7 Online Course Creation Business Success Stories [2024]

Updated: November 1st, 2023
Start An Online Course Creation Business

Starting an online course could be perfect if you want a passive income. Whatever your background, you could start teaching online and earn a passive income.

All you need to start an online course is patience, imagination, and an enabling eLearning platform where you can connect with the relevant audience.

Online courses may take time and require a lot of effort to start selling. However, once your audience finds the content resourceful, they start sharing and recommending it through their network. Remember, creating an online course could take longer than expected, so remain focused and give your best.

Here are some real life success stories of starting a online course creation business:

1. Prep Expert ($20M/year)

How much they make: $20M/year
Current team size: 44


How My Business Went From $0 To $20 Million With Word-of-Mouth Marketing

Prep Expert's founder built a test preparation platform from his dorm room with just $900 that has since accumulated over $20 million in sales and attracted billionaire Mark Cuban on Shark Tank, due to doubled yearly sales from word-of-mouth marketing and hundreds of points of improvement in students' SAT scores.

Shaan started Prep Expert over 13 years ago
Shaan grew the business to $1.67M/month
Read by 807 founders

Learn more about starting an online course creation business:

Where to start?

-> How much does it cost to start an online course creation business?
-> Pros and cons of an online course creation business

Need inspiration?

-> Examples of established online course creation business

Other resources

-> Online course creation business tips

4. Tableau

Tableau can help anyone see and understand their data. Connect to almost any database, drag and drop to create visualizations, and share with a click.

Where they're located: Fremont, California, USA
Website traffic: 11.2M/month


5. Panopto Video Platform

Panopto is the leading video platform for businesses & universities. With Panopto, anyone can create and share professional on-demand videos securely.

Where they're located: Plano, Texas, USA
Website traffic: 6.8M/month


6. Intellipaat

Intellipaat offers professional certification online training courses authored by industry experts. Learn the high in-demand skills from our experts.


7. Thinkific

Create online courses and membership sites with Thinkific and feel confident that you’ve got the easiest technology and the best support in the industry.

Where they're located: Vancouver, British Columbia, Canada
Current team size: 108