Start A Driving School - Business Ideas

Pat Walls

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Updated: September 15th, 2022

Start A Driving School

Please note that the data provided in this article are estimates and may vary depending on various factors, and should not be considered as perfect or definitive.

Driving schools are a great opportunity for those who have the skills, knowledge, and ambition to succeed. Because they offer training and certification in a wide range of areas, they can be incredibly profitable.

Start-up costs are relatively low because you don't need equipment or vehicles - just your enthusiasm and willingness to work hard. And as long as you have good business practices in place, you'll be able to make money quickly.

In order to start a driving school, you will need to be granted a license from your state. Once you have been granted the license, you can begin advertising for students. You will need to advertise in local newspapers and in other locations where students would be likely to see your ad. You should also consider placing an ad on social media sites such as Facebook or Instagram.

Starting a driving school requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell driving classes, or selling driving classes online, you can use this page as a guide for everything you'll need to know.

Key Stats

starting costs

$11.7K

gross margin

90%

time to build

210 days

Startup Costs

	Min Startup Costs	Max Startup Costs
Office Space Expenses	$0	$7,000
Employee & Freelancer Expenses	$150	$250
Website Costs	$223	$7,015
Business Formation Fees	$600	$4,700
Software Expenses	$162	$2,894
Advertising & Marketing Costs	$0	$1,400
Total Startup Costs	$1,135	$23,259

See all startup costs ➜

Successful Businesses

Business	URL	Rank
Drive Safely	idrivesafely.com	50,129
Drivers Ed Online	driversed.com	51,873
Emirates Driving Institute	edi-uae.com	178,109
LowestPriceTrafficSchool.com	lowestpricetrafficschool.com	250,645
marutidrivingschool	marutisuzukidrivingschool.com	320,020
Greg's Driving School	gregsdrivingschool.net	346,132
All Star Driver Education	allstardrivereducation.com	480,298
BMW Driving School	bmwperformancecenter.com	519,822
911 Driving School	911drivingschool.com	524,513
AAA Approved Driving School	allfloridasafetyinstitute.com	533,513
Skip Barber	skipbarber.com	564,737

See all businesses ➜

Pros & Cons

Pros	Description
Flexibility	You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Ability to start your business from home	It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!
Little startup costs required	The cost to start a driving school costs significantly less money than most businesses, ranging anywhere from 62 to 23,259.
Rewarding work	Starting a driving school can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.
Scalable	With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.
No overhead costs	To get your driving school started, there are no costs associated with overhead, storage, packaging, etc. This will save you a lot of time and money!

See all pros ➜

Cons	Description
Crowded Space	Competition is high when it comes to your driving school, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.
Longer Sales Process	A driving school can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.
Work can be inconsistent	As a driving school, the amount of work assigned to you and schedule tends to be more inconsistent, which may make your income less stable. It's important to set boundaries and budget accordingly based on the amount of work you plan to have.
Lack of benefits	With a driving school, you are typically self-employed and responsible for finding your own insurance, which can be quite costly and time-consuming.
Isolation	Often times, as a driving school, you typically work alone and do not have much face-to-face interaction with other team members.
Taxes	As a driving school, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.

See all cons ➜

Marketing Ideas

1

Affiliate Program

Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.
Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.
The affiliate typically gets a unique link where clicks and conversions can be tracked.

Learn more about affiliate program ➜
2

Direct Sales

Direct sales strategy implies a direct contact between a seller and a consumer without the involvement of any third party. Direct selling is popular in sectors where sellers communicate with their clientele personally. The sales technique occurs at non-store locations which include at home, work, or online.
For direct selling to succeed, hire a few (or many) salespeople to support the sales conversion process. It's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.

Learn more about direct sales ➜
3

Word of mouth

Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.
Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.
According to Nielsen, 92% of people trust recommendations from friends and family.
Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.

Learn more about word of mouth ➜

See all marketing ideas ➜

Key Stats

Startup Costs

Successful Businesses

50,129

51,873

178,109

250,645

320,020

346,132

480,298

519,822

524,513

533,513

564,737

Pros & Cons

Marketing Ideas

Affiliate Program

Direct Sales

Word of mouth