Start An Esthetician Business - Business Ideas

Updated: September 16th, 2022
Start An Esthetician Business

Please note that the data provided in this article are estimates and may vary depending on various factors, and should not be considered as perfect or definitive.

Starting an esthetician business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell esthetician, or selling esthetician online, you can use this page as a guide for everything you'll need to know.

Key Stats

market size
$3B
starting costs
$17.8K
gross margin
80%
time to build
60 days

Startup Costs

Min Startup Costs Max Startup Costs

Office Space Expenses

$0

$6,900

Business Formation Fees

$600

$3,200

Equipment & Supply Expenses

$63

$200

Retail Business Expenses

$0

$7,200

Inventory Expenses

$300

$5,000

Vehicle Expenses

$0

$10,000

Training & Education Expenses

$0

$1,000

Advertising & Marketing Costs

$0

$1,200

Software Expenses

$0

$200

Website Costs

$13

$215

Food Business Expenses

$25

$500

Successful Businesses

Business URL Rank

ESTHETICIANEDU.org

estheticianedu.org

578,361

AAFE

facialesthetics.org

655,477

Healthcare Management Conferences 2020

healthconferences.org

886,957

The Esthetician Connection

estheticianconnection.com

1,721,412

Tuel

tuelberodin.com

1,840,108

Professional Liability Insurance

handsontrade.com

2,259,111

Beauty Insurance Plus

beautyinsuranceplus.com

2,386,109

ESS

estheticianspasupplies.com

3,994,771

DJ Esthetics

djcesthetics.com

4,733,142

NCEA National Esthetician Certification Continuing Education Association

nceacertified.org

4,918,662

Southeastern Esthetics Institute

seestheticsinstitute.com

5,560,485

Pros & Cons

Pros Description

Ability to start your business from home

It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!

Little startup costs required

The cost to start a esthetician business costs significantly less money than most businesses, ranging anywhere from 62 to 35,615.

Rewarding work

Starting a esthetician business can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.

No overhead costs

To get your esthetician business started, there are no costs associated with overhead, storage, packaging, etc. This will save you a lot of time and money!

High customer retention rates

Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.

High margins

The gross margins for your esthetician business are typically around 80%, which is considerably high and allows you to grow your business and manage costs easily.

Cons Description

Crowded Space

Competition is high when it comes to your esthetician business, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.

Work can be inconsistent

As a esthetician business, the amount of work assigned to you and schedule tends to be more inconsistent, which may make your income less stable. It's important to set boundaries and budget accordingly based on the amount of work you plan to have.

Isolation

Often times, as a esthetician business, you typically work alone and do not have much face-to-face interaction with other team members.

No safety net

Typically, as a esthetician business, you do not receive a consistent pay-check and instead earn money based on your transactions each month. During the slow periods, you typically take away less since the job is based on commission. It's important to budget accordingly for the slow times.

Niche Market

A niche business is not necessarily a bad thing, in fact, it can be the key to your success. However, it can be more challenging and time consuming to find the perfect niche market and target audience.

You may need to charge sales tax

If you are selling your products in various states, you may be required to charge sales tax. Although this may not impact your financials specifically, it can be a headache to create a process and procedure for this. To learn more about sales tax, check out this article