Business Idea

Start An Equine Artist Business

About

Starting an equine artist business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell equine artist, or selling equine artist online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start an equine artist business ➜

Key stats

market size
$1.4B
starting costs
$43.8K
gross margin
37%
avg product price
$500
time to build
6 months
growth
SEO
time investment
Side project
work from home?
Yes

About

Starting an equine artist business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell equine artist, or selling equine artist online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start an equine artist business ➜

Key stats

market size
$1.4B
starting costs
$43.8K
gross margin
37%
avg product price
$500

 

time to build
6 months
growth
SEO
time investment
Side project
work from home?
Yes

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $750 $7,000
Employee & Freelancer Expenses $151 $352
Equipment & Supply Expenses $563 $5,200
Website Costs $303 $7,215
Business Formation Fees $5,600 $20,400
Retail Business Expenses $1,250 $11,650
Inventory Expenses $350 $14,750
Software Expenses $162 $3,094
Advertising & Marketing Costs $75 $4,786
Other Expenses $0 $800
Total Startup Costs $9,204 $75,247

Successful Businesses

Business URL Rank
WordArt.com wordart.com #32,345
Equibase equibase.com #41,293
College of Charleston cofc.edu #71,843
Voki voki.com #110,746
Haystack digital business cards thehaystackapp.com #138,709
EmptyEasel.com emptyeasel.com #194,480
Parkland College > Main > Home parkland.edu #195,483
Artrepreneur artrepreneur.com #237,986
Certified Horsemanship Association – Find CHA Certified Equine Professionals cha.horse #364,719
Alfa Western Wear – The Best or Nothing alfawesternwear.com #433,560
CarolinaHorsePark.com carolinahorsepark.com #657,631

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Ability to start your business from home It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!
Traffic to your website A equine artist business gives people a reason to visit your website and to keep coming back to you!
Meaningful business connections You never know who you will meet as a equine artist business. This could be the start of an incredible business opportunity!
High customer retention rates Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.
Pick & choose the clients you work with Equine Artist Businesses have the ability to choose the clients they work with. You have the freedom to work with only a few loyal clients or with hundreds of clients!
Cons Description
Low margins The gross margins for your equine artist business are typically around 37%, which can make it more challenging to incur new expenses and maintain profitability.
Stressful work This line of work can be stressful for both you and your clients. This type of transaction is a significant financial decision for your client, so expectations are very high for you. Although this career path can be very rewarding, it also comes with its challenges and stressful moments.
Niche Market A niche business is not necessarily a bad thing, in fact, it can be the key to your success. However, it can be more challenging and time consuming to find the perfect niche market and target audience.
Work can be repetitive You may find creating the same product over and over repetitive and tiresome. One way of avoiding this is to diversify product lines and revenue streams - this will keep things interesting!
Churn In this business, customers can cancel their membership or subscription for your services - which can make revenue forecasting challenging and unpredictable. It's important to focus on your churn rates and trends so that you can prevent this as much as possible.
Time commitment With starting an equine artist business, all responsibilities and decisions are in your hands. Although this is not necessarily a negative thing, work life can take over at times. This can place a strain on friends and family and add to the pressure of launching a new business.

Marketing Ideas

  • 1

    Affiliate program

    Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.

    Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.

    The affiliate typically gets a unique link where clicks and conversions can be tracked.

  • 2

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.

  • 3

    Social Media Advertising

    Social media advertising is the use of social media platforms to connect with your audience with the objective to build your brand, increase sales, and drive website traffic.

    According to Oberlo, approximately 48% of the global population use social media, and the number is ever-growing.

    Therefore, social media allows brands access to cost-effective advertising by enabling them to interact with a large audience.