45 Trending Fitness Equipment Businesses [2024]

Updated: July 23rd, 2023
Start A Fitness Equipment Company

A fitness equipment business is a type of physical activity-oriented business that produces, assembles, or sells physical fitness equipment.

Generally, fitness equipment is used in gyms, and schools, but can also be applied for personal use. These businesses can be run from a storefront or online service.

A fitness equipment business provides a unique opportunity for people to start their own business. It is an ideal opportunity for those interested in marketing, fitness, management and retail.

Looking for some examples of a fitness equipment company?

Interested in case studies of a successful fitness equipment company? Check out our full list of success stories.

1. Rogue Fitness

Rogue Fitness is the leading manufacturer in strength and conditioning equipment & an official sponsor of the CrossFit Games, Arnold Classic, and USA Weightlifting. From power racks, rigs, and barbells to shoes, apparel & accessories, our online store equips garage gyms, military, pros & more.

Where they're located: Columbus, Ohio, USA
Website traffic: 3.67M/month

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2. Tonal

Tonal is a digital workout system that's designed to provide a full-body workout in one compact device. The machine provides access to hundreds of trainer-led classes and uses advanced technology to deliver a truly personalized workout experience.

  • Website traffic: 1.19M/month
  • Business rank: #47K

Check out their full website ➜

Learn more about starting a fitness equipment company:

Where to start?

-> How to start a fitness equipment company?
-> How much does it cost to start a fitness equipment company?
-> Pros and cons of a fitness equipment company

Need inspiration?

-> Other fitness equipment company success stories
-> Marketing ideas for a fitness equipment company
-> Fitness equipment company slogans
-> Fitness equipment company names

Other resources

-> Fitness equipment company tips
-> Fitness equipment company manufacturers

4. Titan Fitness

Titan Fitness provides quality strength training, gymnastics, and strongman equipment at a great value. You can afford to #BeTitanFit.

Where they're located: Indianapolis, Indiana, USA
Website traffic: 1.14M/month

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5. Mirror

The Future of Fitness is Here. Mirror is the nearly invisible interactive home gym. When off, it’s an elegantly designed full-length Mirror. When on, see yourself, your classmates and your instructors in a sleek display.

Where they're located: Manhattan Community Board 1, New York, USA
Website traffic: 710K/month

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6. Horizon Fitness

Shop treadmills, ellipticals and indoor cycles that stand up to your toughest workouts at affordable prices. Count on Horizon Fitness for the highest quality, durability and performance in home fitness equipment. Plus, intuitive controls and Bluetooth connectivity so you can stream your favorite cardio classes, for less.

Where they're located: El Paso, Texas, USA
Website traffic: 270K/month

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7. Sole Fitness

Sole Fitness offers a full line of durable and trusted fitness equipment including Sole Treadmills, Sole Ellipticals, and Sole Exercise bikes.

  • Website traffic: 450K/month
  • Business rank: #73.2K

Check out their full website ➜

8. Life Fitness

With the widest range of cardio, strength and group training equipment in the fitness industry, our mission is to provide solutions that get the world moving and help people lead active and healthy lives. Discover how our equipment can change your facility or home gym.

Where they're located: Nashville, Tennessee, USA
Website traffic: 260K/month

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9. Johnson Fitness

Johnson Fitness & Wellness formerly known as 2nd Wind Exercise Busy Body Home Fitness Leisure Fitness - The Equipment Store.

  • Website traffic: 360K/month
  • Business rank: #78.1K

Check out their full website ➜

10. Fitness Factory

Fitness Factory makes purchasing fitness equipment fast, easy, convenient and affordable. Shop our extensive collection of fitness equipment online today!

Where they're located: Indianapolis, Indiana, USA
Website traffic: 260K/month

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11. Implus

Implus is an international industry leader with a keen focus on elevating the lives of our consumers in the fitness and physical training categories.

Where they're located: Durham, North Carolina, USA
Current team size: 10
Website traffic: 250K/month

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12. Fringe Sport

FringeSport is the official supplier to the garage gym movement. Whether you need equipment for CrossFit, or gear for Olympic weightlifting, Fringe offers gear

Where they're located: San Antonio, Texas, USA

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13. Fitness Depot

Shop Online Fitness Depot, for the Best in Exercise Equipment, Best Treadmills, Elliptical Trainers, Exercise Bikes. One of the Canada's Largest Exercise Equipment Stores.

Where they're located: Durham, North Carolina, USA
Website traffic: 330K/month

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14. Sunny Health and Fitness

Create the perfect home gym with our workout equipment. We have everything you need- exercise bikes, rowers, treadmills, recumbent bikes, elliptical machines & more. Shop here.

Where they're located: Jacksonville, Florida, USA

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15. Fitness Superstore

Buy Fitness Equipment at 40-70% off MSRP from Fitness Superstore. We sell new and refurbished gym equipment.

  • Estimated revenue: $83.3K/month
  • Website traffic: 170K/month
  • Business rank: #109K

Check out their full website ➜

16. Fitness Avenue

Best fitness exercise gym equipment from our online & In-store fitness equipment stores - Fitness Avenue. Best deals available on all sports and exercise equipment.

  • Website traffic: 170K/month
  • Business rank: #142K

Check out their full website ➜

17. Nautilus Home Fitness Solutions

Nautilus serves consumers directly by carrying on its tradition of excellence by producing gym-quality cardio and strength solutions for the home.

Where they're located: South Australia, Australia
Website traffic: 110K/month

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18. Cap Barbell

Buy quality free weights, gym equipment, and fitness supplies at competitive prices online or in stores. CAP is a leading distributor and provider of fitness equipment for 25+ years.

Where they're located: Fort Worth, Texas, USA
Website traffic: 70K/month

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19. York Barbell

We offer a variety of Gym Equipment including dumbbells, weight plates, benches, squat racks, barbells, plyo boxes, multi gyms, & so much more. Order today!

Where they're located: Manhattan Community Board 1, New York, USA
Website traffic: 270K/month

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20. Precor Home Fitness

Precor Home Fitness offers the best selection of home fitness gym equipment, including ellipticals, bikes, rowers, strength training equipment, and more.

Where they're located: San Jose, California, USA
Website traffic: 130K/month

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21. Primo Fitness

New & Used Gym Equipment For Sale. Bulk Order Treadmills, Ellipticals, Profession & Full Packages. Int'l Shipping Available. Call Us 714-957-2765.

Where they're located: Miami, Florida, USA
Website traffic: 70K/month

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22. Keiser

Keiser is revolutionizing fitness with our pneumatic training system and indoor cycles, including the award-winning M3. Because good enough isn’t.

Where they're located: Jacksonville, Florida, USA
Website traffic: 50K/month

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23. Marcy Pro

Go to Marcy Pro for the best home exercise equipment, top rated home gym machines, weights, exercise bikes, and more. Visit Marcypro.com today!

Where they're located: Columbus, Ohio, USA
Website traffic: 220K/month

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24. Body-Solid

Body-Solid is a leading manufacturer of high-quality fitness equipment. We focus on home and commercial markets.

  • Website traffic: 130K/month
  • Business rank: #187K

Check out their full website ➜

25. Get RXd

Get RXd: Fitness Equipment for Functional Training, Weightlifting, Strength and Conditioning, and High Intensity Interval Training. Get RXd Equipment is found in many successful Crossfit Boxes and Gyms around the world. 30+ years in business!

Where they're located: In Salah, In Salah, Algeria
Website traffic: 60K/month

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26. Fitness Repair Parts

Find spare or replacement parts for exercise and fitness equipment. Use our diagrams and parts lists to locate the right part and extend the life of your treadmill, cross-trainer, bike, elliptical, stepper, or strength machine!

Where they're located: Miami, Florida, USA

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27. Ironmaster

Purchase the best weight lifting equipment when you buy Ironmaster! Get the most out of your training with our adjustable dumbbells & weight equipment.

How much they make: $9.25M/year
Where they're located: Monroe, WA, USA
Current team size: 13

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How I Turned My Father's Side Venture Into A $9.25M/Year Home Gym Equipment Brand

Ironmaster, a multi-million dollar company, manufactures and sells their brand of home gym fitness equipment domestically and in over 20 international markets, with their top-selling product being a patented adjustable dumbbell system called Quick-Lock Dumbbells, providing quality strength training gear for individuals who want to have their gym at home.

About
Matt started Ironmaster over 20 years ago
Revenue
Matt grew the business to $771K/month
Read by 4,464 founders

28. Fitness Town

Fitness Town - One-stop depot for your home gym fitness equipment needs. New equipment coming in daily. Shop our huge selection & savings of fitness equipment and accessories. Stores open M-F 11am-5pm, Sun 11am-4pm.

Where they're located: Vancouver, Washington, USA
Website traffic: 120K/month

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29. Core Health and Fitness

Core Health & Fitness is more than gym equipment, we offer innovative solutions for all your facility needs. This is why we’ve brought together five of the most recognizable fitness brands to ensure our customers can offer their members authentic fitness experiences. Home of Schwinn, StairMaster, Nautilus, Star Trac & Throwdown.

Where they're located: Irvine, California, USA

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30. True Fitness

TRUE Fitness is commited to building exceptional commercial and home fitness equipment. Unmatched service at every level. View our products now.

Where they're located: Nashville, Tennessee, USA

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31. Inspire Fitness

Inspire Fitness is the industry-leader in high quality fitness equipment. Designing & engineering some of the most innovative cardio and strength equipment available today. We eat, sleep and breathe fitness.

Where they're located: Columbus, Ohio, USA
Website traffic: 110K/month

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32. Flaman Fitness

Flaman Fitness offers Home Gym and Fitness Equipment. We help you choose the right equipment and provide setup and service in SK, AB, MB, BC, ON.

Where they're located: Vancouver, Washington, USA

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33. True Fitness

TRUE Fitness is committed to building exceptional commercial and home fitness equipment. Unmatched service at every level. View our products now.

Where they're located: Nashville, Tennessee, USA

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34. Perform Better

Perform Better – the experts in functional training & rehab. Functional training equipment, training info, & seminars.

  • Website traffic: 140K/month
  • Business rank: #268K

Check out their full website ➜

35. Bells of Steel

Since 2010, Bells of Steel has been providing high quality, affordable gym & fitness equipment for commercial and home gyms in Calgary and across Canada.

How much they make: $14.4M/year
Where they're located: Russell, MB, Canada
How much did it cost to start: $3.5K
Current team size: 38
Website traffic: 100K/month

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My Gym Passion Led Me To Start A $15M/Year Fitness Equipment E-Commerce

Bells of Steel, an e-commerce fitness equipment company, generated $15 million in sales by creating a high-value product line and focusing on word-of-mouth marketing, email marketing, and social media ads.

About
Kaevon started Bells of Steel over 13 years ago
Revenue
Kaevon grew the business to $1.2M/month
Costs
It cost Kaevon $3500 to start the business
Read by 5,673 founders

36. Cybex International

Cybex is a leading manufacturer of premium exercise equipment, including award-winning strength training equipment, treadmills, and the revolutionary Arc Trainer.

Where they're located: Sare, Migori, Kenya
Website traffic: 100K/month

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37. 360 Fitness Superstore

The San Francisco Bay Area dealer of quality treadmills, ellipticals, home gyms, rowing machines, bikes and fitness accessories for over 36 years.

Where they're located: San Jose, California, USA
Current team size: 1
Website traffic: 50K/month

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38. Bold Tribe

Purpose: To Provide You With Everything You Need To Discover The Legend Within You And Reach The Fitness Level Of Your Dreams!

  • Estimated revenue: $9.3K/month
  • Business rank: #299K

Check out their full website ➜

39. Spirit Fitness

Spirit Fitness manufactures the highest quality fitness equipment placing customer experience and product innovation at the heart of what we do.

  • Business rank: #308K

Check out their full website ➜

40. Kettlebell Kings

Kettlebell Kings have an unmatched feel, texture and a well-formed, balanced kettlebell, browse our high-quality kettle bells to buy.

  • Estimated revenue: $167K/month
  • Business rank: #137K

Check out their full website ➜

41. Mi Fitness

Mifitness is South Africa's largest Home & Commercial Gym Equipment Supplier. Over 500 Treadmills in Stock at any given time, over 1200 products

Where they're located: Ghanzi District, Botswana

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42. FitnessZone

Where they're located: Fresno, California, USA
Website traffic: 240K/month

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43. Tienda Sport Fitness

Equipos deportivos para la dotación de tus proyectos. Garantía, respaldo y servicio técnico. Más de 1.500 referencias de todas las necesidades deportivas.

Where they're located: Meta, Colombia
Website traffic: 40K/month

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45. Peloton

Access high-energy indoor cycling workouts instantly. Discover the Peloton bike: the only exercise bike streaming indoor cycling classes to your home live and on-demand.

Where they're located: Nashville, Tennessee, USA

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