46 Trending Nutrition Supplements Businesses [2024]

Updated: July 24th, 2023
Start A Nutrition Supplements Business

Nutrition supplements is a multi-billion dollar market that sells multivitamin tablets and capsules, single vitamin or mineral tablets and capsules, and multivitamins in liquid form.

The nutrition supplements industry is of key importance to humanity and focuses on improving or maintaining health and well-being.

Therefore, starting a nutrition supplements business can be a lucrative opportunity.

To start the nutrition supplements business, identify an audience and decide on the customer acquisition model. Conduct a complete competition analysis and identify the market gaps. You can start making your own nutrition supplements or work with an existing manufacturer as a supply chain consultant.

Looking for some examples of a nutrition supplements business?

Interested in case studies of a successful nutrition supplements business? Check out our full list of success stories.

1. myHerbalife

Where they're located: Tejutepeque, Departamento de Cabañas, El Salvador
Website traffic: 7.19M/month

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2. HUM Nutrition

Discover the best vitamins & supplements for your skin, hair, body & mood. Formulated by experts with active ingredients that actually work. Clinically proven - Clean and natural - Rigorously tested - Demonstrated results. #startwithin

Website traffic: 700K/month

Learn more about starting a nutrition supplements business:

Where to start?

-> How much does it cost to start a nutrition supplements business?
-> Pros and cons of a nutrition supplements business

Need inspiration?

-> Other nutrition supplements business success stories
-> Marketing ideas for a nutrition supplements business
-> Nutrition supplements business Instagram captions

Other resources

-> Nutrition supplements business tips

4. Optimum Nutrition, Inc.

Website traffic: 550K/month

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5. Viome Life Sciences

Test your gut microbiome and measure your health down to the molecular level to get personalized nutrition recommendations and supplements made uniquely for you.

How much they make:
Where they're located: Seattle and New York City
How much did it cost to start: $1M
Current team size: 150
Website traffic: 280K/month

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6. AllStarHealth.com

We Guarantee Lowest Prices! Official Online Store. New Products Added Daily. Fast Shipping. Over 300 Brands. Services: Vitamins & Supplements, Sports Protein, Weight Loss, Sports Pre-workouts, Bath & Body, Sports Bars, Multivitamins, Healthy Kitchen Products.

Where they're located: El Paso, Texas, USA
Website traffic: 780K/month

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7. Ka'Chava

Ka'Chava provides the most protein and nutrient-rich, plant-based superfoods found in nature. Order our healthy and tasty plant based powder meals for a complete and natural nutrition.

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8. Danone - World food company

Where they're located: Montgomery, Alabama, USA
Website traffic: 350K/month

9. nutraingredients.com

Website traffic: 250K/month

10. Ora Organic

We make ridiculously nutritious plant-based products that make people and the planet healthier. Probiotics, Protein, Omega-3, Greens and more.

Where they're located: Anaheim, California, USA

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11. Makers Nutrition

Custom supplement manufacturer with 4-weeks delivery. Impress with our in-house label design services. Robust warehousing and fulfillment solutions.

How much they make:
Current team size: 50

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12. Glanbia

We’re a global nutrition company on a mission to help people lead healthy, active lives. We work with nature and science to create better, healthier and smarter sources of nutrition. We’re innovators and tastemakers, with a portfolio of leading brands enjoyed by customers worldwide.

Website traffic: 60K/month

13. nutritioninsight.com

NutritionInsight is the go-to source for news about nutrition and diet trends, providing a huge range of detailed nutrition health articles, scientific nutrition articles and nutrition research articles.

Website traffic: 50K/month

14. Rich Piana 5% Nutrition

The legend and bodybuilder Rich Piana started 5% Nutrition to produce hardcore supplements and apparel for a select few willing to do Whatever It Takes to achieve success. As Rich delivered the 5% brand to the world, it was the lifestyle he established which spawned an ever growing community of followers—the 5% Nation.

Website traffic: 170K/month

15. Wild Nutrition

Our Food-Grown supplements use only the highest-quality natural ingredients. All sustainably & ethically sourced. Formulated by Henrietta Norton. Trusted by nutritionists & wellness experts around the world. Now B Corp Certified.

16. ENERGYbits

Unlike energy drinks and energy supplements ENERGYbits® delivers a boost of natural energy without caffeine or harmful chemicals. The effect is amazing and once you try it you will never go back to artificial energy boost products.

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17. Nutrition Faktory

Nutrition Faktory was created with ONE GOAL in mind, give our customers the absolute best experience they've ever had at a nutrition store!!! We have the best selection for Protein, Preworkout and Vitamins. Check out our selection of great Supplements!

How much they make:
Where they're located: Murfreesboro
How much did it cost to start: $150K
Current team size: 80

18. Supergreen Tonik

Premium grade greens superfood supplement for body and mind. Easy way to get the energy and nutrients your body needs. Be your best today, and every day!

How much they make: $900K/year
How much did it cost to start: $50K
Current team size: 1

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How I Created A $30K/Month Greens Superfood Powder Supplement

SuperGreen TONIK's founder developed a greens powder supplement with 38 superfood nutrients, adaptogenic herbs, vitamins, and minerals that achieved $250k in sales in its first year and is looking to hit 7-figures in its second year, thanks to transparency, repeat customers, and focusing on fewer, properly dosed ingredients.

About
Adam started Supergreen Tonik over 4 years ago
Revenue
Adam grew the business to $75K/month
Costs
It cost Adam $50000 to start the business
Read by 14,479 founders

19. Cardiff Sports Nutrition

Cardiff Sports Nutrition supply the finest sports nutrition, bodybuilding supplements & sports supplements from the biggest brands in the industry for proven results! Get your protein powder, pre-workout & fat burners today.

20. MRM Nutrition

MRM Nutrition is founded and pioneered by professional nutritionists, clinical researchers and natural food specialists who live for discovering holistic and organic nutrition breakthroughs that help people like you outperform in everything you strive for in life. Life In Balance.

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21. Bodybuilding and Sports Supplements

Body-building and fitness supplements online store.

Website traffic: 90K/month

22. Binto

The company that was built with women in mind. We eliminate the need for guesswork when it comes to finding safe and effective products for your health.

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23. Beyond Botanicals

Beyond Botanicals provides top quality seed-to-sale CBD products for retail, B2B and private label and white label CBD clients. Shop online. Free Shipping.

How much they make: $3.6M/year
Where they're located: Oxford, CT, USA
How much did it cost to start: $7K
Current team size: 8

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We Built A $3M/Year Wholesale CBD Operation

Beyond Botanicals, a CBD manufacturing company in the USA, focused on private label CBD, wholesale CBD, and retail CBD products, started with a $7,000 loan and rose to over $3M in annual revenue in just three years, largely due to good taste as a competitive advantage and traditional marketing approaches.

About
Mark started Beyond Botanicals about 7 years ago
Revenue
Mark grew the business to $300K/month
Costs
It cost Mark $7000 to start the business
Read by 4,396 founders

24. VADE Nutrition

Our innovative scoop technology packs one perfectly measured scoop of our 100% whey isolate protein into a completely dissolvable film. Just toss, shake and enjoy! Our Dissolvable Protein Scoops are the ideal choice for your active lifestyle. Built to go wherever life takes you.

How much they make: $6M/year
Where they're located: East Lansing, Michigan, USA
Current team size: 7

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How I Started A Protein Powder Business And Landed Shark Tank

VADE Nutrition provides on-the-go consumers with convenient and portable Dissolvable Protein Scoops featuring 20 grams of protein, 4.4 grams of branch chain amino acids and only 90 calories, which has expanded from selling only through the website to retail stores and e-commerce sites such as Amazon, BodyBuilding.com, Groupon and GNC.com, culminating in a successful Shark Tank pitching to get a deal with Mark Cuban and A-Rod.

About
Joe started VADE Nutrition almost 8 years ago
Revenue
Joe grew the business to $500K/month
Read by 12,958 founders

25. Dioxyme

Dioxyme is focused on physician-led research, demonstrating actual results on world-class athletes, and providing customers top quality ingredients.

How much they make: $840K/year
Where they're located: Fort Myers, FL
How much did it cost to start: $300K
Current team size: 4

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My Son & I Started A $840K/Year Supplements Brand

Father-son duo Marc and Bennett Schneider created Dioxyme, a small-batch, craft nutritional supplement brand that caters to pro-athletes and their unique needs, which earned $840K in yearly revenue, with a 45% repurchase rate.

About
Marc started Dioxyme about 8 years ago
Revenue
Marc grew the business to $70K/month
Costs
It cost Marc $300000 to start the business
Read by 8,031 founders

26. HeyNutrition

Hey Nutrition provies high quality supplements made in the UK. With over 4,500 5* reviews and various awards.

Website traffic: 90K/month

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27. Stronger U Nutrition

How much they make:
Website traffic: 60K/month

28. Wellthy Nutraceuticals

The best vitamins for women are one click away! Wellthy Nutraceuticals has the absolute best selection of natural supplements with ingredients you can stand by.

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29. HERC'S Nutrition Canada

Shop online now at HERC’S Nutrition Canada. You can now purchase our great selection of vitamins, supplements and apparel online!! We also now offer local delivery and in store\curb-side pickup.

30. Discount Vitamins, Nutritional Supplements

Discount vitamins, nutritional supplements, herbs, and other natural products. Free Shipping Offers

31. The Nutrition Society

32. Cavendish Fullfillment -

Trusted private label dietary supplement manufacturer services provider in New York. We are the GMP, FDA and USDA Organic certified manufacturers, contact us for dietary supplement needs.

33. Tomo Labs

Have a Fun Night, Wake Up All Right | Post-Alcohol Recovery | Tomo is engineered to restore balance and function to your body after drinking with ingredients that help attack the underlying causes of discomfort | Supports liver function

How much they make: $12K/year
Where they're located: New York, NY, USA
How much did it cost to start: $100K
Current team size: 2

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We Created A Post-Alcohol Recovery Supplement And Raised $45K In The First Week [On Indiegogo]

Two Yale alumni created Tomo, a post-alcohol recovery supplement, which generated over $45,000 in its first week on the market with limited marketing by targeting specific reporters, revamping their website, boosting their online presence with SEO efforts, and word-of-mouth promotion.

About
Margaret started Tomo Labs almost 7 years ago
Revenue
Margaret grew the business to $1K/month
Costs
It cost Margaret $100000 to start the business
Read by 2,740 founders

34. Integrated Supplements

Healthy products for the entire family.

35. CRIK Nutrition

Delicious | Nutritious | Sustainable | Ethical Looks, Smells, Tastes like any other protein on the market. Mixes instantly in water 100% Taste Guarantee

Where they're located: Pennsylvania, USA
Current team size: 1

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36. NutritionHQ.

Here at NutritionHQ we focus on the general health, weight loss, and sports nutrtition supplements to help you reach your fitness goals.

How much they make: $960K/year
Where they're located: St. Louis, MO
How much did it cost to start: $175K
Current team size: 0

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How I Started An $80K/Month Vitamins And Supplements Business And Franchising

NutritionHQ is a successful franchise offering expert nutrition coaching, customized supplement plans, and the best health & wellness products, generating over $80k per month, set to expand massively to hit their 2030 goal of 100 locations with the system generating over $10 million in revenue.

About
Ricky started NutritionHQ. about 9 years ago
Revenue
Ricky grew the business to $80K/month
Costs
It cost Ricky $175000 to start the business
Read by 4,117 founders

37. Doppeltree

Our natural + holistic products will make you feel better, and best of all, at an affordable price. Doppeltree, designed with love from San Francisco.

How much they make: $840K/year
Where they're located: San Francisco, California, USA
How much did it cost to start: $1K
Current team size: 0

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How We Started A $40K/Month Side Hustle Selling All-Natural Self-Care Products

Doppeltree, a natural self-care product company in San Francisco, started in 2017 with an $800 investment and now averages $40,000 in revenue per month with 40-50% net profit, offering eye and face masks, a Vitamin C Facial Serum with Real 24K Gold Essence, and an Organic Cotton Cold Brew Filter Bag.

About
Tony started Doppeltree over 6 years ago
Revenue
Tony grew the business to $70K/month
Costs
It cost Tony $1000 to start the business
Read by 8,879 founders

38. Mega-Nutrition

Mega Nutrition is one of the best online store to buy supplements in UK. We have huge range of supplements & over 1000 supplements at highly competitive prices.

39. USANA Supplements

USANA Products are manufactured in the USA. USANA Vitamin Products & Multivitamins are Guaranteed for Potency, Uniformity & Disintegration.

40. Home

The Nutritional Division source, approve and distribute active ingredients mainly to the Health Food Supplement and Food industries.

41. performancefirstus

Jeff Nichols has a certification from NSCA as a certified CSCS and TSAC-F with distinction. He works with athletes both amateur and professional.

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42. H.V.M.N.

Creators of the world's first ketone ester, H.V.M.N. has a portfolio of products for daily keto support and overall brain & body optimization. Let's redefine the limits of human performance, metabolism, and longevity.

How much they make:
Where they're located: San Francisco, California, USA
Current team size: 25

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43. Heights

We put your brain first, with the nutrition, the brain health supplements, and the content you need to feel your best, every day. Learn more about braincare!

How much they make: $6M/year
Where they're located: London, UK
How much did it cost to start: $-300K
Current team size: 16

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How We Created A $500K/Month Braincare Supplement [Rated #1 In The World]

Heights, a braincare company, has become the #1 rated supplement in the world on Trustpilot, achieving over $500,000 a month just 2 years from launching with 150,000 email subscribers and a retention rate of 79 out of 84 subscribers; the company has also become one of the world's few B Corps.

About
Dan started Heights about 4 years ago
Revenue
Dan grew the business to $500K/month
Read by 3,870 founders

45. Spartan

Spartan is an extreme wellness platform helping humans become UNBREAKABLE. Commit to Races, Shop Merchandise & Train to be Unbreakable.

Where they're located: Colorado Springs, Colorado, USA
Website traffic: 1.27M/month

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46. Nutrition Solutions

Where they're located: Cotosaz, Pastaza, Ecuador

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