Business Idea

Start A Puzzle Business

About

Starting a puzzle business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell puzzle, or selling puzzle online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a puzzle business ➜

Key stats

market size
$689M
starting costs
$33K
gross margin
45%
avg product price
$25
time to build
7 months
growth
SEO
time investment
Side project
work from home?
Yes

About

Starting a puzzle business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell puzzle, or selling puzzle online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a puzzle business ➜

Key stats

market size
$689M
starting costs
$33K
gross margin
45%
avg product price
$25

 

time to build
7 months
growth
SEO
time investment
Side project
work from home?
Yes

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $750 $7,000
Employee & Freelancer Expenses $151 $352
Equipment & Supply Expenses $563 $5,200
Website Costs $303 $7,215
Business Formation Fees $600 $4,700
Retail Business Expenses $1,250 $11,650
Inventory Expenses $350 $14,750
Software Expenses $150 $2,719
Advertising & Marketing Costs $75 $4,736
Other Expenses $0 $300
Total Startup Costs $4,192 $58,622

Successful Businesses

Business URL Rank
Play Free Sudoku online sudoku.com #17,025
Color and black and white Japanese crosswords on-line nonograms.org #28,602
Web Sudoku websudoku.com #32,455
Puzzle Baron puzzlebaron.com #98,929
Puzzle Page Answers puzzlepageanswers.org #121,773
TheCubicle thecubicle.com #137,899
Jigsaw Puzzles, Brain Teasers & Games seriouspuzzles.com #205,677
Puzzle Master Inc puzzlemaster.ca #213,099
Crossword-Solver: Enter Crossword Clues & Find Answers crossword-solver.io #326,063
Liberty Puzzles libertypuzzles.com #435,407
Personalized Photo Puzzles [Up to 2000 Pieces] Custom Puzzles puzzlesprint.com #502,816

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Scalable With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.
Meaningful business connections You never know who you will meet as a puzzle business. This could be the start of an incredible business opportunity!
High customer retention rates Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.
High margins The gross margins for your puzzle business are typically around 45%, which is considerably high and allows you to grow your business and manage costs easily.
Control of workload With starting a puzzle business, you have the unique ability to choose how little or how much you want to work. You also have the freedom to decide which projects you want to work on, and can turn down the ones that do not interest you.
Cons Description
Motivation of employees If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.
High employee turnover In the puzzle business, employee turnover is often high, which can be quite costly and time consuming for your business. It's important to try and avoid this as much as possible by offering competitive pay, benefits, and a positive work environment.
High overhead expenses With starting a puzzle business, there are overhead expenses that come with selling a physical product. You will want to make sure you strategically budget for these overhead costs. We discuss this more in the startup costs section below.
You may need to charge sales tax If you are selling your products in various states, you may be required to charge sales tax. Although this may not impact your financials specifically, it can be a headache to create a process and procedure for this. To learn more about sales tax, check out [this article](https://www.thebalancesmb.com/do-i-need-to-collect-sales-taxes-in-my-state-398913)
Time commitment With starting a puzzle business, all responsibilities and decisions are in your hands. Although this is not necessarily a negative thing, work life can take over at times. This can place a strain on friends and family and add to the pressure of launching a new business.
Difficult to build trust with your customer With starting a puzzle business, there can be minimal face-to-face interaction, which means it can be a lot more difficult to establish trust with your customers. You'll need to go the extra mile with your customer to grab their attention and business.

Marketing Ideas

  • 1

    Affiliate program

    Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.

    Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.

    The affiliate typically gets a unique link where clicks and conversions can be tracked.

  • 2

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.

  • 3

    Social Media Advertising

    Social media advertising is the use of social media platforms to connect with your audience with the objective to build your brand, increase sales, and drive website traffic.

    According to Oberlo, approximately 48% of the global population use social media, and the number is ever-growing.

    Therefore, social media allows brands access to cost-effective advertising by enabling them to interact with a large audience.