Start A Plant Nursery Shop - Business Ideas

Updated: September 16th, 2022
Start A Plant Nursery Shop

Please note that the data provided in this article are estimates and may vary depending on various factors, and should not be considered as perfect or definitive.

Starting a plant nursery shop can be a rewarding and lucrative business opportunity for anyone passionate about plants and gardening. A plant nursery shop is a retail store that sells various plants, including annuals, perennials, trees, shrubs, and herbs.

To start a plant nursery shop, you’ll need a physical location to sell your plants. This can be a standalone store or a small corner of a larger retail space. You’ll also need to understand the different types of plants and how to care for them. This includes knowing which plants best suit various climates and how to properly water and fertilize them.

One of the key elements of running a successful plant nursery shop is having a diverse selection of plants that appeal to a wide range of customers. This might include popular annuals like petunias and marigolds and more unusual specimens like orchids and bromeliads. You should also have a good selection of pots and other gardening supplies to help customers take care of their plants once they get them home.

To start a plant nursery shop, you’ll need to invest in essential equipment, such as pots, trays, and other supplies. You may also need to hire a small staff to help you manage the business’s day-to-day operations. This can include sales associates, gardeners, and other experts who can help customers find the right plants for their needs.

Running a plant nursery shop can be a rewarding and fulfilling business opportunity for anyone with a love of plants and gardening. With the right location, selection, and staff, you can create a thriving business that brings joy to your customers and profits to your bottom line.

Starting a plant nursery shop requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell plant nursery shop, or selling plant nursery shop online, you can use this page as a guide for everything you'll need to know.

Key Stats

starting costs
$23.3K
gross margin
50%
avg product price
$10
time to build
270 days

Startup Costs

Min Startup Costs Max Startup Costs

Employee & Freelancer Expenses

$151

$352

Website Costs

$223

$7,215

Business Formation Fees

$600

$4,700

Equipment & Supply Expenses

$66

$700

Retail Business Expenses

$1,250

$11,650

Inventory Expenses

$350

$14,750

Advertising & Marketing Costs

$75

$4,786

Software Expenses

$150

$2,420

Total Startup Costs

$2,865

$46,573

Successful Businesses

Business URL Rank

Breck's

brecks.com

87,569

The Tree Center

thetreecenter.com

134,630

Proven Winners

provenwinners.com

149,849

Stark Bro's Nurseries & Orchards Co.

starkbros.com

163,269

Lively Root

livelyroot.com

197,020

Michigan Bulb Company

michiganbulb.com

239,649

Holland Bulb Farms

hollandbulbfarms.com

245,112

Buy Plug Plants, Vegetable Seeds, Flowers Seeds, Plants

suttons.co.uk

257,020

Sarah Raven

sarahraven.com

304,991

TopTropicals

toptropicals.com

341,484

PLANTIFY

plantify.co.za

353,211

Pros & Cons

Pros Description

Flexibility

You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.

Ability to start your business from home

It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!

Scalable

With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.

Meaningful business connections

You never know who you will meet as a plant nursery shop. This could be the start of an incredible business opportunity!

High customer retention rates

Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.

High margins

The gross margins for your plant nursery shop are typically around 50%, which is considerably high and allows you to grow your business and manage costs easily.

Cons Description

Motivation of employees

If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.

High employee turnover

In the plant nursery shop, employee turnover is often high, which can be quite costly and time consuming for your business. It's important to try and avoid this as much as possible by offering competitive pay, benefits, and a positive work environment.

Taxes

As a plant nursery shop, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.

Stressful work

This line of work can be stressful for both you and your clients. This type of transaction is a significant financial decision for your client, so expectations are very high for you. Although this career path can be very rewarding, it also comes with its challenges and stressful moments.

Niche Market

A niche business is not necessarily a bad thing, in fact, it can be the key to your success. However, it can be more challenging and time consuming to find the perfect niche market and target audience.

High overhead expenses

With starting a plant nursery shop, there are overhead expenses that come with selling a physical product. You will want to make sure you strategically budget for these overhead costs. We discuss this more in the startup costs section below.

Marketing Ideas

  • 1

    Affiliate Program

    Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.

    Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.

    The affiliate typically gets a unique link where clicks and conversions can be tracked.

    Learn more about affiliate program ➜

  • 2

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.

    Learn more about word of mouth ➜

  • 3

    Social Media Advertising

    Social media advertising is the use of social media platforms to connect with your audience with the objective to build your brand, increase sales, and drive website traffic.

    According to Oberlo, approximately 48% of the global population use social media, and the number is ever-growing.

    Therefore, social media allows brands access to cost-effective advertising by enabling them to interact with a large audience.

    Learn more about social media advertising ➜