42 Trending Wedding Gown Rental Businesses [2024]

Updated: January 18th, 2023
Start A Wedding Gown Rental Business

A wedding gown rental business allows brides-to-be to rent high-quality wedding dresses at a fraction of the cost of purchasing one. The business typically keeps a selection of dresses in various sizes and styles, and customers can come in to try them on and choose the one they want to rent.

Running a successful wedding gown rental business requires a few key elements:

  • A wide selection of dresses: To attract a diverse range of customers, it’s essential to have a range of dresses in various styles and sizes. This could include traditional white dresses and more modern or unique styles.
  • Quality dresses: Customers will pay to rent the dresses, so it’s essential to ensure they are in good condition and well-maintained. Regular cleaning and repairs will be necessary to keep the dresses looking their best.
  • Vital customer service: Brides-to-be are often under a lot of stress when planning their wedding, so it’s essential to offer excellent customer service to help alleviate some of that stress. This could include offering flexible rental periods and assistance with finding the perfect dress.
  • Marketing and advertising: To attract customers, it’s essential to advertise the business through various channels, including social media and local wedding directories. Offering promotions or discounts can also help attract new customers.
  • Overall, a wedding gown rental business can be a lucrative opportunity for entrepreneurs with a passion for fashion and a desire to help brides-to-be find the perfect dress for their big day.

Looking for some examples of a wedding gown rental business?

Interested in case studies of a successful wedding gown rental business? Check out our full list of success stories.

1. Pronovias

Where they're located: Boston, Massachusetts, USA
Website traffic: 500K/month


2. Adrianna Papell

Find unique, beautiful wedding dresses, bridesmaid dresses, evening gowns and accessories that you'll love, with free shipping and easy returns. | Adrianna Papell

Where they're located: Albuquerque, New Mexico, USA
Website traffic: 460K/month


Learn more about starting a wedding gown rental business:

Where to start?

-> How much does it cost to start a wedding gown rental business?
-> Pros and cons of a wedding gown rental business

Need inspiration?

-> Other wedding gown rental business success stories
-> Marketing ideas for a wedding gown rental business

Other resources

4. Maggie Sottero Designs

Where they're located: Nashville, Tennessee, USA
Website traffic: 350K/month


5. Pre Owned Wedding Dresses

Buy & sell new, sample and used wedding dresses + bridal party gowns. Your dream wedding dress is here - at a truly amazing price!

Where they're located: Nashville, Tennessee, USA
Website traffic: 210K/month



Wedding dresses to fit every bride's style, and dresses for the entire bridal party. Bridesmaids dresses, flower girl dresses and mother of the bride dresses to complete the wedding.

Where they're located: Jacksonville, Florida, USA
Website traffic: 180K/month


7. Cocomelody

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Where they're located: Seattle, Washington, USA
Website traffic: 250K/month


8. Mama Bump Rentals

When you want to rent a maternity dress or designer pregnancy gown, turn to Mama Bump Rentals. You deserve to feel elegant!

Where they're located: San Antonio, Texas, USA


9. Berta

Where they're located: San Diego, California, USA
Website traffic: 80K/month


10. Poshare

Designer Dresses Sale and Rental : elegant prom, black tie formal evening gowns and bridesmaid dresses on Poshare - N1 destination to rent or buy dress online. No Tax.

Where they're located: Long Beach, California, USA


11. White One

Where they're located: Baltimore, Maryland, USA


12. Sydney's Closet

At Sydney's Closet, we specialize in trendy designer special occasion dresses in plus sizes 14-40. Browse our collections of wedding, prom, evening dresses.

Where they're located: Saint Louis, Missouri, USA


13. Lace & Liberty

Work 1x1 with our design team to create a unique wedding gown that's designed with you and made especially for you! Choose from our core collection to start customizing or design with a vision in mind with the help of our expert guidance.

Where they're located: San Antonio, Texas, USA


14. Borrowing Magnolia

Buy & sell pre-owned, used, new, and sample wedding dresses. Find your affordable wedding dresses here.

Where they're located: Nashville, Tennessee, USA


15. Sarah Seven

Wedding gowns for the modern bride. Chic bridal wear with flag ships in NY, LA, SF and CHI.

Where they're located: Los Angeles, California, USA


16. Le Marriage Couture Bridal Salon

Le Marriage Couture is a leading bridal salon in Los Angeles. We offer a large selection of the latest wedding dresses and top designers.

Where they're located: Los Angeles, California, USA


17. The Bridal Company

Want to buy Designer Wedding Dresses,Bridal dresses and gowns from a leading bridal store? Then shop at the Bridal Company, the premier wedding dresses shop for Brisbane and Gold Coast brides.

Where they're located: South Australia, Australia


18. Anna Campbell

Anna Campbell custom wedding dresses and gowns are vintage inspired for bohemian bridal beauty. Shop online or in-store in our Melbourne boutique.

Where they're located: Nashville, Tennessee, USA


19. VAMA Designs Indian Bridal Couture

We offer an amazing collection of Indian Bridal Lehengas, Reception Gowns, Sangeet Dresses, Mehendi outfits, Bridesmaid & Bridal Party packages. Shop our contemporary collection of Sarees, Shararas & Anarkalis. We are the best rated Indian Bridal Boutique in San Francisco Bay Area, located in San Jose. Since 2012.

Where they're located: San Jose, California, USA


20. Heart of NC Weddings

Heart of NC Weddings, formerly Southern Bride & Groom, is a wedding planning website and magazine for Raleigh, Durham, Chapel Hill, Cary & NC destinations.

Where they're located: Raleigh, North Carolina, USA


21. Rent An Attire

Rent An Attire offers premium fashion rental services at delightful prices. Be it weddings, brunch parties, pre wedding shoots or themed fashion shows - rent your choice and say goodbye to month-long waiting for sales and discounts on your favourite brands.


22. Vows Bridal

VOWS Bridal is a world renowned wedding salon offering both a curated collection of designer special order gowns and off the rack samples. VOWS also carries the largest collection of plus size special order gowns up to size 30. Let our expert stylists help you find the perfect dress that's just right for you.

Where they're located: Boston, Massachusetts, USA



We offer style, originality & quality for the fashion forward bride! We feature unique bohemian & vintage style dresses in Miami from exclusive designers.

Where they're located: Miami, Florida, USA


24. atromance

AT Romance offers wedding gown renting, wedding gown customization, wedding photography, videography, bridal made-up, photo booth, and wedding planning services.

Where they're located: San Francisco, California, USA


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26. Bride&co

Embrace the occasion of your dreams! Fall in love with our designer collections of Wedding Dresses, Bridesmaids dresses, evening wear and matric dance dresses. Say Yes to the dress!

Where they're located: Cuvette-Ouest, Republic of the Congo


27. The White Gown

Welcome to the most personalized bridal boutique experience in NYC, carrying gorgeous bridal dresses from top bridal designers. Book online with The White Gown today.

Where they're located: New York, New York, USA


28. Mikaella Bridal

View our large selection of award-winning wedding dresses. Every Mikaella gown is handmade from the highest quality fabrics in Toronto Canada.

Where they're located: Louisville, Kentucky, USA


29. Best Wedding Dresses Online, Bridesmaid, Prom Gowns

Shop for best wedding dresses, pretty bridesmaid dresses, glamorous evening prom and formal gowns online. Worldwide free shipping, and we'll pay for alterations.


30. Oh Rent Me

Renting a designer dress is easy with Oh Rent Me! We are now offering a Damage Waiver which means STRESS FREE renting, you are covered from any damage or stains! Rent an outfit today with Oh Rent Me

Where they're located: Philadelphia, Pennsylvania, USA


31. Canada's best dress rentals

Toronto's best curated selection of new dress rentals. Rent dresses for every occasion from For Love and Lemons, Self Portrait, Elle Zeitoune, Nookie, Asilio, Show Me Your Mumu and more, we ship across Canada! Come see us at our downtown Toronto location to try on all the dresses!

Where they're located: Indianapolis, Indiana, USA


32. Something Borrowed PDX

Where they're located: Portland, Oregon, USA


33. Amy Kuschel San Francisco

Womens Designer Clothing at Amykuschel.com. Free shipping on Womens Designer Clothing and free returns when you refund your purchase for store credit.

Where they're located: San Francisco, California, USA


34. Schaffer's Bridal

Schaffer's provides the most comprehensive wedding dresses in Iowa and Arizona. From runway to off-the-rack, we have wedding dresses at every price point.

Where they're located: Mesa, Arizona, USA


35. Bridesmaid and Prom Dresses

Shop for stylish and modern bridesmaid dresses, prom dresses, engagement dresses and evening dresses online or try on bridesmaid dresses in our New York pop-up showroom.

Where they're located: Los Angeles, California, USA


36. Pnina Tornai

With millions of fans worldwide, Pnina Tornai has established herself as a renowned top couture fashion designer. Her line varies from classic princess-like ball gowns to bold show stopping fashion forward couture creations.

Where they're located: Ninove, Flanders, Belgium


37. Wedding Recycle

Where they're located: Downtown Kansas City, Missouri, USA


38. Cheap Wedding Dresses

Searching for the discount wedding dresses, formal homecoming dresses, 2019 prom dresses and prom dresses are on sale at NCGowns.com. Come in and have a look.

Where they're located: Charlotte, North Carolina, USA


39. Start

Where they're located: Fort Worth, Texas, USA


40. Home

Where they're located: Anaheim, California, USA

41. Creative Bridal Wear

We provide Brides & Grooms with SAME DAY Tuxedo & Wedding Dress Rental, SAME DAY Steaming & Retail Gowns for any budget! Just minutes from the Vegas Strip!

Where they're located: Las Vegas, Nevada, USA