Start A Horse Breeding Business
About
Starting a horse breeding business requires a great deal of effort, dedication, and most importantly passion.
If you're interested in how to sell horse breeding, or selling horse breeding online, you can use this page as a guide for everything you'll need to know.
Want to learn more? You can check out our full guide on how to start a horse breeding business ➜
Key stats
Startup Costs
| Min Startup Costs | Max Startup Costs | |
|---|---|---|
| Office Space Expenses | $0 | $7,000 |
| Employee & Freelancer Expenses | $151 | $352 |
| Website Costs | $223 | $7,215 |
| Business Formation Fees | $600 | $4,700 |
| Equipment & Supply Expenses | $66 | $700 |
| Specific Industry Expenses | $20,000 | $150,300 |
| Advertising & Marketing Costs | $0 | $1,200 |
| Software Expenses | $150 | $2,719 |
| Total Startup Costs | $21,190 | $174,186 |
Successful Businesses
| Business | URL | Rank | |
|---|---|---|---|
|
Paulick Report - Horse Racing News | paulickreport.com | #303,914 |
|
HORSEPROPERTIES.NET | horseproperties.net | #330,775 |
|
Reptile Breeder Game | reptilebreedergame.com | #627,244 |
|
NewHorse.com | newhorse.com | #872,256 |
|
Horse World Online | horseworldonline.net | #1,535,379 |
|
Ocala Horse Properties | ocalahorseproperties.com | #1,911,476 |
|
Castleton Lyons - Boarding and Breeding services | castletonlyons.com | #2,303,070 |
|
VISIT HORSE COUNTRY | visithorsecountry.com | #2,389,737 |
|
Dead Broke Farm: Horseback Riding | deadbrokefarm.com | #3,127,030 |
|
Oregon Thoroughbred Owners & Breeders Association | oregontoba.com | #3,161,726 |
|
Thoroughbred Ownership & Partnerships | kenwoodracing.com | #4,444,107 |
Pros & Cons
| Pros | Description |
|---|---|
| Flexibility | You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own. |
| Scalable | With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers. |
| Meaningful business connections | You never know who you will meet as a horse breeding business. This could be the start of an incredible business opportunity! |
| High customer retention rates | Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer. |
| High margins | The gross margins for your horse breeding business are typically around 82%, which is considerably high and allows you to grow your business and manage costs easily. |
| Control of workload | With starting a horse breeding business, you have the unique ability to choose how little or how much you want to work. You also have the freedom to decide which projects you want to work on, and can turn down the ones that do not interest you. |
| Cons | Description |
|---|---|
| Motivation of employees | If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees. |
| Stressful work | This line of work can be stressful for both you and your clients. This type of transaction is a significant financial decision for your client, so expectations are very high for you. Although this career path can be very rewarding, it also comes with its challenges and stressful moments. |
| Niche Market | A niche business is not necessarily a bad thing, in fact, it can be the key to your success. However, it can be more challenging and time consuming to find the perfect niche market and target audience. |
| High overhead expenses | With starting a horse breeding business, there are overhead expenses that come with selling a physical product. You will want to make sure you strategically budget for these overhead costs. We discuss this more in the startup costs section below. |
| Time commitment | With starting a horse breeding business, all responsibilities and decisions are in your hands. Although this is not necessarily a negative thing, work life can take over at times. This can place a strain on friends and family and add to the pressure of launching a new business. |
| Difficult to build trust with your customer | With starting a horse breeding business, there can be minimal face-to-face interaction, which means it can be a lot more difficult to establish trust with your customers. You'll need to go the extra mile with your customer to grab their attention and business. |
Marketing Ideas
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1
Affiliate Program
Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.
Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.
The affiliate typically gets a unique link where clicks and conversions can be tracked.
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2
Direct Sales
Direct sales strategy implies a direct contact between a seller and a consumer without the involvement of any third party. Direct selling is popular in sectors where sellers communicate with their clientele personally. The sales technique occurs at non-store locations which include at home, work, or online.
For direct selling to succeed, hire a few (or many) salespeople to support the sales conversion process. It's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.
-
3
Word of mouth
Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.
Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.
According to Nielsen, 92% of people trust recommendations from friends and family.
Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.
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