5 Wedding Gown Rental Business Success Stories [2024]

Pat Walls

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Updated: July 24th, 2023

Start A Wedding Gown Rental Business

A wedding gown rental business allows brides-to-be to rent high-quality wedding dresses at a fraction of the cost of purchasing one. The business typically keeps a selection of dresses in various sizes and styles, and customers can come in to try them on and choose the one they want to rent.

Running a successful wedding gown rental business requires a few key elements:

A wide selection of dresses: To attract a diverse range of customers, it’s essential to have a range of dresses in various styles and sizes. This could include traditional white dresses and more modern or unique styles.
Quality dresses: Customers will pay to rent the dresses, so it’s essential to ensure they are in good condition and well-maintained. Regular cleaning and repairs will be necessary to keep the dresses looking their best.
Vital customer service: Brides-to-be are often under a lot of stress when planning their wedding, so it’s essential to offer excellent customer service to help alleviate some of that stress. This could include offering flexible rental periods and assistance with finding the perfect dress.
Marketing and advertising: To attract customers, it’s essential to advertise the business through various channels, including social media and local wedding directories. Offering promotions or discounts can also help attract new customers.
Overall, a wedding gown rental business can be a lucrative opportunity for entrepreneurs with a passion for fashion and a desire to help brides-to-be find the perfect dress for their big day.

Here are some real life success stories of starting a wedding gown rental business:

Learn more about starting a wedding gown rental business:

Where to start?

-> How much does it cost to start a wedding gown rental business?
-> Pros and cons of a wedding gown rental business

Need inspiration?

-> Examples of established wedding gown rental business
-> Marketing ideas for a wedding gown rental business

Other resources

Part of

Starting A Wedding Gown Rental Business: Everything You Need To Know

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3. Pronovias

Where they're located: Boston, Massachusetts, USA
Website traffic: 500K/month

4. Adrianna Papell

Find unique, beautiful wedding dresses, bridesmaid dresses, evening gowns and accessories that you'll love, with free shipping and easy returns. | Adrianna Papell

Where they're located: Albuquerque, New Mexico, USA
Website traffic: 460K/month

5. Maggie Sottero Designs

Where they're located: Nashville, Tennessee, USA
Website traffic: 350K/month