Start A Product Reselling Business - Business Ideas

Updated: September 15th, 2022
Start A Product Reselling Business

Please note that the data provided in this article are estimates and may vary depending on various factors, and should not be considered as perfect or definitive.

A product reseller purchases ready-made products from other entrepreneurs and sells them to its own customers. Starting a reselling business means you do not have to go through all product development steps and build an audience.

If you have niche expertise, you can start a successful reselling business faster and earn attractive profits.

Like dropshipping, reselling business model makes it easier for average consumers to find and purchase products. If you plan to launch a reselling business, you must come up with effective marketing strategies.

Starting a product reselling business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell product reselling, or selling product reselling online, you can use this page as a guide for everything you'll need to know.

Key Stats

market size
$64B
starting costs
$13.7K
gross margin
40%
time to build
210 days

Startup Costs

Min Startup Costs Max Startup Costs

Office Space Expenses

$0

$7,000

Inventory Expenses

$350

$14,750

Software Expenses

$150

$2,794

Website Costs

$13

$215

Advertising & Marketing Costs

$0

$2,450

Total Startup Costs

$513

$27,209

Successful Businesses

Business URL Rank

myCDS

mycds.in

203,633

U.S. Games Systems, Inc.

usgamesinc.com

237,994

J&G Sales

jgsales.com

300,872

Exertis USA

exertisusa.com

1,464,161

OneBuckEbok.com $1 Resell Rights & Private Label Rights Products, Private Label Rights Ebooks

onebuckebook.com

1,572,574

Silverware

silverw.com

1,670,337

Resellee

resellee.com

1,783,566

Moonlight Graphics

moonlight-graphics.com

3,987,287

Professional Dictation

wheelermachines.com

5,016,215

Pros & Cons

Pros Description

Flexibility

You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.

Ability to start your business from home

It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!

Little startup costs required

The cost to start a product reselling business costs significantly less money than most businesses, ranging anywhere from 12 to 27,209.

Rewarding work

Starting a product reselling business can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.

Scalable

With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.

Traffic to your website

A product reselling business gives people a reason to visit your website and to keep coming back to you!

Cons Description

Crowded Space

Competition is high when it comes to your product reselling business, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.

Finding The Right Supplier

Most businesses in this space go the supplier/manufacturer route, which isn't a bad thing! However, finding the right supplier can take a lot of time, energy and trial/error. If done properly, this process can save you months (if not years) of time and energy. More on this below in the "finding a supplier" section.

Security Issues

With any Saas business, data loss and security issues may arise throughout your process of building your product. It's critical that you understand exactly what you're responsible for and how to avoid potential issues down the road.

Lack of benefits

With a product reselling business, you are typically self-employed and responsible for finding your own insurance, which can be quite costly and time-consuming.

Isolation

Often times, as a product reselling business, you typically work alone and do not have much face-to-face interaction with other team members.

Taxes

As a product reselling business, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.