44 Trending Natural Beauty Product Businesses [2023]

Natural beauty products include aloe vera, honey, or cocoa butter. They contain no chemical or synthetic elements.

The global natural skin care products market size was valued at $6.7 billion in 2021.

Thinking about launching a beauty product line? What’s holding you back? Check out our case studies below to see how others have done it!

Looking for some examples of a natural beauty product business?

Interested in case studies of a successful natural beauty product business? Check out our full list of success stories.

1. Melaleuca

Welcome to the largest online wellness shopping club. Our mission is to enhance the lives of those we touch by helping people reach their goals.

• Website traffic: 3.12M/month
• Business rank: #12.7K

Check out their full website ➜

2. Arbonne

• Website traffic: 1.09M/month
• Business rank: #29.6K

Check out their full website ➜

Learn more about starting a natural beauty product business:

Where to start?

-> How much does it cost to start a natural beauty product business?
-> Pros and cons of a natural beauty product business

Need inspiration?

-> Other natural beauty product business success stories
-> Marketing ideas for a natural beauty product business
-> Natural beauty product business names

Other resources

-> Natural beauty product business tips
-> Natural beauty product business hashtags

4. Total Beauty

Expert beauty advice, product reviews, beauty tips, makeup samples, cosmetics, and hairstyles all in one place at Total Beauty

• Website traffic: 690K/month
• Business rank: #59K

Check out their full website ➜

5. Essential Wholesale & Labs

• Website traffic: 120K/month
• Business rank: #74.9K

Check out their full website ➜

6. Follain

Makers of the Refillable Everything Soap. Leaders in Clean Skincare. Discover the power of Clean Beauty with free Shipping over $50 and free returns!

• Website traffic: 90K/month
• Business rank: #80.4K

Check out their full website ➜

7. Origins

FREE Cleanser Duo When You Spend $65.

• Website traffic: 300K/month
• Business rank: #81.2K

Check out their full website ➜

8. Formula Botanica

• Website traffic: 230K/month
• Business rank: #81.6K

Check out their full website ➜

9. Burt's Bees

Discover why natural skin care products from Burt's Bees are the beautiful choice. Our natural personal care products work without harsh chemicals and are not tested on animals.

• Website traffic: 410K/month
• Business rank: #100K

Check out their full website ➜

10. Nourished Life

Australia's trusted one-stop shop for all-natural clean beauty, health and fitness products. Order online now!

• Website traffic: 480K/month
• Business rank: #108K

Check out their full website ➜

11. artnaturals

Try artnaturals® 100% Pure Essential Oils, Argan Oil hair care, skin care, bath and body beauty products. Over 4 Million sold, made with only natural and organic ingredients.

• Business rank: #126K

Check out their full website ➜

12. The Honey Pot

Say hello to the future of feminine care with our natural washes, wipes and pads. The Honey Pot seeks to promote female health through plant-based products.

• Website traffic: 310K/month
• Business rank: #134K

Check out their full website ➜

13. From Nature With Love

Our premium quality product line includes an inspiring range of certified organic, conventional and complementary personal care ingredients used by the finest formulators for skin care, hair care, aromatherapy, massage, spa, herbalism and soap making applications. Also: packaging, equipment and books.

• Website traffic: 60K/month
• Business rank: #144K

Check out their full website ➜

14. Cosmetic Solutions

The cosmetic industry's leader in private label, contract manufacturing & custom formulation of skin care, body care, hair care, OTC and professional formulas.

• Business rank: #161K

Check out their full website ➜

15. Naturopathica Holistic Health

Naturopathica official store. We draw on holistic healing practices to create potent skincare to deliver real results. Shop our skincare, health and beauty products now.

• Business rank: #161K

Check out their full website ➜

16. Jinny Beauty Supply

We are the Best and Largest Multi-Cultural & Ethnic Beauty Supply Distributor in the World! Jinny is the Largest Health and Beauty Aid Product Distributor in…

• Business rank: #164K

Check out their full website ➜

17. Glo Skin Beauty Mineral Makeup & Skincare Products

Mineral makeup & skincare from Glo Skin Beauty. Harness the power of clean beauty with professional foundations, cleansers & moisturizers from Glo Skin Beauty.

• Website traffic: 50K/month
• Business rank: #169K

Check out their full website ➜

18. Pravada Private Label

Start your own private label skin care or hair care product line today! Our organic and natural private products are perfect for spas, salons, & retailers.

• Estimated revenue: $20.8M/month
• Business rank: #171K

Check out their full website ➜

19. Ayurvedic Products Online

Buy 100% Organic and Ayurvedic skin care, hair care, baby care, beauty and wellness products. Biotique offers best ayurvedic products online at lowest price in India.

• Website traffic: 210K/month
• Business rank: #174K

Check out their full website ➜

20. Natural and effective skincare and beauty products

Natural beauty products inspired by Greek homeopathic remedies and formulated using innovative technology. Crafted with love from our farms, to our lab, to your skin. Shop now at Korres.com.

• Website traffic: 200K/month
• Business rank: #185K

Check out their full website ➜

21. Vanity Wagon

Buy Online Natural Skin Care, Body Care, Hair Care & Makeup Products in India. With 80+ Clean & Natural Beauty Brands. ✓100% Authentic Products ✓COD ✓Free Shipping!

• Business rank: #190K

Check out their full website ➜

22. School of Natural Skincare

Accredited online courses for natural and organic skincare products. Formulate and market your own products with our award-winning courses. Join us today!

• Website traffic: 100K/month
• Business rank: #202K

Check out their full website ➜

23. Welcome to Neocell

Nutranext Supplement Center | Official wholesale portal with high-quality products from Rainbow Light, NeoCell, Natural Vitality and Sedona Labs.

• Business rank: #246K

Check out their full website ➜

24. Beauty By Earth

Discover beauty products that help you look and feel stunning! Because everyone deserves safe, crazy-effective beauty products that make them shine.

• Business rank: #246K

Check out their full website ➜

25. SoulTree

Soultree - India's best ayurvedic & natural beauty products store online. We offer organic products for skin, hair & body care. Buy Now!

• Business rank: #315K

Check out their full website ➜

26. Wholesale Soap Making Supplies

Elements Bath & Body offers wholesale soap making supplies, packaging, recipes, instructions and accessories.

• Website traffic: 50K/month
• Business rank: #321K

Check out their full website ➜

27. Skintific Beauty

Skintific™ is a skin regimen designed for women to reduce wrinkles, prevent and revitalize their skin by utilizing a 3 part skin program that focuses on the root cause of skin losing it's vitality.

• Website traffic: 70K/month
• Business rank: #323K

Check out their full website ➜

28. Rustic Furniture, Mexican Furniture, Talavera Tile, Folk Art

Shop the finest authentic rustic furniture, mexican furniture, talavera tile and pottery, mexican tin mirrors, and more. La Fuente Imports offers one of the largest collections of Mexican and Southwestern home accessories, furnishings, and handmade art.

• Business rank: #370K

Check out their full website ➜

29. Herbal Remedies

Natural remedies, herbal supplements, herbal remedies, plant extracts and health information to support natural weight loss, aging gracefully, men’s health and women’s health.

• Business rank: #371K

Check out their full website ➜

30. Natura

We combine sustainably sourced ingredients from the Amazon and advanced science to offer 100% vegan and cruelty-free bath & body, hair and skincare products. Free deluxe samples with every purchase, plus free shipping with $35+ purchases.

• Business rank: #379K

Check out their full website ➜

31. Organics Buddy

» Our objective has always been to introduce organic plant-based household cleaning and personal care products that are accessible to everyday consumers, we are here to encourage sensible organics living. At Organics Buddy, everyone is committed to produce plant-based environmentally friendly household cleaning and personal care products.

• Estimated revenue: $120K/month
• Business rank: #406K

Check out their full website ➜

32. TatBrow

TatBrow is your destination for all things eyebrow. Our high quality and cruelty-free beauty products make getting the perfect brows every single time possible. From last-minute dinner plans or office touchup, TatBrow will quickly come to the rescue.

• Website traffic: 130K/month
• Business rank: #428K

Check out their full website ➜

33. Beauty Business Journal

Recognized as an indispensable resource for beauty professionals, manufacturers, distributors, retailers and entrepreneurs in over 135 countries.

• Business rank: #430K

Check out their full website ➜

34. Blue Nectar Ayurved Products

Blue Nectar Ayurvedic Products contain more than 150 Ayurvedic products that makes it the best and safest beauty products available online. Free from harmful chemical and preservative, we proudly declare complete ingredient list and Ayurvedic Herbs present in our products

• Estimated revenue: $30K/month
• Business rank: #464K

Check out their full website ➜

35. OZNaturals

OZNaturals® uses the best ingredients and most advanced formulations to provide you the most efficacious, natural and affordable skincare products.

• Business rank: #468K

Check out their full website ➜

36. White Lotus

White Lotus offers authentic Natural Beauty rituals and expert advise From a Hypoallergenic Skin Needling Roller to Cellulite Treatment, White Lotus has it all Acne Scar Treatment, Stretch Mark Treatment and a variety of Natural Beauty products including Crystal Rollers, Gua Sha and our award winning acupressure mat.

• Estimated revenue: $170K/month
• Business rank: #469K

Check out their full website ➜

37. Dropship Bundles

• Business rank: #471K

Check out their full website ➜

38. L'Bri Pure N' Natural

Use L'BRI aloe-based skin care and body care to experience healthier, younger-looking skin. Pair with our full line of long-lasting, moisture-rich makeup.

• Website traffic: 100K/month
• Business rank: #495K

Check out their full website ➜

39. Eden Beauty

Customer-Adored Skincare That Is Revolutionizing The World. See Our Famous Dark Spot System, Acne System, Hydration Kit, and More. Eden Beauty Is Committed To Helping You Fall In Love With Your Skin.

• Business rank: #507K

Check out their full website ➜

40. CORPUS® Naturals

  – Corpus Naturals

Corpus is natural deodorant redefined and refined. Naturally Derived ⋮ Effective ⋮ Vegan.

• Business rank: #516K

Check out their full website ➜

41. High Skincare

Cannabis Sativa (hemp) Seed Oil Beauty Products - high beauty means feeling beautiful in the skin you are in, at any age.

• Business rank: #533K

Check out their full website ➜

42. Rare Beauty

Rare Beauty is makeup made to feel good in, without hiding what makes you unique. Shop airy, breathable formulas that are easy to apply, blend and build.

• Business rank: #121K

Check out their full website ➜

43. Black Girl Sunscreen

• Website traffic: 150K/month
• Business rank: #315K

Check out their full website ➜

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