Start A Private Nurse Service - Business Ideas

Pat Walls

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Updated: September 15th, 2022

Start A Private Nurse Service

Please note that the data provided in this article are estimates and may vary depending on various factors, and should not be considered as perfect or definitive.

Private nurses provide one-on-one medical care to patients who are homebound or in an institution, such as a hospital, nursing home or other such facilities.

A private nursing attendant's responsibilities include taking care of the daily activities of patients like bathe, feed, maintain personal hygiene. Most of the private nurses live with the patient's family in their home, and may also work for long hours.

To become a private duty nurse, you will need to earn a registered nursing degree (RN) or a licensed practical nurse degree (LPN). Registered nurses with 2-3 years of relevant experience can then pursue their career as private duty nurses. Obtaining an advanced certification can also increase more career options.

Private nurses are usually hired by an individual or an agency. However, they work at a patient’s private residence and get paid by the individual. The career scope of private nursing practice is expected to increase by 7% in the coming years, with the increased aging population and the need for home care.

Pricing of a registered private nurse in the US would cost around $25+ an hour, which is approximately $4000 per month.

Starting a private nurse service requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell private nurse service, or selling private nurse service online, you can use this page as a guide for everything you'll need to know.

Key Stats

market size

$14.9B

starting costs

$17.8K

gross margin

80%

time to build

60 days

Startup Costs

	Min Startup Costs	Max Startup Costs
Office Space Expenses	$0	$6,900
Business Formation Fees	$600	$3,200
Equipment & Supply Expenses	$63	$200
Retail Business Expenses	$0	$7,200
Inventory Expenses	$300	$5,000
Vehicle Expenses	$0	$10,000
Training & Education Expenses	$0	$1,000
Advertising & Marketing Costs	$0	$1,200
Software Expenses	$0	$200
Website Costs	$13	$215
Food Business Expenses	$25	$500

See all startup costs ➜

Successful Businesses

Business	URL	Rank
Bayada	bayada.com	224,357
Homage	homage.sg	461,083
NSO	nso.com	524,948
Aveanna Healthcare: The Leading Provider of Pediatric Home Care	aveanna.com	529,836
Tri-City Medical Center	tricitymed.org	567,968
Accredited Home Care	accreditednursing.com	1,129,910
Alliance Homecare	alliancehomecare.com	1,589,229
South Bay Nursing	thesouthbayschoolofnursing.com	1,780,537
Team Select Home Care	teamselecthh.com	1,801,523
NurseRegistry	nurseregistry.com	1,807,075
Evercare	yourevercare.com	1,819,126

See all businesses ➜

Pros & Cons

Pros	Description
Ability to start your business from home	It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!
Little startup costs required	The cost to start a private nurse service costs significantly less money than most businesses, ranging anywhere from 62 to 35,615.
Rewarding work	Starting a private nurse service can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.
No overhead costs	To get your private nurse service started, there are no costs associated with overhead, storage, packaging, etc. This will save you a lot of time and money!
High customer retention rates	Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.
High margins	The gross margins for your private nurse service are typically around 80%, which is considerably high and allows you to grow your business and manage costs easily.

See all pros ➜

Cons	Description
Crowded Space	Competition is high when it comes to your private nurse service, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.
Work can be inconsistent	As a private nurse service, the amount of work assigned to you and schedule tends to be more inconsistent, which may make your income less stable. It's important to set boundaries and budget accordingly based on the amount of work you plan to have.
Isolation	Often times, as a private nurse service, you typically work alone and do not have much face-to-face interaction with other team members.
No safety net	Typically, as a private nurse service, you do not receive a consistent pay-check and instead earn money based on your transactions each month. During the slow periods, you typically take away less since the job is based on commission. It's important to budget accordingly for the slow times.
Niche Market	A niche business is not necessarily a bad thing, in fact, it can be the key to your success. However, it can be more challenging and time consuming to find the perfect niche market and target audience.
You may need to charge sales tax	If you are selling your products in various states, you may be required to charge sales tax. Although this may not impact your financials specifically, it can be a headache to create a process and procedure for this. To learn more about sales tax, check out this article

See all cons ➜

Marketing Ideas

1

Word of mouth

Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.
Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.
According to Nielsen, 92% of people trust recommendations from friends and family.
Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.

Learn more about word of mouth ➜
2

Social Media Advertising

Social media advertising is the use of social media platforms to connect with your audience with the objective to build your brand, increase sales, and drive website traffic.
According to Oberlo, approximately 48% of the global population use social media, and the number is ever-growing.
Therefore, social media allows brands access to cost-effective advertising by enabling them to interact with a large audience.

Learn more about social media advertising ➜
3

Pay Per Click Advertising

Pay-per-click (PPC) is a performance-based marketing method that allows you to show specific ads for services or products oriented to a very defined target, with the goal that the user visits your website or landing page.

See all marketing ideas ➜

Key Stats

Startup Costs

Successful Businesses

224,357

461,083

524,948

529,836

567,968

1,129,910

1,589,229

1,780,537

1,801,523

1,807,075

1,819,126

Pros & Cons

Marketing Ideas

Word of mouth

Social Media Advertising

Pay Per Click Advertising