45 Trending Online Jewelry Store Businesses [2024]

Updated: July 23rd, 2023
Start An Online Jewelry Store

The online jewelry store industry has been growing rapidly. More and more people are buying cheaper jewelry online because it is easier and has a much more extensive selection.

The United States jewelry market was valued at about $76B in 2020, and diamond is considered to be the most valuable and lucrative among all forms of jewelry.

If you’re considering starting an online jewelry store to tap into this market, it’s crucial to choose the right e-commerce platform that can support your business needs and enable seamless transactions with your customers.

A great platform can help you showcase your products, manage your inventory, process payments securely, and provide an enjoyable shopping experience to your customers.

Looking for some examples of a online jewelry store?

Interested in case studies of a successful online jewelry store? Check out our full list of success stories.

1. Emily's Beaded Jewels and Creations

Current team size: 1



PANDORA Jewellery is sold in more than 100 countries on six continents and in over 7,800 points of sale. Find a PANDORA Jewellery store near you.

Where they're located: Nashville, Tennessee, USA
Website traffic: 530K/month


Learn more about starting an online jewelry store:

Where to start?

-> How to start an online jewelry store?
-> How much does it cost to start an online jewelry store?
-> Pros and cons of an online jewelry store

Need inspiration?

-> Other online jewelry store success stories
-> Marketing ideas for an online jewelry store
-> Online jewelry store slogans
-> Online jewelry store names

Other resources

-> Online jewelry store tips
-> Blog post ideas for an online jewelry store

4. KingIce

King Ice offers high quality hip hop jewelry exclusively designed inspired by urban culture. Find the latest in streetwear jewelry, hip hop style chains, bling earrings, bracelets, pendants, watches & more at King Ice.

Where they're located: Nashville, Tennessee, USA
Website traffic: 420K/month


5. Missoma

Missoma leads the way in demi-fine jewelry, offering contemporary statement, delicate and personalized jewelry for the everyday woman. Enjoy complimentary engraving and free UK & US delivery.


6. Maria Black

Shop and view the latest collections. Infused with a philosophy of making jewellery playful and customizable while celebrating individuality.



Design your own engagement ring with loose diamonds, fancy colored diamonds or gemstones in 360° HD. See preset engagement rings, wedding rings and diamond jewelry.

Where they're located: Nashville, Tennessee, USA
Website traffic: 1.54M/month


8. Kay Jewelers

Kay Jewelers carries a wide selection of jewelry from engagement to fashion jewelry! Explore our online jewelry or find a store near you!

Where they're located: Nashville, Tennessee, USA
Website traffic: 5.24M/month



Discover the new PDPAOLA jewelry collection. Limited edition earrings, rings, necklaces and bracelets. Letters and custom jewels made with premium materials and with an excluisve design. Quality warranty and free shipping worldwide.


10. Zales

Shop Zales - America's diamond store since 1924 - for the best fine jewelry selection of rings, necklaces, earrings, bracelets, and watches.

Where they're located: Nashville, Tennessee, USA
Website traffic: 4.46M/month


11. Jared

Where they're located: Nashville, Tennessee, USA
Website traffic: 2.2M/month


12. Malabar Gold & Diamonds USA

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Website traffic: 3.7M/month


13. Voylla

Website traffic: 350K/month


14. ShopHQ

Shop from the comfort of home with ShopHQ and find kitchen and home appliances, jewelry, electronics, beauty products and more by top designers and brands.

Website traffic: 4.36M/month


15. Paparazzi Accessories

We’ve got a formula for fabulous: Fashion. Fun. Five bucks. Come see what the Paparazzi party is all about.

Website traffic: 2.76M/month


16. GLDN Personalized Jewelry. Handmade jewelry, just for you.

Personalized jewelry handmade to order. Choose from our collection of handmade necklaces, bracelets, rings or earrings, and customize them just for you.

Website traffic: 200K/month


17. Shop LC

Through the delivery of high quality, affordable products, made possible by our low-cost direct sourcing, we change the world and touch people's lives one piece at a time!

Website traffic: 1.73M/month


18. Catbird – The finest fine jewelry — est. 2004 in Brooklyn, New York.

Catbird's mission is to make beautiful, sparkling, responsibly made jewelry (and more!) that will bring you joy now through forever.

Website traffic: 340K/month


19. AMY O Jewelry

Shop our delicate gold, rose gold, & silver pieces from Amy O. Jewelry. Browse minimalist handmade necklaces & other styles from our jewelry collection.


20. Diamond Jewelers

Visit your local Shane Co. jewelry store for the best collection of engagement rings, wedding rings and fine jewelry. Buy risk-free with our 60-day return policy and free lifetime warranty. Experience the difference today.

Where they're located: Nashville, Tennessee, USA
Website traffic: 730K/month


21. My Jewelers Club™

Website traffic: 230K/month


22. Peoples Jewellers

Celebrating 100 years as Canada's Diamond Store. Find a look that's uniquely you at Peoples Jewellers.

Website traffic: 460K/month



TAI Jewelry has the best handcrafted womens jewelry online including womens earrings,womens necklaces,womens bracelets & womens rings online at taijewelry.com

Where they're located: Modesto, California, USA


24. Access Denied

Where they're located: Nashville, Tennessee, USA
Website traffic: 550K/month


25. Ethnic Wear

Buy Ethnic Wear - Latest collection of ethnic wear online for women. Shop designer ethnic dresses, jewelry & footwear in various patterns at best prices. Cod Available 14 day returns Free Shipping.

Website traffic: 340K/month


26. @Melorra_com

Buy Latest Gold, Diamond & Gemstone Jewellery Designs Online ⭐ Rings ⭐ Earrings ⭐ Necklace ⭐ Bangles ⭐ Bracelets ✅ BIS Hallmarked ✅ 30 day Returns ✅ Free Shipping ✅ COD

Website traffic: 270K/month


27. Shop South Indian Jewellery Online

Choose latest 22k gold and diamond jewellery designs online for women with price @ Vaibhav Jewellers also shop for kundan jewellery, customized designer jewellery and polki jewellery designs.


28. Jewlr

Jewlr specializes in selling high quality personalized jewelry, made just for you. Create the perfect gift or personalize something for yourself. Enjoy Free Shipping, 99 Day Returns and a Bonus Free Gift!

Website traffic: 460K/month


29. Diamond Watches & Jewelry ItsHot NYC Store

Its Hot Diamond Jewelry Store NYC. High Quality Custom Designer Jewelry. Buy Diamond Jewelry Online or Visit our Diamond Jewelry Store in NY for Diamond Watches, Diamond Engagement Rings & Wedding Rings, Diamond Earrings, Diamond Bracelets, Pinky Rings, Gold Chains & more.


30. Jewellers Since 1949

Established for 70 years, Ernest Jones is one of Britain's finest purveyors of diamond jewellery and watches. Browse our collection today.


31. Outofpawn.com


32. Chow Sang Sang 周生生

33. Kushal's Fashion Jewellery

Shop Latest Collection Of Designer Fashion Jewellery Online at Kushal's. Buy from a wide range of Necklaces, Earrings, Bangles, Pendants, Tikkas, Payals & more.


34. Moonglow Jewelry

Moon phase jewelry that is custom to the special moment of your choice. Find your moon at Moonglow.com.

How much they make: $6M/year
Where they're located: Miami, Florida, USA
Current team size: 11


Growing An Online Jewelry Store To $6M/Year

Moonglow Jewelry experienced tremendous growth to achieve an anticipated revenue of $7 million this year after starting off with $200,000; they credit it mainly to their focus on marketing and reinvesting early profits into improving their brand.

Julien started Moonglow Jewelry over 11 years ago
Julien grew the business to $500K/month
Read by 6,123 founders

35. Engagement Rings & Jewellery Online

36. Bryan Anthonys

For the girl who creates her own story - dainty jewelry layered with meaning. Bryan Anthonys designs dainty necklaces, earrings, rings, anklets and bracelets. Made with love in the USA. Live your story.


37. Liali Jewellery


38. Joyari


39. The Best Online Jewellery Store

40. GRT Jewellers

GRT Jewellers is one of the India's foremost jewellery store having an exquisite collection of jewellery in Gold, Diamond, Platinum and Silver created by the finest artisans of India. Also available exclusively in GRT Jewellers Online Jewellery Shopping.


41. Best Wedding Rings,Engagement Rings,Wedding Bands,Wedding Sets

Italo Jewelry offer varied jewelry with high quality and unique design,including engagement rings,wedding rings,bridal sets,wedding sets,3pc engagement rings,trio ring sets,anniversary wedding band,classic wedding band,women's jewelry.You can always get one at affordable prices.

Website traffic: 220K/month


42. Kendra Scott

Kendra Scott offers jewelry, home decor, gifts and beauty. From decorative trays to nail polish, earrings, necklaces, bracelets and more, shop KendraScott.com.

Where they're located: Nashville, Tennessee, USA
Website traffic: 1.58M/month

43. Vitaly Design

Accessory Architects. An experimental design movement.

Where they're located: Wagrain, Salzburg, Austria


45. The GLD Shop

The GLD Shop is Your one-stop to buy Gold Jewelry ✅ Pendants, Cuban Chains, Streetwear Apparel ✅ All Jewelry Products with a Lifetime Guarantee

Website traffic: 840K/month