5 Water Park Business Success Stories [2024]

Updated: July 24th, 2023
Start A Water Park Business

A water park business is a fun and exciting opportunity for entrepreneurs looking to enter the amusement and leisure industry. This type of business involves the design, construction, and operation of a large outdoor water park that features a variety of water rides, slides, pools, and other aquatic attractions.

Running a successful water park business requires a significant investment in land, infrastructure, and equipment and a strong marketing strategy to attract customers. It is essential to conduct market research to determine the demand for a water park in a particular location and the type of attractions that will appeal to the local market.

Regarding operational considerations, it is crucial to prioritize safety and cleanliness, as these are vital factors that can impact customer satisfaction and loyalty. Regular maintenance and upkeep of the water park’s attractions and facilities is also necessary to ensure they are in good working order and meet all regulatory standards.

To attract and retain customers, it is important to offer various ticketing options and promotions, such as season passes, group discounts, and special events. Additionally, offering food and beverage options and renting out space for private events can provide additional revenue streams for the business.

Overall, a water park business can be a rewarding and lucrative opportunity for entrepreneurs who are passionate about the amusement and leisure industry and are willing to put in the time and effort to create a successful and enjoyable experience for their customers.

Here are some real life success stories of starting a water park business:

Learn more about starting a water park business:

Where to start?

-> How much does it cost to start a water park business?
-> Pros and cons of a water park business

Need inspiration?

-> Examples of established water park business

Other resources

3. Waterparks in Texas

Where they're located: Plano, Texas, USA
Website traffic: 210K/month

4. Blue Harbor Resort

Where they're located: Madison, Wisconsin, USA


5. Rapids Water Park

Rapids Water Park is South Florida’s largest water park featuring 30-action-packed attractions including 42 of the biggest, wettest, and coolest thrilling water slides.

Where they're located: Miami, Florida, USA