47 Trending Men's Underwear Brand Businesses [2024]

Updated: January 18th, 2023
Start A Men's Underwear Brand

Underwear is essential to any person’s wardrobe, and the men’s underwear industry has grown quite large.

Many companies, such as Calvin Klein, Ralph Lauren, and Hugo Boss, specialize in men’s underwear. These companies have been able to keep up with the demand of this growing industry by offering quality products at reasonable prices.

The demand for men’s underwear has risen because it offers an alternative to traditional cotton briefs. Men are increasingly realizing that they don’t want the same old thing when it comes to their underwear; they want something that feels like luxury and provides them with comfort and support.

With so many opportunities available today, it’s easy to see why more people are turning to this industry to start their businesses.

Looking for some examples of a men's underwear brand?

Interested in case studies of a successful men's underwear brand? Check out our full list of success stories.

1. BareNecessities

BareNecessities is an online retailer of American lingerie, loungewear, and swimwear. It was founded by Noah Wrubel (CEO) and Bill Richardson in 1998 in Avenel, New Jersey, USA.

In 2018, Walmart acquired Bare Necessities and sold it to Delta Galil Industries, Ltd. in 2020.

As of 2020, it generated a global net sales of US$162.0m.

Where they're located: Downtown Kansas City, Missouri, USA
Website traffic: 2.69M/month


2. Underwear, Socks and Activewear for Men, Women and Kids

Shop underwear, undershirts, activewear & socks for men, women and kids at Fruit of the Loom. Our comfortable underwear is perfect for everyone.

How much they make:
Where they're located: Montgomery, Alabama, USA
Current team size: 1000
Website traffic: 510K/month


Learn more about starting a men's underwear brand:

Where to start?

-> How to start a men's underwear brand?
-> Men's underwear brand plan
-> How to finance a men's underwear brand?
-> How much does it cost to start a men's underwear brand?
-> Pros and cons of a men's underwear brand

Need inspiration?

-> Other men's underwear brand success stories
-> Marketing ideas for a men's underwear brand
-> Men's underwear brand slogans
-> Men's underwear brand names

Other resources

-> Profitability of a men's underwear brand
-> Men's underwear brand tips

4. Modibodi AU

Modibodi, the original period and leak proof underwear. Voted the #1 period and incontinence underwear, try it for yourself risk-free for 30 days. Now GST-Free.

Where they're located: South Australia, Australia
Website traffic: 430K/month

5. Andrew Christian Inc.

Andrew Christian is an American men's fashion brand. It was founded by Andrew Christian (of the same name).

The company was founded in 2001 in Hollywood, California.

Where they're located: Minneapolis, Minnesota, USA
Website traffic: 610K/month


6. Home Page

Where they're located: Baton Rouge, Louisiana, USA
Website traffic: 580K/month


7. TomboyX

TomboyX is a clothing brand that specializes in comfortable, gender-neutral underwear and loungewear for all bodies. It was founded in 2013 by entrepreneurs Fran Dunaway and Naomi Gonzalez, who struggled to find underwear that fit their bodies comfortably. The company has experienced rapid growth and garnered a loyal following. While specific information about revenue, size, and employee count is not readily available, TomboyX has successfully tapped into the niche market for inclusive and diverse clothing options.

How much they make: $24M/year
Where they're located: Seattle, Washington, USA
How much did it cost to start: $40K
Current team size: 34
Website traffic: 720K/month


How A Gender Neutral Garment Became A $500K/Month Business

TomboyX, a gender-neutral clothing company, has consistently increased its revenue over 100% each year and expanded from zero employees to 15 in just two years by focusing on quality underwear and listening to customer feedback.

Fran started TomboyX about 11 years ago
Fran grew the business to $2M/month
It cost Fran $40000 to start the business
Read by 10,535 founders

8. XYXX Apparels

Shop wide range of men's premium quality underwear made of Lenzing MicroModal. Available innerwear verticals: Men's Brief, Trunk, Boxers and Vest. Available Lounge wear verticals: Premium quality Supima Cotton Men's T-shirts & Pyjamas.

Where they're located: Fontana, California, USA
Website traffic: 240K/month


9. Mensuas

Mensuas is one of the leading men’s underwear and swimwear online stores providing high quality customer service and fast shipping. We have a wide range of branded men’s bikinis, briefs, boxers, men's thongs, trunks and men's G-strings. This is the best online store for your underwear and swimwear needs.

Where they're located: Orlando, Florida, USA
Website traffic: 150K/month

10. AussieBum

aussieBum men's underwear, men's swimwear. Shop online mens underwear, mens swimwear & mens clothing.

Where they're located: La Cautiva, Córdoba, Argentina
Website traffic: 330K/month


11. International Jock

Mens underwear, mens swimwear, mens t-shirts and sports apparel - jockstraps, briefs, boxers and underwear for men, mens board shorts, mens swim trunks, compression shorts, mens thongs & men's swimwear. Find a jockstrap, wrestling singlet or suspensory for men.

Where they're located: Downtown Kansas City, Missouri, USA
Website traffic: 410K/month


12. CR7 Cristiano Ronaldo

Welcome to the official CR7 Denim and Underwear webstore.

Where they're located: Ghanzi District, Botswana


13. Step One

Step One underwear is the first thing you put on in the morning. Step One is the best Men's underwear designed by Greg Taylor and worn by the world. Ethically made and sourced underwear.

Where they're located: South Australia, Australia
Website traffic: 610K/month


14. The Original Tommie Copper Compression Wear

Tommie Copper compression and active wear supports muscles for improved performance, recovery and relief. Shop our men's and women's collections today!

Where they're located: Plano, Texas, USA
Website traffic: 330K/month


15. Men’s Underwear: Styles & Fits For Every Guy

Men’s underwear should be comfortable. Come find out why Underwear Expert is the best men’s underwear shop around.

Where they're located: Fresno, California, USA
Website traffic: 120K/month


16. All Citizens

A direct-to-consumer men's apparel company that offers premium apparel at a fair price.

Where they're located: New York, NY, USA
How much did it cost to start: $3K
Current team size: 1


17. boxmenswear

Box Menswear brand collections of men's briefs, underwear and sportswear from Jockstraps and Boxers to Swim Shorts and Swim Trunks.

Where they're located: Newark, New Jersey, USA



How much they make: $3.6M/year
Where they're located: Woodland Park, CO, USA
How much did it cost to start: $5K
Current team size: 7
Website traffic: 180K/month


How I Grew A Men's Pouch Underwear Line To $1M/Year

Learn how Robert Patton grew a premium men's pouch underwear line to generate over $4K a day in sales with his latest women's line projected to double by the end of summer 2019 through persistence, learning from past mistakes, and keeping things simple.

Robert started SHEATH LLC about 10 years ago
Robert grew the business to $300K/month
It cost Robert $5000 to start the business
Read by 11,220 founders

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Where they're located: Shinrone, Ireland

20. HisRoom

Free Shipping! HisRoom is your complete source for boxers, briefs, thongs, boxer briefs, t-shirts, swimwear, sleepwear, socks and other underwear for men.

Where they're located: Indianapolis, Indiana, USA


21. NastyPig

Nasty Pig | Pioneering the fusion of sportswear and gear since 1994.

Where they're located: Manhattan Community Board 1, New York, USA


22. Men and underwear

Online Magazine and men's underwear shop! Daily updates with the latest trends, news from leading and new underwear brands, editorials, male models, interviews, and reviews!

Where they're located: Skårup, Central Denmark Region, Denmark


23. UFM Underwear For Men

UFM Underwear for Men's patented adjustable pouch system provides superior support,comfort and prevents chafing. Free domestic & International Shipping $35+

Where they're located: Jacksonville, Florida, USA


24. HDIS

HDIS is the largest supplier of incontinence products in the nation. Offering a wide variety of products including Depend, Poise, and TENA, HDIS specializes in providing quality care to individuals who experience loss of bladder control.

Where they're located: Saint Louis, Missouri, USA


25. Dead Good Undies

Looking to buy men's underwear online? We are the UK's number one male underwear provider. Over 1,000 styles from leading brands. International shipping.

Where they're located: Birmingham, Alabama, USA


26. Welcome to HANRO

Where they're located: Aurora, Illinois, USA


Men's Denim, Sportswear, Swimwear and Underwear Made in California. Get Gift Certificates. Sign Up For News. Inquire Online.

Where they're located: San Diego, California, USA


28. MensUnderwearStore.com

Find the BEST brands in men’s underwear here. We offer over 1,600 styles and new items are added weekly. Find your pair today! Easily shop classic style briefs and trunks to edgy thongs and jockstraps.

Where they're located: Prasat Balangk, Kampong Thom, Cambodia

29. Erogenos

Shop all men's sexy underwear. Explore erotic, sheer, see through underwear for men. Top brands, great deals, excellent customer service and fast shipping.

Where they're located: Indianapolis, Indiana, USA


30. Cycling Apparel, Bike Shorts, Bike Jerseys by Aero Tech Designs

Aero Tech Designs makes cycling apparel for comfort while riding! Our cycling apparel gets great reviews! Handcrafted in the U.S.A. Satisfaction guaranteed.

Where they're located: Pittsburgh, Pennsylvania, USA


31. Oh My Underwear

Shop Oh My Underwear for lowest prices on the trendiest gay men's underwear, boxer briefs, briefs, swimsuits, jockstraps, thongs and erotic wear. Free shipping included. Visit and Shop Now!

Where they're located: Columbus, Ohio, USA



MIAMI VIVES - ROYAL LIFE ! LUXURY Men underwear, swimwear, and more.

Where they're located: Miami, Florida, USA


33. DealByEthan

DealByEthan: 75,000+ products from 1000+ brands of sexy men's underwear, swimwear, clothing, cologne and accessories shipped worldwide at the sexiest gay friendly online store DealByEthan.com. Buy all the best men's fashion from A to Z, all in one place so you never have to waste your time shopping around again. Whether you're a man that is straight, gay or metrosexual or a woman in love with a man and no matter where you are you can find the most unique and exciting clothing and accessories whenever you want online at DealByEthan


34. 2UNDR

Using the most advanced construction techniques and materials, the 2UNDR range provides more support than a standard brief with the best fit, comfort, and style man has ever experienced.

Where they're located: Indianapolis, Indiana, USA


35. KNOBBY Underwear

Super comfy, high quality underwear delivered monthly for only $20, to thousands of men and women worldwide, every day. Free shipping. Try the undie club!

Where they're located: South Australia, Australia


36. PUMP! Underwear

Where they're located: Stockton, California, USA


37. NICO


38. Raleigh Denim Workshop

RALEIGH DENIM WORKSHOP, American-made raw selvage denim jeans and more for men and women. Flat-rate Shipping

Where they're located: Raleigh, North Carolina, USA


39. Underworks

Where they're located: Jacksonville, Florida, USA


40. Robert W. Stolz

Where they're located: Wagrain, Salzburg, Austria


41. Gabe's

Where they're located: Fayetteville, North Carolina, USA


42. Tommy John

Tommy John is a popular online retailer specializing in innovative and comfortable underwear and loungewear for men and women. The company was founded in 2008 by Tom Patterson, who was inspired to start the business after experiencing the discomfort of traditional underwear. With an estimated revenue of over $100 million, Tommy John has grown significantly over the years and has a dedicated customer base. The brand has positioned itself as a leader in the premium underwear market, differentiating itself through its use of high-quality fabrics and design. While specific employee numbers are not readily available, the company operates with a team of designers, engineers, and customer service representatives to support its operations.

How much they make:
Where they're located: New York, NY, USA
Current team size: 162


43. MeUndies

MeUndies is an ecommerce website that specializes in selling underwear and loungewear for men and women. The company was founded in 2011 by Jonathan Shokrian and is headquartered in Los Angeles, California. MeUndies has experienced rapid growth and currently generates millions in annual revenue. With a focus on comfort and unique designs, they cater to a niche market of customers looking for high-quality, stylish underwear. The company has a team of employees working to serve their customer base and expand their product offerings.

How much they make:
Where they're located: Culver City, CA, USA
Current team size: 126


44. CDLP

CDLP is a Swedish design house of focused, luxury essentials developed with innovation. Consciously constructed in Europe using future-oriented materials.

How much they make:
Where they're located: Stockholm, Sweden
Current team size: 60


45. Under Armour

How much they make:
Where they're located: Baltimore, Maryland, USA
Current team size: 10136


46. Mack Weldon

Mack Weldon makes great underwear, t-shirts and socks. Smart designs. Performance based fabrics. Superior functionality. We are a direct to consumer, e-commerce based business – which means no more department stores and no more malls – rejoice!

Where they're located: Las Vegas, Nevada, USA