53 Trending Online Fitness Businesses [2024]

Updated: February 27th, 2024
Start An Online Fitness Business

Thinking of starting an online fitness business?

Online fitness is growing rapidly in popularity because it’s convenient, affordable, and accessible to everyone. The best part is that you can stay in your home to start.

Starting an online fitness business can be a great way to make money and help people. When you start an online fitness business, you don’t have to worry about overhead costs like rent or maintaining a physical location - all you need is a computer and an internet connection to get started.

Looking for some examples of a online fitness business?

Interested in case studies of a successful online fitness business? Check out our full list of success stories.

1. Peloton

Access high-energy indoor cycling workouts instantly. Discover the Peloton bike: the only exercise bike streaming indoor cycling classes to your home live and on-demand.

Where they're located: Nashville, Tennessee, USA

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2. Spartan Recreation Portal

Where they're located: San Jose, California, USA

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Learn more about starting an online fitness business:

Where to start?

-> How to start an online fitness business?
-> How much does it cost to start an online fitness business?
-> Pros and cons of an online fitness business

Need inspiration?

-> Other online fitness business success stories
-> Marketing ideas for an online fitness business
-> Online fitness business slogans
-> Online fitness business names
-> Online fitness business Instagram bios

Other resources

-> Online fitness business tips

4. SnapAppointments

Online appointment scheduling, appointment reminders, client database, and more for businesses and organizations of all sizes.

Where they're located: Spokane, Washington, USA
Website traffic: 100K/month

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5. International Business Management Institute

Online institute and elearning platform that offers online courses, programs and certificates in the fields of business, management, governance & economics.

Where they're located: In Salah, In Salah, Algeria
Website traffic: 120K/month

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6. Gymondo Online Fitness

Unlock your all-access membership to HIIT, Yoga and more, with over 20 fitness programs & 200+ motivating workouts adapted to your fitness level & goals.

Where they're located: Aurora, Colorado, USA

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7. Chalene Johnson Official Site

Learn how to balance your life, reduce stress, improve self-image, and make the best use of your time to live according to your priorities.

Where they're located: Prasat Balangk, Kampong Thom, Cambodia
Website traffic: 80K/month

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8. Love Sweat Fitness

Love Sweat Fitness is a lifestyle community of over 1 million+ women around the world. Founder, Katie Dunlop motivates women through daily workouts and transformational challenges.

Her twitter feed consists of motivational quotes to get you through the day, healthy recipes, and ways to stay on track.

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9. MapGeo

MapGeo is the digital mapping platform for building smarter cities. WIth MapGeo, you can combine and display GIS from a variety of sources including ESRI and ArcGIS.

Where they're located: Stockton, California, USA
Website traffic: 200K/month

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10. Jazzercise On Demand

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11. Fitness Equipment Empire

Gym Equipment for Sale Online- Buy & sell quality gym equipment, including machines, Olympic weights & bars, dumbbells, benches & more. We also accept trades. Call 215-460-8025.

Where they're located: Columbus, Ohio, USA

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12. Nudge Coach. The online coaching platform for coaches and teams.

Get the coaching platform built for businesses that believe small habits produce big results. Create your coaching app, launch your online program, and help more clients stay on track and achieve their goals.

Where they're located: Richmond, Virginia, USA

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13. GlobalFit

Technology combining fitness and wellness discounts and a robust reimbursement platform to empower employees for a healthier population. Find out how.

Where they're located: Nashville, Tennessee, USA

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14. The Glute Guy

This is the online store for 'The Glute Guy' Bret Contreras. Shop now for all things related to glute training, including The Hip Thruster ad Hip Thruster Loop, Strong by Bret online training, 2 x 4: Maximum Strength eBook, strength and conditioning seminars and workshops and much more!

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15. Bringing Back Manliness

This site is here to motivate, to inspire, to help you be the best man you can be. Join Chad Howse on a journey to your potential and the life you're capable of living.

Where they're located: Batha, Chad

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16. Home

Enjoy hundreds of workouts, recipes, meal plans, real time classes & a motivated community all in one place for you to reach your goals.

Where they're located: Debub Region, Eritrea
Website traffic: 120K/month

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17. Exercise ETC! - Fitness Education CEC, CEU Certificates

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18. Create your own custom fitness app

Partnering with today’s top influencers to create custom health and fitness apps featuring your brand, fitness program, nutrition, and more.

Where they're located: Tampa, Florida, USA

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19. In Business Madison

In Business Madison is a premier business-to-business publication in the Greater Madison region

Where they're located: Madison, Wisconsin, USA

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20. City of Akron : City of Akron

Where they're located: Akron, Ohio, USA
Website traffic: 110K/month

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21. Sweat from Home

Get live, fun training at home! Sweat From Home's certified trainers provide live small-group fitness instruction over Zoom to help you stay healthy & fit.

How much they make: $300K/year
Where they're located: Brooklyn
How much did it cost to start: $0
Current team size: 10

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How We Launched A $25K/Month Interactive Live Streaming Group Fitness Workout Platfrom During The Pandemic

Sweat from Home is a two-way, interactive, and live-streaming group fitness workout startup that has held over 800 classes since March 2020, generates $25k in monthly recurring revenue, and has donated over $7k to 6 different charities; they aim to become the world's best live-streamed fitness class.

About
Kyle started Sweat from Home almost 4 years ago
Revenue
Kyle grew the business to $25K/month
Read by 8,319 founders

22. Used Fitness Gym Exercise Equipment

Shop used gym equipment with discount prices on new, used and refurbished fitness equipment for your home or commercial gym or fitness center.

Where they're located: Jacksonville, Florida, USA

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23. Buy Fitness Equipment Online

Australia's #1 Online Fitness Equipment Retailer. HUGE Range & FAST Insured Australia-Wide Shipping. Treadmills, Rowers, Bikes, Strength Equipment & More!

Where they're located: South Australia, Australia

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24. Business Info Online

Business Info Online is a Yellow Pages Business Directory and B2B Portal for business listings in Ahmedabad, Vadodara, Baroda, Surat, Rajkot, Gujarat

Where they're located: Ngambé-Tikar, Centre, Cameroon

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25. Brittany Lynne Fitness

My name is Brittany Lynne. I’m a certified trainer creating fitness programs designed to have a positive impact on people’s physical health and wellness.

Where they're located: Downtown Kansas City, Missouri, USA

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26. GRIT FITNESS

Variety of group fitness classes at an affordable price. Women's empowerment fitness studio. Multiple Dallas locations. Join the #GRITFAM today. 1st month for $75!

Where they're located: Irving, Texas, USA

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27. Zomo.Fit

Add Workout Interval Timer / Tabata Trainer to your online live workouts. Replace Zoom Workout Timer.

Where they're located: New York, NY, USA
How much did it cost to start: $25K
Current team size: 6

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28. IMPOSSIBLE ®

Welcome to IMPOSSIBLE ® – Change your body, change your mind, change your life. Embrace the hard things, push your limits, and do something IMPOSSIBLE®.

How much they make:
Website traffic: 40K/month

29. First Credit Collections Services

First Credit Collections Services offers full scale solutions to healthcare, fitness, municipal, and auto finance debt.

Where they're located: Columbus, Georgia, USA

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30. Fremont Police Department, CA

Where they're located: Fremont, California, USA

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31. American Barbell Clubs

American Barbell Clubs provides personnel and equipment to assist its members in the achievement of their fitness goals.

Where they're located: San Jose, California, USA

32. Plano Chamber

Where they're located: Plano, Texas, USA

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33. AD Workout

AD Workout - Austin Dunham Body Transformation Programs Online. Austin Dunham website workoutad.com or AD Workout where he sells his programs The bodyweight bodybuilder and the AD Workout Double Dip Bars.

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34. Golds Gym

Gold's Gym Egypt Official Website. Gold's Gym Egypt is the number one Fitness facility in Egypt.

Where they're located: New Valley Governorate, Egypt

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35. Fitness Marketing Agency

Fitness Marketing Agency provides marketing services for fitness businesses in the UK. Grow your business with marketing campaigns that are focused on sales.

Where they're located: Long Beach, California, USA

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36. SpringsGuide

Where they're located: Colorado Springs, Colorado, USA

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37. Endorphitness

Online personal trainer & fitness coach Haley Perry uses scienced backed training and nutrition coaching to help clients achieve their fitness goals

How much they make: $120K/year
Where they're located: Naples
How much did it cost to start: $0
Current team size: 0

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How I Started A $10K/Month Online Fitness Training Program

Haley Perry, founder and CEO of Endorphitness, built an online platform offering at-home health and fitness programs that has grown to garner $10K in monthly revenue through a one-stop-shop for all things health and fitness related and a loyal customer base that values the sense of community fostered through the platform.

About
Haley started Endorphitness over 6 years ago
Revenue
Haley grew the business to $10K/month
Read by 7,683 founders

38. onPodio

Everything fitness professionals need to start, run and grow their own virtual fitness business - automate class bookings, payments, on-demand, memberships and more!

Where they're located: Vicuña, Coquimbo Region, Chile

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39. Free Online Event

Where they're located: Irvine, California, USA

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40. Corporate Fitness Works

Corporate Fitness Works develops custom fitness center management programs that focus on the unique and specific needs of employees who work in today’s large-scale office environments.

Where they're located: Downtown Kansas City, Missouri, USA

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41. The NutriBase 20 Professional Software

NutriBase software is designed to perform nutrient analysis for recipes, nutrient intakes, and meal plans. With access to the nutrient data for 800,000+ food items, this software tracks nutrition and exercise goals, assists in weight loss, provides real help for diabetics, and assists in meal planning.

Where they're located: Debub Region, Eritrea

42. TeamFFLEX

Team FFLEX provides the highest quality competition and lifestyle coaching on planet earth! Online Personal Training, Contest Prep, Npc Ifbb Coach, Bikini Competition Training, Bikini Contest Prep

How much they make: $984K/year
Where they're located: Las Vegas, Nevada, USA
How much did it cost to start: $500
Current team size: 0

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How I Started A $48K/Month Business With An Online Fitness Training Service

This case study is about a former personal trainer who launched his online personal training platform, TeamFFLEX, starting with no money and a lot of drive, and grew it into a 6-figure business in less than a year, now doing $48,000 a month with potential for continued growth.

About
Ryan started TeamFFLEX about 10 years ago
Revenue
Ryan grew the business to $82K/month
Costs
It cost Ryan $500 to start the business
Read by 25,033 founders

43. Gym and Fitness

Australia's largest supplier of Gym Equipment at the best pricing. 14-Day Change Of Mind Policy. Click to see our home gyms or commercial range.

How much they make: $1.8M/year
Where they're located: South Australia, Australia
How much did it cost to start: $550
Current team size: 50
Website traffic: 150K/month

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How An Olympic Athlete Developed A $150K/Month Gym Equipment Line

Gym and Fitness is one of the largest online retailers of home gym equipment in Australia and New Zealand, servicing 450 customers a week and generating $150k/month in revenue, and founder Dave Barnes shares tips for aspiring founders.

About
David started Gym and Fitness over 19 years ago
Revenue
David grew the business to $150K/month
Costs
It cost David $550 to start the business
Read by 8,412 founders

44. MasalaBody

Nagina Abdullah is an online weight loss coach who helps ambitious women lose weight without depriving themselves. Lose 20-40 pounds quickly. Learn more here.

How much they make:
Where they're located: New York, NY, USA

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45. Kettlebell Kings

How much they make:
Current team size: 50

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46. Camp Gladiator

We are a workout camp dedicated to transforming lives through dynamic, fun and challenging workouts led by amazing Trainers who inspire you to discover your best self.

How much they make:
Where they're located: Austin, Texas, USA
Current team size: 1004

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47. DW Fitness First

Discover the world of fitness by joining our innovative DW Fitness First gyms today. Explore a wide variety of classes and special training programmes on offer.

Where they're located: Birmingham, Alabama, USA
Website traffic: 10K/month

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48. Gymshark

Shop official Gymshark exclusively online. Enjoy lasting quality & the perfect fit. Free returns & free shipping on workout clothes & gym wear orders over $75.

How much they make:
Where they're located: Birmingham, UK
Current team size: 850

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49. Blogilates

Award-winning instructor, personality & creator of Blogilates with over 500 million video views and 4 million subscribers.

Where they're located: Los Angeles, California, USA
Website traffic: 980K/month

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50. F45 Training

F45 provides the ultimate gym experience by combining cutting edge techniques with high grade equipment and friendly, supportive staff. Get the complete fitness workout you deserve by locating your closest F45 gym.

How much they make:
Where they're located: Austin, Texas, USA
Current team size: 4107
Website traffic: 360K/month

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51. The Body Coach

Start your journey to a fitter, healthier, happier you with the new Body Coach app. Welcome to the feel-good way to view transformation.

Where they're located: South Australia, Australia
Website traffic: 110K/month

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53. DMoose Enterprises Inc

DMoose offers a range of fine quality gym accessories, sports & fitness products at wholesale price. Make DMoose your first choice to get a fine quality gym fitted items.

How much they make:
Where they're located: Buffalo, WY, USA
How much did it cost to start: $10K
Current team size: 40

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