Start A Fashion Magazine Business - Business Ideas

Pat Walls

•

Updated: September 15th, 2022

Start A Fashion Magazine Business

Please note that the data provided in this article are estimates and may vary depending on various factors, and should not be considered as perfect or definitive.

A fashion magazine is a publication that covers the latest trends and styles in the fashion industry. It typically includes articles about fashion designers, models, and celebrities, as well as features on fashion photography and styling. The magazine may also include fashion tips and advice for readers and advertisements for fashion-related products and services.

Running a successful fashion magazine business involves staying up-to-date on the latest trends and understanding what readers are interested in. It’s essential to have a strong editorial team to produce high-quality content and a strong marketing team to promote the magazine and reach new readers. It can be helpful to have connections within the fashion industry and a strong online presence to engage with readers and promote the magazine.

Some essential tips for running a successful fashion magazine business include:

Stay current: Make sure to keep up with the latest trends and styles in the fashion industry so that you can provide relevant and timely content to your readers.
Build a strong editorial team: Hire experienced writers and editors who are knowledgeable about fashion and can produce high-quality content for your magazine.
Promote your magazine: Use social media, email marketing, and other marketing strategies to reach new readers and promote your magazine.
Engage with your readers: Use social media and other online platforms to interact with readers and get feedback on your content.
Network within the fashion industry: Building relationships with fashion designers, models, and other industry professionals can help you get access to exclusive content and opportunities for your magazine.

Starting a fashion magazine business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell fashion magazine, or selling fashion magazine online, you can use this page as a guide for everything you'll need to know.

Key Stats

market size

$158B

starting costs

$5.89K

gross margin

65%

time to build

210 days

Startup Costs

	Min Startup Costs	Max Startup Costs
Office Space Expenses	$0	$7,000
Training & Education Expenses	$0	$1,000
Software Expenses	$0	$594
Advertising & Marketing Costs	$0	$2,750
Website Costs	$13	$215
Specific Industry Expenses	$0	$100
Total Startup Costs	$13	$11,659

See all startup costs ➜

Successful Businesses

Business	URL	Rank
Cosmopolitan	cosmopolitan.com	2,792
TRENDHUNTER	trendhunter.com	8,812
InStyle	instyle.com	11,439
AllYouCanRead	allyoucanread.com	27,711
Fibre2Fashion	fibre2fashion.com	31,538
Magazinelib	magazinelib.com	42,911
W Magazine	wmagazine.com	45,234
Vogue Business	voguebusiness.com	49,328
JustFashionNow	justfashionnow.com	55,559
Out Magazine	out.com	58,056
PMC	pmc.com	62,047

See all businesses ➜

Pros & Cons

Pros	Description
Flexibility	You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Ability to start your business from home	It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!
Little startup costs required	The cost to start a fashion magazine business costs significantly less money than most businesses, ranging anywhere from 12 to 11,659.
Rewarding work	Starting a fashion magazine business can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.
Scalable	With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.
Traffic to your website	A fashion magazine business gives people a reason to visit your website and to keep coming back to you!

See all pros ➜

Cons	Description
Crowded Space	Competition is high when it comes to your fashion magazine business, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.
Constant maintenance of publication	You may find yourself constantly needing to update your fashion magazine business in order to stay relevant for your audience and for those searching on google.
Lack of benefits	With a fashion magazine business, you are typically self-employed and responsible for finding your own insurance, which can be quite costly and time-consuming.
Isolation	Often times, as a fashion magazine business, you typically work alone and do not have much face-to-face interaction with other team members.
Taxes	As a fashion magazine business, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.
No safety net	Typically, as a fashion magazine business, you do not receive a consistent pay-check and instead earn money based on your transactions each month. During the slow periods, you typically take away less since the job is based on commission. It's important to budget accordingly for the slow times.

See all cons ➜

Marketing Ideas

1

Affiliate Program

Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.
Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.
The affiliate typically gets a unique link where clicks and conversions can be tracked.

Learn more about affiliate program ➜
2

Direct Sales

Direct sales strategy implies a direct contact between a seller and a consumer without the involvement of any third party. Direct selling is popular in sectors where sellers communicate with their clientele personally. The sales technique occurs at non-store locations which include at home, work, or online.
For direct selling to succeed, hire a few (or many) salespeople to support the sales conversion process. It's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.

Learn more about direct sales ➜
3

Word of mouth

Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.
Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.
According to Nielsen, 92% of people trust recommendations from friends and family.
Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.

Learn more about word of mouth ➜

See all marketing ideas ➜

Key Stats

Startup Costs

Successful Businesses

2,792

8,812

11,439

27,711

31,538

42,911

45,234

49,328

55,559

58,056

62,047

Pros & Cons

Marketing Ideas

Affiliate Program

Direct Sales

Word of mouth