43 Trending Outdoor Apparel Brand Businesses [2024]

Updated: January 18th, 2023
Start An Outdoor Apparel Brand

Looking for some examples of a outdoor apparel brand?

Interested in case studies of a successful outdoor apparel brand? Check out our full list of success stories.

1. MealSurfers

Log into Facebook to start sharing and connecting with your friends, family, and people you know.

How much they make:
Website traffic: 21B/month

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2. Patagonia

Patagonia is a designer of outdoor clothing and gear for the silent sports: climbing, surfing, skiing and snowboarding, fly fishing, and trail running

How much they make:
Where they're located: Portland, Oregon, USA
Website traffic: 4.13M/month

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Learn more about starting an outdoor apparel brand:

Where to start?

-> How to start an outdoor apparel brand?
-> How much does it cost to start an outdoor apparel brand?
-> Pros and cons of an outdoor apparel brand

Need inspiration?

-> Other outdoor apparel brand success stories
-> Marketing ideas for an outdoor apparel brand

Other resources

-> Outdoor apparel brand tips

4. evo

evo is a leading online retailer of outdoor gear and fashion apparel. Shop here for the best selection or check out our outlet for the best deals.

Where they're located: Sacramento, California, USA
Website traffic: 1.88M/month

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5. Arc'teryx Equipment

Arc'teryx is a high performance outdoor equipment company known for leading innovations in climbing, skiing and alpine technologies

Where they're located: Omaha, Nebraska, USA
Website traffic: 2.13M/month

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6. Sail Plein Air

Everything you need for hunting, fishing, camping, and the outdoors. A wide selection of items for an unforgettable outdoor experience.

Website traffic: 1.59M/month

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7. Black Diamond Equipment

Black Diamond Equipment, Ltd. Since 1957, we have been dedicated to designing and constructing the world's best climbing, skiing & mountain gear. Black Diamond Equipment

Website traffic: 540K/month

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8. Stio

Stio offers beautiful, functional products for both the epic and quiet moments of outdoor life.

Website traffic: 100K/month

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9. Outdoor Life

Expert hunting and fishing tips, the hottest new gear reviews, plus everything else you need to know about outdoor adventure. This is Outdoor Life.

Where they're located: Springfield, Missouri, United States
Website traffic: 1.94M/month

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10. GO Outdoors

Website traffic: 4.13M/month

11. Seek Discomfort

seekdiscomfort.com is a lifestyle brand and online store created by the YouTube creators Yes Theory. The website offers a range of clothing and accessories that encourage people to step out of their comfort zones and embrace an adventurous and fulfilling life. As an entrepreneur, the website's revenue and size details are not readily available. However, it primarily targets a young and adventurous customer base. Yes Theory, comprised of three founders, have gained significant popularity through their YouTube channel, which focuses on pushing personal boundaries and inspiring others to do the same.

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12. Outdoor Gear & Clothing

Climbing, mountaineering, hiking and wintersports gear ➽ Free delivery from 50 € - Buy online! Huge selection ✓ Dispatch of goods within 24 h

Website traffic: 820K/month

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13. Realtree Camo

Realtree ​is not only your #1 resource for camouflage, but provides you with the latest hunting tips and tactics. From deer and turkey hunting articles to outdoor viral videos, ​Realtree has something for every outdoor enthusiast!

Where they're located: Columbus, Georgia, USA
Website traffic: 480K/month

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Sign up for Outdoor Prolink to get outdoor gear pro deals and save big on gear from top brands like Black Diamond, Osprey, La Sportiva, Mammut and more!

Website traffic: 160K/month

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15. Banded Hunting Gear

Banded is a leader in top-performing hunting gear. Featuring highly-aesthetic designs with the latest in cutting-edge fabric technologies. BANDED — Just Go!

Where they're located: Batha, Chad

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16. Outdoor Clothing, Footwear & Gear

Shop Outdoor Clothing including waterproof jackets, ski clothing, walking boots & more. Free delivery over £50. Hundreds of stores worldwide!

Website traffic: 840K/month

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17. Outdoor Gear for Every Adventure

Outdoor Warehouse is Africa's widest, well-priced range of outdoor equipment & apparel. For every adventure!

Website traffic: 140K/month

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18. Macpac

Inspired by New Zealand's outdoors and tested in the world's wildest backyard, Macpac's outdoor clothing, backpacks and camping equipment is the first choice for outdoor enthusiasts. Macpac

Where they're located: New York, New York, USA
Website traffic: 240K/month

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19. Condor

Condor Outdoor Products, Tactical Gear, Bags and Packs, Modular Pouches, Shooting Gear, Range Gear, Military Gear, Law Enforcement Gear

Where they're located: Oakland, California, USA
Website traffic: 80K/month

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20. HomeEnlightened Equipment

Where they're located: South Australia, Australia
Website traffic: 230K/month

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21. Outnorth

At Outnorth you can buy products from the leading Scandinavian brands in Outdoor. Scandinavian Outdoor has a great reputation for high quality and top design.

Where they're located: Ngambé-Tikar, Centre, Cameroon
Website traffic: 210K/month

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22. Rocky Boots

Rocky Boots provides hunting boots, duty boots, western footwear, work boots, hunting clothing & work apparel w/ FREE SHIPPING

Website traffic: 310K/month

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23. ALPS Brands

Website traffic: 130K/month

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24. American Outdoor Brands, Inc.

Turning pursuit into passion, AOB delivers brands that move you because our success is measured by moments that matter.

Where they're located: Batha, Chad

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25. Nathan Sports

Driven by a keen understanding of athlete needs, NATHAN’s team of innovators sweat the details, because it’s the details that help athletes push their potential. As a market leader in ground-breaking Running Essentials™, NATHAN purposefully designs performance-driven products that help dedicated athletes run stronger a

Website traffic: 100K/month

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26. Showers Pass

Showers Pass clothing is technically engineered cycling gear for racers, commuters, messengers and everyday cycling enthusiasts. Shop the official online store.

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27. Wondery

Wondery is a women's outdoor clothing brand dedicated to liberating women in the outdoors through awareness, resources, and the creation of a women’s outdoor community. Wondery harmonizes fashion with utility to create practical apparel for women.

Where they're located: Los Angeles, California, USA

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28. GameGuard Outdoors

Shop the complete line from GameGuard Outdoors Online at www.gameguard.net.

Where they're located: Omaha, Nebraska, USA

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29. Glade Optics

Rigorously designed, backcountry tested polarized ski goggles and snowboard goggles at an accessible price. The best ski goggles and best snowboard goggles under $100. Our snow goggles and snowboarding goggles are backcountry essentials. Glade also offers a packable down jacket and a lightweight down jacket.

How much they make: $1.5M/year
Where they're located: Breckenridge, CO, USA
How much did it cost to start: $5K
Current team size: 3

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How I Started A $70K/Month Premium Ski Goggles And Helmets Brand With Just $5K

Glade Optics is a premium ski goggles and helmets brand that achieved close to $1M in annual sales with just $5,000 to start, using a favorable price point, streamlined messaging and marketing, and partnering with like-minded brands to lower CACs and get in front of more skiers.

About
Curt started Glade Optics almost 8 years ago
Revenue
Curt grew the business to $125K/month
Costs
It cost Curt $5000 to start the business
Read by 14,419 founders

30. CAMEL

Official CAMEL Brand- Shop outdoor footwear, apparel & accessories in hiking, running, & casual styles at affordable price to equip you for your active lifestyle. Free shipping!

Where they're located: Batha, Chad

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31. Walls Outdoor Goods

Free Shipping no Minimum - Walls has been making quality workwear and apparel since the 1930s. Shop pants, overalls and shirts for Men, Women and Kids. All Walls clothing offers superior craftsmanship to deliver style and comfort every day.

How much they make:
Where they're located: Omaha, Nebraska, USA
Current team size: 200

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32. Montbell

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33. Gearhead, Rock/Creek, & Uncle Dan's Outfitters

Where they're located: Shreveport, Louisiana, USA

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34. Fox Outdoor Products

Since 1982, Fox Outdoor Products has delivered military, tactical and outdoor gear designed for professionals and outdoor enthusiasts

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35. MuskOx

At MuskOx, we're passionate about creating quality clothes to support your everyday adventures. Rugged and modern, MuskOx knows a job worth doing is a job worth doing well, which is why we're committed to quality and durability. We've got you.

How much they make: $360K/year
Where they're located: Detroit, MI, USA
How much did it cost to start: $50K
Current team size: 4

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How We Started A $10K/Month Men's Outdoor Apparel Brand

MuskOx, a men's outdoor apparel brand created in 2019, has gained a supportive customer base and already generated $10k in monthly revenue, offering quality gear for everyday adventure that is designed to last.

About
Bradley started MuskOx over 4 years ago
Revenue
Bradley grew the business to $30K/month
Costs
It cost Bradley $50000 to start the business
Read by 8,252 founders

36. Outdoor Adventure Solutions Inc Shower Toga

Shower toga is the simplest way to shower and change clothes in public, while maintaining a sense of privacy.

How much they make: $240K/year
Where they're located: Dana Point, CA, USA
How much did it cost to start: $30K
Current team size: 1

Traveling In An RV To Promote Our $240K/Year Waterproof Changing Garment [As Seen On Shark Tank]

Shower Toga, the world's first and only waterproof changing garment, invented by Kressa, has found success in the outdoor hygiene market, with notable sales to camping, surfing, and healthcare workers for decon, and the company recently donated $100,000 in Shower Togas to healthcare workers and first responders.

About
Kressa started Outdoor Adventure Solutions Inc Shower Toga over 6 years ago
Revenue
Kressa grew the business to $20K/month
Costs
It cost Kressa $30000 to start the business
Read by 5,758 founders

37. Campco Inc.

Where they're located: Los Angeles, California, USA

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38. Outdoor Gear, Inc.

Current team size: 1

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39. Maine Outdoor Brands

Uniting Maine's Outdoor Brands to drive Maine’s outdoor recreation economy through education, advocacy, networking, and events.

Where they're located: Portland, Oregon, USA

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40. Iowa Hawk Shop

Your source for Iowa Hawkeye clothing, textbooks, apparel, gifts, and tech to represent the University of Iowa. The Iowa Hawk Shop and University Book Store, serving the campus of the University of Iowa and fans like you!

Where they're located: Jersey City, New Jersey, USA

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41. ThruDark

ThruDark was born out of our constant requirement for the best outdoor clothing, technical outerwear, accessories and equipment.

Where they're located: Ngambé-Tikar, Centre, Cameroon
Website traffic: 50K/month

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42. Under Armour

How much they make:
Where they're located: Baltimore, Maryland, USA
Current team size: 10136

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