67 Trending Podcasting Businesses [2024]

Updated: July 24th, 2023
Start A Podcasting Business

Podcasting businesses often start as a hobby. You publish a few episodes and posts, and soon you will start getting engagements from interested parties.

However, to earn money from your podcasting business, you need to put a lot of effort and time into producing quality shows that address your audience's concerns.

To grow your podcast business, ensure regular publishing, which brings better growth, more listeners to your channel, and a higher income.

Here is a list of steps to help you transition the podcast from a hobby to a full-time podcast business:

  • Ensure a focused effort and adjust the tone of each podcast episode
  • Make podcasting your priority
  • Focus on building
  • Grow a mailing list
  • Aim at building a trusted brand
  • Develop a long-term growth and marketing plan

Looking for some examples of a podcasting business?

Interested in case studies of a successful podcasting business? Check out our full list of success stories.

1. Castos

Castos is a podcast hosting and analytics platform that helps you build, grow, and monetize your podcast with ease.

How much they make:
Where they're located: Winter Garden, FL, USA
Current team size: 17
Website traffic: 350K/month

article

2. The Bulwark

The Bulwark is a news network launched in 2018 dedicated to providing political analysis and reporting free from the constraints of partisan loyalties or tribal prejudices.

Website traffic: 1.12M/month

article

Learn more about starting a podcasting business:

Where to start?

-> How much does it cost to start a podcasting business?
-> Pros and cons of a podcasting business

Need inspiration?

-> Other podcasting business success stories

Other resources

-> Podcasting business tips

4. Podtrac

Podtrac provides industry standard podcast measurement data for podcast publishers and advertisers.

Website traffic: 350K/month

article

5. Jenna Kutcher

I’m an expert at online marketing, a nerd when it comes to the numbers, and my obsession is teaching others how to make a living doing what they love.

Website traffic: 60K/month

article

6. Maximum Fun

Maximum Fun is your home on the internet for things that are awesome, with a network of podcasts to entertain and inform you.

Where they're located: Little Rock, Arkansas, USA
Website traffic: 580K/month

article

7. Blubrry

Where they're located: Fresno, California, USA
Website traffic: 110K/month

8. The Audacity to Podcast

Giving you the guts and teaching you the tools to podcast! Award-winning podcast about podcasting and podcasting resources created by Daniel J. Lewis.

Website traffic: 50K/month

article

9. Business Casual

Website traffic: 70K/month

article

10. Podcast Business Journal

Where they're located: Downtown Kansas City, Missouri, USA

article

11. Julie Solomon

A Marketing Blog and Resource for Creative Entrepreneurs and Influencers. Build your Brand and Grow your Business with New York Times Best Selling publicist Julie Solomon. She covers branding, pitching, networking, influence, social media and marketing.

Where they're located: Nashville, Tennessee, United States

article

12. Business Lunch

This Is Your Seat At The Table! A business podcast for smart entrepreneurs who think big.

article

13. JAR Audio

JAR Audio is one of the world's leading podcast production companies, creating brand podcasts for Expedia, Lululemon, Cineplex, IDC, RBC and many more.

How much they make:
Where they're located: Vancouver, British Columbia, Canada
Current team size: 24

article

14. telbee

With our voice recording and messaging platform Vox, your customers can have real conversations with you via your website, person to person!

Where they're located: London, UK
Current team size: 2

article

How I Launched An Online Voice Recording Platform For Businesses

Nico Phair, Founder and CEO of Vox, a voice messaging and recording platform for businesses, launched the product in July 2020 and has since won #1 Product of the Day on Product Hunt and gained over 100 new users, with plans to expand into African and European markets.

About
Nicholas started telbee almost 5 years ago
Revenue
Nicholas grew the business to $0/month
Read by 8,521 founders

15. The How of Business Podcast

Top-Rated podcast for small business owners & entrepreneurs. Practical & actionable information for small business owners & entrepreneurs, with Henry Lopez.

article

16. How I Built It

A Podcast Helping Small Business Owners Grow

article

17. Tigerbelly

tigerbelly, bobby lee, tiger belly, khalyla, podcast, tigerbelly podcast, tiger belly podcast, merch, t-shirt,

article

18. New York's Biggest Podcast Network

Where they're located: New York, New York, USA

article

19. Podcast Awards

The People's Choice Podcast Awards established in 2005 an annual event to honor the best podcasts in the podcasting space. 15th Annual Event Underway

article

20. Influence Podium

How much they make: $480K/year
Where they're located: Charlotte
How much did it cost to start: $100
Current team size: 6

article

How I Started A $30K/Month Personal Branding Content Service For B2B CEOs

Influence Podium CEO Marti Sanchez started his content service for B2B CEOs three years ago, which now helps get CEOs of companies on podcasts and repurposes those episodes. They have crossed $30k MRR and their next goal is to hit seven figures by the end of the year, while completely self-funded.

About
Marti started Influence Podium over 4 years ago
Revenue
Marti grew the business to $40K/month
Costs
It cost Marti $100 to start the business
Read by 4,499 founders

21. The Business Leadership Podcast

Award-winning The Business Leadership Podcast Series are conversations with leading business leaders, entrepreneurs and thought leaders hosted by Edwin Frondozo.

article

22. I Know Dino

I Know Dino - The Big Dinosaur Podcast - Dinosaur news and discoveries, deep dives into specific dinosaurs, interviews with paleontologists, and more. For dinosaur enthusiasts of all ages

Where they're located: San Francisco, CA, USA
How much did it cost to start: $100
Current team size: 2

article

23. New York Launch Pod: A Podcast Highlighting New Start-Ups, Businesses, and Openings in the New York City Area

A Podcast Highlighting New Start-Ups, Businesses, and Openings in the New York City Area

Where they're located: New York, New York, USA

article

24. DC Entrepreneur

Work. Wealth. Wisdom. This weekly interview podcast showcases the founders and minds behind some of the most innovative and creative start-ups. Guests from around the DC region and beyond share their unique journeys of becoming entrepreneurs. The show is produced and hosted by George Mocharko, a tech reporter from the Washington, DC area who enjoys covering the stories of early to mid-stage founders whose voices are often overlooked by corporate business media. You'll enjoy hearing from these local, talented builders speak about their paths to success, and how they've bounced back from failure. Investors, business leaders, Venture Capitalists, and aspiring founders will learn what drives these intrepid professionals and why they've chosen a path different than others.

Where they're located: Washington D.C., Washington, D.C., USA

article

25. Business Growth Podcast

Interviews with business owners about what it takes to run and grow a business.

article

26. Business of Esports

The definitive authority on the intersection of business and esports. Are you ready for the esports revolution?

article

27. LA Business Podcast

A business podcast for business owners and senior executives to share the experiences about the elements that drive their success

article

28. Founders Nextdoor

Where they're located: Washington D.C., Washington, D.C., USA

article

29. An Indianapolis Business Podcast: Off the Circle

Where they're located: Indianapolis, Indiana, USA

article

30. Blunt Blowin’ Mama

Moms who smoke weed are not bad moms

Where they're located: Los Angeles, California, USA

article

31. The Business of Podcasting Book

article

32. The Moery Company

Where they're located: Washington D.C., Washington, D.C., USA

article

33. Attn Live

Where they're located: San Juan, Puerto Rico
Current team size: 2

34. RAIN Podcast Business Summit 2020

article

35. phoenixpodcasting.com

Where they're located: Phoenix, Arizona, USA

36. Business Mentor Podcast by Jay Dhillon

Backed with the hard-earned knowledge and experience from his time in business, The Business Mentor Podcast will share Jay’s personal business lessons as well those of other successful entrepreneur guests who share their wisdom and secrets on the show.

article

37. Ask Holly Hall

How much they make: $72K/year
Where they're located: Toronto, ON, Canada
How much did it cost to start: $200

article

I Created A Life Coaching Business Thanks To My Clairvoyant Gift

Meet the Clairvoyant life coach who has built a highly successful business generating an average income of $5,000-8,000 a month through her talents as an Author, LifeCoach Astropsychologist, Spiritual Therapist, astrologer, and Clairvoyant with the ability in remote viewing to help clients understand their existence, relationships, careers, and connection with the universe or source.

About
Holly started Ask Holly Hall almost 5 years ago
Revenue
Holly grew the business to $6K/month
Costs
It cost Holly $200 to start the business
Read by 2,820 founders

38. Podcasting Business – The Business of Podcasting from PodcastStudios.com

article

39. VO BOSS

The VO BOSS podcast blends advice on solid, actionable Business Owner Strategies & Success with a dose of inspiration for today’s voiceover talent.

article

40. 1DayBB is Where Like-Minded Entrepreneurs Unite to Mastermind and Grow with Each Other

1-Day Business Breakthrough - Join Pat Flynn, Chris Ducker and other Like-Minded Entrepreneurs to Mastermind and Grow Your Successful Business Today!

article

41. Transistor

Create unlimited podcasts for one monthly price. Invite team members, see your podcast's stats, and distribute to Apple Podcasts, Spotify, Google Podcasts. We also offer private podcasting for your company or membership site.

article

42. Gabby Bernstein

Become the happiest person you know

Website traffic: 320K/month

article

43. Side Hustle Pro

Where they're located: Washington D.C., DC, USA
Current team size: 1

article

44. Cliff Ravenscraft

Mastermind Group Leader, Professional Coach and Speaker. Right now is the time to live the life of your dreams and do the work you feel most called to do!

45. Beyond 8 Figures

Beyond 8 Figures is a business podcast for anyone who wants to become a Deliberate Entrepreneur and create success on their own terms.

article

46. Auxbus

Libsyn Studio is a simple & affordable podcast solution that lets you plan, record, and launch all in one place.

Where they're located: Asheville, NC, United States
Current team size: 10

article

47. Guestio

How much they make: $1.8M/year
Where they're located: Las Vegas, NV, USA
How much did it cost to start: $90K
Current team size: 7

article

I Built A Podcast Guest Booking Platform + Agency Making $220K/Month

Guestio, a Saas marketplace connecting podcast guests to podcast hosts, founded by Travis Chappell, recently raised $1.3 million in a pre-seed round and clocked in a $220k month in August 2022 through their software subscription and agency, featuring an impressive marketing funnel strategy.

About
Travis started Guestio almost 4 years ago
Revenue
Travis grew the business to $150K/month
Costs
It cost Travis $90000 to start the business
Read by 2,726 founders

48. Impact Theory

Hosted by Tom Bilyeu, Impact Theory is an interview series that explores the mindsets of the world's highest achievers to learn their secrets of success.

Where they're located: Los Angeles, CA, USA
Current team size: 50
Website traffic: 150K/month

49. Journey To Launch

Launching to Financial Independence & Helping Others Along The Way

How much they make:
Where they're located: New York, NY, USA

article

50. Indie Hackers

Connect with developers who are sharing the strategies and revenue numbers behind their companies and side projects.

How much they make:
Where they're located: Moreno Valley, California, USA
Website traffic: 1.22M/month

article

51. BrandonGaille.com

Small Business Articles on Marketing, Design, Finance, and Employees

How much they make:
Where they're located: Houston, Texas, United States
Website traffic: 1.2M/month

article

52. Zencastr

The easiest way to record your voip podcast interviews in studio quality

Where they're located: Philadelphia, Pennsylvania, USA

article

53. Overcast

Podcast player app for iPhone, iPad, and Apple Watch.

article

54. Podmatch

PodMatch is a podcast booking service that automatically matches ideal podcast guests and hosts together to record high-quality podcast interviews.

article

55. Afford Anything

How much they make:
Where they're located: New York, NY, USA
Current team size: 14

article

56. Being Boss

Being Boss is a podcast + site for starting a business. Find resources, tips, coaching & community for entrepreneurs & freelancers to do the work & be boss.

article

57. Home

The #1 training and coaching system to launch, grow, and scale your investing business! Meet Justin Colby Justin Colby is the founder of The Science of Flipping Podcast and The Science of Flipping Coaching Program and is an active Real Estate investor having flipped over 1500 homes in multiple m ...

Where they're located: Phoenix, Arizona, USA

article

58. Kurt Elster, MBA

Kurt Elster is a Senior Ecommerce Consultant who helps Shopify store owners uncover hidden profits in their websites. He's an Agency Owner, Podcast Host, Author, and Speaker.

article

59. The Old Man and the Three

article

61. The Ringer

Sports, pop culture, and tech.

Where they're located: Portland, Oregon, USA
Website traffic: 9.81M/month

article

62. Empire Flippers

Want to buy or sell a website on a marketplace with over 75K+ contacts? Empire Flippers is the most trustworthy broker online.

How much they make: $4.2M/year
Where they're located: North York, Ontario, Canada
Current team size: 53
Website traffic: 450K/month

article

Empire Flippers: $20M/Year Helping People Buy And Sell Websites

Empire Flippers is a thought leader in brokering online business deals, having brokered over $50 million worth of deals and grown their pool of potential buyers by hundreds every month through a focus on content marketing and middle-of-funnel content.

About
Justin started Empire Flippers almost 12 years ago
Revenue
Justin grew the business to $350K/month
Read by 9,607 founders

63. Mixergy

article

64. Brené Brown

Researcher. Storyteller. Texan. Courage is contagious. Every time we choose courage, we make everyone around us a little better and the world a little braver.

Where they're located: Tacoma, Washington, United States
Website traffic: 500K/month

article

65. Tropical MBA

Since 2009, the TMBA podcast has been downloaded millions of times. Join thousands of entrepreneurs every Thursday at 8 AM EST for a new episode.

article

66. Magic Bell

Add MagicBell's embeddable Notification Inbox to your product in an hour. Offer a real-time notification system to your users with notification preference management, push updates, and email delivery.

article

67. Alitu

Alitu is a tool that takes your raw podcast recordings & helps you turn them into a kick-ass, audience-growing show.

article