40 Trending Lipstick Businesses [2024]

Pat Walls

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Updated: January 18th, 2023

Start A Lipstick Business

Looking for some examples of a lipstick business?

Interested in case studies of a successful lipstick business? Check out our full list of success stories.

1. Free Website Builder For Your Business

Google My Business can automatically generate a free website for you using info from your Business Profile, and you can edit it anytime.

Website traffic: 66M/month

2. Sephora

Sephora Usa, Inc. is located in Troy, MI, United States and is part of the Cosmetics, Beauty Supply & Perfume Stores Industry.

Sephora operates over 2,700 stores in 35 countries around the world, with an inflating base of over 500 stores across the United States.

This brand has been acknowledged by Forbes as one of America’s Best Employers for three years straight, in 2018, 2019, and 2020.

Where they're located: Fresno, California, USA
Website traffic: 48M/month

Learn more about starting a lipstick business:

Where to start?

-> How much does it cost to start a lipstick business?
-> Pros and cons of a lipstick business

Need inspiration?

-> Other lipstick business success stories
-> Marketing ideas for a lipstick business
-> Lipstick business slogans
-> Lipstick business names

Other resources

4. unknown

Born, raised, and made with love in the City of Angels. Founded in 2014, we pride ourselves on being wallet friendly and bunny approved.

Where they're located: Miami, Florida, USA

5. ULTA

ULTA Beauty offers customers prestige & mass cosmetics, makeup, fragrance, skincare, bath & body, haircare tools & salon. bareMinerals, Smashbox, Murad & more.

Where they're located: Jacksonville, Florida, USA
Website traffic: 40M/month

6. Lipstick Alley

Website traffic: 21.8M/month

7. Ipsy

Personalized makeup and beauty products, exclusive offers, and how-to video tutorials from our ipsy Stylists. Each month subscribers receive a gorgeous Glam Bag with 5 deluxe samples or full-size goodies for only $10. Watch and learn the best tips and tricks from our ipsy Stylists and express your own unique beauty.

Where they're located: Fort Worth, Texas, USA

8. EzineArticles

EzineArticles is a website that allows entrepreneurs to publish their articles on various topics. It generates revenue through advertising and subscriptions. It serves a wide range of customers looking for informative content. The site was founded by Christopher Knight. They have a team of employees who curate and manage the content on the site.

Where they're located: Nashville, Tennessee, USA
Website traffic: 1.05M/month

9. Lush

Where they're located: Washington D.C., Washington, D.C., USA
Website traffic: 2.36M/month

10. Lush USA

Where they're located: Nashville, Tennessee, USA
Website traffic: 1.14M/month

11. Estée Lauder

Discover Beauty at esteelauder.com, your destination for high-performance Skincare, Makeup, Fragrance, videos, more. Free Shipping & Returns

Where they're located: Ninove, Flanders, Belgium
Website traffic: 1.65M/month

12. Clinique

Clinique was founded in 1968 as a subsidiary of the Estee Lauder company. Evelyn Lauder, the daughter-in-law of Estee Lauder, created the brand and in the process developed the first fragrance-free and hypoallergenic beauty product line.

Today, Clinique is available globally and considered one of the foremost beauty brands in the industry. Clinique is a well-established brand of paraben and phthalates-free skincare products. All the products are hypoallergenic and 100% fragrance-free.

Where they're located: Manhattan Community Board 1, New York, USA
Website traffic: 1.45M/month

13. 100% Pure

100% PURE is the most healthy and most nourishing food for your skin made from pure, organic nutrients. Free of anything synthetic or anything artificial.

Where they're located: San Jose, California, USA

14. Jeffree Star Cosmetics

Jeffree Star Cosmetics

15. Mary Kay

Where they're located: Columbus, Ohio, USA
Website traffic: 1.69M/month

16. Making Cosmetics

Where they're located: Wagrain, Salzburg, Austria

17. BH Cosmetics

Website traffic: 850K/month

18. NARS Cosmetics

Shop the full line of NARS cosmetics, makeup & skincare products. Discover the latest Collections, Online exclusives, Artist tips and Videos. NARS

Where they're located: Manhattan Community Board 1, New York, USA
Website traffic: 460K/month

19. Fresh

Where they're located: Jersey City, New Jersey, USA

20. Cosmetics Business

Cosmetics Business is the leading online platform for the professional beauty, personal care and toiletries industry with daily breaking news for products, manufacturing, ingredients, packaging, formulation, jobs, events and company information

Where they're located: San Francisco, California, USA
Website traffic: 490K/month

21. Bobbi Brown Cosmetics

Shop makeup and skincare products on Bobbi Brown Cosmetics online. Learn Bobbi's latest looks, makeup tips and techniques.

22. IT Cosmetics

Website traffic: 1.26M/month

23. Besame Cosmetics

Bésame Cosmetics is a luxury vintage makeup brand which honors the style, spirit, & sensibility of female beauty.

Where they're located: South Australia, Australia
Website traffic: 140K/month

24. Revlon

Always a trendsetter, Revlon has been providing women with accessible and original beauty products to inspire and empower. Discover our new product lines today.

Where they're located: Jacksonville, Florida, USA
Website traffic: 320K/month

25. Milani Cosmetics

Milani Cosmetics and beauty products, including face makeup, nail color and a full range of top quality makeup products, for women of any age, style or skintone

Where they're located: Nashville, Tennessee, USA

26. theBalm

theBalm Cosmetics

Where they're located: San Francisco, California, USA

27. Global Cosmetics News

Global Cosmetics News is a digital publisher of the latest global business information for professionals working in the cosmetics industry. We cover daily news relating to all aspects of the cosmetics industry, from ingredients and packaging design to manufacturing processes and product launches and digital technology.

Website traffic: 80K/month

28. viaGlamour

Let viaGlamour make your cruelty-free and vegan-friendly products and ship them directly to customers with your custom packaging. Design your own products, unboxing experiences, and online store with us.

Where they're located: San Antonio, Texas, USA

29. Becca

Explore BECCA Cosmetics and discover your perfect shade of BECCA highlighter, our 24-hour wear foundation and best selling makeup primers.

Where they're located: Livade, Croatia
Website traffic: 270K/month

30. Home

Pinnacle Cosmetics - pinnacle cosmetics supplier of private label cosmetics to makeup artists and exclusive spa's, makeup, colour makeup, manufacturer of lipsticks, mascara, eyeshadow,lipstick, private label, professional, white label cosmetics, white label skincare, private label skincare, your name

Where they're located: In Salah, In Salah, Algeria

31. Jafra

Where they're located: Indianapolis, Indiana, USA
Website traffic: 70K/month

32. Audrey Morris Cosmetics

Audrey Morris Cosmetics is a private label cosmetics and skin care manufacturer, We carry a variety of high quality professional private label beauty products.

Where they're located: Winston-Salem, North Carolina, USA

33. Axiology

Vegan, cruelty-free, palm-oil free lipsticks, crayons and Balmies.

34. Aloette

Where they're located: Charlotte, North Carolina, USA

35. Makeup and Beauty Products, Makeup Tips, Try On Looks and More | COVERGIRL®

Face and eye makeup, lipstick, makeup tools and pro tips. Check out our COVERGIRL Collections including TruBlend, Outlast, Blast and more.

Where they're located: Shreveport, Louisiana, USA
Website traffic: 160K/month

36. Aurora Formula: Contract Color Cosmetics Manufacturer

Aurora Global Brands Private Label Cosmetics Supplier and Custom Manufacturing. We offer private label Eyeshadows, Lip Gloss, Lipsticks, Foundations.

Where they're located: Aurora, Colorado, USA

37. Motives by Loren Ridinger

Motives by Loren Ridinger is a trusted name in makeup, skin care, and body care. Shop securely online for your favorite cosmetics and beauty products.

Where they're located: Jersey City, New Jersey, USA

38. Diamond Cosmetics

Diamond Cosmetics is a Private label nail polish and cosmetics manufacturer in Florida USA. Our polish is 10-free, non toxic, vegan, and cruelty free.

39. cargo-cosmetics

Where they're located: Fayetteville, North Carolina, USA

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Starting A Lipstick Business: Everything You Need To Know

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