M/YEAR
Joel
$144K/YEAR
David
$240K/YEAR
One side project can change your life - it changed mine.
If we haven’t met before - Hi, my name’s Pat 👋
One day in 2017, I got off my day job and walked to the nearest Starbucks.
I powered up my laptop, and got started on a side project I'd been thinking about for years.
^ this was me getting started on a side project that would change my life
I started off at zero. I knew absolutely nothing about building, launching, and especially marketing.
At first, I felt lost and unfocused. I had no direction. And getting traction felt nearly impossible.
Especially because I was trying to balance a full time job, work out, have a social life, and pay off $60K in debt.
That didn’t leave a lot of time to really sit down and focus on anything.
But I knew I wanted one thing: the freedom and flexibility to work on whatever I want, whenever I want, and from wherever I want...
And I believed a side project could get me there.
12 months later, I'd launched a side project that eventually replaced my full time job income.
I couldn't believe it... In my eyes, I'd made it! At that point, I made the decision to quit my job, buy back my time, and go all in.
I've since turned that side project into a million dollar business that's impacted over 100M people.
I genuinely look forward to Mondays - I get to wake up every day and do what I love. I get messages every day from people saying my work changed their lives.
And I make more money in a single year than I would’ve made in 10 years working as a software engineer.
I know, it's absolutely insane.
I think it’s fair to say that this side project completely changed my life.
And I fundamentally believe that if you take it seriously, anybody can start a side project that changes their life too.
So how do you do it? How do you unlock the power of the side project, the one that could turn into millions? Well, it’s pretty simple…
What if you could see exactly how side projects turn into millions in revenue?
Imagine being able to see exactly which ideas make money (and which don't)...
Imagine avoiding wasting years working on the wrong thing.
And feeling confident that you know exactly what you need to do with your project.
With Starter Story, you'll get access to the most intimate details behind 4,418+ successful online businesses, and:
  • Learn how founders uncovered the idea that turned them into a millionaire… and exactly what that felt like.
  • Get the lowdown on what niches actually make money… and get the confidence that you're working on the right thing.
  • See exactly how $1M businesses grew… never waste months on the wrong marketing channel.
  • Surround yourself with success... soak up the knowledge and learnings of the most successful founders in the world.
case study $175K /month
How I Make $2M/Year As A Solopreneur
Justin breaks down:
Setting up a one person business
Creating a scalable content machine
case study $12M /month
How I Started A $144M Brand At 23 Years Old
Dylan breaks down:
Validating a product with FB ads
Finding a supplier that can scale
case study $4K /month
How My Product Hunt Launch Generated $5.8K
Luc breaks down:
Launching on Product Hunt
Creating a profitable newsletter
Over 4,375 more case studies like these...
What if you could surround yourself with founders who have already been there?
Building a business is lonely. And it’s easy to feel stuck.
> "How do I take the first step?"
> "How do I know I'm working on the right thing?"
> "How do I know I'm making the right progress every day?"
Finally, a place where you can ask these questions confidentially, get advice, and see exactly how successful founders did it before you.
You’re no longer building alone, because you have thousands of founders who are telling you to keep going.
Byron
$1.2M/YEAR
Kiril
$240K/YEAR
Trent
$1.44M/YEAR
Wes
$252K/YEAR
George
$720K/YEAR
Gil
$144K/YEAR
Rob
$480K/YEAR
Saurav
$600K/YEAR
Juho
$2.4M/YEAR
Pepe
$216K/YEAR
Steve
$960K/YEAR
Priit
$14.4M/YEAR
Marike
$3M/YEAR
Grigory
$5.4M/YEAR
Devon
$2.64M/YEAR
Graeme
$600K/YEAR
Russell
$336K/YEAR
Valerio
$1.38M/YEAR
Ray
$1.44M/YEAR
Bradley
$360K/YEAR
Ellis
$216K/YEAR
Jack
$12M/YEAR
rghekiere
$240K/YEAR
Samuel
$1.2M/YEAR
Philip
$24M/YEAR
Leslie
$180K/YEAR
Kevin
$6M/YEAR
Daniel
$4.99M/YEAR
Jeremy
$2.42M/YEAR
SALMAN
$18M/YEAR
Chema
$1.32M/YEAR
Yvette
$2.4M/YEAR
Kyle
$2.76M/YEAR
Florian
$3.36M/YEAR
Amanda
$240K/YEAR
Monica
$240K/YEAR
Mark
$360K/YEAR
Tara
$3.44M/YEAR
Aparna
$1.2M/YEAR
Denzel
$360K/YEAR
George
$1.08M/YEAR
Lisa
$3M/YEAR
Vivek
$19.2M/YEAR
Clifton
$4.2M/YEAR
Francesc
$900K/YEAR
Usama
$144K/YEAR
Phil
$720K/YEAR
Sam
$6.3M/YEAR
Mark
$420K/YEAR
S.
$792K/YEAR
Billy
$6M/YEAR
Nikolay
$252K/YEAR
Erin
$240K/YEAR
Tanvi
$900K/YEAR
Ross
$780K/YEAR
Elliot
$2.4M/YEAR
Nick
$1.2M/YEAR
Craig
$720K/YEAR
John
$1.8M/YEAR
Sal
$492K/YEAR
Ken
$144K/YEAR
Rahul
$3.6M/YEAR
Scott
$180K/YEAR
Hammock
$960K/YEAR
Jason
$1.2M/YEAR
Johnny
$4.98M/YEAR
Brian
$168K/YEAR
Tim
$3M/YEAR
John
$712K/YEAR
Taime
$480K/YEAR
Roy
$3.96M/YEAR
Rajiv
$1.2M/YEAR
Jordhy
$600K/YEAR
$4.2M/YEAR
Fida
$24M/YEAR
Justin
$22M/YEAR
Richard
$300K/YEAR
Robert
$285K/YEAR
Gary
$3M/YEAR
Abdul
$780K/YEAR
Nancy
$1.92M/YEAR
Saravana
$408K/YEAR
Nicolas
$13M/YEAR
Dmitrii
$480K/YEAR
Brice
$342K/YEAR
Dr.
$420K/YEAR
Justin
$3M/YEAR
Matt
$420K/YEAR
Kelly
$240K/YEAR
Jói
$374K/YEAR
Sean
$1.01M/YEAR
Tyler
$50.4M/YEAR
Cesar
$1.56M/YEAR
Anthony
$4.8M/YEAR
Miguel
$300K/YEAR
Mike
$504K/YEAR
Augustin
$648K/YEAR
Michael
$2.88M/YEAR
Gorazd
$14.4M/YEAR
Michael
$516K/YEAR
Mitch
$480K/YEAR
Ariella
$540K/YEAR
Rob
$12M/YEAR
Tom
$360K/YEAR
Hamish
$1.2M/YEAR
Abhishek
$180K/YEAR
Jonathan
$1.2M/YEAR
Kyra
$768K/YEAR
Ricky
$960K/YEAR
Tom
$3.12M/YEAR
Beau
$480K/YEAR
Ryan
$6M/YEAR
Matt
$36M/YEAR
Phaiboon
$1.44M/YEAR
Josh
$4.8M/YEAR
Kelan
$240K/YEAR
Ebs
$186K/YEAR
Robert
$480K/YEAR
Mike
$1.2M/YEAR
Maarten
$180K/YEAR
Greg
$3M/YEAR
George
$1.56M/YEAR
Amit
$300K/YEAR
Boris
$300K/YEAR
Greg
$1.2M/YEAR
Modest
$250K/YEAR
Michael
$1.08M/YEAR
George
$300K/YEAR
Pat
$3M/YEAR
Lewis
$3.48M/YEAR
Joel
$216K/YEAR
Jay
$192K/YEAR
Jared
$240K/YEAR
Emenike
$156K/YEAR
Kevin
$360K/YEAR
Ricardo
$24M/YEAR
Ross
$420K/YEAR
Viacheslav
$1.8M/YEAR
Travis
$2M/YEAR
Graham
$1.2M/YEAR
Baird
$1.2M/YEAR
Linda
$504K/YEAR
Joachim
$600K/YEAR
Darren
$6M/YEAR
Dave
$2.16M/YEAR
Paul
$240K/YEAR
Emily
$125K/YEAR
Nick
$216K/YEAR
Adam
$20M/YEAR
Victor
$1.2M/YEAR
Yi
$39.2M/YEAR
Mark
$180K/YEAR
Evan
$144K/YEAR
Luke
$739K/YEAR
Ritesh
$2.8M/YEAR
David
$360K/YEAR
David
$1.8M/YEAR
Olguy
$150K/YEAR
Chaymeriyia
$5.16M/YEAR
Michael
$4.2M/YEAR
Joe
$6M/YEAR
Tyler
$12M/YEAR
Bron
$6M/YEAR
Austin
$240K/YEAR
RICK
$3.6M/YEAR
Scott
$515K/YEAR
Jude
$2.1M/YEAR
Hagan
$4.8M/YEAR
Stefan
$3.44M/YEAR
Jay
$2.4M/YEAR
Karen
$540K/YEAR
Louis
$180K/YEAR
Matt
$480K/YEAR
Dmitry
$4.8M/YEAR
Jean
$2.4M/YEAR
Christopher
$540K/YEAR
Andy
$900K/YEAR
Hope
$18M/YEAR
Justin
$600K/YEAR
Tim
$384K/YEAR
Mehdi
$6M/YEAR
Ed
$210K/YEAR
Mary
$2.16M/YEAR
Dave
$12M/YEAR
Filterbuy
$240M/YEAR
Ronen
$44.4M/YEAR
Sandeep
$1.56M/YEAR
Robert
$4.8M/YEAR
Sorav
$480K/YEAR
John
$12M/YEAR
James
$360K/YEAR
Joe
$86.4M/YEAR
James
$162K/YEAR
Pankaj
$144K/YEAR
Santi
$1.24M/YEAR
Erik
$1.2M/YEAR
Emma
$312K/YEAR
Jimmy
$1.02M/YEAR
Joel
$144K/YEAR
David
$240K/YEAR
Don't take our word for it...
Our members say very nice things about Starter Story. Here’s what quite a lot of them had to say.
Sam Parr
My First Million

I love this website.

Alex Lieberman
Morning Brew (sold for $75M)

Want to uncover how to make money and build wealth on the internet? I recommend checking out Starter Story.

Johne Vang
Be The Match

You can't find this information anywhere else.

KC Holiday
QALO (sold $100M of product)

Starter Story is the place to be if you’re looking to get inspired by profitable business ideas started by people just like you.

Chenell Basilio
Growth In Reverse (33k subs)

An incredible community - it's the only reason I have Slack on my phone.

Rand Fishkin
Moz

Love Starter Story's transparency.

Charlie Chang
YouTube ($300K/month)

These are crazy case studies. They’ve helped me grow my business to $300K/month. I see Starter Story’s case studies as the ultimate form of mentorship.

Austin Rief
Morning Brew

What Pat Walls has built with Starter Story is awesome. I love getting their emails.

Harry Dry
Marketing Examples

Real people making real money. Inspires me every day.

Everything you need to get your business off the ground
4,375 Case Studies
This is information you can't find anywhere else. Thousands of case studies breaking down million dollar business ideas that can be started with $0.
Inside Starter Story is $10B worth of knowledge about how regular people turned their idea into a life changing business.
Deep Dives
Find ideas and problems worth solving before they explode.
We have a team of researchers are working around the clock sending you thousands of data points every week on side project ideas that will take off.
For example, our:
  • • 99 Million-Dollar Problems [Report]
  • • 163+ Solopreneurs Making Millions With No Employees [Report]
  • • 104+ Real-World Examples Of 7-Figure Productized Services [Report]
and thousands more business ideas
Private Newsletter
Get full access to our private newsletter, featuring exclusive content, expert advice, and insider tips not available to free subscribers.
Private Slack Community
Connect with thousands of successful founders and like-minded individuals in our private community.
Private Accountability Service (Starter Story Academy)
Our Private Accountability Service helps you stay on track to achieve your Big Hairy Audacious Goals (BHAGs), keeping you accountable and on track every day.
Idea Database
Explore our extensive database of 8,628 business ideas, offering a wide range of inspiration and opportunities for your entrepreneurial journey.
Lean Email: Learn How To Earn $30K/Month (Framework)
Join our 3-hour 'Lean Email Course', valued at $250, and learn strategies on how we make $30K/month through a few simple, easy-to-setup best practices.
Lean SEO: How We Went From 0 to 1.6M Visitors/Month (Framework)
Learn SEO through our 'Lean SEO' framework, a 4-hour training (valued at $250), which has propelled Starter Story to reach 1.6M visitors/month.
Exclusive Discounts: Access $50K+ Savings on Tools
Unlock exclusive access to over $50K in savings on essential tools and resources to build your business. Tools include: Stripe, AWS, SendGrid, and 240+ more.
How much does this cost?
For context, you could spend $5,000+ on courses, accelerators, cohort based programs, books, etc.
Or, you could pay $10,000+ for coaches, accountability partners, and masterminds.
If you want to put our prices into context: think of this as an investment into building the business that could change your life.
If you're not serious about this journey, then Starter Story probably isn’t for you.
But if you’re ready to take this seriously, then investing some money in saving time and increasing your odds of success is a no-brainer.
Especially given (a) how much your life can change, and (b) how much money you stand to make if you do this right.
Anyways, enough spiel - here's the price.
Starter

Get inspired and learn from thousands of successful case studies.

$41 /month
Billed annually

Get Starter
  • 4,296 founder case studies
    Full access to our database of successful business case studies
  • Deep dives and reports
    A goldmine of data on rising trends and $1M business ideas
Most popular
Academy

Find your $1M idea and build it alongside thousands of founders.

$66 /month
Billed annually

Get Academy
  • Everything in Starter Plan
    Access to all case studies and deep dives
  • Monthly live cohorts
    Validate your idea, learn distribution, and stay accountable alongside 100s others
  • The Starter Story Curriculum
    Unlimited access to every course, workshop, and blueprint.
  • Private highly engaged community
    Get feedback, share your wins, ask questions, and connect with other successful founders.
Starter Story FC

Unlimited personalized feedback and support to grow your business.

$399 /month
Billed annually

By Application Only
  • Full Access to Starter Story
    Everything in Academy & Starter included.
  • Personalized Mentorship with Pat
    Set the right goals and get customized advice tailored to your business.
  • Focused Strategy Sessions
    Monthly, quarterly, and yearly planning sessions to stay on track and focus on the most important things.
Frequently Asked Questions...
What sort of business models does Starter Story cover?
Do I need to have an idea of what I want to start before I get started?
What experience with entrepreneurship do I need to have?
I'm already running a business, is Starter Story right for me?
Our 100% Satisfaction Guarantee & Money-Back Promise
We want the investment in Starter Story to be an absolute no-brainer for you 😊
We’ve got a 30-Day Money Back Guarantee, where if you've used the platform, participated in our community and accountability service, and aren’t happy for whatever reason, you can get a full, 100% refund.
Out of the thousands of people that have joined Starter Story, only a very small percentage of people have ever taken us up on this guarantee. We have less than 1% refund rate. For context, other online courses and programs have a 5%+ refund rate.
And the traditional advice in the world of marketing is that if your refund rate is less than 10%, you should raise your prices because your prices are too cheap!
Ours is < 1%. Just sayin’ 😉
Starter

Get inspired and learn from thousands of successful case studies.

$41 /month
Billed annually

Get Starter
  • 4,296 founder case studies
    Full access to our database of successful business case studies
  • Deep dives and reports
    A goldmine of data on rising trends and $1M business ideas
Most popular
Academy

Find your $1M idea and build it alongside thousands of founders.

$66 /month
Billed annually

Get Academy
  • Everything in Starter Plan
    Access to all case studies and deep dives
  • Monthly live cohorts
    Validate your idea, learn distribution, and stay accountable alongside 100s others
  • The Starter Story Curriculum
    Unlimited access to every course, workshop, and blueprint.
  • Private highly engaged community
    Get feedback, share your wins, ask questions, and connect with other successful founders.
Starter Story FC

Unlimited personalized feedback and support to grow your business.

$399 /month
Billed annually

By Application Only
  • Full Access to Starter Story
    Everything in Academy & Starter included.
  • Personalized Mentorship with Pat
    Set the right goals and get customized advice tailored to your business.
  • Focused Strategy Sessions
    Monthly, quarterly, and yearly planning sessions to stay on track and focus on the most important things.
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