46 Trending Vegan Beauty Product Businesses [2024]

Pat Walls

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Updated: January 18th, 2023

Start A Vegan Beauty Product Business

The vegan beauty product business is an increasingly popular business idea that aims to provide consumers with high-quality, plant-based beauty products free from animal cruelty. These products can range from skincare to haircare and makeup and are often made from natural ingredients such as herbs, fruits, and essential oils.

One of the main benefits of running a vegan beauty product business is the growing demand for ethically-sourced, environmentally-friendly products. Consumers are increasingly aware of their beauty choices’ impact on the planet and are willing to pay a premium for products that align with their values. In addition, the vegan beauty market is predicted to grow in the coming years, making this an ideal time to start a vegan beauty product business.

To run a successful vegan beauty product business, it is essential to ensure that all products are truly vegan and cruelty-free. This means avoiding ingredients such as beeswax, honey, and lanolin and opting for plant-based alternatives. It is also important to source ingredients from sustainable sources and to use eco-friendly packaging whenever possible.

Marketing is also key to the success of a vegan beauty product business. It is essential to target the right audience and communicate the values and benefits of the products. Social media platforms such as Instagram and Pinterest are great places to share images and information about the products and to engage with potential customers.

In summary, the vegan beauty product business is a great opportunity for startup founders to provide consumers with high-quality, ethical beauty products while positively impacting the planet. By ensuring that products are truly vegan and cruelty-free, sourcing ingredients sustainably, and marketing effectively, founders can build a successful business in this line.

Looking for some examples of a vegan beauty product business?

Interested in case studies of a successful vegan beauty product business? Check out our full list of success stories.

1. Allueur Shop

Allueur World's Most Luxurious CBD Beauty Products including Anti Aging CBD Moisturizer, Water Pack CBD Sleeping Mask and more CBD Beauty Products

Where they're located: Jacksonville, Florida, USA

2. Moon Juice

Plant-sourced alchemy including Moon Dust adaptogen blends, plant proteins, adaptogenic super herbs and mushrooms to elevate body, beauty and consciousness. Try our best selling Beauty Dust, Sex Dust, Ashwagandha, Pearl and SuperYou- these adaptogens help reduce the effects of stress for balanced energy and calm mind.

Where they're located: Columbus, Georgia, USA
Website traffic: 150K/month

Learn more about starting a vegan beauty product business:

Where to start?

-> How much does it cost to start a vegan beauty product business?
-> Pros and cons of a vegan beauty product business

Need inspiration?

-> Other vegan beauty product business success stories
-> Marketing ideas for a vegan beauty product business

Other resources

-> Vegan beauty product business tips

4. viaGlamour

Let viaGlamour make your cruelty-free and vegan-friendly products and ship them directly to customers with your custom packaging. Design your own products, unboxing experiences, and online store with us.

Where they're located: San Antonio, Texas, USA

5. The Lip Bar

Vegan, Cruelty Free Lip Colors that are beautiful on every complexion.

Website traffic: 220K/month

6. Codex Beauty

Codex Beauty is a bioscience led beauty company that is setting a new standard in organic luxury skincare. All products are sustainably packaged to minimize carbon footprint

Where they're located: San Jose, California, USA

7. KVD Vegan Beauty

Where they're located: Los Angeles, California, USA
Website traffic: 320K/month

8. NAILS Magazine

NAILS Magazine covers the professional nail care industry, featuring nail art, technique demos, business and marketing guides, salon décor, product reviews, and healthy working tips.

Where they're located: Orlando, Florida, USA
Website traffic: 120K/month

9. The Vegan Review

A free digital platform for unbiased vegan news across vegan business, lifestyle, food, fashion & more. Subscribe today for more news!

Website traffic: 230K/month

10. EcoTools

EcoTools produces 100% cruelty-free and vegan synthetic makeup brushes, sponges, applicators and bath accessories that are both stylish and eco-friendly.

11. Vegan Beauty Review

12. Living Earth Beauty

Organic and Hand-Selected Collection of the finest, most pure, vegan and raw skincare and body care products. We carry age-defying serums, face and body oils, tooth and haircare, and much more. Free Shipping on orders over $75.00 - Come on in!

Where they're located: Philadelphia, Pennsylvania, USA

13. Root

Nature + Glamour combine to make our High Quality Natural, Organic, Mineral Makeup & Beauty Products • No fillers, no harsh irritants!

14. TheVeganKind

If you are looking for healthy snacks, or amazing household products, there’s a vegan subscription box that can introduce you to an exciting selection of the newest vegan products.

Where they're located: Nashville, Tennessee, USA
Website traffic: 70K/month

15. Lazartigue

Une gamme complète de soins naturels et vegan adaptés à tous les types de cheveux : shampoings, après-shampoings, baumes, masques, huile et sérums. Avec une expertise de plus de 50 ans, Lazartigue a développé des rituels personnalisés qui répond à toutes les problématiques capillaires.

Where they're located: Washington D.C., Washington, D.C., USA

16. Mellow Cosmetics

At Mellow Cosmetics, it’s our goal to make you feel as fabulous on the outside as you do on the inside. Get high quality vegan friendly, cruelty & paraben-free makeup online today!

How much they make: $240K/year
Where they're located: Brisbane, QLD
How much did it cost to start: $50K
Current team size: 4

How This Mom Started A $400K/Year Vegan, Cruelty Free Makeup Business

The Founder of Mellow Cosmetics explains how she grew her company's online sales from $0 to over $400,000 per year, while also expanding her brand's reach through distributors and retailers, with a focus on social proofing and email marketing.

About

Ima started Mellow Cosmetics almost 10 years ago

Revenue

Ima grew the business to $20K/month

Costs

It cost Ima $50000 to start the business

Read this case study

Read by 5,319 founders

17. Athena Beauty Group

Beauty product development in Los Angeles. We are a consulting firm specializing in health and beauty, skincare, hair care, fragrance, cosmetics, and accessories with a focus on product development, manufacturing, and supply chain management.

Where they're located: Los Angeles, California, USA

18. MMELO Store

100% All Natural, Hand Made, Junk Free Sweet Treats: Including Confections, Chocolates, Marshmallows, Baked Goods & Gift Boxes, for Pickup, Delivery, Shipping. We offer creative flavor profiles catering for vegan, gluten & dairy treats and uncompromising candy lovers! Welcome to the Clean Candy Revolution.

Where they're located: Columbus, Ohio, USA

19. Entovegan

Entovegan is the world's ultimate sustainable superfood diet, improving on a plant-based vegan diet with sustainably farmed insect nutrition

20. The BE-Hive

The BE Hive creates products and hosts events in Nashville that encourage community awareness, responsibility and involvement

Where they're located: Nashville, Tennessee, USA

21. The Vegan Box

The fresh way to discover the best new vegan, cruelty free, healthy, and natural products out there! We’ve taken the hard work out of finding delicious, ethical, sustainable and organic products, and perused every ingredient list to save you time and energy.

Where they're located: Denver, Colorado, USA

22. Indigo Private Label

Indigo Private Label manufactures clean safe natural cosmetics for private label. Let us help you create your own brand. We can do custom color cosmetic formulations and color matches with low minimum orders filled in your brand's packaging or private label with our stock formulas and colors.

Where they're located: San Antonio, Texas, USA

23. Kindri

KINDri skincare offers natural organic and cruelty free skincare products which include cactus oil for skincare, vegan skincare products & more. Enquire now!

Where they're located: Los Angeles, California, USA

24. Vegan Mainstream

At Vegan Mainstream, we provide a full spectrum of consulting services for vegan business owners and entrepreneurs, new and established. Get more details here!

25. Spoiled Vegans Cafe

Offering San Diego The Best Vegan Breakfast & Brunch Curbside Pick-Up.

Where they're located: San Diego, California, USA

26. Green Planet Beauty

Introducing our range of plastic free, vegan friendly, cruelty free natural beauty collection. We only use the best ingredients derived from nature. All our products and packaging is completely plastic free and either biodegradable, compostable, reusable or recyclable.

27. Hugo Naturals

28. Rachel Joyce Organic Salon

Where they're located: Washington D.C., Washington, D.C., USA

29. VeganZine

Where they're located: Boston, Massachusetts, USA

30. Clean Beauty

Our clean beauty products are organic skincare formulations crafted with speciality sourced tea, herbs, adaptogens, clay and exotic spices.

Where they're located: Washington D.C., Washington, D.C., USA

31. Vegan Inc. – Vegan Business Listings & Directory

Your page description here

Where they're located: Los Angeles, California, USA

32. BaeBlu

Truly clean beauty with certified organic ingredients. Not tested on animals. Free shipping $49+. No artificial dyes or fragrances. Makeup you can trust. We offer a full line of cosmetics to suit every need. Our line is 100% natural, vegan, and gluten-free. *We do have some products that are 99% natural.

Where they're located: Washington D.C., Washington, D.C., USA

33. Moodylicious Children's Spa

Vegan & Paraben Free Spa Products, Cosmetics, Nail Polish for Wholesale & Private Label. 30% Wholesale Discount for Your Salon or Spa Business.

Where they're located: Indianapolis, Indiana, USA

34. Verde Eco-Salon

Where they're located: Jacksonville, Florida, USA

35. Dirt Don't Hurt

Earth and plant based activated charcoal products for your oral health and beauty routine. Detox your body and take care of your teeth. Handmade in San Diego, California.

Where they're located: San Diego, California, USA

36. The Organic Salon

Where they're located: Denver, Colorado, USA

37. 100% Organic Vegan Skin Food by RAW PASSION

RAW PASSION is a 100% organic, vegan, ethical and cruelty-free beauty company. We create natural skin care products and organic vegan skin food.

38. Vegan Beauty Products

Vegan Beauty Products sourced from the highest quality brands. Organic Skincare, Lash and Brow Enhancers, Self Tan and vegan food supplements.

Where they're located: Los Angeles, California, USA

39. Naturelle Beauty Therapy

Where they're located: San Diego, California, USA

40. Vegan Products Reviews – Reviews Of Vegan Products From Around The World

Where they're located: San Jose, California, USA

41. Frida Beauty Collective

Frida Beauty Collective is best Microblading, Brow Lamination, Lash Extension, Facial & Waxing Studio based in Fort Worth, Texas. Schedule your appointment online or call 817-744-7662.

Where they're located: Fort Worth, Texas, USA

42. Little Soap Company

The Little Soap Company is an award-winning, organic, cruelty free, natural soap shop. Explore our beautiful, handmade soap bars today.

How much they make:
Where they're located: Broadway, UK
Current team size: 11

43. All Vegan Beauty

Discover and learn about some of the best vegan and cruelty free beauty products on the market including, skincare, haircare, body wash, soaps, moisturizers and more!

Where they're located: San Antonio, Texas, USA

44. Afro-Vegan Beauty

45. buddhabeautyskincare

The Buddha Beauty Company supply a range of Vegan, Organic and Cruelty Free Skincare products & Home fragrances to retail, trade and private label clients.

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Starting A Vegan Beauty Product Business: Everything You Need To Know

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