42 Trending Pajama Brand Businesses [2024]

Updated: January 18th, 2023
Start A Pajama Brand

Looking for some examples of a pajama brand?

Interested in case studies of a successful pajama brand? Check out our full list of success stories.

1. Zulily

On December 10, 2009, Mark Vadon and Darrell Cavens founded Zulily. It is an American e-commerce company that sells clothing, footwear, toys, and home products in Seattle, Washington. Qurate Retail Group purchased Zulily in August 2015. In September 2017, Zulily launched a private label credit card.

Where they're located: Columbus, Ohio, USA
Website traffic: 24.4M/month

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2. J.Crew

J.Crew is an American multi-brand, multi-channel, specialty retailer.

J.Crew was founded by Emily Scott, Mitchell Cinader, Saul Charles in 1947.

As of 2020, they were valued at about $2.94 billion.

Where they're located: San Antonio, Texas, USA
Website traffic: 7.67M/month

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Learn more about starting a pajama brand:

Where to start?

-> How much does it cost to start a pajama brand?
-> Pros and cons of a pajama brand

Need inspiration?

-> Other pajama brand success stories
-> Marketing ideas for a pajama brand
-> Pajama brand names

Other resources

4. Hanna Andersson

Where they're located: Nashville, Tennessee, USA
Website traffic: 1.18M/month

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5. Boden US

Welcome to Boden. Well made, individual clothing for men, women and children. Shop online or order our colourful new catalogue today.

Where they're located: Nashville, Tennessee, USA
Website traffic: 1.54M/month

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6. LuckyBrand

Lucky Brand Jeans makes premium vintage-inspired jeans and clothing. Built to last, available online or in stores and a fit for everyone.

Where they're located: Nashville, Tennessee, USA

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7. Lunya

Shop Lunya's Modern Women's Luxury Sleepwear. Effortless & Comfortable Sleepwear Built for Function & Flattery. Feel and Experience The Difference.

Where they're located: Los Angeles, California, USA

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8. Hanes

Shop America's first name in comfort with clothing for the whole family. Find shirts, underwear, socks and more! Free shipping with online orders over $60.

How much they make:
Where they're located: Nashville, Tennessee, USA
Current team size: 1000

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9. Wear PACT

Pact is the leading brand in Sustainable and Ethical Fashion. Using only Organic Fabrics and Fair Trade Factories to design stylish essential clothing that is comfortable and affordable. Est. in 2009 and based in Boulder Colorado.

Where they're located: San Francisco, California, USA

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10. Bridesmaids Dresses, Bridesmaid Robes

Website traffic: 80K/month

11. Pajamas for Women, Men, Girls, and Boys

Sleepwear delivered in beautiful keepsake gift packaging. Find unique gift ideas and send pajamas to women, men, girls, boys, infants and toddlers.

Website traffic: 120K/month

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12. Little Sleepies

Dreaming of the softest baby and toddler sleepwear, including bamboo zip rompers with foldover hand and foot cuffs? You've found it! 10% off and free shipping on your first order.

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13. Splendid

Splendid offers premium casual clothes for Women and kids that effortlessly combine super-soft, comfortable fabrics with on-trend styles. Shop today!

Where they're located: Glendale, Arizona, USA
Website traffic: 120K/month

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14. Natori

Experience alluring designer lingerie and clothing, including contemporary women’s intimates, sleepwear, from The Natori Company. Free shipping all US orders.

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15. Journelle

Journelle is a luxury lingerie store in New York, featuring luxury designer lingerie, bras, underwear, loungewear and accessories.

Where they're located: Manhattan Community Board 1, New York, USA

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16. 403 Forbidden

Shop Hatley US for a great selection including Sleepwear, Rainwear, Baby, Boys, Girls, and Women

Where they're located: Hialeah Trailer Park, Florida, USA

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17. HUE

Where they're located: Fayetteville, North Carolina, USA
Website traffic: 60K/month

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18. Cuddl Duds

Stay comfortable in base layer, warm clothes, or winter clothing by Cuddl Duds. Shop winter clothes or the best quality base layer today. Free Shipping.

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19. Sleepyheads

Shop Sleepyheads for Children's and Adults' Pajamas, Family Matching Pajamas, Footed Pajamas, Robes, Slippers, Sleepwear, and Loungewear from top brands.

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20. P.J. Salvage

P.J. Salvage is a California contemporary brand specializing in luxury essentials and the pursuit of a comfy, casual lifestyle.

Where they're located: Irvine, California, USA

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21. Sleepy Jones

Sleepy Jones is a collection of comfortable pajamas, loungewear, and underwear for women and men. Shop stylish pajamas, sleepwear and more today.

Where they're located: Moreno Valley, California, United States

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22. PRINTFRESH

Printfresh Stationery, Accessories & Sleepwear

Where they're located: Nashville, Tennessee, USA
Website traffic: 130K/month

23. Leveret Clothing

Celebrate life’s most peaceful moments through matching lounge & sleepwear for women, men, baby, doll & dog! Matching pajamas for the whole family.

Where they're located: Santa Ana, California, USA

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24. Honeydew

Honeydew Intimates Online Store

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25. YALA

YALA produces high-quality, comfortable, clothing, sleepwear, loungewear and bedding from sustainably-sourced, natural material: bamboo viscose, organic cotton, baby alpaca, silk, and fleece. Your comfort is our first priority, so we make apparel you'll look good in and WANT to wear all day, everyday.

26. RECLINER

Discover Dreamtech® Nighties, Pajamas and Robes in softest, thermo-regulating sleep jerseys proven to improve sleep. Sustainable, hypoallergenic and kind to sensitive skin. Machine washable. Size XS – 4X / Plus sizes available. Same Day Shipping. Free Return Labels. The sleepwear of your dreams is here.

27. The Cat's Pajamas

We offer vibrant colors, bold prints and whimsical sophistication with a comfortable fit using the best available fabrics and all at an affordable cost. The Cat's Pajamas

28. The Pajama Company

The Pajama Company is where you will find fun pajamas for the family. Choose from a wide selection of cool cottons, cozy flannels plus footies for adults and kids. We love our matching family flapjacks always perfect for any season. Our nightshirts are customer favorites and make happy happy gifts.

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29. KIP.

Monogrammed pajamas and luxury sleep accessories designed to encourage you to invest in rest.

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30. Faceplant Dreams

As a luxury sleepwear and loungewear company, we KNOW cozy. Shop bamboo and organic cotton loungewear, pajamas, slippers, and sleep things!

31. Dagsmejan

Want to wake up truly refreshed? Breathable, super-soft and light —Dagsmejan sleepwear combine the finest natural materials with innovative technologies. Discover the most comfortable pajamas in the world and sleep better in a totally natural and sustainable way.

32. Eileen West

33. Official Site of PajamaJeans®

Three styles, six colors. Unique Pajamajeans designed to give you the style and look of crisp denim with the comfort of your favorite pjs. Exclusive colors and styles.

34. Sant and Abel

Sant and Abel is a collection of beautifully crafted luxury cotton sleepwear for men, women and children.

35. The Lazy Poet

Laidback luxury sleepwear and loungewear. A print driven pajama brand with hand drawn designs, manufactured in the finest soft fabrics in linen and cotton

36. Bottoms Out Brand

An all American styled lounge and sleepwear brand with the perfect combination of comfort and flair. We are the experts in comfort. The experts in pajamas. Be free, be comfortable, Wear Your Bottoms Out.

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37. The Sleep Shirt: Luxury Nightshirts, Sleepwear, & Loungewear

The Sleep Shirt is a collection of sleepwear made from beautiful cottons and linens. Luxury nightshirts and sleepwear for someone who loves to sleep in comfort and style.

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38. LaNouvelleFamille Official

2021 NEW ARRIVAL PAJAMASMORE THAN COMFORTABLE Explore More FREE SHIPPING ON ORDERS OVER $39.9 COUPONS FOR TODAY 25% OFF FOR ALL ORDER code: NVUA4WKH SHOP BY CATEGORY DRESS SHOP THIS COLLECTION PAJAMA SHOP THIS COLLECTION SPORTS SHOP THIS COLLECTION BEST SELLER Long Sleeve Floral Print Women’s Pajama SetRated 0 out of 5 $39.59 Select options … Home Read More »

39. Kentucky Branded

Built on Kentucky State Pride, we offer one of a kind KY state, Makers Mark, and KSR apparel, mugs, hats and Merchandise for men, women and children.

Where they're located: Hollywood, Kentucky, USA

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40. SoL the label

Welcome to SoL – a collection of elevated pajamas and sustainable sleepwear. We invite you to discover our Hong Kong-based brand of womens’ sleepwear sets, created for homebodies, leisurers and travelers.

41. Aegean Apparel

Aegean Apparel cozy classic quality bathrobes & sleepwear. Luxurious fabrics. Top brands. Unique selection. Incorporated since 1991. Shop all of our latest designs and products today right from home.

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