41 Trending Underwear & Activewear Brand Businesses [2024]
Looking for some examples of a underwear & activewear brand?
Interested in case studies of a successful underwear & activewear brand? Check out our full list of success stories.
1. Tumblr
Tumblr is a place to express yourself, discover yourself, and bond over the stuff you love. It's where your interests connect you with your people.
Where they're located: Nashville, Tennessee, USA
Website traffic: 328M/month
2. Spanx
How much they make:
Where they're located: Atlanta, Georgia, USA
How much did it cost to start: $5K
Current team size: 750
Website traffic: 1.47M/month
Learn more about starting an underwear & activewear brand:
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4. ThirdLove
The best bra is one you never think about. Find your perfect fit today. Available in cup sizes AA through G (DDDD), including our signature half 1/2 cup sizes.
5. Thinx
The only period-proof underwear. Because every person with a period deserves peace of mind. Learn more!
6. Hanes
Shop America's first name in comfort with clothing for the whole family. Find shirts, underwear, socks and more! Free shipping with online orders over $60.
How much they make:
Where they're located: Nashville, Tennessee, USA
Current team size: 1000
7. Tommy John
We fixed men's underwear. Smart design and fabrics mean no more pulling at your pant line. Get comfortable with yourself. No Adjustment Needed.
Where they're located: Newark, New Jersey, USA
8. Lounge Underwear
Designed to make you look and feel sexy, Lounge Underwear creates comfortable underwear, always with you in mind. Shop Lounge now. Comfort Made Sexy.
Website traffic: 810K/month
9. Jockey
How much they make:
Where they're located: Jacksonville, Florida, USA
Current team size: 1000
10. Lively
Find comfortable everyday bras and undies from LIVELY. We deliver bras and undies that blend high-style and ultimate comfort. Find your style today!
11. Knixwear
12. La Perla
La Perla | Lingerie, Sleepwear & Swimwear
Where they're located: Detroit, Michigan, USA
Website traffic: 340K/month
13. Pair of Thieves
The best men's, women's, and kids' basics on the planet. Socks, underwear, and undershirts built to get you Ready for Everything.
Where they're located: El Paso, Texas, USA
14. SAXX
SAXX Underwear is built with a patented internal ballpark pouch, providing superior comfort. 100% Satisfaction Guaranteed or We'll Refund Your Order.
Where they're located: Manhattan Community Board 1, New York, USA
15. Naja
Naja is a sustainable underwear company for women. We make the high quality vegan and eco-friendly bras, underwear, and swimwear. We believe in body positivity, diversity and doing good for the earth. Through our Underwear for Hope program we employ women in the slums. Every purchase you make makes the world better.
Where they're located: Meta, Colombia
16. TomboyX
TomboyX is a clothing brand that specializes in comfortable, gender-neutral underwear and loungewear for all bodies. It was founded in 2013 by entrepreneurs Fran Dunaway and Naomi Gonzalez, who struggled to find underwear that fit their bodies comfortably. The company has experienced rapid growth and garnered a loyal following. While specific information about revenue, size, and employee count is not readily available, TomboyX has successfully tapped into the niche market for inclusive and diverse clothing options.
How much they make: $24M/year
Where they're located: Seattle, Washington, USA
How much did it cost to start: $40K
Current team size: 34
Website traffic: 720K/month
TomboyX, a gender-neutral clothing company, has consistently increased its revenue over 100% each year and expanded from zero employees to 15 in just two years by focusing on quality underwear and listening to customer feedback.
17. Negative Underwear
Negative is underwear that fits your life - effortless bras, underwear, thongs and loungewear. We're not lacy, pink lingerie. We're sheer, seamless and minimal.
18. Freshpair
Free Shipping - for U.S. orders over $30! Shop top Womens and Mens underwear and Lingerie brands like Calvin Klein, Wacoal, Playtex, 2xist, C-IN2 and more.
Where they're located: Manhattan Community Board 1, New York, USA
19. EBY
Seamless comfort, effortlessly sexy, size-inclusive undies, bralettes and shapewear — woman powered. 10% of every EBY purchase funds small loans for women around the world. Your choices have power. Put them on repeat. Shop now or join the membership and save.
Website traffic: 130K/month
20. 2(X)IST
Shop 2(X)IST for men's designer underwear, swimwear, apparel, accessories and more.
Where they're located: Lincoln, Nebraska, USA
21. Ethika
Ethika | With You Everywhere.
Website traffic: 350K/month
22. SHEATH LLC
How much they make: $3.6M/year
Where they're located: Woodland Park, CO, USA
How much did it cost to start: $5K
Current team size: 7
Website traffic: 180K/month
Learn how Robert Patton grew a premium men's pouch underwear line to generate over $4K a day in sales with his latest women's line projected to double by the end of summer 2019 through persistence, learning from past mistakes, and keeping things simple.
23. Morro Capital, LLC
Skiviez offers most authentic men's underwear and swimwear styles. The store features styles such bikini, thong, gstring, jocks, briefs and many more styles. The inventory carries more than 50 popular brands to cater men's basic needs ">Pure
How much they make:
Where they're located: Miami, Florida, USA
Current team size: 5
24. UFM Underwear For Men
UFM Underwear for Men's patented adjustable pouch system provides superior support,comfort and prevents chafing. Free domestic & International Shipping $35+
Where they're located: Jacksonville, Florida, USA
25. sitename
The official Modus Vivendi online retailer offering men's underwear, swimwear, beachwear, sportswear, streetwear and loungewear for men, designed by the Greek fashion designer Christos Bibitsos. Two fresh and exciting collections every year. Modus Vivendi is not just another men's fashion brand, it is a lifestyle
Website traffic: 100K/month
26. Welcome to HANRO
Where they're located: Aurora, Illinois, USA
27. MensUnderwearStore.com
Find the BEST brands in men’s underwear here. We offer over 1,600 styles and new items are added weekly. Find your pair today! Easily shop classic style briefs and trunks to edgy thongs and jockstraps.
Where they're located: Prasat Balangk, Kampong Thom, Cambodia
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29. Marco Marco
Shop online now or in-store: Men's Designer Briefs, Boxer Briefs, Jockstraps, Accessories, Apparel, Leggings and more.
30. Men's Pouch Underwear & Swimwear
Pouch underwear and swimwear for men. Enhancing & ergonomic boxers, bikinis, thongs & more. Best anatomically correct underwear since 2002.
Where they're located: Vicuña, Coquimbo Region, Chile
31. 2EROS
Empowering men to live actively in style. Shop our range of men's swimwear, underwear, beachwear and activewear online. Australian designed and owned. Free Shipping for orders over $100. 10% off your first order. 45 Day Satisfaction guarantee.
Where they're located: Honolulu, Hawaii, USA
32. Drawlz Brand Co.
Drawlz Brand Co. Provides the best fashionable men's premium underwear, boxer briefs and more. Our goal is to offer the best variety of undergarments for men.
33. Prevail® The Protective Hygiene Authority
Learn why Prevail has been the protective hygiene authority for over 25 years. Our products and care are available to support anyone with any level of incontinence.
Website traffic: 40K/month
34. versaley
Buy the fantastic, innovative and luxury mens underwear engineered by crack team of experts. Versaley is one of the top mens designer underwear brands which make you more confident. You will never look for new underwear again.
35. athletic-underwear
36. HOM
Créateur français de sous-vêtements masculins propose des produits créés et testés en France. Collections, actualités et vidéos.
Where they're located: Riverside, California, USA
37. Underwear Manufacturers, Custom Men Underwear Manufacturer, Wholesale Women Underwear Suppliers From China
We are underwear manufacturer, located in China, our products including men underwears, women underwears, and kids, we can custom underwear in cheap price, and wholesale with small minimum quantity, wish we will be your best supplier
Where they're located: Bangluo, Gansu, China
38. Daniel Alexander Underwear
Shop latest men's underwear styles by Daniel Alexander such as bikinis, briefs, boxer briefs, g-strings, jocks and more online at danielalexanderunderwear.com.
Where they're located: Meta, Colombia
39. unknown
Where they're located: Stockton, California, USA
40. MeUndies
MeUndies is an ecommerce website that specializes in selling underwear and loungewear for men and women. The company was founded in 2011 by Jonathan Shokrian and is headquartered in Los Angeles, California. MeUndies has experienced rapid growth and currently generates millions in annual revenue. With a focus on comfort and unique designs, they cater to a niche market of customers looking for high-quality, stylish underwear. The company has a team of employees working to serve their customer base and expand their product offerings.
How much they make:
Where they're located: Culver City, CA, USA
Current team size: 126
- 4,818 founder case studies
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- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
