Start A Handkerchiefs Brand - Business Ideas

Updated: September 15th, 2022
Start A Handkerchiefs Brand

Please note that the data provided in this article are estimates and may vary depending on various factors, and should not be considered as perfect or definitive.

Starting a handkerchiefs brand requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell handkerchiefs, or selling handkerchiefs online, you can use this page as a guide for everything you'll need to know.

Key Stats

starting costs
$25.3K
gross margin
35%
avg product price
$3
time to build
300 days
growth
Organic social media
business model
E-Commerce
time investment
Side project
work from home?
Yes

Startup Costs

Min Startup Costs Max Startup Costs

Office Space Expenses

$0

$7,000

Employee & Freelancer Expenses

$151

$352

Website Costs

$223

$7,215

Business Formation Fees

$600

$4,700

Equipment & Supply Expenses

$63

$200

Retail Business Expenses

$1,250

$11,650

Inventory Expenses

$300

$11,750

Advertising & Marketing Costs

$75

$4,786

Software Expenses

$150

$2,719

Total Startup Costs

$2,812

$50,372

Successful Businesses

Business URL Rank

Harrods

harrods.com

2,812

Brands For Less

brandsforless.ae

57,801

Topdrawer

topdrawershop.com

238,619

Sofil Handkerchiefs

sofilhandkerchiefs.com

312,675

Bumblebee Linens

bumblebeelinens.com

538,670

Mister Freedom®

misterfreedom.com

1,030,304

The Handkerchief Shop

thehandkerchiefshop.com

1,139,745

Hanks Kerchiefs

hankskerchiefs.com

1,225,778

Hemlock Goods

hemlockgoods.com

1,415,714

The Bandanna Company

thebandannacompany.com

1,592,722

BESTNBESTFASHION

bestnbestfashion.com

1,954,936

Pros & Cons

Pros Description

Flexibility

You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.

Meaningful business connections

You never know who you will meet as a handkerchiefs brand. This could be the start of an incredible business opportunity!

High customer retention rates

Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.

Easy to encourage "impulse buy"

In the handkerchiefs brand, you have a much higher chance of encouraging your customers to buy on impulse - you can easily alter the price, placement, packaging, and promotional value to influence the decision of your buyer.

Control of workload

With starting a handkerchiefs brand, you have the unique ability to choose how little or how much you want to work. You also have the freedom to decide which projects you want to work on, and can turn down the ones that do not interest you.

Gain exposure and experience

This career allows you to gain experience working for multiple different businesses - which will benefit your resume and also keep things interesting for you!

Cons Description

Motivation of employees

If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.

Longer Sales Process

A handkerchiefs brand can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.

Low margins

The gross margins for your handkerchiefs brand are typically around 35%, which can make it more challenging to incur new expenses and maintain profitability.

High employee turnover

In the handkerchiefs brand, employee turnover is often high, which can be quite costly and time consuming for your business. It's important to try and avoid this as much as possible by offering competitive pay, benefits, and a positive work environment.

High overhead expenses

With starting a handkerchiefs brand, there are overhead expenses that come with selling a physical product. You will want to make sure you strategically budget for these overhead costs. We discuss this more in the startup costs section below.

Churn

In this business, customers can cancel their membership or subscription for your services - which can make revenue forecasting challenging and unpredictable. It's important to focus on your churn rates and trends so that you can prevent this as much as possible.

Marketing Ideas

  • 1

    Affiliate Program

    Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.

    Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.

    The affiliate typically gets a unique link where clicks and conversions can be tracked.

    Learn more about affiliate program ➜

  • 2

    Direct Sales

    Direct sales strategy implies a direct contact between a seller and a consumer without the involvement of any third party. Direct selling is popular in sectors where sellers communicate with their clientele personally. The sales technique occurs at non-store locations which include at home, work, or online.

    For direct selling to succeed, hire a few (or many) salespeople to support the sales conversion process. It's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.

    Learn more about direct sales ➜

  • 3

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.

    Learn more about word of mouth ➜