Business Idea

Start A Farmers Market

About

Starting a farmers market requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell food, or selling food online, you can use this page as a guide for everything you'll need to know.

Key stats

market size
$8.05T
starting costs
$24.5K
gross margin
43%
time to build
9 months

About

Starting a farmers market requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell food, or selling food online, you can use this page as a guide for everything you'll need to know.

Key stats

market size
$8.05T
starting costs
$24.5K

 

gross margin
43%
time to build
9 months

Startup Costs

Min Startup Costs Max Startup Costs
Equipment & Supply Expenses $550 $6,500
Retail Business Expenses $0 $16,150
Inventory Expenses $350 $14,750
Advertising & Marketing Costs $75 $9,636
Software Expenses $0 $425
Website Costs $17 $275
Other Expenses $0 $300
Total Startup Costs $992 $48,036

Successful Businesses

Business URL Rank
Farmers Market Authority fma.alabama.gov #25,168
SPROUTS sprouts.com #26,828
Farmers Market Hawaii farmersmarkethawaii.com #198,466
Farm Fresh Rhode Island – A hub for local food since 2004 farmfreshri.org #405,681
Where to Find a Real Local Farm Market, Farm Stand or Farmer's Market Near You! localfarmmarkets.org #650,548
Farmers Market L.A. farmersmarketla.com #800,867
California Farmers' Markets Association cafarmersmkts.com #837,495
unknown fultonstreetmarket.org #912,761
The Boise Farmers Market theboisefarmersmarket.com #998,612
Farmer's Fresh Meat: Houston Meat Market & Butcher Shop farmersfreshmeat.com #1,149,350
Dallas Farmers Market dallasfarmersmarket.org #1,218,620

Pros & Cons

Pros Description
Rewarding work Starting a farmers market can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.
Meaningful business connections You never know who you will meet as a farmers market. This could be the start of an incredible business opportunity!
Daily physical activity Farmers Market's typically involve a much greater degree of movement than other lines of work. Most days, you will spend your day walking, running errands for your business, and performing a multitude of tasks. This can have a positive impact on energy levels and your overall health.
Amazing perks and discounts Working in the farmers market comes with its perks! As a seller for these products/services, you typically also get to enjoy industry perks and discounts.
You are your own boss! With starting a farmers market, you are the one to make decisions for almost all of the operations. Calling the shots can be empowering and liberating!
Local Community One of the best parts of starting a farmers market is that you can develop a local following by selling your products at craft shows, farmers' markets, or even local storefront businesses! This gives you access to additional revenue streams and loyal customers.
Cons Description
Crowded Space Competition is high when it comes to your farmers market, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.
Finding The Right Supplier Most businesses in this space go the supplier/manufacturer route, which isn't a bad thing! However, finding the right supplier can take a lot of time, energy and trial/error. If done properly, this process can save you months (if not years) of time and energy. More on this below in the "finding a supplier" section.
Motivation of employees If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.
Low margins The gross margins for your farmers market are typically around 43%, which can make it more challenging to incur new expenses and maintain profitability.
High employee turnover In the farmers market, employee turnover is often high, which can be quite costly and time consuming for your business. It's important to try and avoid this as much as possible by offering competitive pay, benefits, and a positive work environment.
Taxes As a farmers market, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.