Business Idea

Start A Subscription Box Business

About

Starting a subscription box business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell subscription box, or selling subscription box online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a subscription box business ➜

Key stats

market size
$15B
revenue (monthly)
$99.1K
starting costs
$27.8K
gross margin
60%
time to build
12 months
growth
SEO
business model
E-Commerce
time investment
Full time

About

Starting a subscription box business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell subscription box, or selling subscription box online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a subscription box business ➜

Key stats

market size
$15B
revenue (monthly)
$99.1K
starting costs
$27.8K
gross margin
60%

 

time to build
12 months
growth
SEO
business model
E-Commerce
time investment
Full time

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $35 $3,250
Employee & Freelancer Expenses $0 $5,500
Equipment & Supply Expenses $500 $5,000
Website Costs $232 $6,500
Business Formation Fees $5,600 $20,400
Inventory Expenses $300 $5,000
Software Expenses $150 $3,044
Total Startup Costs $6,817 $48,694

Successful Businesses

Business URL Rank
VSCO® vsco.co #4,235
Smithsonian Magazine smithsonianmag.com #6,893
Vikatan vikatan.com #17,948
Colorado Springs Gazette gazette.com #55,763
Flaviar flaviar.com #56,813
BOX box.co.uk #57,756
Loot Crate lootcrate.com #59,584
Packola: Design & Order Custom Boxes & Packaging packola.com #62,832
Daily High Club dailyhighclub.com #130,248
Revive Superfoods revivesuperfoods.com #134,244
LightBox lightboxre.com #142,080

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Ability to start your business from home It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!
Little startup costs required The cost to start a subscription box business costs significantly less money than most businesses, ranging anywhere from 6,817 to 48,694.
Rewarding work Starting a subscription box business can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.
Cons Description
Crowded Space Competition is high when it comes to your subscription box business, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.
Finding The Right Supplier Most businesses in this space go the supplier/manufacturer route, which isn't a bad thing! However, finding the right supplier can take a lot of time, energy and trial/error. If done properly, this process can save you months (if not years) of time and energy. More on this below in the "finding a supplier" section.

Marketing Ideas

  • 1

    Affiliate program

    An affiliate program is a way to reward people outside your organization to share your product.

  • 2

    Direct sales

    You may find yourself in a spot where you're ready to hire a few (or many) salespeople to support the sales conversion process. Regardless if you have one or thirty salespeople, it's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.

  • 3

    Word of mouth

    The most tried and true way to grow a subscription box business is through word of mouth - some entrepreneurs would say it's more important than all social media.