5 Wellness Subscription Box Success Stories [2023]
Wellness subscription businesses are based on wellness products, such as an online wellness course, health club membership, health-related software, digital downloads, or access to health newsletter content.
A consumer pays a monthly or yearly fee for access to content, products, and services. This typically involves some form of recurring billing where the consumer is billed at a predetermined interval for as long as they continue using the service.
The wellness subscription model is a win-win. Customers spend more money on recurring wellness products than non-recurring products. As a result, they tend to stick around longer. This is why health and wellness subscription businesses are growing faster than traditional enterprises.
Here are some real life success stories of starting a wellness subscription box:
1. FabFitFun VIP
Web site created using create-react-app
- Website traffic: 6M/month
- Business rank: #15.9K
Check out their full website ➜
2. Ritual
Committed to creating the purest, most effective vitamin formulations, and sharing every ingredient, source & scientist that made our vitamin a reality.
- Website traffic: 1.21M/month
- Business rank: #37K
Check out their full website ➜
Learn more about starting a wellness subscription box:
Where to start?
-> How much does it cost to start a wellness subscription box?
-> Pros and cons of a wellness subscription box
Need inspiration?
-> Examples of established wellness subscription box
-> Marketing ideas for a wellness subscription box
Other resources
4. The Happy Planner
Plan a Happy Life with The Happy Planner! Shop our selection of customizable disc planners, planner stickers and more to make your planning fun and functional.
- Website traffic: 810K/month
- Business rank: #83.5K
Check out their full website ➜
Hey! 👋 I'm Pat Walls, the founder of Starter Story.
Get our 5-minute email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.

- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings