Starting an information marketing business requires a great deal of effort, dedication, and most importantly passion.
If you're interested in how to sell information marketing, or selling information marketing online, you can use this page as a guide for everything you'll need to know.
Want to learn more? You can check out our full guide on how to start an information marketing business ➜
|Min Startup Costs||Max Startup Costs|
|Office Space Expenses||$0||$7,000|
|Employee & Freelancer Expenses||$151||$352|
|Business Formation Fees||$5,600||$20,400|
|Equipment & Supply Expenses||$63||$200|
|Advertising & Marketing Costs||$75||$4,786|
|Total Startup Costs||$6,274||$43,047|
|Create Email Marketing Your Way||mailerlite.com||#3,129|
|Content Marketing Institute||contentmarketinginstitute.com||#8,118|
|SMS Marketing & Text Marketing Services – Try It For Free||simpletexting.com||#17,264|
|Digital Information World||digitalinformationworld.com||#37,245|
|Business Information for Corporate Risk, B2B Marketing & Sales||endole.co.uk||#37,710|
Pros & Cons
|Flexibility||You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.|
|Ability to start your business from home||It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!|
|Rewarding work||Starting a information marketing business can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.|
|Traffic to your website||A information marketing business gives people a reason to visit your website and to keep coming back to you!|
|Meaningful business connections||You never know who you will meet as a information marketing business. This could be the start of an incredible business opportunity!|
|High customer retention rates||Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.|
|Motivation of employees||If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.|
|Low margins||The gross margins for your information marketing business are typically around 23%, which can make it more challenging to incur new expenses and maintain profitability.|
|High employee turnover||In the information marketing business, employee turnover is often high, which can be quite costly and time consuming for your business. It's important to try and avoid this as much as possible by offering competitive pay, benefits, and a positive work environment.|
|Stressful work||This line of work can be stressful for both you and your clients. This type of transaction is a significant financial decision for your client, so expectations are very high for you. Although this career path can be very rewarding, it also comes with its challenges and stressful moments.|
|High overhead expenses||With starting an information marketing business, there are overhead expenses that come with selling a physical product. You will want to make sure you strategically budget for these overhead costs. We discuss this more in the startup costs section below.|
|Time commitment||With starting an information marketing business, all responsibilities and decisions are in your hands. Although this is not necessarily a negative thing, work life can take over at times. This can place a strain on friends and family and add to the pressure of launching a new business.|
Word of mouth
Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.
Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.
According to Nielsen, 92% of people trust recommendations from friends and family.
Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.
Social Media Advertising
Social media advertising is the use of social media platforms to connect with your audience with the objective to build your brand, increase sales, and drive website traffic.
According to Oberlo, approximately 48% of the global population use social media, and the number is ever-growing.
Therefore, social media allows brands access to cost-effective advertising by enabling them to interact with a large audience.
A Facebook Community refers to a Facebook page dedicated to a topic or an experience owned collectively by the community connected to that page.
The Community page allows the admin to connect with others who share similar interests and experiences.
Facebook communities are a great platform for growing brand awareness and marketing your products.
Hey! 👋 I'm Pat Walls, the founder of Starter Story.
Get our 5-minute email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.