42 Trending Streetwear Brands To Watch In 2024

Pat Walls

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Updated: February 20th, 2024

Start A Streetwear Brand

Streetwear is a type of clothing that is usually casual but can also be sporty or formal. Streetwear brands sell everything from hoodies and t-shirts to sneakers, joggers, and jeans.

Starting a streetwear clothing brand has many benefits: it allows you to express yourself through your style, and it allows you to connect with people who share similar interests as you do.

One of the main advantages of starting a streetwear brand is that it doesn't require much capital—you can get started with just an idea!

Looking for some examples of a streetwear brand?

Interested in case studies of a successful streetwear brand? Check out our full list of success stories.

1. Empire Skate

Empire Skate is a New Zealand-based skate shop catering to skateboarders of all levels. Founded by a group of passionate skaters, the business has seen steady growth in revenue and customer base. The shop serves a niche market of skate enthusiasts and offers a wide range of products and services. With a dedicated team of employees, Empire Skate has become a go-to destination for the skate community in New Zealand.

How much they make: $1.44M/year
Where they're located: Wellington, Wellington, New Zealand
Current team size: 10

How We Started A $120K/Month Streetwear And Skate Gear Shop

Empire Skate is an independently run skate and streetwear store that specializes in skateboards, footwear, clothing, and everything in between relating to skate culture; with an average monthly turnover of around $120K and over 150 different brands from around the world, its success is due in part to a strong focus on community and a loyal customer base.

About

Trent started Empire Skate over 20 years ago

Revenue

Trent grew the business to $120K/month

Read this case study

Read by 9,980 founders

2. Carhartt WIP

Carhartt WIP is a clothing brand that specializes in workwear for a younger, urban audience. The company has seen significant growth in recent years, with annual revenue surpassing $100 million. Founded in the 1990s, the brand has established itself as a key player in the streetwear market, catering to a niche of fashion-forward consumers. With a team of founders and employees dedicated to quality and innovation, Carhartt WIP continues to thrive in the competitive fashion industry.

Where they're located: Anchorage, Alaska, USA
Website traffic: 1.39M/month

3. HYPEBAE

HYPEBAE is your go-to destination for women's contemporary streetwear, fashion, beauty, and everything else. Showcasing today's leading female creatives.

Website traffic: 1.14M/month
Business rank: #30.7K

Check out their full website ➜

Learn more about starting a streetwear brand:

Where to start?

-> How to start a streetwear brand?
-> Streetwear brand plan
-> How to finance a streetwear brand?
-> How much does it cost to start a streetwear brand?
-> Pros and cons of a streetwear brand

Need inspiration?

-> Other streetwear brand success stories
-> Marketing ideas for a streetwear brand
-> Streetwear brand slogans
-> Streetwear brand names

Other resources

-> Profitability of a streetwear brand
-> Streetwear brand tips

5. FEATURE

Feature is a streetwear retailer based in Las Vegas, known for its curated selection of sneakers and clothing. Founded in 2010 by two brothers, the business has grown to multiple locations and an online store. They cater to a niche market of sneakerheads and fashion enthusiasts, generating an estimated revenue of $5 million annually. With a small team of employees, Feature has gained recognition in the industry for their unique branding and collaborations with popular brands.

Where they're located: Las Vegas, Nevada, USA
Website traffic: 770K/month

6. BAIT

BAIT is a lifestyle boutique offering an ever-changing collection of limited-edition footwear, apparel, collectibles, art toys, and electronics, as well as exclusive collaborations with the industry’s most in-demand brands.

Website traffic: 320K/month
Business rank: #38.6K

Check out their full website ➜

7. Afends

Afends is a surfing and streetwear brand founded in Australia. They cater to a niche market of young, edgy consumers. The company was founded by two friends in Byron Bay. The business has seen significant growth, with reported revenue of over $10 million.

Where they're located: South Australia, Australia

8. Caliroots

Premium streetwear and sneakers. Bringing you the very best selection of limited releases, exclusive collabs, and cultural must-haves.

Website traffic: 370K/month
Business rank: #58.5K

Check out their full website ➜

9. ITeSHOP

Iteshop.com is an online retail store that sells electronics and gadgets. It serves tech-savvy customers looking for the latest products. The company has three founders and a small team of employees. It generates revenue through online sales and has a loyal customer base.

Where they're located: Hong Kong Island, Hong Kong, China
Website traffic: 570K/month

10. The Messi Store

The Messi Store is an online retail store selling merchandise related to the professional soccer player Lionel Messi. The business serves a niche market of Messi fans and generates revenue through the sale of jerseys, posters, and other merchandise. The store is likely operated by a small team of employees and founded by passionate Messi fans looking to connect with other fans worldwide.

Where they're located: La Cautiva, Córdoba, Argentina
Website traffic: 80K/month

11. NRML

NRML is a Canadian streetwear retailer with an online presence. They focus on providing trendy, urban clothing and accessories to their customers. It is unclear how many founders are involved or the revenue of the company, but they have a small team of employees serving their niche market. The business has a strong following among streetwear enthusiasts in Canada.

Where they're located: Aurora, Colorado, USA

12. The Chimp Store

The Chimp Store is an independent streetwear and sneaker retailer based in the UK. Founded in 1998 by two friends in Leeds, it has grown to become a popular online destination for urban fashion enthusiasts. With a focus on limited edition and exclusive collaborations, The Chimp Store caters to a niche market of sneakerheads and fashion-forward individuals. The exact revenue and number of employees are not publicly disclosed, but the brand has maintained a strong presence in the industry for over two decades.

Where they're located: Birmingham, Alabama, USA
Website traffic: 120K/month

13. OKVIT

OKVIT leading the fashion trend in Korea. Korea's official mall direct-selling open market. Most of the products are shipped by Korea's official mall.

Website traffic: 110K/month
Business rank: #162K

Check out their full website ➜

14. Aelfric eden

Aelfric Eden is a luxury fashion brand founded by Aelfric Eden himself. The website offers a range of high-end clothing and accessories for men and women. The brand targets a niche market of fashion-forward individuals looking for unique and stylish pieces. Revenue and company size are not disclosed, but the brand has gained a following for its high-quality products and attention to detail. It is run by the founder and a small team of employees dedicated to delivering top-notch customer service.

Where they're located: La Cautiva, Córdoba, Argentina
Website traffic: 350K/month

15. DREAM

DREAM is a socially responsible streetwear brand. Our mission is to keep the dream alive with mental health awareness and suicide prevention.

Website traffic: 30K/month
Business rank: #182K

Check out their full website ➜

16. Beamhill

Beamhill is a Finnish fashion and sneaker store founded in 2011. They focus on premium and limited edition items, catering to sneakerheads and fashion enthusiasts. The business has seen steady growth in revenue and has a small team of founders and employees. They have developed a strong online presence and have become known for their exclusive collaborations with high-end brands.

Where they're located: Kärsämäki, Finland

17. Wethenew

Wethenew is an online platform for the purchase and resale of new, authentic, and limited sneakers and streetwear products.

Business rank: #215K

Check out their full website ➜

18. APORRO

APORRO is the leading urban and streetwear jewelry brand worldwide. Shop Silver & Gold Jewelry with exclusive designs for men and women.

Website traffic: 120K/month
Business rank: #240K

Check out their full website ➜

19. Aries

Aries Arise is a fashion brand specializing in luxury streetwear. Founded by Sofia Prantera, the brand caters to fashion-conscious urban youth. Aries Arise has a cult-like following and is known for its bold designs and limited edition collections. The brand has seen significant growth in revenue and popularity since its founding.

Where they're located: Aurora, Illinois, USA

20. GCDS

Browse and shop online GCDS official branded clothing, shoes, and accessories for men and women and enjoy free shipping on orders over 150 €.

Business rank: #321K

Check out their full website ➜

21. Dumb Good

Dumbgood is a pop culture merchandise company founded in 2019 by Ryan Mante and Justin Saad. They sell licensed apparel and accessories to a niche market of 80s and 90s nostalgia fans. The business has experienced rapid growth, with reported revenue of over $1 million in 2020. They have a small team of employees and focus on quality and unique designs to stand out in a competitive market.

Where they're located: Irving, Texas, USA
Website traffic: 90K/month

22. Survival Clothing & Footwear

Survivalmiami.com offers survival gear and training in Miami, targeting outdoor enthusiasts and preppers. Founded by a former military veteran and outdoor expert, the website serves a niche market with a loyal customer base. Revenue is reported to be in the six-figure range with a small team of employees.

Where they're located: El Paso, Texas, USA
Website traffic: 90K/month

23. DEDICATED

Dedicated Brand is a sustainable clothing brand founded in Sweden in 2006. They focus on creating high-quality, eco-friendly clothing for men and women. The company has seen steady growth in revenue and has a loyal customer base who appreciate their commitment to sustainability. Dedicated Brand has a small team of founders and employees who are dedicated to their mission of creating fashion with a purpose.

Where they're located: San Roque, Andalusia, Spain
Website traffic: 160K/month

24. Totem Brand

Totem Brand Co is an outdoor lifestyle retail store founded by Mike Boylan in 2012. The store offers a curated selection of premium outdoor gear and clothing. It serves a niche of urban outdoor enthusiasts. The company has experienced steady growth in revenue and size, with a small team of employees dedicated to providing top-notch customer service.

Where they're located: Philadelphia, Pennsylvania, USA

25. Milano Di Rouge

Milano Di Rouge is a unisex streetwear apparel brand based out of Philadelphia. Owned, operated, and founded by Milan Rouge.

Website traffic: 70K/month
Business rank: #404K

Check out their full website ➜

26. EbLens

Eblens.com is an urban fashion retailer with a focus on streetwear and sneakers. They serve a niche market of young, trend-conscious consumers. The business was founded in the 1940s by Eblen Macari and has since grown to include multiple stores and online sales. Revenue is estimated to be around $10 million.

Where they're located: Winston-Salem, North Carolina, USA
Website traffic: 70K/month

27. Fresh Pawz

Fresh Pawz is a pet accessories brand serving the niche market of stylish dog owners. The website offers a variety of products including harnesses, leashes, and bandanas. Founded by entrepreneur Luis Vino, the business has seen steady growth in revenue since its establishment in 2017. With a small team of dedicated employees, Fresh Pawz continues to expand its product line and reach a wider customer base.

Where they're located: Buffalo, New York, USA

28. Imouri

Imouri is a New York-based Clothing & Lifestyle Brand dedicated to designing Original Streetwear Apparel & Accessories inspired by elements of Anime.

Business rank: #431K

Check out their full website ➜

29. Rokit

Rokit.one is a niche e-commerce platform specializing in selling refurbished and used electronics. They serve tech-savvy customers looking for affordable gadgets. The business has multiple founders and a small team of dedicated employees. Details on revenue and size are not readily available.

Where they're located: Irvine, California, USA

30. Fly Supply

Fly Supply is a streetwear clothing brand serving trendy urban customers. The business has multiple founders and employees, and has seen steady revenue growth in recent years. They cater to a niche market of fashion-forward individuals looking for unique and stylish apparel. Their success is attributed to their entrepreneurial spirit and ability to connect with their target demographic.

Where they're located: Tampa, Florida, USA

31. Urban Wear

Urbanwearonline.com.au is an Australian online retailer specializing in urban streetwear for both men and women. The business serves a niche market of fashion-forward individuals looking for trendy and unique clothing options. Founded by a team of two entrepreneurs, the company has grown to have a steady revenue stream and a small team of employees dedicated to providing high-quality products and excellent customer service.

Where they're located: South Australia, Australia

32. Copping Zone

The Copping Zone is an online streetwear marketplace, featuring new emerging brands all with a unique and modern style.

Business rank: #544K

Check out their full website ➜

33. STORROR

Storror is a parkour clothing and lifestyle brand founded by brothers Ben and Drew Taylor. The company has a strong social media presence with millions of followers and generates a significant portion of its revenue through sponsored posts and collaborations. Storror caters to a niche market of parkour enthusiasts and urban athletes. The brand has grown to include a team of athletes and employees dedicated to creating quality content and products for their customers.

34. MY WARDROBE HQ

mywardrobehq.com is a high-end fashion rental service targeting upscale customers. It caters to a niche market looking for designer items without the commitment of purchasing. Founded by two entrepreneurs, the company has seen significant revenue growth and has a small but dedicated team of employees. The founders have a background in fashion and technology, bringing a unique perspective to the business.

Where they're located: Cuvette-Ouest, Republic of the Congo

35. West Brothers

West Brothers is an Australian streetwear retailer founded in 1992. They serve a niche market of urban fashion customers, with a reported revenue of $2.5 million and a team of 20 employees. The company was founded by two brothers who started off selling shoes out of their car. Today, they have a strong online presence and cater to a global audience.

Where they're located: South Australia, Australia
Website traffic: 60K/month

36. INDIGO STUFF

Theindigostuff.com is a niche online retailer specializing in sustainable and eco-friendly products. They target environmentally conscious consumers seeking high-quality, unique items. The website generates revenue through direct sales and partnerships. Founded by two entrepreneurs, the business has a small team of dedicated employees. Unique selling point: all products are handmade by artisans.

Where they're located: Saint Petersburg, Florida, USA

37. YAYUKATA

Yayukata.com is an e-commerce website selling Japanese street fashion. It caters to a niche market of young adults looking for unique and trendy clothing. The business has multiple founders and employees, but specific numbers are not disclosed. The company generates revenue through online sales and has gained a strong following within the streetwear community.

Where they're located: Honolulu, Hawaii, USA
Website traffic: 80K/month

38. WyCo Vintage Broadway

WYCO Vintage Broadway is a vintage clothing store specializing in Broadway-themed attire. It serves a niche market of theater enthusiasts looking for unique apparel. The business was founded by a single entrepreneur and has a small team of employees. Revenue numbers and size are not publicly available, but the store has a dedicated customer base and a strong online presence.

Where they're located: Downtown Kansas City, Missouri, USA

39. RepFashions

RepFashions.co is an e-commerce store specializing in replica designer clothing and accessories. The business serves a niche market of customers looking for high-quality replicas at affordable prices. With an estimated annual revenue of $1 million, the website was founded by a team of three entrepreneurs who have successfully grown the business to employ a small team of dedicated employees. They have carved out a unique space in the market by offering products that closely mimic popular designer brands.

Where they're located: Cotosaz, Pastaza, Ecuador

40. Kenshi Toronto

Kenshi.ca is a Canadian e-commerce business selling outdoor and survival gear. Founded by an outdoor enthusiast, it serves a niche market of adventure seekers. The business has seen steady revenue growth and has a small team of dedicated employees. With a focus on quality products and exceptional customer service, Kenshi.ca has built a loyal customer base.

41. HoMie

Homie.com.au is a real estate platform connecting buyers with sellers for a flat fee. Founded by Jason Rose and Dave Tring, the company has seen significant revenue growth and serves a niche market looking for affordable home buying options. With a team of employees dedicated to revolutionizing the real estate industry, Homie has quickly made a name for itself in the Australian market.

Where they're located: South Australia, Australia

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Starting A Streetwear Brand: Everything You Need To Know

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