43 Trending Sneaker Businesses [2023]

Experts estimate the current sneaker market at $2 billion and expect it will blow up to $30 billion in the next few years. Compared to other online businesses, the sneaker resale market has grown exponentially and become very profitable.

While the sneaker business is very profitable, competition is still very high, and it might take time for new sellers to establish a client base. If you are starting a sneaker business, you must immerse yourself in the sneakerhead culture, especially the sneaker collection.

Looking for some examples of a sneaker business?

Interested in case studies of a successful sneaker business? Check out our full list of success stories.

1. Etsy

Etsy is the worldwide commercial center for exceptional and inventive merchandise. It's home to a vast expanse of uncommon, phenomenal things, from special hand-tailored parts of vintage treasures. Here, you can also get a wide collection of beautiful jewelry suitable for women of all ages.

• Website traffic: 407M/month
• Business rank: #71

Check out their full website ➜

2. PUMA.com

Run The Streets. Do You. Research and shop all the latest gear from the world of Fashion, Sport, and everywhere in between.

• Website traffic: 25.2M/month
• Business rank: #2.73K

Check out their full website ➜

Learn more about starting a sneaker business:

Where to start?

-> How to start a sneaker business?
-> How much does it cost to start a sneaker business?
-> Pros and cons of a sneaker business

Need inspiration?

-> Other sneaker business success stories
-> Marketing ideas for a sneaker business

Other resources

4. The North Face

For more than 50 years, The North Face® has made activewear and outdoor sports gear that exceeds your expectations.

• Website traffic: 3.63M/month
• Business rank: #5.27K

Check out their full website ➜

5. Vans

Shop at Vans.com for Shoes, Clothing & Accessories. Browse Men's, Women's, Kids & Infant Styles. Get Free Shipping & Free Returns 24/7!

• Website traffic: 10.4M/month
• Business rank: #6.71K

Check out their full website ➜

6. East Bay

Eastbay empowers athletes by offering the best selection of pro-grade gear available, along with the knowledge and advice needed to win on and off the field.

• Website traffic: 6.37M/month
• Business rank: #8.24K

Check out their full website ➜

7. Lands' End: Swimwear, Polo Shirts, Jeans, Fit and Flare Dresses, Tops

• Website traffic: 10.4M/month
• Business rank: #9.32K

Check out their full website ➜

8. Converse

Shop Converse.com for shoes, clothing, gear and the latest collaboration. Find Classic Chuck, Chuck 70, One Star, Jack Purcell & More. Free shipping & returns.

• Website traffic: 12.5M/month
• Business rank: #10.5K

Check out their full website ➜

9. New Balance

Tackle your workouts with confidence in performance running shoes and stylish clothes from New Balance. Our athletic footwear goes the distance with you.

• Estimated revenue: $20.8M/month
• Website traffic: 6.59M/month
• Business rank: #13.1K

Check out their full website ➜

10. Sneaker News

Jordans, release dates & more.

• Website traffic: 7.58M/month
• Business rank: #13.1K

Check out their full website ➜

11. ALDO US | Shoes, Boots, Sandals, Handbags and Accessories | ALDO US

The destination for style-conscious shoppers, ALDO Shoes is all about accessibly-priced on-trend fashion footwear and accessories

• Website traffic: 4.86M/month
• Business rank: #18.8K

Check out their full website ➜

12. Shoes.com

Deals up to 75% off along with FREE Shipping on shoes, boots, sneakers, and sandals at Shoes.com. Shop top brands like Skechers, Clarks, Dr. Martens, Vans, Brooks, UGG, and more

• Website traffic: 3.23M/month
• Business rank: #19.9K

Check out their full website ➜

13. Road Runner Sports

• Website traffic: 1.17M/month
• Business rank: #24.9K

Check out their full website ➜

14. Journeys Mens

Journeys Mens is an online fashion platform that offers fashion clothing and accessories for men, women, and children. It has a great collection of brands including Crocs, Vans, New Balance, Converse, Addidas, and many more.

• Website traffic: 4.7M/month
• Business rank: #27.6K

Check out their full website ➜

15. Timberland

Shop Timberland boots, shoes, clothing & accessories at our official US online store today.

• Estimated revenue: $83.3K/month
• Website traffic: 2.2M/month
• Business rank: #28.2K

Check out their full website ➜

16. Shoe Carnival

Shoe Carnival is an online footwear retailer. It has the best shoe brands for everyone. They have a superb collection of all different kinds of footwear starting from sandals to sneakers and much more.

• Website traffic: 13.8M/month
• Business rank: #37.5K

Check out their full website ➜

17. Bluefly

Bluefly has thousands of luxury brands & hundreds of thousands of styles at a great discount. It is a platform that has many clothing and footwear, accessory brands under one roof for men and women. Some of these brands include Gucci, Jimmy Choo, Chloe, Manolo Blahnik, Parada, Valentino, and many other known brands.

• Website traffic: 540K/month
• Business rank: #39.2K

Check out their full website ➜

18. Concepts International

Concepts International. CNCPTS INTL Official Website for the latest Concepts Collaborations, Projects, Releases and News.

• Business rank: #41.8K

Check out their full website ➜

19. ShoeDazzle

ShoeDazzle was created in 2009 for women who love fashion and can not help buying shoes. They help millions of women get their personalized fashion fix with access to top trends, style inspiration, and world-class service.

• Website traffic: 4.06M/month
• Business rank: #52.4K

Check out their full website ➜

20. Burlington

Save in-store with everyday low prices on mens, womens, and kids clothing as well as shoes, baby gear, and home décor at Burlington. You will love the savings! Find your nearest store today.

• Business rank: #60.4K

Check out their full website ➜

21. Giesswein Shop DE

Erfahren Sie was Giesswein Produkte so besonders macht und bestellen Sie direkt online Merino Runners, Hausschuhe, Ballerinas aus recycelten PET, Wollmützen, Jacken, Heimtextilien und vieles mehr.

• Business rank: #64.4K

Check out their full website ➜

22. Fila

• Website traffic: 990K/month
• Business rank: #68.6K

Check out their full website ➜

23. Shoemall Challenge

• Website traffic: 1.93M/month
• Business rank: #102K

Check out their full website ➜

24. The Walking Company

The Walking Company, Inc., is a United States-based comfort footwear company and subsidiary of The Walking Company Holdings, Inc., that was founded in 1991 in Chatsworth, California.

• Website traffic: 880K/month
• Business rank: #111K

Check out their full website ➜

25. Design And Sell Your Own Custom Shoes Online

Use the AliveShoes platform to design your own custom shoes and launch your own professional footwear line from scratch.

• Website traffic: 190K/month
• Business rank: #119K

Check out their full website ➜

26. DC Shoes

Enter the world of DC Shoes and discover the latest in Skate & Snowboard Fashion and Accessories. Follow our Pro Riders on the DC Shoes online community. Free delivery

• Website traffic: 1.25M/month
• Business rank: #129K

Check out their full website ➜

27. Home - SilverSneakers

• Business rank: #140K

Check out their full website ➜

28. Six Figure Sneakerhead

Top Resource For Sneaker Resellers Worldwide: from retail to botting with the Hypemaster Playbook and Winner's Circle Start copping more kicks today ! 🔌👟

• Business rank: #156K

Check out their full website ➜

29. Shoes For Crews

Shoes For Crews - The Shoe That Grips. Slip resistant shoes, work shoes, work boots, clogs and overshoes. Ranked #1 for slip resistance.

• Website traffic: 1.22M/month
• Business rank: #170K

Check out their full website ➜

30. Lace Up NYC

All the exclusive Jordan, Yeezy, HU, and unique colabs are here. Find our store online and local store.

• Business rank: #196K

Check out their full website ➜

31. Wethenew

Achetez vos sneakers neuves, authentiques et limitées en quelques clics et en toute sécurité sur Wethenew.com ! Retrouvez toutes les plus grandes marques : Adidas, Yeezy, Off-White, Nike ou encore Jordan. Toutes les paires de baskets vendues sur Wethenew sont contrôlées par nos experts avant d'arriver entre vos mains.

• Business rank: #215K

Check out their full website ➜

32. Mens Designer Shoes

Mens designer shoes and mens italian shoes from luxury brands at MensDesignerShoe.com. Shop a wide selection of designer shoes, apparel, and accessories from international brands from around the world. Enjoy free shipping and no tax.

• Business rank: #272K

Check out their full website ➜

33. Zadehkicks

Great prices on only authentic footwear and limited releases.

• Business rank: #281K

Check out their full website ➜

34. Genuine Dr Comfort

Orthopedic Shoes and Orthotic footwear / inserts that provide the utmost comfort - Dr. Comfort

• Website traffic: 200K/month
• Business rank: #289K

Check out their full website ➜

35. Orthotic Shop

The Orthotic Shop is the place to get shoes for orthotics. Specializing in Orthotic Insoles, Sandals, Shoes & Slippers that provide arch support and help relieve plantar fasciitis foot / heel pain. We also carry diabetic footwear and healthy socks.

• Business rank: #330K

Check out their full website ➜

36. SWIMS

Reinvented classics that are smart, elegant, weather-friendly and infused with utility.

• Website traffic: 90K/month
• Business rank: #337K

Check out their full website ➜

37. San Antonio Shoemakers

SAS Shoemakers is committed to making the most comfortable shoes in the world. | SAS Shoes

• Website traffic: 290K/month
• Business rank: #382K

Check out their full website ➜

38. APEX

Apexfoot.com offers a complete line of orthopedic comfort shoes. Apex diabetic shoes are designed to help relieve foot pain and heel pain from plantar fasciitis, bunions, arthritis and more.

• Website traffic: 210K/month
• Business rank: #429K

Check out their full website ➜

39. Sole Steals

• Business rank: #453K

Check out their full website ➜

40. FootSmart

Keep walking in comfort with footwear and accessories from FootSmart.com that help you get the perfect fit.

• Website traffic: 170K/month
• Business rank: #463K

Check out their full website ➜

41. Airwalk

• Business rank: #549K

Check out their full website ➜

43. Allbirds

The world’s most comfortable shoes, made with natural materials like merino wool, eucalyptus tree fiber, and sugar cane, Allbirds has created the comfiest shoes on the planet.

• Business rank: #9.31K

Check out their full website ➜

Join Starter Story

See exactly how online businesses get to millions in revenue

• 4,818 founder case studies
• Access to our founder directory
• Live events, courses and recordings
• 8,628 business ideas
• $1M in software savings

Join Starter Story