Start A Men's Underwear Brand

40 Trending Men's Underwear Brands to Watch in 2022

Looking for examples of successful men's underwear brands?

We've put together a list of the most popular and famous men's underwear brands in the world.

With each example, we show website rank, traffic data, and what their websites look like, so you can be inspired for your own brand.

Here's the list:

  • 24

    Under Armour

    • Estimated revenue: $442M/month
    • Business rank: #9.21K

    Check out their full website ➜

  • 12

    BareNecessities

    BareNecessities is an online retailer of American lingerie, loungewear, and swimwear. It was founded by Noah Wrubel (CEO) and Bill Richardson in 1998 in Avenel, New Jersey, USA.

    In 2018, Walmart acquired Bare Necessities and sold it to Delta Galil Industries, Ltd. in 2020.

    As of 2020, it generated a global net sales of US$162.0m.

    • Website traffic: 2.69M/month
    • Business rank: #53.1K

    Check out their full website ➜

  • 29

    MeUndies

    Shop MeUndies for feel good underwear, loungewear, and apparel with free shipping and satisfaction guarantee. Memberships available.

    • Estimated revenue: $6.25M/month
    • Business rank: #59.8K

    Check out their full website ➜

  • 14

    Tommy John

    We fixed men's underwear. Smart design and fabrics mean no more pulling at your pant line. Get comfortable with yourself. No Adjustment Needed.

    • Estimated revenue: $8.33M/month
    • Business rank: #86.6K

    Check out their full website ➜

  • 15

    Underwear, Socks and Activewe...

    Shop underwear, undershirts, activewear & socks for men, women and kids at Fruit of the Loom. Our comfortable underwear is perfect for everyone.

    • Estimated revenue: $20.8M/month
    • Website traffic: 510K/month
    • Business rank: #114K

    Check out their full website ➜

  • 16

    Modibodi AU

    Modibodi, the original period and leak proof underwear. Voted the #1 period and incontinence underwear, try it for yourself risk-free for 30 days. Now GST-Free.

    • Website traffic: 430K/month
    • Business rank: #116K

    Check out their full website ➜

  • 17

    Andrew Christian Inc.

    Andrew Christian is an American men's fashion brand. It was founded by Andrew Christian (of the same name).

    The company was founded in 2001 in Hollywood, California.

    • Website traffic: 610K/month
    • Business rank: #116K

    Check out their full website ➜

  • 18

    Home Page

    • Website traffic: 580K/month
    • Business rank: #128K

    Check out their full website ➜

  • 38

    TomboyX

    Comfortable underwear made for unapologetic people of all sizes and genders. Browse our collection of eco-friendly underwear for all today.

    • Estimated revenue: $2M/month
    • Website traffic: 720K/month
    • Business rank: #135K

    Check out their full website ➜

  • 20

    XYXX Apparels

    Shop wide range of men's premium quality underwear made of Lenzing MicroModal. Available innerwear verticals: Men's Brief, Trunk, Boxers and Vest. Available Lounge wear verticals: Premium quality Supima Cotton Men's T-shirts & Pyjamas.

    • Website traffic: 240K/month
    • Business rank: #141K

    Check out their full website ➜

  • 21

    Mensuas

    Mensuas is one of the leading men’s underwear and swimwear online stores providing high quality customer service and fast shipping. We have a wide range of branded men’s bikinis, briefs, boxers, men's thongs, trunks and men's G-strings. This is the best online store for your underwear and swimwear needs.

    • Website traffic: 150K/month
    • Business rank: #141K

    Check out their full website ➜

  • 22

    AussieBum

    aussieBum men's underwear, men's swimwear. Shop online mens underwear, mens swimwear & mens clothing.

    • Website traffic: 330K/month
    • Business rank: #153K

    Check out their full website ➜

  • 23

    International Jock

    Mens underwear, mens swimwear, mens t-shirts and sports apparel - jockstraps, briefs, boxers and underwear for men, mens board shorts, mens swim trunks, compression shorts, mens thongs & men's swimwear. Find a jockstrap, wrestling singlet or suspensory for men.

    • Website traffic: 410K/month
    • Business rank: #158K

    Check out their full website ➜

  • 24

    CR7 Cristiano Ronaldo

    Welcome to the official CR7 Denim and Underwear webstore.

    • Business rank: #159K

    Check out their full website ➜

  • 25

    Step One

    Step One underwear is the first thing you put on in the morning. Step One is the best Men's underwear designed by Greg Taylor and worn by the world. Ethically made and sourced underwear.

    • Website traffic: 610K/month
    • Business rank: #163K

    Check out their full website ➜

  • 26

    RUFSKIN

    Men's Denim, Sportswear, Swimwear and Underwear Made in California. Get Gift Certificates. Sign Up For News. Inquire Online.

    • Business rank: #167K

    Check out their full website ➜

  • 27

    The Original Tommie Copper Co...

    Tommie Copper compression and active wear supports muscles for improved performance, recovery and relief. Shop our men's and women's collections today!

    • Website traffic: 330K/month
    • Business rank: #177K

    Check out their full website ➜

  • 28

    Men’s Underwear: Styles & Fit...

    Men’s underwear should be comfortable. Come find out why Underwear Expert is the best men’s underwear shop around.

    • Website traffic: 120K/month
    • Business rank: #230K

    Check out their full website ➜

  • 29

    All Citizens

    A direct-to-consumer men's apparel company that offers premium apparel at a fair price.

    • Business rank: #239K

    Check out their full website ➜

  • 30

    boxmenswear

    Box Menswear brand collections of men's briefs, underwear and sportswear from Jockstraps and Boxers to Swim Shorts and Swim Trunks.

    • Business rank: #260K

    Check out their full website ➜

  • 44

    SHEATH LLC

    • Estimated revenue: $300K/month
    • Website traffic: 180K/month
    • Business rank: #297K

    Check out their full website ➜

  • 32

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    • Business rank: #338K

    Check out their full website ➜

  • 33

    HisRoom

    Free Shipping! HisRoom is your complete source for boxers, briefs, thongs, boxer briefs, t-shirts, swimwear, sleepwear, socks and other underwear for men.

    • Business rank: #354K

    Check out their full website ➜

  • 34

    NastyPig

    Nasty Pig | Pioneering the fusion of sportswear and gear since 1994.

    • Business rank: #356K

    Check out their full website ➜

  • 35

    Men and underwear

    Online Magazine and men's underwear shop! Daily updates with the latest trends, news from leading and new underwear brands, editorials, male models, interviews, and reviews!

    • Business rank: #385K

    Check out their full website ➜

  • 46

    UFM Underwear For Men

    UFM Underwear for Men's patented adjustable pouch system provides superior support,comfort and prevents chafing. Free domestic & International Shipping $35+

    • Business rank: #402K

    Check out their full website ➜

  • 37

    HDIS

    HDIS is the largest supplier of incontinence products in the nation. Offering a wide variety of products including Depend, Poise, and TENA, HDIS specializes in providing quality care to individuals who experience loss of bladder control.

    • Business rank: #418K

    Check out their full website ➜

  • 38

    Dead Good Undies

    Looking to buy men's underwear online? We are the UK's number one male underwear provider. Over 1,000 styles from leading brands. International shipping.

    • Business rank: #456K

    Check out their full website ➜

  • 48

    Welcome to HANRO

    • Business rank: #479K

    Check out their full website ➜

  • 40

    MensUnderwearStore.com

    Find the BEST brands in men’s underwear here. We offer over 1,600 styles and new items are added weekly. Find your pair today! Easily shop classic style briefs and trunks to edgy thongs and jockstraps.

    • Business rank: #497K

    Check out their full website ➜

  • 41

    Erogenos

    Shop all men's sexy underwear. Explore erotic, sheer, see through underwear for men. Top brands, great deals, excellent customer service and fast shipping.

    • Business rank: #508K

    Check out their full website ➜

  • 42

    Cycling Apparel, Bike Shorts,...

    Aero Tech Designs makes cycling apparel for comfort while riding! Our cycling apparel gets great reviews! Handcrafted in the U.S.A. Satisfaction guaranteed.

    • Business rank: #508K

    Check out their full website ➜

  • 43

    CDLP

    CDLP is a Swedish design house of focused, luxury essentials developed with innovation. Consciously constructed in Europe using future-oriented materials.

    • Estimated revenue: $225K/month
    • Business rank: #516K

    Check out their full website ➜

  • 44

    Oh My Underwear

    Shop Oh My Underwear for lowest prices on the trendiest gay men's underwear, boxer briefs, briefs, swimsuits, jockstraps, thongs and erotic wear. Free shipping included. Visit and Shop Now!

    • Business rank: #527K

    Check out their full website ➜

  • 45

    DANNY MIAMI

    MIAMI VIVES - ROYAL LIFE ! LUXURY Men underwear, swimwear, and more.

    • Business rank: #550K

    Check out their full website ➜

  • 46

    DealByEthan

    DealByEthan: 75,000+ products from 1000+ brands of sexy men's underwear, swimwear, clothing, cologne and accessories shipped worldwide at the sexiest gay friendly online store DealByEthan.com. Buy all the best men's fashion from A to Z, all in one place so you never have to waste your time shopping around again. Whether you're a man that is straight, gay or metrosexual or a woman in love with a man and no matter where you are you can find the most unique and exciting clothing and accessories whenever you want online at DealByEthan

    • Business rank: #570K

    Check out their full website ➜

  • 47

    2UNDR

    Using the most advanced construction techniques and materials, the 2UNDR range provides more support than a standard brief with the best fit, comfort, and style man has ever experienced.

    • Business rank: #589K

    Check out their full website ➜

  • 48

    KNOBBY Underwear

    Super comfy, high quality underwear delivered monthly for only $20, to thousands of men and women worldwide, every day. Free shipping. Try the undie club!

    • Business rank: #600K

    Check out their full website ➜

  • 49

    PUMP! Underwear

    • Business rank: #615K

    Check out their full website ➜

  • 50

    NICO

    • Business rank: #630K

    Check out their full website ➜