27 Trending Fitness Device Businesses [2024]

Updated: January 18th, 2023
Start A Fitness Device Business

Looking for some examples of a fitness device business?

Interested in case studies of a successful fitness device business? Check out our full list of success stories.

1. Fitbit

Find your fit with Fitbit's family of fitness products that help you stay motivated and improve your health by tracking your activity, exercise, food, weight and sleep.

Website traffic: 25.8M/month

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2. WHOOP

A WHOOP membership brings you closer to unlocking your human potential. Join for as little as $30 to begin, and get the new WHOOP Strap 3.0 for free.

Website traffic: 1.48M/month

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Learn more about starting a fitness device business:

Where to start?

-> How much does it cost to start a fitness device business?
-> Pros and cons of a fitness device business

Need inspiration?

-> Other fitness device business success stories
-> Marketing ideas for a fitness device business

Other resources

4. Fitness Blender

Fitness Blender provides free full length workout videos, workout routines, healthy recipes and more.

Where they're located: Aurora, Colorado, USA
Website traffic: 1.87M/month

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5. Mirror

The Future of Fitness is Here. Mirror is the nearly invisible interactive home gym. When off, it’s an elegantly designed full-length Mirror. When on, see yourself, your classmates and your instructors in a sleek display.

Where they're located: Manhattan Community Board 1, New York, USA
Website traffic: 710K/month

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6. Virgin Pulse

See how Virgin Pulse's employee well-being solution helps employees create habits that matter so they can be their best at work and at home.

Where they're located: Virginia Beach, Virginia, USA
Website traffic: 1.83M/month

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7. Tonal

Tonal is the world's most intelligent home gym and personal trainer.

Where they're located: San Francisco, California, USA
Website traffic: 1.19M/month

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8. Jawzrsize

Jawzrsize is a revolutionary fitness device. Burn face fat and chisel your jaw with up to 50lbs of resistance. A truly innovative workout for your face.

Website traffic: 110K/month

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9. obé fitness | The Best At Home Workouts! | Start Your Free Trial

Live and on-demand fitness classes for everyone, anytime, anywhere!

Website traffic: 260K/month

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10. Lumen: Hack your metabolism

Lumen is the world’s first hand-held, portable device to measure and track your metabolism. See if your body is using fats or carbs for fuel in a single breath.

Website traffic: 580K/month

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11. Rockbot

Play smarter music for business. Stream licensed, customized background music. Start your free trial.

Website traffic: 120K/month

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12. California Family Fitness

Where they're located: Sacramento, California, USA
Website traffic: 90K/month

13. PNOĒ

Website traffic: 30K/month

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14. MISFIT

The latest in lifestyle news, creativity, innovation & collabs with the hottest artists around the world in the watch, tech accessory and collectible sector. Join the movement today at Misfit.com.

Website traffic: 60K/month

15. Motiv

Motiv Ring is the first smart ring designed for 24/7 wear. Track your fitness, heart rate, and sleep, and protect your online identity.

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16. Moov™ Fitness Coach

17. 3D Body Scanning for Fitness, Health, & Wellness

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18. Pulseroll

We supply the next generation of vibration training and muscle recovery equipment. Discover our range of products and learn all about muscle recovery equipment.

How much they make:
Where they're located: Manchester, UK
Current team size: 17

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19. XBody

XBody manufactures award-winning EMS training devices, proven and successful in 86 countries. Learn why 5000+ EMS studios have chosen us around the world!

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20. Physical Therapy Equipment & Supplies, Rehab Equipment & Supplies, Chiropractic Supplies, Physical Therapy Products, Rehabilitation Products

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21. Fitness On Demand™

FitnessOnDemand™ is a market-leading delivery platform of virtual fitness videos. Our services have allow commercial customers around the world to economically deliver premium fitness programs to their users, both on-site or on-the-go. With programming and services designed to optimize space, streamline operations, and offer unparalleled variety, our solutions are the perfect addition to fitness facilities, apartment complexes, employers, hotels, and more.

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22. Fitness Venures

Fitness Ventures: Funding the Future of Fitness. Fitness Ventures invests in disruptive fitness app, device, and equipment companies with innovative products that are transforming the fitness industry.

23. E-Fit™ – Expert in EMS for Fitness, Medical, Beauty and Wellness

E-Fit™ is one of the most experienced actors of the global EMS market. From our Budapest-based headquarter we distribute the E-Fit™ Electrical Muscle Stimulation devices into more than 60 countries.

24. 32Count Fitness

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25. MaxFit G3

Try MaxFit G3 Smartwatches to track sleep, steps, calories, and heart rate! Read our MaxFitG3 Review for the MaxFit G3 Price and how to use!

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26. Celer

How much they make: $30K/year
Where they're located: New York, NY, USA
How much did it cost to start: $14.5K
Current team size: 1

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How This Biomedical Engineer Invented A Device To Run Better

Celer Ergonomics, a small 2-person start-up out of NYC, has developed the RunCeler strap, a functional resistance band worn over the sock and shoe while running to promote improved running form, reducing the risk of injury and improving performance, with 4 published patents and growing 20% month over month.

About
Sarah started Celer almost 4 years ago
Revenue
Sarah grew the business to $2.5K/month
Costs
It cost Sarah $14500 to start the business
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