42 Extraordinary Supplement Brands [2024]
A supplement business makes money by selling dietary supplements, vitamins, protein powders, and health foods to customers.
These products are often sold directly to customers or through distributors and retailers.
Your target customers will likely include fitness enthusiasts, health-conscious individuals, wellness influencers, and those who prioritize their nutrition daily.
Starting a supplement brand is becoming increasingly popular because it's relatively inexpensive, and you can run the business from your home.
Looking for some examples of a supplements company?
Interested in case studies of a successful supplements company? Check out our full list of success stories.
1. GNC
Save on top vitamin and supplement brands. A trusted leader in clinically studied dietary supplements for weight loss, strength, and performance.
- Website traffic: 4.72M/month
- Business rank: #21.4K
Check out their full website ➜
2. The Vitamin Shoppe
The Vitamin Shoppe is your definitive source for high-quality supplements to help you maintain a healthy lifestyle.
- Website traffic: 4.14M/month
- Business rank: #17.7K
Check out their full website ➜
Learn more about starting a supplements company:
Where to start?
-> How to start a supplements company?
-> How much does it cost to start a supplements company?
-> Pros and cons of a supplements company
Need inspiration?
-> Other supplements company success stories
-> Marketing ideas for a supplements company
-> Supplements company slogans
-> Supplements company names
Other resources
-> Profitability of a supplements company
-> Supplements company tips
-> Supplements company manufacturers
4. T NATION
T NATION - The Best Strength Training and Bodybuilding Articles, Workouts, and Supplements to Help You Get Bigger, Stronger, and Leaner!
Where they're located: Colorado Springs, Colorado, USA
Website traffic: 3.11M/month
5. Vitacost
Buy discount vitamins, supplements, health foods, beauty products & more. Vitacost.com is your place for healthy living & eating!
- Website traffic: 5.39M/month
- Business rank: #9.17K
Check out their full website ➜
6. Muscle & Strength
Huge online supplement store, workouts database and fitness education platform. Learn how to build muscle, burn fat and stay motivated.
Where they're located: New Valley Governorate, Egypt
Website traffic: 3.3M/month
7. Piping Rock
Piping Rock brings you the highest quality vitamins and supplements at the lowest cost to you! We offer the biggest selection of life-enhancing natural products in the world.
Where they're located: Aurora, Colorado, USA
Website traffic: 2.3M/month
8. eVitamins.com
Buy vitamins, supplements, skin care, beauty and more from eVitamins.com. We offer fast, free shipping, the lowest prices and discounts and amazing rewards. Shop the #1 place to buy online vitamins and supplements in the USA.
Where they're located: La Cautiva, Córdoba, Argentina
Website traffic: 880K/month
9. Thorne: Supplements and Health Tests
We believe good health could always be made better. Shop Thorne's complete line of integrated health solutions.
- Website traffic: 640K/month
- Business rank: #48.3K
Check out their full website ➜
10. BulkSupplements.com
BulkSupplements.com Offers Pure Bulk Supplements, Vitamins, Minerals, Amino Acids, Herbal Extracts, Sweeteners and Protein Powders. Pure bulk powders.
Where they're located: Henderson, Nevada, USA
Website traffic: 360K/month
11. Viome Life Sciences
Test your gut microbiome and measure your health down to the molecular level to get personalized nutrition recommendations and supplements made uniquely for you.
How much they make:
Where they're located: Seattle and New York City
How much did it cost to start: $1M
Current team size: 150
Website traffic: 280K/month
12. NOW Foods
NOW Foods makes natural products that empower people to lead healthier lives. Find vitamins, supplements, essential oils, beauty products, food & more.
How much they make:
Where they're located: Sacramento, California, USA
Current team size: 500
Website traffic: 490K/month
13. Emerson Ecologic
Choose from over 300+ professional-grade supplement brands, educational resources, protocols & technology aimed to support your practice & clients success.
Where they're located: Riverside, California, USA
Website traffic: 300K/month
14. Sporter UAE
Best Bodybuilding & nutritional supplements in the UAE. Buy your protein, pre-workout, weight loss and gaining supplements online.
Where they're located: New Valley Governorate, Egypt
Website traffic: 260K/month
15. Bare Performance Nutrition
Bare Performance Nutrition is the trusted source of performance supplements for discerning athletes. Get creatine, whey protein supplements, and more.
How much they make: $42M/year
Where they're located: Austin, Texas, USA
How much did it cost to start: $20K
Current team size: 42
Website traffic: 190K/month
A military officer turned entrepreneur built sports nutrition brand Bare Performance Nutrition from $15,000 in year one to on track to generate $6m in revenue this year, leveraging social media platforms and creating interactive, relatable and valuable content to create a community and a brand voice.
16. Seed
Seed develops clinically-studied probiotics to impact human and planetary health. Our first product is the Daily Synbiotic—a probiotic + prebiotic for systemic benefits.
Where they're located: Oxnard, California, USA
Website traffic: 160K/month
17. GoSupps.com
GoSupps.com is your Leading Online Supplements Store for Best Prices and Amazing Selection!
- Website traffic: 140K/month
- Business rank: #96K
Check out their full website ➜
18. NEOLIFE
NeoLife is a pioneer in whole food nutrition supplementation since 1958, with a commitment to end the trend of poor wellness and poverty.
- Website traffic: 100K/month
- Business rank: #50.1K
Check out their full website ➜
19. Vox Nutrition
We are a supplement manufacturer that specialize in private label supplements & custom supplement formulas. Learn about our manufacuring ablitlies here
How much they make:
Where they're located: Indianapolis, Indiana, USA
Current team size: 50
20. NutraCap Labs
NutraCap Labs - Everything You Need at One Place – Contract Manufacturing, Custom Formulation, Private Label, Raw Ingredients and Wholesale.
Where they're located: Atlanta, Georgia, USA
21. Nature Made
Jump start healthy habits with Nature Made® Multivitamins and Supplements. #1 Pharmacist Recommended. Take a look at what Nature Made® has to offer.
Where they're located: Bangluo, Gansu, China
Website traffic: 230K/month
22. Alltech
At Alltech, we help farmers feed the world, raise healthy plants and animals, and protect the environment through animal nutrition and scientific innovation. Quality Animal Nutrition, Health, and Feed Supplements.
- Website traffic: 60K/month
- Business rank: #119K
Check out their full website ➜
23. Strong Supplement Shop
Choose from a HUGE range of performance supplements, Fat Burners, Preworkouts, Natural Anabolics and all fitness supplements you need. Order now! SAME DAY Shipping! Always in Stock! Get Pro Support!
Where they're located: Sacramento, California, USA
24. Vitamin World
Shop Vitamin World for high-quality vitamins, nutritional supplements and herbs at a great value. Find the products you need for overall health and wellness!
Where they're located: Miami, Florida, USA
Website traffic: 300K/month
25. Alani Nu
No fillers. No gimmicks. Just nutritious supplements made from real, hand-selected ingredients you can actually pronounce. Boost your workout with with flavors you love and nutrition you can count on.
Where they're located: Cuvette-Ouest, Republic of the Congo
Website traffic: 350K/month
26. Advanced Bionutritionals
Advanced Bionutritionals is your source for nutraceuticals, nutritional supplements, health supplements & vitamins for your health that are formulated by our doctors
Where they're located: South Australia, Australia
27. MuscleTech
Whether you’re an elite athlete, a weekend warrior, or just trying to stay active – we believe in growing stronger together.
Where they're located: La Cautiva, Córdoba, Argentina
Website traffic: 190K/month
28. Vida Divina
Vida Divina is dedicated to providing world-class health products and business opportunities, helping entrepreneurs around the world create a better future.
Where they're located: Tejutepeque, Departamento de Cabañas, El Salvador
29. A1Supplements
5000+ Sports Nutrition, Protein, And Diet & Lifestyle Supplements; With Fast Shipping, Low Prices, And Best Bogos And Deals!
Where they're located: Detroit, Michigan, USA
Website traffic: 130K/month
30. Vitalabs
Vitalabs offers private label vitamins, weight loss, dietary supplements, and single-serving packets of vitamins, minerals, protein powder, and herbs.
- Business rank: #147K
Check out their full website ➜
31. Ladder Supplements
Ladder is a nutrition supplement brand helping you achieve your goals with clean, premium supplements, including protein, pre-workout, and superfood greens.
Where they're located: Detroit, Michigan, USA
32. Standard Process
Standard Process, from soil to supplement, creates high-quality, organic, whole food-based products for your body's nutritional needs.
How much they make:
Where they're located: Nashville, Tennessee, USA
Current team size: 200
33. NativePath
The Confluence of Ancestral Wisdom & Cutting Edge Science, Resulting in a Personalized Approach to Nutrition that Makes Healthy Living Simple. We Provide Proven Nutrition Programs & Whole Food Based Supplements to support vibrant health at any age.
Where they're located: Batha, Chad
34. H.V.M.N.
Creators of the world's first ketone ester, H.V.M.N. has a portfolio of products for daily keto support and overall brain & body optimization. Let's redefine the limits of human performance, metabolism, and longevity.
How much they make:
Where they're located: San Francisco, California, USA
Current team size: 25
35. Univera
Experience the benefits of a healthy lifestyle. Univera's mission is to bring the best of nature to humankind.
- Business rank: #171K
Check out their full website ➜
36. Drink 4D Clean Energy Supplements
AMINO - VITAMIN - ENERGY SUPPLEMENT SHOP NOW FUEL YOUR DAY We wanted one product that can do it all and tastes great. 4D is the most effective, all-in-one sports-certified solution for your health. Just add the powder to the water and go! Mix & drink 30 minutes before to achieve the benefits.
- Business rank: #190K
Check out their full website ➜
37. PureBulk
Pure Bulk sells premium quality affordable vitamins and dietary supplements for your nutritional needs with fast free shipping available!
Where they're located: South Australia, Australia
Website traffic: 90K/month
38. Natural Vitality
Shop now for magnesium supplements crafted to assist muscle functions, increase heart health, aid stress management, and support healthy blood pressure.
Where they're located: Cotosaz, Pastaza, Ecuador
Website traffic: 170K/month
39. XYMOGEN
XYMOGEN is a family-owned health sciences company providing high-quality dietary supplements to licensed healthcare practitioners.
Where they're located: Jacksonville, Florida, USA
40. Mr Supplement
Mr Supplement - Your Perfect Training Partner. Australia's trusted supplement store since 2004. Huge range, easy online, mobile or in-app ordering. Low prices, free shipping, bulk discounts, money back guarantees, articles, product reviews, member rewards & more. Buy protein powder, fat burners...
Where they're located: South Australia, Australia
Website traffic: 130K/month
41. Private Label Express
We offer hundreds of Private Label Supplements. We are a Pharma-Grade Wholesale Supplement Manufacturing Company based in Florida. If you need bulk supplements, wholesale vitamins, or Organic Supplements we have got you covered.
Where they're located: Coral Springs, FL, USA
How much did it cost to start: $8K
Current team size: 20
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings