Rogue Fitness is the leading manufacturer in strength and conditioning equipment & an official sponsor of the CrossFit Games, Arnold Classic, and USA Weightlifting. From power racks, rigs, and barbells to shoes, apparel & accessories, our online store equips garage gyms, military, pros & more.

Where they're located: Columbus, Ohio, USA
Website traffic: 3.67M/month

Learn more about starting a fitness gear business:

Where to start?

-> How much does it cost to start a fitness gear business?
-> Pros and cons of a fitness gear business

Need inspiration?

-> Other fitness gear business success stories
-> Marketing ideas for a fitness gear business

Other resources

4. Planet Fitness

Tons of cardio and strength equipment. Unlimited fitness training for our members. Super friendly staff. Comfortable, clean gym and the home of the Judgement Free Zone®. All just $10 a month. Join now!

Where they're located: El Paso, Texas, USA
Website traffic: 7.4M/month

5. EzineArticles

EzineArticles is a website that allows entrepreneurs to publish their articles on various topics. It generates revenue through advertising and subscriptions. It serves a wide range of customers looking for informative content. The site was founded by Christopher Knight. They have a team of employees who curate and manage the content on the site.

Where they're located: Nashville, Tennessee, USA
Website traffic: 1.05M/month

6. Rep Fitness

Rep Fitness supplies gym equipment designed for functional fitness, weightlifting equipment, and home gym equipment. Our equipment is found in many gyms around the world.

Where they're located: San Antonio, Texas, USA

7. Titan Fitness

Titan Fitness provides quality strength training, gymnastics, and strongman equipment at a great value. You can afford to #BeTitanFit.

Where they're located: Indianapolis, Indiana, USA
Website traffic: 1.14M/month

8. Gaiam

For over 25 years, Gaiam has been the #1 innovator of premium yoga mats, yoga props, yoga clothing, and yoga accessories, inspiring fitness and yoga DVDs.

Where they're located: Honolulu, Hawaii, USA
Website traffic: 430K/month

9. Horizon Fitness

Shop treadmills, ellipticals and indoor cycles that stand up to your toughest workouts at affordable prices. Count on Horizon Fitness for the highest quality, durability and performance in home fitness equipment. Plus, intuitive controls and Bluetooth connectivity so you can stream your favorite cardio classes, for less.

Where they're located: El Paso, Texas, USA
Website traffic: 270K/month

10. Johnson Fitness

Where they're located: Columbus, Ohio, USA
Website traffic: 360K/month

11. Fitness Factory

Fitness Factory makes purchasing fitness equipment fast, easy, convenient and affordable. Shop our extensive collection of fitness equipment online today!

Where they're located: Indianapolis, Indiana, USA
Website traffic: 260K/month

12. Title Nine

Score athletic wear and clothes for athletic women at Title Nine. With great customer service and hassle-free returns, get adventure-ready athletic apparel!

Where they're located: Nashville, Tennessee, USA

13. Elite Fitness

Elitefts's main purpose is to inform, educate and outfit powerlifters, athletes, strength coaches, personal trainers, gyms and training facilities around world.

Website traffic: 370K/month

14. 2XU

Official 2XU Triathlon, Workout & Compression Clothing offer superior technology & fabrics to multiply your performance. Shop running, compression & triathlon gear!

15. soOlis.com

Search and Compare fitness equipment, local gyms and research wellness information at soOlis.com

16. G&G Fitness Equipment

Fitness Equipment- Treadmills, ellipticals, exercise bikes, home gyms, rowers, weights & more. The best brands: Life Fitness, Precor, Matrix, Octane, Inspire, WaterRower, Gronk Fitness, Horizon. Shop Syracuse, Rochester, Buffalo, Cleveland, Akron, Dayton, Pittsburgh, Columbus, Cincinnati. Financing & Payment plans.

Where they're located: Columbus, Ohio, USA

17. Gym and Fitness

Australia's largest supplier of Gym Equipment at the best pricing. 14-Day Change Of Mind Policy. Click to see our home gyms or commercial range.

How much they make: $1.8M/year
Where they're located: South Australia, Australia
How much did it cost to start: $550
Current team size: 50
Website traffic: 150K/month

How An Olympic Athlete Developed A $150K/Month Gym Equipment Line

Gym and Fitness is one of the largest online retailers of home gym equipment in Australia and New Zealand, servicing 450 customers a week and generating $150k/month in revenue, and founder Dave Barnes shares tips for aspiring founders.

About

David started Gym and Fitness over 19 years ago

Revenue

David grew the business to $150K/month

Costs

It cost David $550 to start the business

Read this case study

Read by 8,526 founders

18. Gym Direct

Gym Direct is one of Australia’s leading providers for quality gym and fitness equipment

Where they're located: South Australia, Australia

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Where they're located: Sacramento, California, USA

20. Busy Body

Busy Body is Dallas, TX fitness equipment leader, selling both retail and commercial products for the best value from brands like Precor, Octane, and more!

Where they're located: Fort Worth, Texas, USA

21. Bells of Steel

Since 2010, Bells of Steel has been providing high quality, affordable gym & fitness equipment for commercial and home gyms in Calgary and across Canada.

How much they make: $14.4M/year
Where they're located: Russell, MB, Canada
How much did it cost to start: $3.5K
Current team size: 38
Website traffic: 100K/month

My Gym Passion Led Me To Start A $15M/Year Fitness Equipment E-Commerce

Bells of Steel, an e-commerce fitness equipment company, generated $15 million in sales by creating a high-value product line and focusing on word-of-mouth marketing, email marketing, and social media ads.

About

Kaevon started Bells of Steel over 13 years ago

Revenue

Kaevon grew the business to $1.2M/month

Costs

It cost Kaevon $3500 to start the business

Read this case study

Read by 5,917 founders

22. Exercise, Gym & Fitness Equipment

Shop Fitness Equipment Here! Exercise, Gym & Fitness Equipment in Toronto Canada since 1988. Get the Best Prices on Exercise & Fitness Equipment Toronto Canada!

Website traffic: 150K/month

23. 360 Fitness Superstore

The San Francisco Bay Area dealer of quality treadmills, ellipticals, home gyms, rowing machines, bikes and fitness accessories for over 36 years.

Where they're located: San Jose, California, USA
Current team size: 1
Website traffic: 50K/month

24. Nautilus

Where they're located: Vancouver, Washington, USA

25. Spirit Fitness

Spirit Fitness - The Spirit of Innovation

Where they're located: Indianapolis, Indiana, USA

26. Buy & Sell Fitness

We Buy And Sell Commercial Gym Equipment. Cybex, Precor, Life Fitness, Hammer Strength & More. Dumbbells Olympic Plates, Treadmills, Ellipticals

Where they're located: Nashville, Tennessee, USA

27. Fitness World

Buy Fitness Equipment, Commercial & Home Gym Equipment From Fitness World at Best Price in India. Setup Your Own Gym Today with International Brands!

Where they're located: Dighalia, Dhaka Division, Bangladesh

28. Gym Clothes Manufacturer

Gym Clothes, one of the leading wholesale fitness clothing manufacturers and suppliers in USA has the biggest range of wholesale blank workout wear available in a variety. Contact us for the best custom or blank athletic apparels. Every kind of sportswear available on our website. We are also in Australia and Canada.

Where they're located: Memphis, Tennessee, USA
Current team size: 500

29. HOIST Fitness

HOIST Fitness Systems is a San Diego, California USA based company producing premium strength training products for the commercial and home markets. Home products can be purchased through specialty fitness retailers throughout the world.

How much they make:
Where they're located: San Diego, California, USA
Current team size: 10
Website traffic: 70K/month

30. Gronk Fitness Products

Rob Gronkowski, "The Gronk" and his family have created Gronk Fitness Products. Durable, quality sports performance fitness products that get the job done.

Where they're located: Pittsburgh, Pennsylvania, USA

31. American Fitness

Shop gym equipment for your home or commercial fitness center, from exercise machines to weight sets. Take advantage of low prices and advice from custom gym experts only at AmericanFitness.net.

Where they're located: Columbus, Ohio, USA

32. Inner Strength Products

Inner Strength is a supplier of powerlifting gear for current and aspiring powerlifters. We are the largest online supplier of SBD Apparel in Canada.

33. Fitness Equipment Empire

Gym Equipment for Sale Online- Buy & sell quality gym equipment, including machines, Olympic weights & bars, dumbbells, benches & more. We also accept trades. Call 215-460-8025.

Where they're located: Columbus, Ohio, USA

34. Gym Pros

Gym Pros offers great deals on new and used commercial gym equipment for your fitness needs. Our warehouse is located in Huntington Beach, CA but we ship internationally. Call the Exercise Equipment Experts Today.

Where they're located: San Jose, California, USA

35. Fitness Giant

Fitness Giant offers the best selection of home and commercial exercise equipment including weight sets, power racks, squat racks, dumbbells, smith machines, cardio equipment and much more.

Where they're located: Jacksonville, Florida, USA

36. Fitness Machine Technicians

We offer fitness equipment repair and maintenance for treadmills, ellipticals, steppers, & exercise bikes. Contact us today for more details.

Where they're located: Nashville, Tennessee, USA

37. Fitness Showrooms

For nearly twenty years, Fitness Showrooms has been providing fitness equipment solutions for residential and commercial clients. We proudly combine our award-winning designers with our installation and technical services teams so our clients enjoy a flawless ownership experience. Fitness Equipment Stores NY NJ CT | Fitness Equipment for Home or Business | Life Fitness Equipment, Treadmills, Ellipticals, Free Weight Equipment

Where they're located: Manhattan Community Board 1, New York, USA

38. Legend Fitness

Legend Fitness manufactures commercial-grade strength equipment made in the USA. Strength equipment for gyms, fitness centers, schools, country clubs, & more.

Where they're located: Nashville, Tennessee, USA

Part of

Starting A Fitness Gear Business: Everything You Need To Know

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