6 Clothing Rental Business Success Stories [2024]

Updated: November 1st, 2023
Start A Clothing Rental Business

A clothing rental business allows customers to rent high-end fashion apparel and accessories for a specified period. The business typically carries various clothing items, including dresses, suits, outerwear, and formal wear.

To start a successful clothing rental business, it is essential to invest in high-quality, stylish clothing that is in demand. This can be achieved through partnerships with designer brands or sourcing items from high-end retailers.

In addition to carrying a wide selection of clothing, it is also essential to have a system in place for tracking inventory and maintaining the condition of the items. This includes regularly cleaning and repairing items to ensure they are in top condition for each rental.

Another critical aspect of running a successful clothing rental business is providing excellent customer service. This includes offering flexible rental periods, providing clear instructions on how to care for the items, and promptly addressing any issues or concerns that may arise.

Finally, it is essential to have a strong marketing strategy in place to attract and retain customers. This can include utilizing social media and other online marketing channels and partnerships with local events and businesses to promote the business and its offerings.

Here are some real life success stories of starting a clothing rental business:

1. Rent the Runway ($67M/year)

How much they make: $67M/year
Current team size:

The Business of Rentable Fashion
They grew the business to $5.58M/month
Read by 17 founders

Learn more about starting a clothing rental business:

Where to start?

-> How much does it cost to start a clothing rental business?
-> Pros and cons of a clothing rental business

Need inspiration?

-> Examples of established clothing rental business
-> Marketing ideas for a clothing rental business

Other resources

4. Gwynnie Bee

Access an unlimited wardrobe of designer clothing with the Gwynnie Bee women’s subscription rental service! Raid our closet. Free shipping & Exchanges

Where they're located: Nashville, Tennessee, USA


5. Dress Hire Australia

Australia's favourite designer dress hire service. Rent dresses online from the largest designer rental wardrobe in Australia. Hire a dress from only $39!

Where they're located: Bakersfield, California, United States
Website traffic: 210K/month


6. Friar Tux: Premium Men's Suits & Tuxedos, Buy & Rent Online

Friar Tux Shop is Southern California and Las Vegas's premier provider of suits and tuxedos for weddings, quinceañeras, and proms, available for rental and purchase.

Where they're located: San Diego, California, USA