A makeup artist is a beautician who offers general makeup services, including facial aesthetics, thorough makeup, and creating custom looks for celebrities and even actors on movie sets.
As a makeup artist, you can serve clients from their homes or offices. Therefore, the makeup artists avoid the need to pay rent or pay expensive licenses. Besides, the makeup artists get to meet different famous people.
To stand out as a professional makeup artist, keep up with the developments in the cosmetology industry and focus on providing personalized customer service.
Becoming a mobile makeup artist requires a great deal of effort, dedication, and most importantly passion.
If you're interested in how to sell makeup services, or selling makeup services online, you can use this page as a guide for everything you'll need to know.
|Min Startup Costs||Max Startup Costs|
|Office Space Expenses||$0||$6,900|
|Business Formation Fees||$600||$3,200|
|Equipment & Supply Expenses||$63||$200|
|Retail Business Expenses||$0||$7,200|
|Training & Education Expenses||$0||$1,000|
|Advertising & Marketing Costs||$0||$1,200|
|Food Business Expenses||$25||$500|
|Shab Makeup Artists||shabsiarezi.com||#140,806|
|The Beauty Authority||blushandglowlex.com||#3,014,518|
|Lindsey Jones Makeup Artistry||lindseyjonesmakeup.com||#3,388,449|
|Hollywood Makeup School||hollywoodmakeupschool.com||#3,475,315|
|Makeup Artist I Hair||bestweddinghairandmakeup.com||#3,532,537|
|Brianna Michelle Beauty Las Vegas Makeup Artist W||briannamichellebeauty.com||#3,607,500|
|Bridal Artistry Kansas City||bridalartistrykc.com||#3,637,898|
|Glow Beauty Charlotte||glowbeautycharlotte.com||#3,653,865|
|Elyse Simons Beauty||elysesimons.com||#3,763,669|
Pros & Cons
|Ability to start your business from home||It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!|
|Little startup costs required||The cost to start a mobile makeup artist costs significantly less money than most businesses, ranging anywhere from 62 to 35,615.|
|Rewarding work||Starting a mobile makeup artist can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.|
|No overhead costs||To get your mobile makeup artist started, there are no costs associated with overhead, storage, packaging, etc. This will save you a lot of time and money!|
|High customer retention rates||Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.|
|High margins||The gross margins for your mobile makeup artist are typically around 80%, which is considerably high and allows you to grow your business and manage costs easily.|
|Crowded Space||Competition is high when it comes to your mobile makeup artist, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.|
|Work can be inconsistent||As a mobile makeup artist, the amount of work assigned to you and schedule tends to be more inconsistent, which may make your income less stable. It's important to set boundaries and budget accordingly based on the amount of work you plan to have.|
|Isolation||Often times, as a mobile makeup artist, you typically work alone and do not have much face-to-face interaction with other team members.|
|No safety net||Typically, as a mobile makeup artist, you do not receive a consistent pay-check and instead earn money based on your transactions each month. During the slow periods, you typically take away less since the job is based on commission. It's important to budget accordingly for the slow times.|
|Niche Market||A niche business is not necessarily a bad thing, in fact, it can be the key to your success. However, it can be more challenging and time consuming to find the perfect niche market and target audience.|
|You may need to charge sales tax||If you are selling your products in various states, you may be required to charge sales tax. Although this may not impact your financials specifically, it can be a headache to create a process and procedure for this. To learn more about sales tax, check out [this article](https://www.thebalancesmb.com/do-i-need-to-collect-sales-taxes-in-my-state-398913)|
Word of mouth
Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.
Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.
According to Nielsen, 92% of people trust recommendations from friends and family.
Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.
Social Media Advertising
Social media advertising is the use of social media platforms to connect with your audience with the objective to build your brand, increase sales, and drive website traffic.
According to Oberlo, approximately 48% of the global population use social media, and the number is ever-growing.
Therefore, social media allows brands access to cost-effective advertising by enabling them to interact with a large audience.
Pay Per Click Advertising
Pay-per-click (PPC) is a performance-based marketing method that allows you to show specific ads for services or products oriented to a very defined target, with the goal that the user visits your website or landing page.
Hey! 👋I'm Pat Walls, the founder of Starter Story.
We interview successful business owners and share the stories behind their business. By sharing these stories, we want to help you get started.
Interested in starting your own business? Join Starter Story Premium to get the greatest companion to starting and growing your business:
- Connect + get advice from successful entrepreneurs
- Step by step guides on how to start and grow
- Exclusive and early access to the best case studies on the web
- And much more!