5 Pajama Brand Success Stories [2024]

Updated: January 18th, 2023
Start A Pajama Brand

Here are some real life success stories of starting a pajama brand:

1. Zulily

On December 10, 2009, Mark Vadon and Darrell Cavens founded Zulily. It is an American e-commerce company that sells clothing, footwear, toys, and home products in Seattle, Washington. Qurate Retail Group purchased Zulily in August 2015. In September 2017, Zulily launched a private label credit card.

Where they're located: Columbus, Ohio, USA
Website traffic: 24.4M/month

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2. J.Crew

J.Crew is an American multi-brand, multi-channel, specialty retailer.

J.Crew was founded by Emily Scott, Mitchell Cinader, Saul Charles in 1947.

As of 2020, they were valued at about $2.94 billion.

Where they're located: San Antonio, Texas, USA
Website traffic: 7.67M/month

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Learn more about starting a pajama brand:

Where to start?

-> How much does it cost to start a pajama brand?
-> Pros and cons of a pajama brand

Need inspiration?

-> Examples of established pajama brand
-> Marketing ideas for a pajama brand
-> Pajama brand names

Other resources

4. Hanna Andersson

Where they're located: Nashville, Tennessee, USA
Website traffic: 1.18M/month

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