5 Wellness Subscription Box Success Stories [2023]

5 Wellness Subscription Box Success Stories [2023]
Start A Wellness Subscription Box

Wellness subscription businesses are based on wellness products, such as an online wellness course, health club membership, health-related software, digital downloads, or access to health newsletter content.

A consumer pays a monthly or yearly fee for access to content, products, and services. This typically involves some form of recurring billing where the consumer is billed at a predetermined interval for as long as they continue using the service.

The wellness subscription model is a win-win. Customers spend more money on recurring wellness products than non-recurring products. As a result, they tend to stick around longer. This is why health and wellness subscription businesses are growing faster than traditional enterprises.

Here are some real life success stories of starting a wellness subscription box:

1. FabFitFun VIP

Web site created using create-react-app

  • Website traffic: 6M/month
  • Business rank: #15.9K

Check out their full website ➜

2. Ritual

Committed to creating the purest, most effective vitamin formulations, and sharing every ingredient, source & scientist that made our vitamin a reality.

  • Website traffic: 1.21M/month
  • Business rank: #37K

Check out their full website ➜

Learn more about starting a wellness subscription box:

Where to start?

-> How much does it cost to start a wellness subscription box?
-> Pros and cons of a wellness subscription box

Need inspiration?

-> Examples of established wellness subscription box
-> Marketing ideas for a wellness subscription box

Other resources

4. The Happy Planner

Plan a Happy Life with The Happy Planner! Shop our selection of customizable disc planners, planner stickers and more to make your planning fun and functional.

  • Website traffic: 810K/month
  • Business rank: #83.5K

Check out their full website ➜

Pat Walls,  Founder of Starter Story
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