42 Trending Women's Underwear Businesses [2024]

Pat Walls

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Updated: January 18th, 2023

Start A Women's Underwear

Looking for some examples of a women's underwear?

Interested in case studies of a successful women's underwear? Check out our full list of success stories.

1. Zivame

Shop online with great comfort & convenience for wide range of bras, panties, nightwear & shape wear. Watch out for fabulous offers & best deals right here on Zivame

Website traffic: 1.82M/month

2. Spanx

How much they make:
Where they're located: Atlanta, Georgia, USA
How much did it cost to start: $5K
Current team size: 750
Website traffic: 1.47M/month

Learn more about starting a women's underwear:

Where to start?

-> How much does it cost to start a women's underwear?
-> Pros and cons of a women's underwear

Need inspiration?

-> Other women's underwear success stories
-> Marketing ideas for a women's underwear

Other resources

-> Women's underwear tips
-> Women's underwear manufacturers

4. Clovia - Buy Bras, Panties, Nightwear, Activewear, Swimwear, Lingerie Online

Browse the innerwear collection and choose from the latest range of bras, panties, nightwear, activewear, swimwear, and more for women from Clovia at affordable prices with the best offers. ✔Free shipping ✔ COD ✔Easy Return.

Website traffic: 1.05M/month

5. Shyaway.com

Online Lingerie shopping for branded bras, panties, bikini, nightwear, shapewear, bra & panty set in India. Avail best deals and offers on lingerie for every purchase at shyaway.com

Website traffic: 580K/month

6. Lounge Underwear

Designed to make you look and feel sexy, Lounge Underwear creates comfortable underwear, always with you in mind. Shop Lounge now. Comfort Made Sexy.

Website traffic: 810K/month

7. MeUndies

MeUndies is an ecommerce website that specializes in selling underwear and loungewear for men and women. The company was founded in 2011 by Jonathan Shokrian and is headquartered in Los Angeles, California. MeUndies has experienced rapid growth and currently generates millions in annual revenue. With a focus on comfort and unique designs, they cater to a niche market of customers looking for high-quality, stylish underwear. The company has a team of employees working to serve their customer base and expand their product offerings.

How much they make:
Where they're located: Culver City, CA, USA
Current team size: 126

8. Ruby Love

Ruby Love offers leak-proof period protection with no tampon required. Shop panties, swimwear, activewear & more. First period kits also available!

Website traffic: 380K/month

9. Bra Fit Advice - Triumph Bras

Website traffic: 2.15M/month

10. Tommy John

Tommy John is a popular online retailer specializing in innovative and comfortable underwear and loungewear for men and women. The company was founded in 2008 by Tom Patterson, who was inspired to start the business after experiencing the discomfort of traditional underwear. With an estimated revenue of over $100 million, Tommy John has grown significantly over the years and has a dedicated customer base. The brand has positioned itself as a leader in the premium underwear market, differentiating itself through its use of high-quality fabrics and design. While specific employee numbers are not readily available, the company operates with a team of designers, engineers, and customer service representatives to support its operations.

How much they make:
Where they're located: New York, NY, USA
Current team size: 162

11. LingerieDiva

Sexy-yet-elegant lingerie awaits you at Lingerie Diva, where you’ll find plus-size lingerie, sexy costumes, hosiery and more.

Website traffic: 240K/month

12. Simply Be: Curve & Plus Size Clothing

Website traffic: 5.49M/month

13. True&Co.

Shop women's lingerie and everyday essentials inspired by community feedback. Discover bras, underwear, and lingerie all made to fit you at True&Co.

Website traffic: 440K/month

14. blush lingerie

Welcome to Blush! Our style inspires women to embrace their unique sense of self with complete assurance and a flair for playfulness.

Website traffic: 100K/month

15. Bonds Outlet

Website traffic: 280K/month

16. Shop Women's Plus Size Lingerie at Hipsandcurves.com

Hips and Curves is the home of sexy plus size lingerie. Look and feel sexy in our plus size lingerie that's designed to conceal and reveal in all the right places. Our lingerie is cut for curves and with so many styles to choose from that you'll be showing off something new every day of the week! Shop Hips & Curves!

Website traffic: 340K/month

17. Woolx

Merino wool base layers are the warmest and best on the market. Made of natural fibers, merino wool will even retain heat when wet. Free shipping everyday.

18. Myla

The official website of the iconic brand Myla. Shop our beautiful luxury lingerie, designer nightwear and swimwear.

Website traffic: 60K/month

19. Stanfield's

Stanfield's takes pride in all its products and will always stand by our basic policy of “the best product at reasonable prices.”

20. onehanesplace.com

21. What Katie Did Ltd

Vintage Lingerie and Fashion 1930s to 1950s. From 1950s Bullet Bras, sculpting Waist Cinchers and Corsets to Seamed Stockings and Suspender Belts. Plus vintage inspired Dresses, Circle Skirts and Blouses. At What Katie Did you'll find authentic Retro Lingerie and Fashion that really looks just like vintage!

22. UK Tights & UK Lingerie Is Now One Super Store

UK Tights and UK Lingerie is now together and a Hosiery and Lingerie Superstore. Browse our huge range of hosiery lingerie online.

23. JOCKEY UK

24. Cottonique

25. Lilu

The Lilu Massage Bra is the first hands-free pumping bra with automated massage to help moms pump more milk. Kickstarter launches February 26, 2019!

26. Curvy Couture

27. Wholesale Lingerie

28. Cheap Underwear

Cheap underwear online panties, thongs, hosiery, bustier, sleepwear & patterned tights. All brands Berlei, Bonds, Kayser, Jockey, Ambra, & Playtex. Buy Underwear, Bras, Maternity, Hosiery & Accessories online Australia

29. KISSKILL Online Designer Lingerie

KISSKILL Lingerie is a Melbourne based lingerie boutique specialising in sexy and luxurious silk lingerie and sleepwear. Wear sexy lingerie designed to be seen

30. Jockey Philippines

The best underwear & shirt brand for men and women is now available online. Get your favorite Jockey products ✓ Free shipping on orders over ₱1000 Shop now!

31. JOE BOXER CANADA

Shop Joe Boxer for quality underwear, socks and loungewear for men, women, and kids. Explore our unique styles and prints.

32. Unibu

Unique British Made Underwear. Stylish, Classic Underwear For Men And Women, Designed And Produced In Britain To The Highest Quality.

33. Shreddies

34. La Lingerie

La Lingerie is an all in all solution to lay your hands on the best of sexy lingerie and bra online. Visit us to get hold of your favourite night suits for your closet.

35. MAI Underwear

Checkout Mai Underwear’s beautiful line of the most comfortable women's thong & seamless underwear with the perfect combination of comfort, fit, and style.

36. Real

Real is an up and coming trendy lingerie brand that specializes in seamless bras, panties, and bodysuits. Our designs provide ultimate comfort and quality fit.

37. HANRO

Finest Quality Underwear, Nightwear & Loungewear - Free Shipping. Free HANRO Gift Wrapping. Official HANRO UK Store. Free Delivery. Styles: Underwear, Nightwear, Lounge & Leisure.

38. Brief Transitions

Introducing Brief Transitions™, the only disposable postpartum underwear you'll want to wear! Ultra comfortable mesh underwear that is washable & reuseable.

Where they're located: Hoboken
How much did it cost to start: $10K
Current team size: 1

39. Ayten Gasson

Brighton based lingerie and nightwear handmade on the shop floor of our boutique. Visit us or shop online to view the full collection of ethically made silk lingerie with vintage and traditional lace trims. Proudly made in Brighton, England.

40. Wilderness Dreams

41. Chaffree

Chaffree provide Best Underwear for Men and Women that gives relief from sweating and chafing. Staying in control of your comfort has never been easier.

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Starting A Women's Underwear: Everything You Need To Know

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