7 Wellness Subscription Box Success Stories [2024]

Pat Walls

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Updated: November 1st, 2023

Start A Wellness Subscription Box

Wellness subscription businesses are based on wellness products, such as an online wellness course, health club membership, health-related software, digital downloads, or access to health newsletter content.

A consumer pays a monthly or yearly fee for access to content, products, and services. This typically involves some form of recurring billing where the consumer is billed at a predetermined interval for as long as they continue using the service.

The wellness subscription model is a win-win. Customers spend more money on recurring wellness products than non-recurring products. As a result, they tend to stick around longer. This is why health and wellness subscription businesses are growing faster than traditional enterprises.

Here are some real life success stories of starting a wellness subscription box:

Learn more about starting a wellness subscription box:

Where to start?

-> How much does it cost to start a wellness subscription box?
-> Pros and cons of a wellness subscription box

Need inspiration?

-> Examples of established wellness subscription box
-> Marketing ideas for a wellness subscription box

Other resources

Part of

Starting A Wellness Subscription Box: Everything You Need To Know

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1. ConseCrate ($12K/year)

How much they make: $12K/year
Current team size: 1

First $1,000: Lutheran Pastor Sells & Ships “Consecrate” Subscription Boxes

ConseCrate provides ministers and clergy members with unique subscription boxes containing a range of sustainable and wellness products, and despite only launching last year, the business grew organically through social media and now ships 500 boxes each month.

About

Ruth started ConseCrate over 3 years ago

Revenue

Ruth grew the business to $1K/month

Read this case study

Read by 600 founders

4. FabFitFun VIP

Web site created using create-react-app

Where they're located: Los Angeles, California, USA
Website traffic: 6M/month

5. Ritual

Committed to creating the purest, most effective vitamin formulations, and sharing every ingredient, source & scientist that made our vitamin a reality.

Where they're located: Los Angeles, California, USA
Website traffic: 1.21M/month

6. The Happy Planner

Plan a Happy Life with The Happy Planner! Shop our selection of customizable disc planners, planner stickers and more to make your planning fun and functional.

Where they're located: Charlotte, North Carolina, USA
Website traffic: 810K/month

7. ConseCrate

Subscription Boxes and other gifts created for ministers.

How much they make:
Where they're located: Minnesota City, MN, USA
Current team size: 1