53 Trending Etsy Shop Businesses [2024]
Etsy has been around for over a decade, and the platform has become more popular for creators, entrepreneurs, and consumers.
The platform started as a place for crafters to sell their supplies and handmade goods. Now it has become a venue for artists and small businesses of all kinds to sell their products.
If you just started your shop or want to sell your products on Etsy, there are many different ways to kill on the platform. With the tips and advice of Etsy sellers who’ve been in your position, you’ll soon be successful!
Looking for some examples of a etsy shop?
Interested in case studies of a successful etsy shop? Check out our full list of success stories.
1. With Love From T To You
↞ Food ★ Fashion ♥ DIYS ↠
How much they make: $12K/year
Where they're located: Hopewell, New York, USA
How much did it cost to start: $200
Current team size: 1
DIY Lifestyle blog owner, Theresa, turned her passion for crafting and writing into a side income source, attracting hundreds of thousands of global visitors, with her blog generating $400-$500 a month and her online Etsy store bringing in an additional $200-$300 a month, showcasing her unique, all-natural, one-of-a-kind polymer clay earrings, home decor, and huts inspired by Lord of the Rings, Harry Potter, reading and home decorating.
2. Popov Leather
Handmade Leather Wallets made to order. We make mens card holders, wallets, passport covers and more. No hassle-returns and guaranteed for life.
How much they make: $2.4M/year
Where they're located: Nelson, BC, Canada
How much did it cost to start: $200
Current team size: 21
Website traffic: 150K/month
Popov Leather is a Canadian company that makes and sells small leather goods online, with 2018 generating over $850k in revenue and doubling in revenue year-over-year since 2013 through direct-to-consumer sales, primarily for wallets, and backed by great customer service.
Learn more about starting an etsy shop:
Where to start?
-> How much does it cost to start an etsy shop?
-> Pros and cons of an etsy shop
Need inspiration?
-> Other etsy shop success stories
Other resources
4. By Amma Rose
Full-time business owner sharing tips and tricks on how to start, manage, and grow a successful and profitable Etsy business.
5. Timber Grove Studios
How much they make: $78K/year
Where they're located: Hunter River, Prince Edward Island, Canada
Current team size: 0
Sasha Weekes, owner of Timber Grove Studios, turned her fine arts and cabinetmaking education into a successful home-based woodworking business that grew from a side project to netting 20-50% profits month-to-month and up to $10,000 in sales during peak periods through Etsy, with her company's growth continuing to increase through other social media outlets.
6. Raghaus
Raghaus Studios is an artisanal letterpress printing, Risograph print shop and graphic design studio specializing in custom stationery, zine printing, personalized business cards, calling cards, conversation cards, invitations and other fine printing. The finest marketing materials in the Hudson Valley, NY.
How much they make: $300K/year
Where they're located: Newburgh, New York, USA
How much did it cost to start: $25K
Current team size: 2
A specialized letterpress printing business started by Markus Hartel, whose micro-batches have caused his monthly sales to soar above $15k, discusses his experience creating custom invites and expanding his product line.
7. Cinquanta Cox-Smith
How much they make: $120K/year
Where they're located: Killeen, TX, USA
How much did it cost to start: $100
Current team size: 1
A multipreneur shares how she built a successful print on demand side hustle, generating $120,000 per year through multiple brands spread over various platforms.
8. Valhalla Wood Forge
Handcrafted wood rings and American flags, made in the Pacific Northwest by a veteran
How much they make: $102K/year
Where they're located: Portland, Oregon, USA
How much did it cost to start: $400
Current team size: 3
Valhalla Wood Forge is a veteran and first responder run woodworking company that grossed $8500 in October 2019, noted for making rustic wood decor and high end men’s jewelry.
9. Crooked Branch Studio
Unique wooden bow ties handcrafted from premium hardwoods. Our wooden bow ties are designed to have the dimension you love about classic, fabric bow ties, while still being lightweight and easy to wear.
How much they make: $30K/year
Where they're located: Kansas City, Missouri, USA
Current team size: 0
Crooked Branch Studio owner, Paul Kaster, shares how he turned a handcrafted wooden bow tie business into a self-running income stream that generates $1000/month in profit with minimal upkeep through outsourcing and diversifying revenue.
10. Vagabond Heart
Vagabond Heart makes vintage inspired modern travel patches, stickers and enamel pins for your suitcase, backpack, duffel bag, jean jacket and more.
How much they make: $120K/year
Where they're located: Montreal, Quebec, Canada
How much did it cost to start: $2K
Current team size: 0
Serial entrepreneur grows modern vintage-inspired travel patch company to over $5,000 in monthly sales volume with a 100+% growth rate by expanding product line and utilizing online marketplaces like Etsy and Amazon.
11. Oh My Balm
We are two moms in NJ Making it REAL! All-natural body products good for the body and the soul.
How much they make: $24K/year
Where they're located: Glen Ridge, New Jersey, USA
How much did it cost to start: $10K
Current team size: 0
Two moms start a side hustle selling all-natural body products, doubling sales since their launch in 2017 with over 75 craft shows, promoting a non-profit source for their shea butter and self-promotion through podcasts, lining up retail interest from exposure.
12. Ecom Boutique Academy |
13. Ann + Joy
You searched for: AnnAndJoy! Discover the unique items that AnnAndJoy creates. At Etsy, we pride ourselves on our global community of sellers. Each Etsy seller helps contribute to a global marketplace of creative goods. By supporting AnnAndJoy, you’re supporting a small business, and, in turn, Etsy!
How much they make: $12K/year
Where they're located: Miami, Florida, USA
Current team size: 2
Miami-based sisters launch a handmade flower and resin jewelry business in 2017, selling over 5,000 products and earning $65,000 in revenue within one year on Etsy alone, using social media and SEO to attract and retain customers.
14. Outline Planner
All-in-One 2021 Digital Planner → Life & Business planning. Instant Download PDF file. Hyperlinks for easy navigation. Import in Goodnotes, Noteshelf, Notability.
How much they make: $36K/year
Where they're located: Bucharest, Romania
How much did it cost to start: $500
Current team size: 1
How a founder turned a €499 investment into €80K+ in sales in just two years by creating and selling all-in-one monthly, weekly, and daily digital planners for iPad through Etsy, with 15-20% of orders from returning customers and profit margins around 70%.
15. No Cold Feet LLC
Groom and groomsmen socks. Add some color to your wedding with socks from No Cold Feet Co! Makes a perfect gift for the big day. Many styles including stripes, argyle, polka dots, and more. Free shipping and bulk discounts available. Big Day. Little Details.
How much they make: $240K/year
Where they're located: Chicago, Illinois, USA
How much did it cost to start: $16K
Current team size: 0
No Cold Feet is a gifting company founded by Mari and Matt McNamara that focuses on fun and colorful sock designs for groomsmen gifts and has cumulatively sold over 10k orders in the last three years, passing $200k in revenue last year.
16. Betsy DeVille
betsydeville.com offers inspiring and delightful jewelry, scarves, home decor, kitchen linens and housewares for the discerning atheist.
How much they make: $1.2K/year
Where they're located: Austin, Texas, USA
Current team size: 0
Betsy DeVille is an e-commerce business that offers fashion, accessories, home decor, and gifts for a community of secular, rational, and atheist thinkers, which has doubled its income each year and had an estimated $1000 in sales last year.
17. Forgotten Mermaids
Mermaid tattoos and swimsuits with realistic mermaid scale prints and designs!
How much they make: $12K/year
Where they're located: Atlanta, GA, USA
How much did it cost to start: $100
Current team size: 0
Forgotten Mermaids creator Anslea shares how she started a passive income business while living out of a van, creating mermaid temporary tattoos and accessories, and has grown to average $1,000 per month in mostly passive income over the last six months.
18. Alpengraphics
alpengraphics ist ein Zero Plastik Startup und produziert minimalistische Emaille Tassen für einen nachhaltigen Camping, Mountain, Van & Outdoor Lifestyle. Designed & bedruckt in Deutschland.
How much they make: $7.8K/year
Where they're located: Munich, Bavaria, Germany
Current team size: 1
German outdoor enthusiast Melanie founded environmental-friendly business alpengraphics, which creates zero plastic, minimalist campfire mugs with environmentally-friendly practices, earning up to €3,000 ($3,200) per month depending on season, and targeting corporate business customers and recreational companies to gift her products to employees or customers.
19. Seniman Calligraphy
Los Angeles based modern calligrapher. Contact me for custom invitation design, calligraphy addressing, branding, artwork and all your calligraphy needs!
How much they make: $156K/year
Where they're located: Los Angeles, California, USA
Current team size: 0
An inspiring case study of how one woman turned her passion for calligraphy and bespoke wedding invitations into a successful business that now grosses an average of $13,000 a month, using Instagram as the main driver for attracting and retaining customers.
20. Planner Peace
Gorgeous planners, refills and more from Australia. Build your perfect planner and plan your perfect life
How much they make: $270K/year
Where they're located: Hobart, Tasmania, Australia
Current team size: 1
Chasing Planner Peace is a planner company that has expanded from selling planner inserts on Etsy, to offering a one-stop shop customizable planner experience with over 300 inserts, a planner line, and various other related products, gaining a monthly revenue of around $25,000 at its busiest time of year.
21. LoveLornLingerie
Explore the darker side of pleasure, pain and everything in between in custom leather harnesses and fetish lingerie handmade in Brooklyn, NY.
How much they make: $62.9K/year
Where they're located: New York, USA
Current team size: 0
Love Lorn Lingerie started as a side hustle and now generates $1.9k per month in revenue through Etsy and local events, with plans to expand into wholesale and increase marketing efforts to eventually replace the founder's day job.
22. 2Puggles
How much they make: $30K/year
Where they're located: Greensboro, North Carolina, USA
Current team size: 1
This high school teacher experimented with building a part-time woodworking-based business, 2Puggles, which generates $15,000 annually and has enjoyed significant growth after starting in crafts shows, Kickstarter, and relying on word of mouth referrals to generate revenue.
23. The Cat Ball
We created the Cat Ball® cat bed, a hexagonal cat bed with two openings, and the Cat Canoe®. Our modern cat furniture and luxury pet beds are made in the USA and we ship worldwide. "Your cat will figure it out!" ®
Where they're located: Bellevue, Washington, USA
Current team size: 2
24. GEO 101 Design
We make corkboard maps of the United States as a whole and for each individual state, along with coasters. We also take requests for custom maps if you don't see the one you're looking for currently on our site. Take a look at all we offer by visiting our site.
How much they make: $48K/year
Where they're located: Zeeland, Michigan, USA
How much did it cost to start: $200
Current team size: 0
GEO 101 Design founder Nick Fortosis created unique cork maps using a CNC router in his garage workshop, and grew sales to $2,000/month through his website and Etsy shop, with plans to double revenue year over year.
25. Bailey's Blossoms
Bailey's Blossoms is infant & toddler fashion re-imagined! Today's top trends at affordable prices?? We make Affordable Infant & Toddler Fashion clothing for girls and baby girls with fashion forward jumpsuits, rompers, dresses, mommy and me and more!
How much they make: $9M/year
Where they're located: Rhome, Texas, USA
Current team size: 35
This case study is about the founder and CEO of multi-million dollar e-commerce children's clothing brands Bailey's Blossoms and Peyton Bre, who started selling hair accessories on Etsy from her kitchen table and grew her businesses into a total customer base of around 750,000 with a goal of surpassing 1 million by the end of 2020.
26. Mosspiration Biotech
Mosspiration Biotech IVS. We use moss as a green cell platform to produce small natural products and fine chemicals. Physcomitrella patens (moss) is the perfect platform for this.
How much they make: $48K/year
Where they're located: Hørsholm, Capital Region of Denmark, Denmark
Current team size: 3
Budding biotech company, Mosspiration, began life when two scientists from Denmark developed The Fragrant Moss from a research project, which was then sold as a natural air freshener generating approximately $1,000 sales per month via Etsy and own homepage.
27. Dropcloth Samplers
Modern Embroidery Samplers, ready to hoop and stitch.
How much they make: $180K/year
Where they're located: Portland, OR, USA
Current team size: 0
Rebecca Ringquist turned a side project of hand-drawn embroidery samplers into a full-time job, grossing over $15K a month with her business Dropcloth Samplers, which she launched accidentally after selling a few samplers at an end of session craft sale that prominent bloggers bought and posted about.
28. Boredwalk
Smart funny tshirts for men women and kids
How much they make: $3.3M/year
Where they're located: Los Angeles, CA, USA
How much did it cost to start: $50K
Current team size: 10
Boredwalk, a lifestyle brand selling original art and graphic design on functional goods, grew rapidly in the last 2-3 years with an average MoM growth of 10-12% and YoY growth of 50-100%, offering casual apparel, accessories, and decor products for customers primarily aged 25-55 interested in art, mental health, progressive politics, monster movies, and Satan.
29. Any Old Vintage
Our quality vintage lighting is perfect for all interior styles and budgets, for both household and commercial customers. Be sure to check out our own-brand Revivals range of classic vintage lighting designs at great prices - and our ever-popular vintage ship's clocks!
How much they make: $420K/year
Where they're located: Fowey, England, United Kingdom
Current team size: 3
Any Old Lights, a UK-based vintage nautical and industrial lighting store, has grown to turn over £250,000 annually by being on the forefront of SEO tactics and building their own Revivals brand of lighting, as well as sourcing and selling maritime antiques and curios.
30. Felony Case
Inspired iPhone Cases for iPhone X XS Max XR Case, iPhone 8 Case, iPhone 8+ Plus Case, iPhone 7 Case, iPhone 7+ Plus Case. Featuring Kaleidoscope iPhone Case, Marble iPhone Case, Concrete iPhone Case, Holographic iPhone Case, Tortoise iPhone Case, Grid iPhone Case, and more...
How much they make: $1.44M/year
Where they're located: Toronto, Ontario, Canada
Current team size: 1
Felony Case, a Toronto-based company designing unique iPhone cases, started as a small shop on Etsy and has grown to become an internationally recognized fashion iPhone case brand sold in top tier retailers like Nordstrom, Holt Renfrew, Indigo, Urban Outfitters, Revolve, Free People, and made over half a million dollars in revenue last year.
31. Chemo Cozy
a clothing company for chemotherapy, dialysis and most cancer - related infusion treatments. Patients with a port or PICC have zippered openings to access sites
How much they make: $36K/year
Where they're located: Philadelphia, Pennsylvania, USA
How much did it cost to start: $25K
Current team size: 0
Learn how Ellen:
- Started: After her husband was diagnosed with cancer
- Funded: Thanks to a Kickstarter campaign that raised $30k in 30 days
- Grew: Building a B2B channel of hospitals and foundations that buy in bulk
The very first fleece was actually one that I purchased at an outlet mall and brought home and cut holes into.
32. Aromaology
Aromaology skincare products were created for the well-being of the mind, body and spirit, with a wholesome and innovative approach. This extraordinary development was chartered by generations of passionate experts who have hand selected ingredients to insure the finest quality.
How much they make: $120K/year
Where they're located: Beverly Hills, CA, USA
How much did it cost to start: $1K
Current team size: 1
Aromaology founder Daisy Kimbro explains how she organically grew her natural bath, body, and home fragrance brand, which saw a gross sales increase of 51,000% - 89,000% from June to December 2020, and discusses the importance of trusting your gut and remaining positive during tough times.
33. Mapply
Shop for beautiful art prints, stylised maps and wall art of your favourite places. Free shipping available in the UK or worldwide on orders over £50.
How much they make: $180K/year
Where they're located: Edinburgh, UK
How much did it cost to start: $200
Current team size: 0
UK-based co-founder grows map print company Mapply from a few hundred pounds a month in sales to over £30k ($40k~) in prints per month, without much marketing, and expands to brick-and-mortar stores while focusing on continuous product expansion.
34. Gold Pan Pete Design
Outdoors and nature inspired jewellery and gifts for men and women. Handcrafted in New Zealand for worldwide adventurers and explorers.
How much they make: $30K/year
Where they're located: Queenstown, New Zealand
Current team size: 0
A primary school teacher found his passion for jewelry-making, turning it into a successful business generating $2500-3000 per month through sales at the Creative Queenstown Arts and Crafts Market, online, and through stockists, with plans to expand and eventually make it his full-time profession.
35. Choast
Relaxing the world recreationally, with a HIGH quality, fashionable, natural brand for all those who want to #staychoasty
How much they make: $60K/year
Where they're located: Richmond Hill
How much did it cost to start: $2K
Current team size: 5
In this case study Joseph and Gianfranco break down:
- Start: How they built an Instagram following with stoner memes
- Grew: Hitting 15K followers in 3 months thanks to being mentioned by High Times
- Bootstrapped: How to get sales on Etsy and Amazon before having a website
36. URSULA BARTON
Ursula Barton is a BFA graduate in 2010, from Pacific Northwest College of Art. In 2011 she founded Jailhouse Studio and created a workspace and gallery. Today she is promoting locally made unique objects, handmade jewelry, home goods, and apparel created by BIPOC, LGBTQIA+, and female emerging artists.
How much they make: $36K/year
Where they're located: Portland, Oregon, USA
Current team size: 1
This case study showcases how artist Ursula Barton built two successful small businesses, one featuring her artwork on paper goods and the other being a retail shop showcasing art and handmade goods from a variety of makers, both of which have seen great success in sales and community support.
37. Jungle Culture
Eco-friendly products wholesale and distribution UK, EU & US. Jungle Culture is a manufacturer of zero waste products, bamboo products, coconut bowls, bamboo cutlery, safety razors and reusable straws.
How much they make: $1.62M/year
Where they're located: Dereham, UK
How much did it cost to start: $1.2K
Current team size: 4
Jungle Culture, an e-commerce brand that sells eco-friendly products, started with just one product and turned over just over $1,000,000 in a year by sourcing products directly from farms, small craft workshops, and ethical factories and selling them online worldwide.
38. East Meets Dress
We’re here to modernize cheongsam (qipao) shopping for your wedding day. Who says you can’t celebrate your culture in style with your Chinese wedding dress? Join us. Free shipping. Custom Sizing. 100% Love Guaranteed.
How much they make: $600K/year
Where they're located: San Francisco, California, USA
How much did it cost to start: $100
Current team size: 0
East Meets Dress, an e-commerce store that offers Chinese wedding dresses and traditional outfits, grew to a six-figure annual recurring revenue ($25k/month) in just one year by targeting Asian-American brides in the U.S and high school students looking to wear cheongsams to prom to celebrate their heritage.
39. Galen Leather
100% Genuine Handmade Leather Goods & Accessories - Made in Turkey. Wallets, Pen Cases, Macbook Cases, iPad Sleeves, Dopp Kits & More.
How much they make: $480K/year
Where they're located: Istanbul, Turkey
Current team size: 4
Website traffic: 380K/month
Galen Leather, an Istanbul-based e-commerce store specializing in handmade leather goods, experienced a 138% increase in revenue to hit an average of around $40,000 in sales each month, with products like their Moleskine Cover helping the company achieve success.
40. Aziza Jewelry
Custom Name Necklaces, Genuine Gemstone Earrings, Mother-Daughter Jewelry, 14k and high quality sterling silver Inspirational Word Jewelry made by Aziza.
How much they make: $240K/year
Where they're located: Asheville, North Carolina, USA
Current team size: 1
A jewelry business founder discusses how she started her $5k/month side hustle selling custom word necklaces and shares advice on making connections in your industry, investing in yourself, and using social media for marketing.
41. Anuprerna
Engaged in offering of an array of fabrics, Accessories and other textiles using indigenous weaves of East India
How much they make: $180K/year
Where they're located: Kolkata, West Bengal, India
How much did it cost to start: $5K
Current team size: 15
Anuprerna is an artisanal sustainable textile brand selling exclusive textiles, scarves, garments, and natural fabrics across the B2B segment, gradually reaching overseas and B2C clients through their online platform, social media presence, and other third-party platforms.
42. Bluminary
Bluminary is a Los Angeles based small business that offers natural and and sustainable hand poured candles with the goal of reminding people of the beauty in the world around them. Now the smells of West Coast, Australian beaches, and the forests of California can come to life with the flame of a candle.
How much they make: $6K/year
Where they're located: Los Angeles, California, USA
Current team size: 1
Bluminary founder Lauren Costanza started a candle business based on her travels and passion for the outdoors, which has generated $2,062.6 in revenue since September 2019, with $1,611.50 coming from vendor events and markets, and a 56% email open rate.
43. Garage Gym Barbell Apparel
Garage Gym Barbell apparel for the Strong. Strength Training provided for beginners and intermediates.
How much they make: $84K/year
Where they're located: Tehachapi, California, USA
How much did it cost to start: $1K
Current team size: 0
This case study details a woman who started a women's gym apparel business from her garage, and has since grown consistently, with $7k a month in sales, by retaining customers through personal connections & genuine marketing, and plans to continue expanding with her passion.
44. Lever Gear
Lever Gear is changing the way you carry by creating and curating exceptional everyday carry. Browse our selection of empowering, compact gear today!
How much they make: $504K/year
Where they're located: Greenville, South Carolina, USA
Current team size: 3
Lever Gear, a company that designs everyday carry tools, has sold over 25,000 Toolcard Pros in over 80 countries since their successful Kickstarter campaign in Spring 2016, and are currently looking to expand through U.S. online marketplaces, Amazon Europe and brick and mortar retailers, as well as developing new products and curating EDC products that align with their mission.
45. Aura Sensory
Naturally safer, effective nontoxic hair and skin care products
How much they make: $24K/year
Where they're located: COPLEY
How much did it cost to start: $4K
Current team size: 1
Aura Sensory, a skin and hair care company with a $2K monthly revenue, offers safe and affordable products while maintaining a loyal customer base of around 350.
46. Tini Lux
Our earrings are better than "hypoallergenic." They are the first earrings specially designed for sensitive ears and metal allergies. Tini Lux is the source for high end fashion earrings made from medical grade titanium and niobium.
How much they make: $264K/year
Where they're located: New York, New York, USA
Current team size: 1
Tini Lux is a profitable e-commerce fashion business that provides a line of fashion earrings specifically for women with metal allergies that has gained a loyal following from its target demographic of women aged 18-45 in 15 months since launching.
47. Funky Monkey Children
Find the perfect handmade gift, vintage & on-trend clothes, unique jewelry, and more… lots more.
How much they make:
Where they're located: Hendersonville, North Carolina, USA
Current team size: 1
48. OpossumRotStudio
Find the perfect handmade gift, vintage & on-trend clothes, unique jewelry, and more… lots more.
How much they make:
Where they're located: Austin, TX, USA
49. Tag Pup
Find the perfect handmade gift, vintage & on-trend clothes, unique jewelry, and more… lots more.
How much they make:
Where they're located: Washington D.C., DC, USA
How much did it cost to start: $500
50. Puppet Pelts
We carry Nylon fleece for professional puppet and mascot building. We offer mill-dyed, hand-dyed and custom colors. Also referred to as Muppet or Antron Fleece.
How much they make: $120K/year
Where they're located: Las Vegas, Nevada, USA
Current team size: 2
Puppet Pelts founder Laurie Nickerson explains how she started her company by filling a void in the market, grew it primarily organically through word of mouth to become a leader in puppet skin textile manufacturing, and is currently expanding her product line to include unique shags and colors.
51. Milla Rose
Real flowers with an ongoing impact. We specialise in luxury preserved and dried flowers. They are low maintenance, long lasting and sustainable.
How much they make: $115K/year
Where they're located: Melbourne VIC, Australia
How much did it cost to start: $250
Current team size: 3
Milla Rose, a boutique online flower arrangement business based in Melbourne, Australia, started as a side project in a bedroom and has grown into a nearly $10k a month business, with monthly revenue doubling since last year, selling almost 3000 arrangements to all corners of Australia.
52. Gift Wink
Find the perfect handmade gift, vintage & on-trend clothes, unique jewelry, and more… lots more.
Where they're located: London, UK
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- 4,818 founder case studies
- Access to our founder directory
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