53 Trending Online Fitness Businesses [2024]
Thinking of starting an online fitness business?
Online fitness is growing rapidly in popularity because it’s convenient, affordable, and accessible to everyone. The best part is that you can stay in your home to start.
Starting an online fitness business can be a great way to make money and help people. When you start an online fitness business, you don’t have to worry about overhead costs like rent or maintaining a physical location - all you need is a computer and an internet connection to get started.
Looking for some examples of a online fitness business?
Interested in case studies of a successful online fitness business? Check out our full list of success stories.
1. Peloton
Access high-energy indoor cycling workouts instantly. Discover the Peloton bike: the only exercise bike streaming indoor cycling classes to your home live and on-demand.
Where they're located: Nashville, Tennessee, USA
2. Spartan Recreation Portal
Where they're located: San Jose, California, USA
Learn more about starting an online fitness business:
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-> Other online fitness business success stories
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4. SnapAppointments
Online appointment scheduling, appointment reminders, client database, and more for businesses and organizations of all sizes.
Where they're located: Spokane, Washington, USA
Website traffic: 100K/month
5. International Business Management Institute
Online institute and elearning platform that offers online courses, programs and certificates in the fields of business, management, governance & economics.
Where they're located: In Salah, In Salah, Algeria
Website traffic: 120K/month
6. Gymondo Online Fitness
Unlock your all-access membership to HIIT, Yoga and more, with over 20 fitness programs & 200+ motivating workouts adapted to your fitness level & goals.
Where they're located: Aurora, Colorado, USA
7. Chalene Johnson Official Site
Learn how to balance your life, reduce stress, improve self-image, and make the best use of your time to live according to your priorities.
Where they're located: Prasat Balangk, Kampong Thom, Cambodia
Website traffic: 80K/month
8. Love Sweat Fitness
Love Sweat Fitness is a lifestyle community of over 1 million+ women around the world. Founder, Katie Dunlop motivates women through daily workouts and transformational challenges.
Her twitter feed consists of motivational quotes to get you through the day, healthy recipes, and ways to stay on track.
9. MapGeo
MapGeo is the digital mapping platform for building smarter cities. WIth MapGeo, you can combine and display GIS from a variety of sources including ESRI and ArcGIS.
Where they're located: Stockton, California, USA
Website traffic: 200K/month
10. Jazzercise On Demand
11. Fitness Equipment Empire
Gym Equipment for Sale Online- Buy & sell quality gym equipment, including machines, Olympic weights & bars, dumbbells, benches & more. We also accept trades. Call 215-460-8025.
Where they're located: Columbus, Ohio, USA
12. Nudge Coach. The online coaching platform for coaches and teams.
Get the coaching platform built for businesses that believe small habits produce big results. Create your coaching app, launch your online program, and help more clients stay on track and achieve their goals.
Where they're located: Richmond, Virginia, USA
13. GlobalFit
Technology combining fitness and wellness discounts and a robust reimbursement platform to empower employees for a healthier population. Find out how.
Where they're located: Nashville, Tennessee, USA
14. The Glute Guy
This is the online store for 'The Glute Guy' Bret Contreras. Shop now for all things related to glute training, including The Hip Thruster ad Hip Thruster Loop, Strong by Bret online training, 2 x 4: Maximum Strength eBook, strength and conditioning seminars and workshops and much more!
15. Bringing Back Manliness
This site is here to motivate, to inspire, to help you be the best man you can be. Join Chad Howse on a journey to your potential and the life you're capable of living.
Where they're located: Batha, Chad
16. Home
Enjoy hundreds of workouts, recipes, meal plans, real time classes & a motivated community all in one place for you to reach your goals.
Where they're located: Debub Region, Eritrea
Website traffic: 120K/month
17. Exercise ETC! - Fitness Education CEC, CEU Certificates
18. Create your own custom fitness app
Partnering with today’s top influencers to create custom health and fitness apps featuring your brand, fitness program, nutrition, and more.
Where they're located: Tampa, Florida, USA
19. In Business Madison
In Business Madison is a premier business-to-business publication in the Greater Madison region
Where they're located: Madison, Wisconsin, USA
20. City of Akron : City of Akron
Where they're located: Akron, Ohio, USA
Website traffic: 110K/month
21. Sweat from Home
Get live, fun training at home! Sweat From Home's certified trainers provide live small-group fitness instruction over Zoom to help you stay healthy & fit.
How much they make: $300K/year
Where they're located: Brooklyn
How much did it cost to start: $0
Current team size: 10
Sweat from Home is a two-way, interactive, and live-streaming group fitness workout startup that has held over 800 classes since March 2020, generates $25k in monthly recurring revenue, and has donated over $7k to 6 different charities; they aim to become the world's best live-streamed fitness class.
22. Used Fitness Gym Exercise Equipment
Shop used gym equipment with discount prices on new, used and refurbished fitness equipment for your home or commercial gym or fitness center.
Where they're located: Jacksonville, Florida, USA
23. Buy Fitness Equipment Online
Australia's #1 Online Fitness Equipment Retailer. HUGE Range & FAST Insured Australia-Wide Shipping. Treadmills, Rowers, Bikes, Strength Equipment & More!
Where they're located: South Australia, Australia
24. Business Info Online
Business Info Online is a Yellow Pages Business Directory and B2B Portal for business listings in Ahmedabad, Vadodara, Baroda, Surat, Rajkot, Gujarat
Where they're located: Ngambé-Tikar, Centre, Cameroon
25. Brittany Lynne Fitness
My name is Brittany Lynne. I’m a certified trainer creating fitness programs designed to have a positive impact on people’s physical health and wellness.
Where they're located: Downtown Kansas City, Missouri, USA
26. GRIT FITNESS
Variety of group fitness classes at an affordable price. Women's empowerment fitness studio. Multiple Dallas locations. Join the #GRITFAM today. 1st month for $75!
Where they're located: Irving, Texas, USA
27. Zomo.Fit
Add Workout Interval Timer / Tabata Trainer to your online live workouts. Replace Zoom Workout Timer.
Where they're located: New York, NY, USA
How much did it cost to start: $25K
Current team size: 6
28. IMPOSSIBLE ®
Welcome to IMPOSSIBLE ® – Change your body, change your mind, change your life. Embrace the hard things, push your limits, and do something IMPOSSIBLE®.
How much they make:
Website traffic: 40K/month
29. First Credit Collections Services
First Credit Collections Services offers full scale solutions to healthcare, fitness, municipal, and auto finance debt.
Where they're located: Columbus, Georgia, USA
30. Fremont Police Department, CA
Where they're located: Fremont, California, USA
31. American Barbell Clubs
American Barbell Clubs provides personnel and equipment to assist its members in the achievement of their fitness goals.
Where they're located: San Jose, California, USA
32. Plano Chamber
Where they're located: Plano, Texas, USA
33. AD Workout
AD Workout - Austin Dunham Body Transformation Programs Online. Austin Dunham website workoutad.com or AD Workout where he sells his programs The bodyweight bodybuilder and the AD Workout Double Dip Bars.
34. Golds Gym
Gold's Gym Egypt Official Website. Gold's Gym Egypt is the number one Fitness facility in Egypt.
Where they're located: New Valley Governorate, Egypt
35. Fitness Marketing Agency
Fitness Marketing Agency provides marketing services for fitness businesses in the UK. Grow your business with marketing campaigns that are focused on sales.
Where they're located: Long Beach, California, USA
36. SpringsGuide
Where they're located: Colorado Springs, Colorado, USA
37. Endorphitness
Online personal trainer & fitness coach Haley Perry uses scienced backed training and nutrition coaching to help clients achieve their fitness goals
How much they make: $120K/year
Where they're located: Naples
How much did it cost to start: $0
Current team size: 0
Haley Perry, founder and CEO of Endorphitness, built an online platform offering at-home health and fitness programs that has grown to garner $10K in monthly revenue through a one-stop-shop for all things health and fitness related and a loyal customer base that values the sense of community fostered through the platform.
38. onPodio
Everything fitness professionals need to start, run and grow their own virtual fitness business - automate class bookings, payments, on-demand, memberships and more!
Where they're located: Vicuña, Coquimbo Region, Chile
39. Free Online Event
Where they're located: Irvine, California, USA
40. Corporate Fitness Works
Corporate Fitness Works develops custom fitness center management programs that focus on the unique and specific needs of employees who work in today’s large-scale office environments.
Where they're located: Downtown Kansas City, Missouri, USA
41. The NutriBase 20 Professional Software
NutriBase software is designed to perform nutrient analysis for recipes, nutrient intakes, and meal plans. With access to the nutrient data for 800,000+ food items, this software tracks nutrition and exercise goals, assists in weight loss, provides real help for diabetics, and assists in meal planning.
Where they're located: Debub Region, Eritrea
42. TeamFFLEX
Team FFLEX provides the highest quality competition and lifestyle coaching on planet earth! Online Personal Training, Contest Prep, Npc Ifbb Coach, Bikini Competition Training, Bikini Contest Prep
How much they make: $984K/year
Where they're located: Las Vegas, Nevada, USA
How much did it cost to start: $500
Current team size: 0
This case study is about a former personal trainer who launched his online personal training platform, TeamFFLEX, starting with no money and a lot of drive, and grew it into a 6-figure business in less than a year, now doing $48,000 a month with potential for continued growth.
43. Gym and Fitness
Australia's largest supplier of Gym Equipment at the best pricing. 14-Day Change Of Mind Policy. Click to see our home gyms or commercial range.
How much they make: $1.8M/year
Where they're located: South Australia, Australia
How much did it cost to start: $550
Current team size: 50
Website traffic: 150K/month
Gym and Fitness is one of the largest online retailers of home gym equipment in Australia and New Zealand, servicing 450 customers a week and generating $150k/month in revenue, and founder Dave Barnes shares tips for aspiring founders.
44. MasalaBody
Nagina Abdullah is an online weight loss coach who helps ambitious women lose weight without depriving themselves. Lose 20-40 pounds quickly. Learn more here.
How much they make:
Where they're located: New York, NY, USA
45. Kettlebell Kings
How much they make:
Current team size: 50
46. Camp Gladiator
We are a workout camp dedicated to transforming lives through dynamic, fun and challenging workouts led by amazing Trainers who inspire you to discover your best self.
How much they make:
Where they're located: Austin, Texas, USA
Current team size: 1004
47. DW Fitness First
Discover the world of fitness by joining our innovative DW Fitness First gyms today. Explore a wide variety of classes and special training programmes on offer.
Where they're located: Birmingham, Alabama, USA
Website traffic: 10K/month
48. Gymshark
Shop official Gymshark exclusively online. Enjoy lasting quality & the perfect fit. Free returns & free shipping on workout clothes & gym wear orders over $75.
How much they make:
Where they're located: Birmingham, UK
Current team size: 850
49. Blogilates
Award-winning instructor, personality & creator of Blogilates with over 500 million video views and 4 million subscribers.
Where they're located: Los Angeles, California, USA
Website traffic: 980K/month
50. F45 Training
F45 provides the ultimate gym experience by combining cutting edge techniques with high grade equipment and friendly, supportive staff. Get the complete fitness workout you deserve by locating your closest F45 gym.
How much they make:
Where they're located: Austin, Texas, USA
Current team size: 4107
Website traffic: 360K/month
51. The Body Coach
Start your journey to a fitter, healthier, happier you with the new Body Coach app. Welcome to the feel-good way to view transformation.
Where they're located: South Australia, Australia
Website traffic: 110K/month
53. DMoose Enterprises Inc
DMoose offers a range of fine quality gym accessories, sports & fitness products at wholesale price. Make DMoose your first choice to get a fine quality gym fitted items.
How much they make:
Where they're located: Buffalo, WY, USA
How much did it cost to start: $10K
Current team size: 40
- 4,818 founder case studies
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- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings