S
Starter Story
Business Idea
Start A Horse Breeding Business
About
Starting a horse breeding business requires a great deal of effort, dedication, and most importantly passion.
If you're interested in how to sell horse breeding, or selling horse breeding online, you can use this page as a guide for everything you'll need to know.
Want to learn more? You can check out our full guide on how to start a horse breeding business ➜
Key stats
market size
$122B
starting costs
$101K
gross margin
82%
avg product price
$450
time to build
10 months
Startup Costs
| Min Startup Costs | Max Startup Costs | |
|---|---|---|
| Office Space Expenses | $35 | $3,250 |
| Employee & Freelancer Expenses | $0 | $5,500 |
| Equipment & Supply Expenses | $550 | $6,000 |
| Website Costs | $232 | $6,500 |
| Business Formation Fees | $600 | $4,700 |
| Specific Industry Expenses | $20,000 | $150,300 |
| Advertising & Marketing Costs | $0 | $1,200 |
| Software Expenses | $150 | $2,719 |
| Other Expenses | $0 | $800 |
| Total Startup Costs | $21,567 | $180,969 |
Successful Businesses
| Business | URL | Rank | |
|---|---|---|---|
|
Horse Racing News | paulickreport.com | #303,914 |
|
Keeneland | keeneland.com | #315,235 |
|
HORSEPROPERTIES.NET | horseproperties.net | #330,775 |
|
NewHorse.com | newhorse.com | #872,256 |
|
Reptile Breeder Game | reptilebreedergame.com | #1,234,890 |
|
Horse World Online | horseworldonline.net | #1,535,379 |
|
Ocala Horse Properties | ocalahorseproperties.com | #1,911,476 |
|
Castleton Lyons | castletonlyons.com | #2,303,070 |
|
Temporarily Unavailable | horsereality.com | #2,337,047 |
|
Horseback Riding | deadbrokefarm.com | #3,127,030 |
|
Oregon Thoroughbred Owners & Breeders Association | oregontoba.com | #3,161,726 |
Pros & Cons
| Pros | Description |
|---|---|
| Flexibility | You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own. |
| Scalable | With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers. |
| Meaningful business connections | You never know who you will meet as a horse breeding business. This could be the start of an incredible business opportunity! |
| High customer retention rates | Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer. |
| High margins | The gross margins for your horse breeding business are typically around 82%, which is considerably high and allows you to grow your business and manage costs easily. |
| Control of workload | With starting a horse breeding business, you have the unique ability to choose how little or how much you want to work. You also have the freedom to decide which projects you want to work on, and can turn down the ones that do not interest you. |
| Cons | Description |
|---|---|
| Motivation of employees | If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees. |
| Stressful work | This line of work can be stressful for both you and your clients. This type of transaction is a significant financial decision for your client, so expectations are very high for you. Although this career path can be very rewarding, it also comes with its challenges and stressful moments. |
| Niche Market | A niche business is not necessarily a bad thing, in fact, it can be the key to your success. However, it can be more challenging and time consuming to find the perfect niche market and target audience. |
| High overhead expenses | With starting a horse breeding business, there are overhead expenses that come with selling a physical product. You will want to make sure you strategically budget for these overhead costs. We discuss this more in the startup costs section below. |
| Time commitment | With starting a horse breeding business, all responsibilities and decisions are in your hands. Although this is not necessarily a negative thing, work life can take over at times. This can place a strain on friends and family and add to the pressure of launching a new business. |
| Difficult to build trust with your customer | With starting a horse breeding business, there can be minimal face-to-face interaction, which means it can be a lot more difficult to establish trust with your customers. You'll need to go the extra mile with your customer to grab their attention and business. |
Marketing Ideas
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1
Affiliate program
An affiliate program is a way to reward people outside your organization to share your product.
-
2
Word of mouth
The most tried and true way to grow a horse breeding business is through word of mouth - some entrepreneurs would say it's more important than all social media.
-
3
Advertising on social media
Social media advertising is one of the leading ways to get the word out when it comes to horse breeding business.
There are various different Social Media platforms available to you. Some may be more critical for your marketing efforts than others, however, it's important to have an understanding of what's out there and available to you.
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