Start An Information Marketing Business - Business Ideas

Updated: September 15th, 2022
Start An Information Marketing Business

Please note that the data provided in this article are estimates and may vary depending on various factors, and should not be considered as perfect or definitive.

Starting an information marketing business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell information marketing, or selling information marketing online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start an information marketing business ➜

Key Stats

starting costs
$21.6K
gross margin
23%
avg product price
$5050
time to build
210 days

Startup Costs

Min Startup Costs Max Startup Costs

Office Space Expenses

$0

$7,000

Employee & Freelancer Expenses

$151

$352

Website Costs

$223

$7,215

Business Formation Fees

$5,600

$20,400

Equipment & Supply Expenses

$63

$200

Software Expenses

$162

$3,094

Advertising & Marketing Costs

$75

$4,786

Total Startup Costs

$6,274

$43,047

Successful Businesses

Business URL Rank

Neil Patel

neilpatel.com

2,405

Revcontent

revcontent.com

3,116

Create Email Marketing Your Way

mailerlite.com

3,129

Content Marketing Institute

contentmarketinginstitute.com

8,118

SMS Marketing & Text Marketing Services – Try It For Free

simpletexting.com

17,264

CMSWire.com

cmswire.com

22,820

SugarCRM

sugarcrm.com

32,961

Digital Information World

digitalinformationworld.com

37,245

Business Information for Corporate Risk, B2B Marketing & Sales

endole.co.uk

37,710

ThriveHive

thrivehive.com

40,607

KIT

kit.edu

44,225

Pros & Cons

Pros Description

Flexibility

You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.

Ability to start your business from home

It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!

Rewarding work

Starting a information marketing business can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.

Traffic to your website

A information marketing business gives people a reason to visit your website and to keep coming back to you!

Meaningful business connections

You never know who you will meet as a information marketing business. This could be the start of an incredible business opportunity!

High customer retention rates

Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.

Cons Description

Motivation of employees

If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.

Low margins

The gross margins for your information marketing business are typically around 23%, which can make it more challenging to incur new expenses and maintain profitability.

High employee turnover

In the information marketing business, employee turnover is often high, which can be quite costly and time consuming for your business. It's important to try and avoid this as much as possible by offering competitive pay, benefits, and a positive work environment.

Stressful work

This line of work can be stressful for both you and your clients. This type of transaction is a significant financial decision for your client, so expectations are very high for you. Although this career path can be very rewarding, it also comes with its challenges and stressful moments.

High overhead expenses

With starting an information marketing business, there are overhead expenses that come with selling a physical product. You will want to make sure you strategically budget for these overhead costs. We discuss this more in the startup costs section below.

Time commitment

With starting an information marketing business, all responsibilities and decisions are in your hands. Although this is not necessarily a negative thing, work life can take over at times. This can place a strain on friends and family and add to the pressure of launching a new business.

Marketing Ideas

  • 1

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.

    Learn more about word of mouth ➜

  • 2

    Social Media Advertising

    Social media advertising is the use of social media platforms to connect with your audience with the objective to build your brand, increase sales, and drive website traffic.

    According to Oberlo, approximately 48% of the global population use social media, and the number is ever-growing.

    Therefore, social media allows brands access to cost-effective advertising by enabling them to interact with a large audience.

    Learn more about social media advertising ➜

  • 3

    Facebook Community

    A Facebook Community refers to a Facebook page dedicated to a topic or an experience owned collectively by the community connected to that page.

    The Community page allows the admin to connect with others who share similar interests and experiences.

    Facebook communities are a great platform for growing brand awareness and marketing your products.

    Learn more about facebook community ➜