45 Trending Natural Beauty Product Businesses [2024]

Updated: July 23rd, 2023
Start A Natural Beauty Product Business

Natural beauty products include aloe vera, honey, or cocoa butter. They contain no chemical or synthetic elements.

The global natural skin care products market size was valued at $6.7 billion in 2021.

Thinking about launching a beauty product line? What’s holding you back? Check out our case studies below to see how others have done it!

Looking for some examples of a natural beauty product business?

Interested in case studies of a successful natural beauty product business? Check out our full list of success stories.

1. Melaleuca

Welcome to the largest online wellness shopping club. Our mission is to enhance the lives of those we touch by helping people reach their goals.

Where they're located: Indianapolis, Indiana, USA
Website traffic: 3.12M/month


2. Arbonne

Where they're located: Fremont, California, USA
Website traffic: 1.09M/month


Learn more about starting a natural beauty product business:

Where to start?

-> How much does it cost to start a natural beauty product business?
-> Pros and cons of a natural beauty product business

Need inspiration?

-> Other natural beauty product business success stories
-> Marketing ideas for a natural beauty product business
-> Natural beauty product business names

Other resources

-> Natural beauty product business tips

4. Total Beauty

Expert beauty advice, product reviews, beauty tips, makeup samples, cosmetics, and hairstyles all in one place at Total Beauty

Where they're located: Cuvette-Ouest, Republic of the Congo
Website traffic: 690K/month


5. Essential Wholesale & Labs

Where they're located: San Roque, Andalusia, Spain
Current team size: 1
Website traffic: 120K/month


6. Follain

Makers of the Refillable Everything Soap. Leaders in Clean Skincare. Discover the power of Clean Beauty with free Shipping over $50 and free returns!

Where they're located: Seattle, Washington, USA
Website traffic: 90K/month


7. Origins

FREE Cleanser Duo When You Spend $65.

Where they're located: Indianapolis, Indiana, USA
Website traffic: 300K/month


8. Formula Botanica

Where they're located: Tucson, Arizona, USA
Website traffic: 230K/month


9. Burt's Bees

Discover why natural skin care products from Burt's Bees are the beautiful choice. Our natural personal care products work without harsh chemicals and are not tested on animals.

Where they're located: Durham, North Carolina, USA
Website traffic: 410K/month


10. Nourished Life

Australia's trusted one-stop shop for all-natural clean beauty, health and fitness products. Order online now!

Where they're located: South Australia, Australia
Website traffic: 480K/month


11. artnaturals

Try artnaturals® 100% Pure Essential Oils, Argan Oil hair care, skin care, bath and body beauty products. Over 4 Million sold, made with only natural and organic ingredients.

Where they're located: Henderson, Nevada, USA


12. The Honey Pot

Say hello to the future of feminine care with our natural washes, wipes and pads. The Honey Pot seeks to promote female health through plant-based products.

Where they're located: Atlanta, Georgia, USA
Website traffic: 310K/month


13. From Nature With Love

Our premium quality product line includes an inspiring range of certified organic, conventional and complementary personal care ingredients used by the finest formulators for skin care, hair care, aromatherapy, massage, spa, herbalism and soap making applications. Also: packaging, equipment and books.

Where they're located: Jacksonville, Florida, USA
Website traffic: 60K/month


14. Cosmetic Solutions

The cosmetic industry's leader in private label, contract manufacturing & custom formulation of skin care, body care, hair care, OTC and professional formulas.

Where they're located: Jacksonville, Florida, USA


15. Naturopathica Holistic Health

Naturopathica official store. We draw on holistic healing practices to create potent skincare to deliver real results. Shop our skincare, health and beauty products now.

Where they're located: Augusta, Georgia, USA


16. Jinny Beauty Supply

We are the Best and Largest Multi-Cultural & Ethnic Beauty Supply Distributor in the World! Jinny is the Largest Health and Beauty Aid Product Distributor in…

Where they're located: Philadelphia, Pennsylvania, USA


17. Glo Skin Beauty Mineral Makeup & Skincare Products

Mineral makeup & skincare from Glo Skin Beauty. Harness the power of clean beauty with professional foundations, cleansers & moisturizers from Glo Skin Beauty.

Where they're located: Jacksonville, Florida, USA
Website traffic: 50K/month


18. Pravada Private Label

Start your own private label skin care or hair care product line today! Our organic and natural private products are perfect for spas, salons, & retailers.

How much they make:
Where they're located: Livade, Croatia
Current team size: 50


19. Ayurvedic Products Online

Buy 100% Organic and Ayurvedic skin care, hair care, baby care, beauty and wellness products. Biotique offers best ayurvedic products online at lowest price in India.

Where they're located: Sare, Migori, Kenya
Website traffic: 210K/month


20. Natural and effective skincare and beauty products

Natural beauty products inspired by Greek homeopathic remedies and formulated using innovative technology. Crafted with love from our farms, to our lab, to your skin. Shop now at Korres.com.

Where they're located: Nashville, Tennessee, USA
Website traffic: 200K/month


21. Vanity Wagon

Buy Online Natural Skin Care, Body Care, Hair Care & Makeup Products in India. With 80+ Clean & Natural Beauty Brands. ✓100% Authentic Products ✓COD ✓Free Shipping!

Where they're located: Skårup, Central Denmark Region, Denmark

22. School of Natural Skincare

Accredited online courses for natural and organic skincare products. Formulate and market your own products with our award-winning courses. Join us today!

Where they're located: Philadelphia, Pennsylvania, USA
Website traffic: 100K/month


23. Welcome to Neocell

Nutranext Supplement Center | Official wholesale portal with high-quality products from Rainbow Light, NeoCell, Natural Vitality and Sedona Labs.

Where they're located: Fort Wayne, Indiana, USA


24. Beauty By Earth

Discover beauty products that help you look and feel stunning! Because everyone deserves safe, crazy-effective beauty products that make them shine.

Where they're located: Rochester, New York, USA


25. SoulTree

Soultree - India's best ayurvedic & natural beauty products store online. We offer organic products for skin, hair & body care. Buy Now!

Where they're located: Oakland, California, USA


26. Wholesale Soap Making Supplies

Elements Bath & Body offers wholesale soap making supplies, packaging, recipes, instructions and accessories.

Where they're located: Mesa, Arizona, USA
Website traffic: 50K/month


27. Skintific Beauty

Skintific™ is a skin regimen designed for women to reduce wrinkles, prevent and revitalize their skin by utilizing a 3 part skin program that focuses on the root cause of skin losing it's vitality.

Where they're located: Scottsdale, Arizona, USA
Website traffic: 70K/month


28. Rustic Furniture, Mexican Furniture, Talavera Tile, Folk Art

Shop the finest authentic rustic furniture, mexican furniture, talavera tile and pottery, mexican tin mirrors, and more. La Fuente Imports offers one of the largest collections of Mexican and Southwestern home accessories, furnishings, and handmade art.

Where they're located: Rochester, New York, USA


29. Herbal Remedies

Natural remedies, herbal supplements, herbal remedies, plant extracts and health information to support natural weight loss, aging gracefully, men’s health and women’s health.

Where they're located: Augusta, Georgia, USA


30. Natura

We combine sustainably sourced ingredients from the Amazon and advanced science to offer 100% vegan and cruelty-free bath & body, hair and skincare products. Free deluxe samples with every purchase, plus free shipping with $35+ purchases.

Where they're located: Guarantã do Norte, Mato Grosso, Brazil


31. Organics Buddy

» Our objective has always been to introduce organic plant-based household cleaning and personal care products that are accessible to everyday consumers, we are here to encourage sensible organics living. At Organics Buddy, everyone is committed to produce plant-based environmentally friendly household cleaning and personal care products.

How much they make:
Where they're located: Sacramento, CA, USA
How much did it cost to start: $300K
Current team size: 5

32. TatBrow

TatBrow is your destination for all things eyebrow. Our high quality and cruelty-free beauty products make getting the perfect brows every single time possible. From last-minute dinner plans or office touchup, TatBrow will quickly come to the rescue.

Where they're located: Glendale, California, USA
Website traffic: 130K/month


33. Beauty Business Journal

Recognized as an indispensable resource for beauty professionals, manufacturers, distributors, retailers and entrepreneurs in over 135 countries.

Where they're located: Jacksonville, Florida, USA


34. Blue Nectar Ayurved Products

Blue Nectar Ayurvedic Products contain more than 150 Ayurvedic products that makes it the best and safest beauty products available online. Free from harmful chemical and preservative, we proudly declare complete ingredient list and Ayurvedic Herbs present in our products

How much they make: $360K/year
Where they're located: Gurgaon
How much did it cost to start: $100K
Current team size: 30

How We Created A $30K/Month Ayurvedic Beauty Product Brand [From India]

Blue Nectar is a successful Contemporary Ayurved Beauty and Wellness brand that generates $150K/month with high repeat rates, offering world-class Ayurvedic products that balance traditional effectiveness with modern sensibilities.

Kapil started Blue Nectar Ayurved Products over 6 years ago
Kapil grew the business to $30K/month
It cost Kapil $100000 to start the business
Read by 3,530 founders

35. OZNaturals

OZNaturals® uses the best ingredients and most advanced formulations to provide you the most efficacious, natural and affordable skincare products.

36. White Lotus

White Lotus offers authentic Natural Beauty rituals and expert advise From a Hypoallergenic Skin Needling Roller to Cellulite Treatment, White Lotus has it all Acne Scar Treatment, Stretch Mark Treatment and a variety of Natural Beauty products including Crystal Rollers, Gua Sha and our award winning acupressure mat.

How much they make:
Where they're located: Sydney, New South Wales, Australia
How much did it cost to start: $20K
Current team size: 3


37. Dropship Bundles

Where they're located: Atlanta, Georgia, USA


38. L'Bri Pure N' Natural

Use L'BRI aloe-based skin care and body care to experience healthier, younger-looking skin. Pair with our full line of long-lasting, moisture-rich makeup.

Where they're located: Columbus, Ohio, USA
Website traffic: 100K/month


39. Eden Beauty

Customer-Adored Skincare That Is Revolutionizing The World. See Our Famous Dark Spot System, Acne System, Hydration Kit, and More. Eden Beauty Is Committed To Helping You Fall In Love With Your Skin.

Where they're located: Garland, Texas, USA


40. CORPUS® Naturals

  – Corpus Naturals

Corpus is natural deodorant redefined and refined. Naturally Derived ⋮ Effective ⋮ Vegan.

Where they're located: Corpus Christi, Texas, USA


41. High Skincare

Cannabis Sativa (hemp) Seed Oil Beauty Products - high beauty means feeling beautiful in the skin you are in, at any age.

Where they're located: Tejutepeque, Departamento de Cabañas, El Salvador


42. Rare Beauty

Rare Beauty is makeup made to feel good in, without hiding what makes you unique. Shop airy, breathable formulas that are easy to apply, blend and build.

43. Black Girl Sunscreen

Website traffic: 150K/month


45. The Lip Bar

Vegan, Cruelty Free Lip Colors that are beautiful on every complexion.

Website traffic: 220K/month