33 Trending Sleepwear Businesses [2024]

Pat Walls

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Updated: January 18th, 2023

Start A Sleepwear Business

Looking for some examples of a sleepwear business?

Interested in case studies of a successful sleepwear business? Check out our full list of success stories.

1. Eight Sleep

The #1 Smart Mattress, designed to help you fall asleep faster and stay asleep. After only 30 days, people sleeping on the Pod Pro Pro improve their rest significantly and wake up more refreshed. Try it at home for 100 nights, risk-free.

How much they make:
Website traffic: 620K/month

2. Lunya

Lunya is a luxury sleepwear and loungewear brand that caters to modern women. Founded in 2014 by Ashley Merrill, the company has experienced significant growth and success. Headquartered in Santa Monica, California, Lunya serves a niche market of women seeking stylish and comfortable sleepwear. Although specific revenue figures and size are not readily available, the brand has garnered attention for its innovative approach to sleepwear and emphasis on sustainable production.

How much they make:
Where they're located: Santa Monica, California, USA
How much did it cost to start: $50K
Current team size: 61

Learn more about starting a sleepwear business:

Where to start?

-> How much does it cost to start a sleepwear business?
-> Pros and cons of a sleepwear business

Need inspiration?

-> Other sleepwear business success stories

Other resources

4. Bridesmaids Dresses, Bridesmaid Robes

Website traffic: 80K/month

5. Pajamas for Women, Men, Girls, and Boys

Sleepwear delivered in beautiful keepsake gift packaging. Find unique gift ideas and send pajamas to women, men, girls, boys, infants and toddlers.

Website traffic: 120K/month

6. Nolah Sleep

Awarded the best mattress in 2020 for side sleepers and the best cooling mattress for hot sleepers, Nolah is made from ultra premium foam, built in the U.S.A and is sold exclusively online at great prices! Risk-free 120-night trial with a 15 year warranty.

7. Funny Pajamas & Gifts for Men, Women & Kids

Add some fun to bed time with our cute & funny pajamas for the whole family! From infant onesies to our Flapjacks for adults, we have it all. Shop our selection today!

Website traffic: 30K/month

8. Sleepy Jones

Sleepy Jones is a collection of comfortable pajamas, loungewear, and underwear for women and men. Shop stylish pajamas, sleepwear and more today.

Where they're located: Moreno Valley, California, United States

9. Julianna Rae

Luxurious pajamas, robes, camisoles, gowns, bras and panties designed for women using the highest quality fabrics and silks. Shop Julianna Rae today.

Where they're located: Greensboro, North Carolina, United States

10. Ostrich Pillow

Discover our premium travel pillows, desk pillows, travel accessories and everyday comfort products - With OSTRICHPILLOW, Dreams Happen Anywhere.

11. Eucalypso

Meet Eucalypso, the #1 Rated Eucalyptus Sheets made from TENCEL lyocell that's naturally cooling, luxuriously soft, hypoallergenic, breathable, pampering on the skin, and luxuriously soft. Designed for hot sleepers and people with sensitive breakout prone skin, see why Eucalypso sheets are award winning.

How much they make:

12. PJ Harlow Loungewear

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13. Magnolia Baby

Magnolia Baby pima cotton layette for babies size preemie to 24 months and pajamas for infant to size 8. Find out where to buy and wholesale information.

Where they're located: Salinas, California, United States

14. Midnight Mischief Sleepwear

Buy luxe monogrammed (personalised) pyjamas & gifts: gorgeous silky satin pyjama sets, stylish bridal robes & silk pillowcases. FREE shipping. Read our reviews!

15. The Lingerie Store USA

Bras for Every Day. Lingerie for Every Night. The Lingerie Store USA offers personal and helpful attention in store and online.

16. OEM Pajama

17. The Sleep Shirt: Luxury Nightshirts, Sleepwear, & Loungewear

The Sleep Shirt is a collection of sleepwear made from beautiful cottons and linens. Luxury nightshirts and sleepwear for someone who loves to sleep in comfort and style.

18. Lusomé: Luxury Sleepwear for Women

Lusomé is a beautifully designed sleepwear brand using the most innovative moisture management technology possible for naturally blended fabrics. Lusomé with Xirotex™ provides women with revolutionary moisture management in luxuriously soft fabrics expertly engineered for ultimate comfort.

19. Aegean Apparel

Aegean Apparel cozy classic quality bathrobes & sleepwear. Luxurious fabrics. Top brands. Unique selection. Incorporated since 1991. Shop all of our latest designs and products today right from home.

20. Downright Ltd.

How much they make:
Current team size: 10

21. Access denied

Where they're located: Toledo, Ohio, United States

22. Papinelle Sleepwear-NZ

Beautiful women's sleepwear, nighties, pyjamas and robes with a focus on natural fabrics in pure silk, washable silks, silk cotton blends and organic cotton. Inspired by French prints and fabrics, Papinelle brings you luxurious sleep and loungewear plus a full compliment of wellness products to enhance your downtime.

23. Cloud Nine Pajamas

24. Lilies of the Field

Lilies of the Field, modest and feminine customizable dresses, skirts and swimwear for ladies and girls.

25. GA Division of Family and Children Services

Where they're located: Columbus, Georgia, United States

26. Bestaroo

27. KarenNeuburger

28. Wholesale Pajamas

29. Fiddleheads

Shope a collection of fabulous finds from around the world.

Where they're located: Columbus, Georgia, United States

30. the-sleepwewear-co-2

Where they're located: Greensboro, North Carolina, United States

31. Cowboy Pajamas Western Wear

32. Sensual Sinsations

How much they make: $24K/year
Where they're located: Franklin
How much did it cost to start: $7.5K
Current team size: 0

How I Started A Profitable Online Lingerie Boutique

Sensual Sinsations, an online lingerie boutique, has seen an impressive 813.69% growth rate in sales since relaunching in September 2021, with an inventory of over 800 styles and an average of $2,500 per month in sales. Founder Paris Munn shares her entrepreneurial journey and marketing strategies.

About

Paris started Sensual Sinsations over 2 years ago

Revenue

Paris grew the business to $2K/month

Costs

It cost Paris $7500 to start the business

Read this case study

Read by 3,374 founders

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Starting A Sleepwear Business: Everything You Need To Know

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