13 Trending Cosmetic Brand Businesses [2024]

Pat Walls

•

Updated: June 5th, 2023

Start A Cosmetic Brand

Looking for some examples of a cosmetic brand?

Interested in case studies of a successful cosmetic brand? Check out our full list of success stories.

1. Kylie Cosmetics

Shop Kylie Cosmetics by Kylie Jenner official website for exclusive access to Kylie’s makeup products. Get free shipping on Liquid Lipsticks, Lip Kits, Eye Shadow Palettes, Highlighters, Glosses and more!

Where they're located: Miami, Florida, USA

2. e.l.f. Cosmetics

e.l.f. Cosmetics is an American cosmetics brand based in Oakland, California. It was founded by Joseph Shamah and Scott Vincent Borba in 2004. Items include makeup, bath, and skin-care products.

According to the company, its products are 100% "cruelty-free", and it supports PETA's no fur campaign.

Where they're located: Manhattan Community Board 1, New York, USA
Website traffic: 3.71M/month

Learn more about starting a cosmetic brand:

Where to start?

-> How much does it cost to start a cosmetic brand?
-> Pros and cons of a cosmetic brand

Need inspiration?

-> Other cosmetic brand success stories
-> Marketing ideas for a cosmetic brand

Other resources

4. bluemercury

Bluemercury.com is a leading luxury beauty retailer offering the best cosmetics, skin care, makeup, perfume, hair, and bath and body.

Where they're located: Jacksonville, Florida, USA

5. NYX Professional Makeup Official Site

Where they're located: Manhattan Community Board 1, New York, USA
Website traffic: 1.32M/month

6.

            Beauty Brands: Beauty, Skincare, Makeup, Hair, Nails, Salon and Spa

beautybrands.com offers the best in beauty: skincare, makeup, nail care, hair care, salon and spa, Pro Secrets and the hottest new trends in beauty.

Where they're located: Indianapolis, Indiana, USA

7. Glossybox US

Where they're located: Guarantã do Norte, Mato Grosso, Brazil

8. Online Cosmetic Industry Resource

Every category of information about the Cosmetic industry

Where they're located: Sare, Migori, Kenya

9. ELLIE Cosmetics

Ellie Cosmetics offers a variety of BOLD colors in their eyeshadows, lipsticks, lipglosses, and Glamour KRAANS. All formulations are moisturizing and long lasting for bold and beautiful looks.

How much they make: $9K/year
Where they're located: Atlanta, GA, USA
How much did it cost to start: $250
Current team size: 2

My Passion For Beauty Led Me To Start A Cosmetics Business

KLH Industries founder Dr. KeShawn Haynes shares her journey of starting up her own makeup brand ELLIE Cosmetics, developing a new product using naturally-sourced ingredients and eventually launching a successful business through bootstrapping and social media marketing.

About

Dr. started ELLIE Cosmetics about 15 years ago

Revenue

Dr. grew the business to $750/month

Costs

It cost Dr. $250 to start the business

Read this case study

Read by 1,727 founders

10. JO MALONE LONDON

Where they're located: Reno, Nevada, USA
Website traffic: 310K/month

Part of

Starting A Cosmetic Brand: Everything You Need To Know

‹

›

12. Tarte Cosmetics

Tarte Cosmetics is an American cosmetics company headquartered in New York City. It was founded by Maureen Kelly in 1999; her first product was a cheek stain that was used the following year for the cover of Self magazine. Also in 2000, Tarte Cosmetics debuted its first order at Henri Bendel.

Maureen Kelly is the Founder and CEO of Tarte Cosmetics, the incredibly popular cruelty-free, high-performance natural beauty brand you know and love.

Where they're located: Hollywood, Kentucky, USA
Website traffic: 1.88M/month

13. Unsun Cosmetics

UNSUN MINERAL BASED, BROAD SPECTRUM SPF 30 UVA/UVB SUN PROTECTION FOR ALL SKIN TONES