Business Idea

Start A Handkerchiefs Brand

About

Starting a handkerchiefs brand requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell handkerchiefs, or selling handkerchiefs online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a handkerchiefs brand ➜

Key stats

market size
$65.7B
starting costs
$31.5K
gross margin
35%
avg product price
$3
time to build
10 months
growth
SEO
business model
E-Commerce
time investment
Side project
work from home?
Yes

About

Starting a handkerchiefs brand requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell handkerchiefs, or selling handkerchiefs online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a handkerchiefs brand ➜

Key stats

market size
$65.7B
starting costs
$31.5K
gross margin
35%
avg product price
$3
time to build
10 months

 

growth
SEO
business model
E-Commerce
time investment
Side project
work from home?
Yes

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $10 $2,100
Employee & Freelancer Expenses $0 $5,500
Equipment & Supply Expenses $525 $5,500
Website Costs $232 $6,500
Business Formation Fees $600 $4,700
Retail Business Expenses $1,250 $11,650
Inventory Expenses $300 $11,750
Advertising & Marketing Costs $75 $4,786
Software Expenses $150 $2,719
Other Expenses $0 $300
Total Startup Costs $3,142 $55,505

Successful Businesses

Business URL Rank
Harrods harrods.com #2,812
Brands For Less brandsforless.ae #57,801
Topdrawer topdrawershop.com #238,619
Sofil Handkerchiefs sofilhandkerchiefs.com #312,675
Bumblebee Linens bumblebeelinens.com #538,670
Mister Freedom® misterfreedom.com #1,030,304
The Handkerchief Shop thehandkerchiefshop.com #1,139,745
Hanks Kerchiefs hankskerchiefs.com #1,225,778
Hemlock Goods hemlockgoods.com #1,415,714
The Bandanna Company thebandannacompany.com #1,592,722
BESTNBESTFASHION bestnbestfashion.com #1,954,936

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Meaningful business connections You never know who you will meet as a handkerchiefs brand. This could be the start of an incredible business opportunity!
High customer retention rates Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.
Easy to encourage "impulse buy" In the handkerchiefs brand, you have a much higher chance of encouraging your customers to buy on impulse - you can easily alter the price, placement, packaging, and promotional value to influence the decision of your buyer.
Control of workload With starting a handkerchiefs brand, you have the unique ability to choose how little or how much you want to work. You also have the freedom to decide which projects you want to work on, and can turn down the ones that do not interest you.
Gain exposure and experience This career allows you to gain experience working for multiple different businesses - which will benefit your resume and also keep things interesting for you!
Cons Description
Motivation of employees If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.
Longer Sales Process A handkerchiefs brand can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.
Low margins The gross margins for your handkerchiefs brand are typically around 35%, which can make it more challenging to incur new expenses and maintain profitability.
High employee turnover In the handkerchiefs brand, employee turnover is often high, which can be quite costly and time consuming for your business. It's important to try and avoid this as much as possible by offering competitive pay, benefits, and a positive work environment.
High overhead expenses With starting a handkerchiefs brand, there are overhead expenses that come with selling a physical product. You will want to make sure you strategically budget for these overhead costs. We discuss this more in the startup costs section below.
Churn In this business, customers can cancel their membership or subscription for your services - which can make revenue forecasting challenging and unpredictable. It's important to focus on your churn rates and trends so that you can prevent this as much as possible.

Marketing Ideas

  • 1

    Affiliate program

    Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.

    Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.

    The affiliate typically gets a unique link where clicks and conversions can be tracked.

  • 2

    Direct sales

    You may find yourself in a spot where you're ready to hire a few (or many) salespeople to support the sales conversion process.

    Regardless if you have one or thirty salespeople, it's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.

  • 3

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.