20 Trending Meal Planning Businesses [2024]

Pat Walls

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Updated: January 18th, 2023

Start A Meal Planning Business

Couples, individuals, and families often find themselves in the “what’s for dinner dilemma.” Thus, finding help on what to cook for dinner or what groceries to bring home for their next meal can be a relief.

If you are a meal planning specialist or a registered dietitian, starting an online meal planning portal can be helpful to thousands of people who find themselves struggling with what to cook. To start, learn the tips you need to expertly plan meals. Then, configure your online meal planning portal and focus on getting the audience to your website.

Drive traffic to the portal through a blog or guest posting about the portal on other platforms.

Looking for some examples of a meal planning business?

Interested in case studies of a successful meal planning business? Check out our full list of success stories.

1. Slender Kitchen

Healthy Delicious Recipes and Meal Plans. 1000’s of recipes with calories and nutritional information - Healthy, vegetarian, low carb, Paleo, Whole30, and more!

Website traffic: 770K/month

2. MOMables®

MOMables helps parents eliminate processed foods and sugars from their family's diet in 30 days with meal plans, guides, and delicious recipes.

Website traffic: 410K/month

Learn more about starting a meal planning business:

Where to start?

-> How much does it cost to start a meal planning business?
-> Pros and cons of a meal planning business

Need inspiration?

-> Other meal planning business success stories

Other resources

-> Blog post ideas for a meal planning business

4. Nourishing Brands

Free resources to help you lose weight, heal your body, solve underlying health issues, and look and feel better than ever with a low carb, Keto diet.

How much they make: $7.2M/year
How much did it cost to start: $500
Current team size: 10
Website traffic: 130K/month

How We Started A $600K/Month Business Selling Keto Cookbooks And Mealplans

Nourishing Brands is a direct-to-consumer media company that generates more than $600k per month and sold over 300,000 cookbooks in 2020 through their popular health websites like KetoSummit.com by transitioning from digital events to cookbooks, evergreen courses, and paid media.

Revenue

Jeremy grew the business to $600K/month

Costs

It cost Jeremy $500 to start the business

Read this case study

Read by 8,645 founders

5. Kcal Extra

6. 5 Dollar Dinners

Get the Best Budget Friendly Recipes, Weekly Meal Plans, Freezer Cooking Meal Plans, and Cooking Tutorials from Erin Chase of $5 Dinners

Website traffic: 60K/month

7. Heritage Cookbook

How much they make: $744K/year
Where they're located: Toronto, ON, Canada
How much did it cost to start: $10K
Current team size: 1

I Reinvented Our Family Legacy & Built A $744K/Year Cookbook Business

Heritage Cookbook, an online website for custom cookbooks started by a mother roughly 20 years ago, now makes $744k a year and is about to undergo a relaunch after drastic improvements in design, templates, products and technology, with an aim to become the top site for recipe preservation.

About

Virginie started Heritage Cookbook over 20 years ago

Revenue

Virginie grew the business to $62K/month

Costs

It cost Virginie $10000 to start the business

Read this case study

Read by 3,760 founders

8. The Cumin Club

Authentic Indian meals in 5 minutes. Meal kits curated by local cuisine experts across India and delivered to your doorsteps across the world. Preservative-free, ready-to-eat, healthy meals from regional cuisines of India. Plans start at $4.99. Free shipping.

9. Paleo Power Meals

Paleo Power Meals

10. Fresh Fitness Food

Say hello to effortless eating with food tailored to your nutritional needs & health goals. Get personalised, healthy meals delivered direct to your door.

11. Meallogix

Meallogix provides meal prep and restaurant delivery software that helps you in your Meal Prep businesses to automate, analyze, scale, and sell online.

12. Meals on Wheels People

13. Lean Green Dad

14. Pangea Nutrition

Pangea Nutrition offers delicious Mediterranean diet meal plan delivery based on the latest science and health recommendations. Start eating healthy today!

15. Ultimate Meal Plans

Ultimate Meal Plans creates delicious, simple meal plans to help you eat great & feel better. Pick a meal plan for paleo, keto, aip, lchf, banting diets & more.

Where they're located: Austin, TX, USA
How much did it cost to start: $0
Current team size: 0

16. Primal Gourmet

Fully prepared meals designed by expert chefs ready to eat in under 3 minutes. Pre-order online by Sunday at midnight for pickup or delivery on Tuesday.

17. The Vegan Meal Plan

Learn more about positive plant-based meal tips here on The Vegan Meal Plan and take your health into you own hands.

18. Chilled

Chilled freezer meals and menu planning products help make dinner simple and convenient using whole ingredients that you can feel good about putting on the table. Shop our freezer meals for local pickup/delivery throughout Eastern Iowa or use nationwide shipping! Meal options including keto & gluten friendly.

19. 911 Chef Meals Offers Meal Planning Services in Mandeville, LA 70448

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Starting A Meal Planning Business: Everything You Need To Know

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