47 Trending Men's Underwear Brand Businesses [2023]

Underwear is essential to any person’s wardrobe, and the men’s underwear industry has grown quite large.

Many companies, such as Calvin Klein, Ralph Lauren, and Hugo Boss, specialize in men’s underwear. These companies have been able to keep up with the demand of this growing industry by offering quality products at reasonable prices.

The demand for men’s underwear has risen because it offers an alternative to traditional cotton briefs. Men are increasingly realizing that they don’t want the same old thing when it comes to their underwear; they want something that feels like luxury and provides them with comfort and support.

With so many opportunities available today, it’s easy to see why more people are turning to this industry to start their businesses.

Looking for some examples of a men's underwear brand?

Interested in case studies of a successful men's underwear brand? Check out our full list of success stories.

1. BareNecessities

BareNecessities is an online retailer of American lingerie, loungewear, and swimwear. It was founded by Noah Wrubel (CEO) and Bill Richardson in 1998 in Avenel, New Jersey, USA.

In 2018, Walmart acquired Bare Necessities and sold it to Delta Galil Industries, Ltd. in 2020.

As of 2020, it generated a global net sales of US$162.0m.

• Website traffic: 2.69M/month
• Business rank: #53.1K

Check out their full website ➜

2. Underwear, Socks and Activewear for Men, Women and Kids

Shop underwear, undershirts, activewear & socks for men, women and kids at Fruit of the Loom. Our comfortable underwear is perfect for everyone.

• Estimated revenue: $20.8M/month
• Website traffic: 510K/month
• Business rank: #114K

Check out their full website ➜

Learn more about starting a men's underwear brand:

Where to start?

-> How to start a men's underwear brand?
-> Men's underwear brand plan
-> How to finance a men's underwear brand?
-> How much does it cost to start a men's underwear brand?
-> Pros and cons of a men's underwear brand
-> How to get clients for a men's underwear brand?

Need inspiration?

-> Other men's underwear brand success stories
-> Marketing ideas for a men's underwear brand
-> Men's underwear brand slogans
-> Men's underwear brand names

Other resources

-> Profitability of a men's underwear brand
-> Men's underwear brand tips

4. Modibodi AU

Modibodi, the original period and leak proof underwear. Voted the #1 period and incontinence underwear, try it for yourself risk-free for 30 days. Now GST-Free.

• Website traffic: 430K/month
• Business rank: #116K

Check out their full website ➜

5. Andrew Christian Inc.

Andrew Christian is an American men's fashion brand. It was founded by Andrew Christian (of the same name).

The company was founded in 2001 in Hollywood, California.

• Website traffic: 610K/month
• Business rank: #116K

Check out their full website ➜

6. Home Page

• Website traffic: 580K/month
• Business rank: #128K

Check out their full website ➜

7. TomboyX

Comfortable underwear made for unapologetic people of all sizes and genders. Browse our collection of eco-friendly underwear for all today.

• Estimated revenue: $2M/month
• Website traffic: 720K/month
• Business rank: #135K

Check out their full website ➜

8. XYXX Apparels

Shop wide range of men's premium quality underwear made of Lenzing MicroModal. Available innerwear verticals: Men's Brief, Trunk, Boxers and Vest. Available Lounge wear verticals: Premium quality Supima Cotton Men's T-shirts & Pyjamas.

• Website traffic: 240K/month
• Business rank: #141K

Check out their full website ➜

9. Mensuas

Mensuas is one of the leading men’s underwear and swimwear online stores providing high quality customer service and fast shipping. We have a wide range of branded men’s bikinis, briefs, boxers, men's thongs, trunks and men's G-strings. This is the best online store for your underwear and swimwear needs.

• Website traffic: 150K/month
• Business rank: #141K

Check out their full website ➜

10. AussieBum

aussieBum men's underwear, men's swimwear. Shop online mens underwear, mens swimwear & mens clothing.

• Website traffic: 330K/month
• Business rank: #153K

Check out their full website ➜

11. International Jock

Mens underwear, mens swimwear, mens t-shirts and sports apparel - jockstraps, briefs, boxers and underwear for men, mens board shorts, mens swim trunks, compression shorts, mens thongs & men's swimwear. Find a jockstrap, wrestling singlet or suspensory for men.

• Website traffic: 410K/month
• Business rank: #158K

Check out their full website ➜

12. CR7 Cristiano Ronaldo

Welcome to the official CR7 Denim and Underwear webstore.

• Business rank: #159K

Check out their full website ➜

13. Step One

Step One underwear is the first thing you put on in the morning. Step One is the best Men's underwear designed by Greg Taylor and worn by the world. Ethically made and sourced underwear.

• Website traffic: 610K/month
• Business rank: #163K

Check out their full website ➜

14. The Original Tommie Copper Compression Wear

Tommie Copper compression and active wear supports muscles for improved performance, recovery and relief. Shop our men's and women's collections today!

• Website traffic: 330K/month
• Business rank: #177K

Check out their full website ➜

15. Men’s Underwear: Styles & Fits For Every Guy

Men’s underwear should be comfortable. Come find out why Underwear Expert is the best men’s underwear shop around.

• Website traffic: 120K/month
• Business rank: #230K

Check out their full website ➜

16. All Citizens

A direct-to-consumer men's apparel company that offers premium apparel at a fair price.

• Business rank: #239K

Check out their full website ➜

17. boxmenswear

Box Menswear brand collections of men's briefs, underwear and sportswear from Jockstraps and Boxers to Swim Shorts and Swim Trunks.

• Business rank: #260K

Check out their full website ➜

18. SHEATH LLC

• Estimated revenue: $300K/month
• Website traffic: 180K/month
• Business rank: #297K

Check out their full website ➜

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• Business rank: #338K

Check out their full website ➜

20. HisRoom

Free Shipping! HisRoom is your complete source for boxers, briefs, thongs, boxer briefs, t-shirts, swimwear, sleepwear, socks and other underwear for men.

• Business rank: #354K

Check out their full website ➜

21. NastyPig

Nasty Pig | Pioneering the fusion of sportswear and gear since 1994.

• Business rank: #356K

Check out their full website ➜

22. Men and underwear

Online Magazine and men's underwear shop! Daily updates with the latest trends, news from leading and new underwear brands, editorials, male models, interviews, and reviews!

• Business rank: #385K

Check out their full website ➜

23. UFM Underwear For Men

UFM Underwear for Men's patented adjustable pouch system provides superior support,comfort and prevents chafing. Free domestic & International Shipping $35+

• Business rank: #402K

Check out their full website ➜

24. HDIS

HDIS is the largest supplier of incontinence products in the nation. Offering a wide variety of products including Depend, Poise, and TENA, HDIS specializes in providing quality care to individuals who experience loss of bladder control.

• Business rank: #418K

Check out their full website ➜

25. Dead Good Undies

Looking to buy men's underwear online? We are the UK's number one male underwear provider. Over 1,000 styles from leading brands. International shipping.

• Business rank: #456K

Check out their full website ➜

26. Welcome to HANRO

• Business rank: #479K

Check out their full website ➜

27. RUFSKIN

Men's Denim, Sportswear, Swimwear and Underwear Made in California. Get Gift Certificates. Sign Up For News. Inquire Online.

• Business rank: #167K

Check out their full website ➜

28. MensUnderwearStore.com

Find the BEST brands in men’s underwear here. We offer over 1,600 styles and new items are added weekly. Find your pair today! Easily shop classic style briefs and trunks to edgy thongs and jockstraps.

• Business rank: #497K

Check out their full website ➜

29. Erogenos

Shop all men's sexy underwear. Explore erotic, sheer, see through underwear for men. Top brands, great deals, excellent customer service and fast shipping.

• Business rank: #508K

Check out their full website ➜

30. Cycling Apparel, Bike Shorts, Bike Jerseys by Aero Tech Designs

Aero Tech Designs makes cycling apparel for comfort while riding! Our cycling apparel gets great reviews! Handcrafted in the U.S.A. Satisfaction guaranteed.

• Business rank: #508K

Check out their full website ➜

31. Oh My Underwear

Shop Oh My Underwear for lowest prices on the trendiest gay men's underwear, boxer briefs, briefs, swimsuits, jockstraps, thongs and erotic wear. Free shipping included. Visit and Shop Now!

• Business rank: #527K

Check out their full website ➜

32. DANNY MIAMI

MIAMI VIVES - ROYAL LIFE ! LUXURY Men underwear, swimwear, and more.

• Business rank: #550K

Check out their full website ➜

33. DealByEthan

DealByEthan: 75,000+ products from 1000+ brands of sexy men's underwear, swimwear, clothing, cologne and accessories shipped worldwide at the sexiest gay friendly online store DealByEthan.com. Buy all the best men's fashion from A to Z, all in one place so you never have to waste your time shopping around again. Whether you're a man that is straight, gay or metrosexual or a woman in love with a man and no matter where you are you can find the most unique and exciting clothing and accessories whenever you want online at DealByEthan

• Business rank: #570K

Check out their full website ➜

34. 2UNDR

Using the most advanced construction techniques and materials, the 2UNDR range provides more support than a standard brief with the best fit, comfort, and style man has ever experienced.

• Business rank: #589K

Check out their full website ➜

35. KNOBBY Underwear

Super comfy, high quality underwear delivered monthly for only $20, to thousands of men and women worldwide, every day. Free shipping. Try the undie club!

• Business rank: #600K

Check out their full website ➜

36. PUMP! Underwear

• Business rank: #615K

Check out their full website ➜

37. NICO

• Business rank: #630K

Check out their full website ➜

38. Raleigh Denim Workshop

RALEIGH DENIM WORKSHOP, American-made raw selvage denim jeans and more for men and women. Flat-rate Shipping

• Business rank: #635K

Check out their full website ➜

39. Underworks

• Business rank: #675K

Check out their full website ➜

40. Robert W. Stolz

• Business rank: #689K

Check out their full website ➜

41. Gabe's

• Business rank: #698K

Check out their full website ➜

42. Tommy John

We fixed men's underwear. Smart design and fabrics mean no more pulling at your pant line. Get comfortable with yourself. No Adjustment Needed.

• Estimated revenue: $1.88M/month
• Business rank: #86.6K

Check out their full website ➜

43. MeUndies

Shop MeUndies for feel good underwear, loungewear, and apparel with free shipping and satisfaction guarantee. Memberships available.

• Estimated revenue: $6.25M/month
• Business rank: #59.8K

Check out their full website ➜

44. CDLP

CDLP is a Swedish design house of focused, luxury essentials developed with innovation. Consciously constructed in Europe using future-oriented materials.

• Estimated revenue: $1.28M/month
• Business rank: #516K

Check out their full website ➜

45. Under Armour

• Estimated revenue: $475M/month
• Business rank: #9.21K

Check out their full website ➜

46. Mack Weldon

Mack Weldon makes great underwear, t-shirts and socks. Smart designs. Performance based fabrics. Superior functionality. We are a direct to consumer, e-commerce based business – which means no more department stores and no more malls – rejoice!

• Business rank: #33.3K

Check out their full website ➜