Business Idea

Start A Horse Breeding Business

About

Starting a horse breeding business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell horse breeding, or selling horse breeding online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a horse breeding business ➜

Key stats

market size
$122B
starting costs
$101K
gross margin
82%
avg product price
$450
time to build
10 months

About

Starting a horse breeding business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell horse breeding, or selling horse breeding online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a horse breeding business ➜

Key stats

market size
$122B
starting costs
$101K
gross margin
82%

 

avg product price
$450
time to build
10 months

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $35 $3,250
Employee & Freelancer Expenses $0 $5,500
Equipment & Supply Expenses $550 $6,000
Website Costs $232 $6,500
Business Formation Fees $600 $4,700
Specific Industry Expenses $20,000 $150,300
Advertising & Marketing Costs $0 $1,200
Software Expenses $150 $2,719
Other Expenses $0 $800
Total Startup Costs $21,567 $180,969

Successful Businesses

Business URL Rank
Horse Racing News paulickreport.com #303,914
Keeneland keeneland.com #315,235
HORSEPROPERTIES.NET horseproperties.net #330,775
NewHorse.com newhorse.com #872,256
Reptile Breeder Game reptilebreedergame.com #1,234,890
Horse World Online horseworldonline.net #1,535,379
Ocala Horse Properties ocalahorseproperties.com #1,911,476
Castleton Lyons castletonlyons.com #2,303,070
Temporarily Unavailable horsereality.com #2,337,047
Horseback Riding deadbrokefarm.com #3,127,030
Oregon Thoroughbred Owners & Breeders Association oregontoba.com #3,161,726

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Scalable With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.
Meaningful business connections You never know who you will meet as a horse breeding business. This could be the start of an incredible business opportunity!
High customer retention rates Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.
High margins The gross margins for your horse breeding business are typically around 82%, which is considerably high and allows you to grow your business and manage costs easily.
Control of workload With starting a horse breeding business, you have the unique ability to choose how little or how much you want to work. You also have the freedom to decide which projects you want to work on, and can turn down the ones that do not interest you.
Cons Description
Motivation of employees If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.
Stressful work This line of work can be stressful for both you and your clients. This type of transaction is a significant financial decision for your client, so expectations are very high for you. Although this career path can be very rewarding, it also comes with its challenges and stressful moments.
Niche Market A niche business is not necessarily a bad thing, in fact, it can be the key to your success. However, it can be more challenging and time consuming to find the perfect niche market and target audience.
High overhead expenses With starting a horse breeding business, there are overhead expenses that come with selling a physical product. You will want to make sure you strategically budget for these overhead costs. We discuss this more in the startup costs section below.
Time commitment With starting a horse breeding business, all responsibilities and decisions are in your hands. Although this is not necessarily a negative thing, work life can take over at times. This can place a strain on friends and family and add to the pressure of launching a new business.
Difficult to build trust with your customer With starting a horse breeding business, there can be minimal face-to-face interaction, which means it can be a lot more difficult to establish trust with your customers. You'll need to go the extra mile with your customer to grab their attention and business.

Marketing Ideas

  • 1

    Affiliate program

    An affiliate program is a way to reward people outside your organization to share your product.

  • 2

    Word of mouth

    The most tried and true way to grow a horse breeding business is through word of mouth - some entrepreneurs would say it's more important than all social media.

  • 3

    Advertising on social media

    Social media advertising is one of the leading ways to get the word out when it comes to horse breeding business.

    There are various different Social Media platforms available to you. Some may be more critical for your marketing efforts than others, however, it's important to have an understanding of what's out there and available to you.

    Learn more about advertising on social media ➜