44 Trending Exercise Gear Businesses [2024]

Pat Walls

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Updated: January 8th, 2024

Start An Exercise Gear Business

The exercise gear industry encompasses the production, distribution, and retail of clothing and equipment intended for physical exercise. This includes workout apparel, footwear, weights, yoga mats, and other similar accessories.

With the increasing global emphasis on health and fitness, the exercise gear business offers a profitable opportunity as more and more people are actively seeking products to support their fitness endeavors.

As individuals place greater importance on maintaining a healthy lifestyle, the demand for high-quality exercise gear continues to escalate, making this industry a promising investment for those seeking to capitalize on the thriving health and wellness market.

Looking for some examples of a exercise gear business?

Interested in case studies of a successful exercise gear business? Check out our full list of success stories.

1. Free Website Builder For Your Business

Google My Business can automatically generate a free website for you using info from your Business Profile, and you can edit it anytime.

Website traffic: 66M/month

2. Academy Sports + Outdoors: Sporting Goods Store

Academy Sports + Outdoors offers sporting and outdoor goods at competitive prices. Shop our sporting and outdoors store online to find quality products.

Where they're located: Nashville, Tennessee, USA
Current team size: 1
Website traffic: 13.8M/month

Learn more about starting an exercise gear business:

Where to start?

-> How much does it cost to start an exercise gear business?
-> Pros and cons of an exercise gear business

Need inspiration?

-> Other exercise gear business success stories
-> Marketing ideas for an exercise gear business

Other resources

4. Fabletics

Where they're located: Nashville, Tennessee, USA
Website traffic: 7.01M/month

5. Home and Exercise Equipment by NordicTrack

Welcome to NordicTrack® - Your Home for Exercise and Home Fitness Equipment.

Where they're located: Debub Region, Eritrea
Website traffic: 2.27M/month

6. Rep Fitness

Rep Fitness supplies gym equipment designed for functional fitness, weightlifting equipment, and home gym equipment. Our equipment is found in many gyms around the world.

Where they're located: San Antonio, Texas, USA

7. Titan Fitness

Titan Fitness provides quality strength training, gymnastics, and strongman equipment at a great value. You can afford to #BeTitanFit.

Where they're located: Indianapolis, Indiana, USA
Website traffic: 1.14M/month

8. Gaiam

For over 25 years, Gaiam has been the #1 innovator of premium yoga mats, yoga props, yoga clothing, and yoga accessories, inspiring fitness and yoga DVDs.

Where they're located: Honolulu, Hawaii, USA
Website traffic: 430K/month

9. obé fitness | The Best At Home Workouts! | Start Your Free Trial

Live and on-demand fitness classes for everyone, anytime, anywhere!

Website traffic: 260K/month

10. Exercise and Home Fitness Equipment | ProForm

Shop ProForm online. ProForm is a world leader in home fitness equipment. Shop professional-grade treadmills, training cycles, and ellipticals!

Where they're located: South Australia, Australia

11. Horizon Fitness

Shop treadmills, ellipticals and indoor cycles that stand up to your toughest workouts at affordable prices. Count on Horizon Fitness for the highest quality, durability and performance in home fitness equipment. Plus, intuitive controls and Bluetooth connectivity so you can stream your favorite cardio classes, for less.

Where they're located: El Paso, Texas, USA
Website traffic: 270K/month

12. Johnson Fitness

Where they're located: Columbus, Ohio, USA
Website traffic: 360K/month

13. Fitness Factory

Fitness Factory makes purchasing fitness equipment fast, easy, convenient and affordable. Shop our extensive collection of fitness equipment online today!

Where they're located: Indianapolis, Indiana, USA
Website traffic: 260K/month

14. Everlast Worldwide, Inc.

The global leader in authentic boxing, MMA and fitness related sporting goods, equipment, apparel, footwear, and accessories. Greatness is Within at Everlast.

How much they make:
Where they're located: Jersey City, New Jersey, USA
Current team size: 50
Website traffic: 250K/month

15. Title Nine

Score athletic wear and clothes for athletic women at Title Nine. With great customer service and hassle-free returns, get adventure-ready athletic apparel!

Where they're located: Nashville, Tennessee, USA

16. unknown

Where they're located: Jacksonville, Florida, USA
Website traffic: 980K/month

17. Modell's Sporting Goods

Modell's offers a great variety of sports gear and fitness gear. You name it and they have it on their website. Their amazing display of products will help you locate the exact item that you've been searching for and they also offer great deals & discounts for their customers.

Where they're located: Manhattan Community Board 1, New York, USA
Website traffic: 550K/month

18. soOlis.com

Search and Compare fitness equipment, local gyms and research wellness information at soOlis.com

19. G&G Fitness Equipment

Fitness Equipment- Treadmills, ellipticals, exercise bikes, home gyms, rowers, weights & more. The best brands: Life Fitness, Precor, Matrix, Octane, Inspire, WaterRower, Gronk Fitness, Horizon. Shop Syracuse, Rochester, Buffalo, Cleveland, Akron, Dayton, Pittsburgh, Columbus, Cincinnati. Financing & Payment plans.

Where they're located: Columbus, Ohio, USA

20. Precor Home Fitness

Precor Home Fitness offers the best selection of home fitness gym equipment, including ellipticals, bikes, rowers, strength training equipment, and more.

Where they're located: San Jose, California, USA
Website traffic: 130K/month

21. SPRI

SPRI, a Gaiam company, is the leading manufacturer and distributor of rubberized resistance exercise products for the health and fitness industry.

22. Valor Fitness Home Gym Products

We are Valor Fitness, and our mission is to help you FIND YOUR PERSONAL BRAVERY! Our goal is to deliver a quality product at an affordable price, while building stronger communities and inspiring others to live a healthier lifestyle.

Where they're located: Atlanta, Georgia, USA
Website traffic: 100K/month

23. Gym and Fitness

Australia's largest supplier of Gym Equipment at the best pricing. 14-Day Change Of Mind Policy. Click to see our home gyms or commercial range.

How much they make: $1.8M/year
Where they're located: South Australia, Australia
How much did it cost to start: $550
Current team size: 50
Website traffic: 150K/month

How An Olympic Athlete Developed A $150K/Month Gym Equipment Line

Gym and Fitness is one of the largest online retailers of home gym equipment in Australia and New Zealand, servicing 450 customers a week and generating $150k/month in revenue, and founder Dave Barnes shares tips for aspiring founders.

About

David started Gym and Fitness over 19 years ago

Revenue

David grew the business to $150K/month

Costs

It cost David $550 to start the business

Read this case study

Read by 8,526 founders

24. Gym Direct

Gym Direct is one of Australia’s leading providers for quality gym and fitness equipment

Where they're located: South Australia, Australia

25. Fitness Repair Parts

Find spare or replacement parts for exercise and fitness equipment. Use our diagrams and parts lists to locate the right part and extend the life of your treadmill, cross-trainer, bike, elliptical, stepper, or strength machine!

Where they're located: Miami, Florida, USA

26. Treadmill

Where they're located: Fresno, California, USA
Website traffic: 150K/month

27. Busy Body

Busy Body is Dallas, TX fitness equipment leader, selling both retail and commercial products for the best value from brands like Precor, Octane, and more!

Where they're located: Fort Worth, Texas, USA

28. Nautilus

Where they're located: Vancouver, Washington, USA

29. Stamina Products

Welcome to Stamina Products! Here you will find options to shop, learn about our equipment, review our products, contact us, and more. Have a look around!

Website traffic: 120K/month

30. Octane Fitness

How much they make:
Where they're located: Minneapolis, Minnesota, USA
Current team size: 10

31. Buy & Sell Fitness

We Buy And Sell Commercial Gym Equipment. Cybex, Precor, Life Fitness, Hammer Strength & More. Dumbbells Olympic Plates, Treadmills, Ellipticals

Where they're located: Nashville, Tennessee, USA

32. Fitness Outlet

Your Total Fitness Solution for Home and Commercial Fitness Equipment - Treadmills, ellipticals, exercise bikes, weight machines & accessories. Since 1993. Official Site.

Where they're located: Las Vegas, Nevada, USA
Website traffic: 60K/month

33. Matrix Fitness

Matrix is a global leader in commercial fitness products. We offer cardio, strength and group training equipment, innovative technology, and unique programming.

Website traffic: 150K/month

34. Freemotion Fitness

We make exercise machines that change your mood, mind and fitness level. At Freemotion we don’t call ourselves innovative, we live innovation each and every day.

Where they're located: South Australia, Australia

35. Gym Clothes Manufacturer

Gym Clothes, one of the leading wholesale fitness clothing manufacturers and suppliers in USA has the biggest range of wholesale blank workout wear available in a variety. Contact us for the best custom or blank athletic apparels. Every kind of sportswear available on our website. We are also in Australia and Canada.

Where they're located: Memphis, Tennessee, USA
Current team size: 500

36. HOIST Fitness

HOIST Fitness Systems is a San Diego, California USA based company producing premium strength training products for the commercial and home markets. Home products can be purchased through specialty fitness retailers throughout the world.

How much they make:
Where they're located: San Diego, California, USA
Current team size: 10
Website traffic: 70K/month

37. Gronk Fitness Products

Rob Gronkowski, "The Gronk" and his family have created Gronk Fitness Products. Durable, quality sports performance fitness products that get the job done.

Where they're located: Pittsburgh, Pennsylvania, USA

38. Torque Fitness

Torque Fitness delivers comprehensive group functional training solutions for commercial fitness. By directly providing customized layouts and state-of-the-art weight lifting equipment through strategic industry partners, Torque is a one-vendor solution.

Website traffic: 90K/month

39. Pro Therapy Supplies

Pro Therapy Supplies offers a huge selection and the lowest prices on brand-name physical therapy products, medical, and fitness supplies. Free shipping on most orders.

Website traffic: 80K/month

40. American Fitness

Shop gym equipment for your home or commercial fitness center, from exercise machines to weight sets. Take advantage of low prices and advice from custom gym experts only at AmericanFitness.net.

Where they're located: Columbus, Ohio, USA

41. The Fitness Armory

The Fitness Armory - California Fitness Equipment. Serving Sacramento, Fremont / SF Bay Area, Los Angeles, San Diego.

Where they're located: San Jose, California, USA

Part of

Starting An Exercise Gear Business: Everything You Need To Know

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43. Peloton

Access high-energy indoor cycling workouts instantly. Discover the Peloton bike: the only exercise bike streaming indoor cycling classes to your home live and on-demand.

Where they're located: Nashville, Tennessee, USA

44. Cotopaxi

We create innovative outdoor products and experiences that fund sustainable poverty relief, move people to do good, and inspire adventure.

Where they're located: Salt Lake City, Utah, USA
How much did it cost to start: $3M
Current team size: 70