42 Trending Wellness Subscription Box Businesses [2023]

Wellness subscription businesses are based on wellness products, such as an online wellness course, health club membership, health-related software, digital downloads, or access to health newsletter content.

A consumer pays a monthly or yearly fee for access to content, products, and services. This typically involves some form of recurring billing where the consumer is billed at a predetermined interval for as long as they continue using the service.

The wellness subscription model is a win-win. Customers spend more money on recurring wellness products than non-recurring products. As a result, they tend to stick around longer. This is why health and wellness subscription businesses are growing faster than traditional enterprises.

Looking for some examples of a wellness subscription box?

Interested in case studies of a successful wellness subscription box? Check out our full list of success stories.

1. FabFitFun VIP

Web site created using create-react-app

• Website traffic: 6M/month
• Business rank: #15.9K

Check out their full website ➜

2. Ritual

Committed to creating the purest, most effective vitamin formulations, and sharing every ingredient, source & scientist that made our vitamin a reality.

• Website traffic: 1.21M/month
• Business rank: #37K

Check out their full website ➜

Learn more about starting a wellness subscription box:

Where to start?

-> How much does it cost to start a wellness subscription box?
-> Pros and cons of a wellness subscription box

Need inspiration?

-> Other wellness subscription box success stories
-> Marketing ideas for a wellness subscription box

Other resources

4. The Happy Planner

Plan a Happy Life with The Happy Planner! Shop our selection of customizable disc planners, planner stickers and more to make your planning fun and functional.

• Website traffic: 810K/month
• Business rank: #83.5K

Check out their full website ➜

5. Not a Tree

• Business rank: #193K

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6. Full Circle

• Website traffic: 110K/month
• Business rank: #195K

Check out their full website ➜

7. Portland Monthly

Portland Monthly chronicles, challenges, and celebrates one of America’s most innovative cities, inspiring readers to explore and shape the vibrant metropolis we call home.

• Website traffic: 230K/month
• Business rank: #233K

Check out their full website ➜

8. GEHAWEB20

• Website traffic: 350K/month
• Business rank: #338K

Check out their full website ➜

9. Loti Wellness

• Business rank: #339K

Check out their full website ➜

10. The Confetti Post

"In the endless desert of look-alike gift basket options, The Confetti Post’s Party In A Box and unique gift assortment is a refreshing oasis!" Send fun gift boxes for birthdays, cheer ups, and more right to their doorstep. Free US shipping.

• Business rank: #437K

Check out their full website ➜

11. Monthly Subscription Boxes, Samples & Gifts

Each month, bellabox subscribers receive a beauty box delivered to their doorstep.

• Website traffic: 60K/month
• Business rank: #455K

Check out their full website ➜

12. Core

Build your inner strength, with the most immersive meditation experience you can have. Your mind matters.

• Business rank: #481K

Check out their full website ➜

13. Love Goodly

Live a healthy, cruelty free lifestyle. Love Goodly helps you switch to effective and nontoxic beauty and skincare products.

• Business rank: #504K

Check out their full website ➜

14. Dave Asprey Box

• Business rank: #542K

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15. Seasonal Roots

Seasonal Roots is your online farmers market, home-delivering local produce, grassfed dairy, meat, and eggs, plus wholesome artisan fare -- all fresh, sustainable, and humane. Order online, then eat better and live better while supporting family farmers!

• Business rank: #589K

Check out their full website ➜

16. Vegan Subscription Box Featuring Monthly Beauty, Aromatherapy & Wellness

A curated, cruelty-free & vegan subscription box featuring aromatherapy, beauty, wellness & lifestyle products. Delivered monthly. Join the tribe.

• Business rank: #614K

Check out their full website ➜

17. Wellness Forum Health

• Business rank: #617K

Check out their full website ➜

18. The Purist

The Purist Online is the place to discover ways to refine and define the life you seek. Here, you will find strength, equilibrium, peace of mind, lots of laughter, and loads of love.

• Business rank: #625K

Check out their full website ➜

19. Hygge Box

Hygge is the Danish lifestyle of coziness and happiness. It's about preserving happiness everyday by slowing down, being humble, expressing gratitude, feeling safe, and connecting with loved ones. This subscription box is for anyone seeking to bring hygge into their home and life. Comfort, cozy, candles, tea, wellness.

• Business rank: #646K

Check out their full website ➜

20. CatLady Box

Get unique and exclusive cat-themed items - like shirts, jewelry, home decor, mugs and more - right to your door! The original subscription box for cat ladies and their cats!

• Business rank: #675K

Check out their full website ➜

21. Astral Collective

Whether you're a Spiritual Babe or a Growing Goddess, Astral has all the tools you need for a life with more meaning + magic. Astral Box is a Wellness + Goddess Lifestyle Subscription Box, including Natural Skincare, Beauty, Crystals, Tarot Decks, Spiritual Tools and More. Treat yourself!

• Business rank: #676K

Check out their full website ➜

22. Happily

Datebox is a monthly subscription helping couples rediscover date night. Each month we create a fun, unique date night and send you everything needed to enjoy it!

• Website traffic: 60K/month
• Business rank: #724K

Check out their full website ➜

23. MyJane

MyJane creates CBD products for women focusing on their health and wellness. We conduct extensive research on every CBD product for maximum quality.

• Business rank: #864K

Check out their full website ➜

24. BuddhiBox

Uplift your heart with our monthly Yoga Box, curated with love, just for you! Receive a box filled with beautifully crafted products and explore a yoga inspired theme each month like Heart Chakra, Abundance, Protection, The Goddess and so much more.

• Business rank: #961K

Check out their full website ➜

25. Subscription Box Australia

All your Australian subscription boxes in one place! Browse and find a new subscription box addiction today!

• Business rank: #968K

Check out their full website ➜

26. The Exclusive Health, Beauty, Massage, Chiropractic and Wellness Network in San Diego

Outsource eLiveLife, the exclusive health, beauty, massage, chiropractic and wellness network in San Diego to support your charitable and gifting programs. Contact now!

• Business rank: #1.01M

Check out their full website ➜

27. Wellness and Self-Care Subscription Box|Feeling Fab Box

• Business rank: #1.31M

Check out their full website ➜

28. Heart + Honey

A subscription box for women's and couple's sexual health and wellness | Heart + Honey

• Business rank: #1.32M

Check out their full website ➜

29. Beautifully Well Box

The Best Australian Subscription Boxes Available. Very Best Curated Selection of Newest All-Natural Beauty, Wellness, Health, Fitness and Lifestyle Products.

• Business rank: #1.35M

Check out their full website ➜

30. Fit Lifestyle Box

Fit Lifestyle Box is the best monthly fitness subscription box for men, women & Couples with samples, snacks & full size products to your doorstep with free shipping

• Business rank: #1.39M

Check out their full website ➜

31. New York Blooms

New York Blooms is New York City's exclusive location for exquisite floral arrangements, potted plants & gift baskets. We offer free, same-day delivery throughout most of New York Area. Free delivery across USA & Canada. Shop New York Blooms for the best blooms!

• Business rank: #1.44M

Check out their full website ➜

32. Little Life Box

Discover healthy Snacks, Beauty, Skincare, Wellness items & more delivered to your door every season! Vegetarian & Gift Box Options also available!

• Business rank: #1.46M

Check out their full website ➜

33. Retreat Yourself Box

Australia’s seasonal health retreat in a box inspiring you to become your healthiest & happiest self!

• Business rank: #1.5M

Check out their full website ➜

34. Anxiety Relief, Gift Boxes and Coping Mechanisms

Anxiety relief, coping mechanisms, calming techniques and mental health gift boxes right at your finger tips so you can start regaining your health today.

• Business rank: #1.9M

Check out their full website ➜

35. NY All Wellness Spa – 929-382-1000

• Business rank: #1.93M

Check out their full website ➜

36. Smudge Wellness

retail store personalizing spiritual wellness gifts and packages containing crystals, self-care and beauty products, as well as other mystical treats and tools, along with relatable guidance on rituals to help enable and celebrate connection.

• Business rank: #1.96M

Check out their full website ➜

37. Twinkle Apothecary

Clean beauty that's cute and handcrafted in OKC from plant based ingredients. Woman owned + operated, eco-friendly, green beauty. Natural perfumery studio and apothecary shop located in automobile alley, downtown Oklahoma City. PETA approved vegan + cruelty free skincare + aromatherapy. Home of Nasty Woman perfume.

• Business rank: #1.99M

Check out their full website ➜

38. Pure Ohio Wellness

• Business rank: #2.02M

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39. Daily Harvest Express

Farm boxes packed with fresh organic San Diego fruits & veggies delivered to your home or office. Daily Harvest Express, the farmer's market delivered.

• Business rank: #2.03M

Check out their full website ➜

40. StackPath

JBOX – Your favorite online shop in Japan, filled with anime, toys, snacks, games and more. We're your friend in Japan!

• Website traffic: 60K/month
• Business rank: #2.07M

Check out their full website ➜

41. Norlii Home

Norlii is a Scandinavian home decor and lifestyle subscription directly from Copenhagen to your door every other month

• Business rank: #2.25M

Check out their full website ➜