7 Running Shorts Brand Success Stories [2024]

Updated: November 19th, 2023
Start A Running Shorts Brand

Here are some real life success stories of starting a running shorts brand:

1. Spanx ($400M/year)

Sarah was getting ready for a party when she realized she didn’t have the right undergarment to provide a smooth look under white pants. She began making pantyhose in her home. Later, she worked with a manufacturer to bring her vision for seam-free tights to the masses.

How much they make: $400M/year
How much did it cost to start: $5K
Current team size: 750

Spanx: Sara Blakely : How I Built This with Guy Raz

How Sara Blakely built a billion-dollar business selling hosiery that eliminates panty lines, plus a postscript on how Chandra Arthur's friend-matching app, Friendish, was featured on Planet of the Apps.

Revenue
They grew the business to $33.3M/month
Costs
It cost $5000 to start the business
Read by 567 founders

So... can you actually make money with a running shorts brand?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

4. Champion Clothing

Get inspired and check out our selection of athletic apparel, sportswear, and more at the official Champion store! Shop Tees, Hoodies, Socks & More now!

Where they're located: Toledo, Ohio, USA
Website traffic: 1.53M/month

5. ASRV

Sportswear and training apparel designed using proprietary performance fabrics.

article

So... can you actually make money with a running shorts brand?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

7. Spanx

How much they make:
Where they're located: Atlanta, Georgia, USA
How much did it cost to start: $5K
Current team size: 750
Website traffic: 1.47M/month