49 Trending Online Beauty Products Businesses [2024]

Updated: March 2nd, 2024
Start An Online Beauty Products

Looking for some examples of a online beauty products?

Interested in case studies of a successful online beauty products? Check out our full list of success stories.

1. Glossier

We're creating the new beauty essentials: easy-to-use skincare and makeup that form the backbone to your routine. Shop exclusively at Glossier.com.


2. Beauty Bay


Learn more about starting an online beauty products:

Where to start?

-> Online beauty products plan
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-> Pros and cons of an online beauty products

Need inspiration?

-> Other online beauty products success stories
-> Marketing ideas for an online beauty products

Other resources

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-> Online beauty products tips

4. Kiehls United States

Where they're located: La Cautiva, Córdoba, Argentina
Website traffic: 1.62M/month

5. Function of Beauty

Personalized hair care based on your hair type & hair goals. Cruelty-, sulfate- and paraben-free. Take the hair quiz now! Free shipping and returns.

Website traffic: 1.98M/month


6. BeautyBio

Find out how easy it is to achieve glowing skin with BeautyBio. Shop our line of science-based skincare products and GloPRO® microneedling rollers here!

Website traffic: 120K/month

7. First Aid Beauty

Website traffic: 190K/month

8. Inveda

Buy Ayurvedic Beauty Product Online - Inveda offers you ayurvedic skin care and beauty products. Buy Ayurvedic skin care product with exciting offers.

9. Cosmetify

We automatically find the best prices online for your favourite beauty brands. Explore our huge selection and discover the latest trends and advice.

Website traffic: 260K/month


10. Kopari Beauty

Crazy about coconut oil? Welcome to the club. At Kopari, we’re passionate about products that make you look gorgeous with ingredients that make you feel great.


11. Lookfantastic Arab Emirates

Website traffic: 250K/month

12. Lookfantastic Singapore

13. Althea Global

Website traffic: 100K/month

14. Sramana Mitra

Nowadays, startups can be built while a founder is still fully employed. Many entrepreneurs start as solo founders and achieve great progress until they need a


Shop Mecca's range of makeup, skincare, fragrance, body, men's, hair & beauty gift ideas. Plus, complimentary samples, and free shipping on orders over $25.

Website traffic: 230K/month

16. Activeskin

Activeskin is Australia's destination for all your favourite cosmetics online. Shop now pay later with Afterpay. Free Delivery in Australia on orders over $50.

Website traffic: 100K/month

17. Kiehls Australia

3 Beauty Samples on all orders + Free Shipping on orders over $35. Shop skincare, moisturisers, serums, cleansers, masks & more. Explore skincare and ingredients inspired by nature & enjoy a range of dermatologist and allergy-tested treatments.

Website traffic: 130K/month

18. The Beauty Co.

Buy best Beauty & Skincare Products Online in India for Women from The BeautyCo.- Your Online Beauty Shopping Store. Shop for natural beauty products for hair, skin & body.

19. The Face Shop

Buy Online The Face Shop Best Skincare Products - Face wash, Face Toners, Face Serum, Face Cream, Lip tint, Sheet Mask, Hair & Body Care Products from our Natural store at Best Prices.

Website traffic: 70K/month

20. Beverly Hills MD

The Beverly Hills MD product line aims to help people look and feel their very best, by way of the newest, safest, and most promising technology available.

Website traffic: 1.64M/month

21. BeautyStat.com

Website traffic: 100K/month

22. Discount Designer and Luxury Beauty & Cosmetics Products

Free Shipping on All Orders for premium cosmetics, skin care, fragrances, bath & body, haircare, men and gifts at COSME-DE.COM. Beauty Editor's advice on beauty tips and latest trend.

Website traffic: 230K/month

23. Beautopia Hair & Beauty

Beautopia Hairdressing & Beauty Supplies - The #1 choice of makeup professionals, hairdressers & individuals across Australia. Discover spa essentials, hair, nail, & salon products from leading brands. Buy online @ guaranteed low prices!

24. Veil Cosmetics

Shop Veil Cosmetics for the best primer, serum, fixing base, foundation, concealer, matifying balm and touch-up. You can watch how-to videos and we can

25. Buy Maybelline Cosmetics and Makeup Products Online in India

Buy Maybelline makeup products and cosmetics by trying them with the Virtual try On Tool. Explore the latest makeup tutorials, tips and videos to create your own makeup looks.

26. Beauty News NYC

Beauty News NYC is THE first online beauty magazine. Founded in 2003 by esteemed designer Kimberly McDonald, our loyal readership has proliferated ever since. We offer the swoon-worthy in beauty, lifestyle, fashion, and entertainment, both in NYC and around the world. Our mission: uncover intriguing products, places, and services, put them through their paces, and arm our readers with unbiased, genuine reviews from a group of writers whose tastes and experiences are as varied as those they serve.

27. Birchbox

Get the original personalized monthly subscription box for men and women delivered right to your door. Discover new skincare, hair, and makeup products then buy the ones you love!

How much they make:


28. Adore Beauty

Enjoy FREE EXPRESS Shipping & Afterpay on our curated collection of 200+ beauty brands including Dermalogica, The Ordinary, Estée Lauder & Kérastase.

Website traffic: 120K/month

29. Makeup and Beauty Products, Makeup Tips, Try On Looks and More | COVERGIRL®

Face and eye makeup, lipstick, makeup tools and pro tips. Check out our COVERGIRL Collections including TruBlend, Outlast, Blast and more.

Where they're located: Shreveport, Louisiana, USA
Website traffic: 160K/month


30. Kali Beauty

Kali Beauty is a family-owned and operated chain of retail beauty stores that has been serving makeup enthusiasts and professionals for over 10 years. We offer the best selection of over 6000 beauty products both in-store and online, which include top-rated brands for face, eyes, cheeks, lips, skin, and hair.

31. Blue Nectar Ayurved Products

Blue Nectar Ayurvedic Products contain more than 150 Ayurvedic products that makes it the best and safest beauty products available online. Free from harmful chemical and preservative, we proudly declare complete ingredient list and Ayurvedic Herbs present in our products

How much they make: $360K/year
Where they're located: Gurgaon
How much did it cost to start: $100K
Current team size: 30

How We Created A $30K/Month Ayurvedic Beauty Product Brand [From India]

Blue Nectar is a successful Contemporary Ayurved Beauty and Wellness brand that generates $150K/month with high repeat rates, offering world-class Ayurvedic products that balance traditional effectiveness with modern sensibilities.

Kapil started Blue Nectar Ayurved Products over 6 years ago
Kapil grew the business to $30K/month
It cost Kapil $100000 to start the business
Read by 3,530 founders

32. White Lotus

White Lotus offers authentic Natural Beauty rituals and expert advise From a Hypoallergenic Skin Needling Roller to Cellulite Treatment, White Lotus has it all Acne Scar Treatment, Stretch Mark Treatment and a variety of Natural Beauty products including Crystal Rollers, Gua Sha and our award winning acupressure mat.

How much they make:
Where they're located: Sydney, New South Wales, Australia
How much did it cost to start: $20K
Current team size: 3


33. NZ Outlet

Online Shopping for Women, Men, Health & Lifestyle - NZoutlet - Makeup, Fragrance, Skin Care, Health Care, Beard Grooming, Auto Detailing, New Arrivals, Lips, Face, Eye, Nails, Tools & Accessories, Women Fragrance, Men Fragrance, Celebrity Fragrance, Unisex Fragrance, Beard Shampoo & Conditioner, Good Health Dietary

34. esthetichealth.nl

Beauty producten online bestellen bij Esthetic Health, dé beautywebshop voor bijzondere cosmeticamerken. Wij zijn tevens een beauty groothandel.

35. The Beauty Place

Shop TheBeautyPlace.com for the top brands in hair care, hair tools, skin care and cosmetics. Low Prices + Free Shipping!

36. Makeup, Skin Care, Men & Hair products

Discover all Makeup, Skin care, Men & Hair Products on the L'Oréal Paris homepage and browse our exclusive content within the Beauty Magazine.

Website traffic: 240K/month

37. Online Makeup and Fashion Shopping in Dubai UAE

Online Shopping in Dubai UAE for Makeup, Cosmetics, Fashion and Perfumes with Best Prices and great online deals.


The better beauty supply! Shop or visit our luxury Braid Lounge & Wellness Spa. BEAUTYBEEZ is your one-stop beauty destination for women of color.

39. VLCC Personal Care

40. Brighton Beauty Supply

We carry a variety beauty products: shampoos, conditioners, nail polishes, hair color, hair dyes, keratin treatments as well as hair dryers, flat irons & more.


41. Essentials.lk

Shop makeup, haircare, skincare and 100's of the latest beauty products from the hottest international brands. Shop now with Up to 60% off & Islandwide delivery. The best place to buy beauty products in Sri Lanka.

42. Zoella YouTube Channel

Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.

How much they make:
Where they're located: Lacock, Chippenham, Wiltshire, UK
Current team size: 6


43. Nykaa

Nykaa is an Indian online beauty retailer founded in 2012 by Falguni Nayar. It has quickly become a leading player in the beauty and cosmetics industry, catering to a niche market of beauty enthusiasts. The company generates over 100 million in revenue and has a team of over 2000 employees. The business has expanded beyond just selling products to include their own private label brand.

How much they make:
Where they're located: Mumbai, Maharashtra, India
Current team size: 1311


44. Mented Cosmetics

Mented Cosmetics makes cruelty free & vegan makeup for all women. Find the perfect makeup for your skin tone & enjoy free shipping on orders $40+!

How much they make:
Where they're located: New York, NY, USA
Current team size: 20


46. Rare Beauty

Rare Beauty is makeup made to feel good in, without hiding what makes you unique. Shop airy, breathable formulas that are easy to apply, blend and build.

47. The Lip Bar

Vegan, Cruelty Free Lip Colors that are beautiful on every complexion.

Website traffic: 220K/month


48. Black Girl Sunscreen

Website traffic: 150K/month


49. Supergoop

Supergoop! is the only prestige skincare brand 100% dedicated to suncare, making it easy to incorporate UV protection into your daily routine.

Where they're located: San Antonio, Texas, USA