47 Trending Clothing Boutique Businesses [2024]

Updated: January 18th, 2023
Start A Clothing Boutique

If you have an eye for fashion trends and retail experience, opening a clothing boutique can be a great opportunity for you to tap into the lucrative fashion retail industry and be your own boss.

To succeed in this venture, you need to identify your target customers, curate your inventory to match their style and leverage social media marketing to build a loyal following and grow your business rapidly.

Focusing on specific customer segments, such as petite, plus-size, budget-conscious customers, or underserved groups instead of competing with major chains can further help you stand out in the market.

Opening a specialized clothing boutique lets you monetize your passion while serving customers that traditional stores often ignore.

Looking for some examples of a clothing boutique?

Interested in case studies of a successful clothing boutique? Check out our full list of success stories.

1. Moda Operandi

Shop the latest women’s fashion straight from the runway at Moda Operandi, from designers including Isabel Marant, Oscar de la Renta, Johanna Ortiz, Prada & more. Enjoy Free U.S. Shipping & Returns


2. Red Dress

The Red Dress Boutique was born from a need for creative expression, and its purpose was to push that creativity even further. It was inspired by a love of fashion and a fear of complacency. The Red Dress Boutique offers a unique collection of stylish dresses, shoes, tops, accessories, and much more.

Where they're located: Ninove, Flanders, Belgium
Website traffic: 810K/month


Learn more about starting a clothing boutique:

Where to start?

-> How to start a clothing boutique?
-> Clothing boutique plan
-> How to finance a clothing boutique?
-> How much does it cost to start a clothing boutique?
-> Pros and cons of a clothing boutique

Need inspiration?

-> Other clothing boutique success stories
-> Marketing ideas for a clothing boutique
-> Clothing boutique slogans
-> Clothing boutique names
-> Clothing boutique Instagram bios

Other resources

-> Profitability of a clothing boutique
-> Clothing boutique tips
-> Blog post ideas for a clothing boutique

& Other Stories was founded in 2010 by a small group of creative people. Their purpose is to offer women freedom of expression through clothes & accessories. They love to share uplifting stories and invite you to discover diverse collections from our design ateliers in Paris, Stockholm, and Los Angeles.

Where they're located: Ninove, Flanders, Belgium
Website traffic: 3.66M/month


5. dresslily

Dresslily was established in 2013 with a vision to provide the latest online women's dresses, sweaters, outerwear, tops, bottoms, bags, shoes, jewelry, watches & accessories. Not just women, their men's collection is also something to look out for. They offer a great variety of styles and sizes to match your choice and body type.

Where they're located: Ninove, Flanders, Belgium
Website traffic: 690K/month


6. Missguided

Missguided is designed to empower females globally to be confident in themselves and be who they want to be. Missguided is a bold, straight-talking, and forward-thinking fashion brand inspired by real-life icons that aims to do exactly that. It was created by Nitin Passi in 2009 with a passion for products and endless ambition. Passi runs a global multi-platform brand and strives to continuously better what we do in every aspect.

Where they're located: South Australia, Australia
Website traffic: 200K/month


7. Rainbow

Rainbow is a fashion retailer with over 1,000 locations in the United States, Puerto Rico, US Virgin Islands, and online at RainbowShops.com. It offers affordable clothing, shoes, and accessories for women of all sizes, and kids. It has everyday low prices, so the buyers do not have to wait for the sale. It has been featured in Vogue, Seventeen, Popsugar, The Zoe Report, and many other platforms.

Where they're located: Jacksonville, Florida, USA
Website traffic: 6.13M/month


8. UFC Store

Shop UFC Clothing and MMA Gear from the Official UFC Store. We have the largest selection of UFC Apparel, including MMA Fight Shorts, T-Shirts, Hats and Sweatshirts.

Where they're located: Plano, Texas, USA


9. Magnolia Boutique

Magnolia Boutique is a budget-friendly fashion boutique with new styles added daily. Magnolia Boutique offers the latest bohemian fashion, including kimonos, blouses, rompers, and maxis. It has a massive warehouse that allows then to bring spirited and modern bohemian clothing to people nationwide. Magnolia is for women who are looking to express their femininity, spirit, and passion every day.

Where they're located: Indianapolis, Indiana, USA
Website traffic: 480K/month


10. FashionGHANA

FashionGHANA is the world's most popular African fashion magazine for creatives & trends, according to websiteoutlook.com. For over a decade, they have been a window into the exciting creativity on the continent, from cultural aesthetics to popular modern chic styles. They have colorful and stylish clothing and accessories inspired by the people in that continent.

Where they're located: Ngambé-Tikar, Centre, Cameroon


11. Nectar Clothing

Nectar is owned by Dave & Tricia Kell, who started a designer denim boutique in Redlands, California, in 2005. They are now a  company that is blessed with growth beyond belief. Nectar became an official giveback brand in 2017. You are bound to fall in love with their amazing collection of clothing and accessories.

Where they're located: Irvine, California, USA


12. Glik's

In 1897, Joseph Glik opened the first Glik’s location in St. Louis, MO as a menswear store. Today they are a team of people who love fashion and retail. Their purpose is to make you feel good about yourself and make you look confident and stylish. They are here to meet your needs through excellent service, great product selection, and affordable pricing.

Where they're located: Jacksonville, Florida, USA
Website traffic: 170K/month


13. shopsky.com

The sky is a bohemian-chic fashion brand inspired by a bold and free-spirited woman who is never afraid to be on the cusp of new trends. It was started in the early 2000s by a husband and wife duo and it has evolved from a small family business to a thriving clothing brand known for its vibrant color palettes, unique embellishments, and flattering silhouettes.

Where they're located: Kärsämäki, Finland


14. The Kewl Shop

The Kewl Shop was founded in 2012 primarily to sell bandage and bodycon dresses. After the pandemic in 2020, the business shattered and faced a drop in revenues and pressure on costs. They have now turned to The Kewl Blog, a lifestyle blog covering topics from relationships to nutrition, beauty, fitness, and self-love. They share topics on how to improve your quality of life and the person you are.

How much they make: $1.8M/year
Where they're located: Michigan, USA
Current team size: 6


Leveraging SEO To Grow An Online Store To $1.8M Per Year

How an online dress shop sold 10,000 dresses in 3.5 years to reach their first $1 million in revenue, and now generates an average net gain of 22% with consistent SEO and paid advertising strategies.

Sasithon started The Kewl Shop almost 12 years ago
Sasithon grew the business to $150K/month
Read by 6,289 founders


DIANI is a lifestyle company the offers soulful beautiful and stylish clothing and skincare products. Their aim is to provide classic clothing and authentic fashion for all individuals. It is founded and run by Caroline, who aims to empower women through fashion.

Where they're located: Sare, Migori, Kenya



THE online wholesale Marketplace for fashion professional actors and decision makers.

Where they're located: Saint-Sulpice-les-Champs, New Aquitaine, France
Website traffic: 330K/month


17. Glitzy Girlz Boutique

Trying to find boutique curvy clothes? Check out our trendy boutique plus-size clothing for women small-3x and you're sure to find something you love!

Where they're located: Al-Anbar Governorate, Iraq
Website traffic: 350K/month


18. Couture USA

Shop Your Favorite Luxury Brands, Pre-Owned Up to 75% Off + Free Shipping! New Inventory Daily. Authenticity Guaranteed or your money back! 30 Day Returns. 60 Day Layaway Program.

Where they're located: Tampa, Florida, USA

19. Assembly New York

Where they're located: Manhattan Community Board 1, New York, USA


20. Hazel and Olive Boutique

Womens boutique featuring discounts prices, unbeatable customer service, and fast, free shipping! Most items sell for $29 to $39! Texas based and family owned!

Where they're located: Nashville, Tennessee, USA


21. Edge of Urge

Edge of Urge sells jewelry, women’s and men's clothing, leather goods, one-of-a-kind clothes for babies and kids, accessories, art, and treasures for every home and individual. It was established in 2002 by Jessie Williams, who started selling handmade clothes. She offered valuable retail and makerspace to other local designers, and her business model acted as a launchpad for like-minded, risk-taking, passionate designers, creators, and artists.

Where they're located: Raleigh, North Carolina, USA
Current team size: 1


22. itGirl Shop

Huge SALE up to 80%! Cheap Trendy Tumblr Aesthetic Clothing, Grunge Style, Cute Outfits, Harajuku. 5000+ Verified Customer Reviews. FREE Shipping

Where they're located: Ninove, Flanders, Belgium


23. Vintage Clothing Online Shop

Every day updates new retro style fashion 50's dresses. TopVintage is topseller from brands like Pinup Couture, Bettie Page Dresses, Collectif Clothing, Glamour Bunny, Heart of Haute, Stop Staring! Miss Candyfloss, Retrolicious. Every day

Where they're located: Ninove, Flanders, Belgium



A curated selection of rugged yet refined quality Men's Goods. Historic Third Ward, Milwaukee. Wisconsin

Where they're located: Milwaukee, Wisconsin, USA


25. Smudge Boutique

Smudge Boutique Liverpool. Women's clothing boutique in Liverpool selling Sister Jane, EMU Australia, Ragdoll LA, Hope & Ivy and more. Shop online or in store.

Where they're located: Skårup, Central Denmark Region, Denmark


26. eCamShopping

Ecamshopping.com: Online Shopping in Cambodia for Women, Men & Kid shop for Fashion Apparel, Clothing, Dresses, Bags and Accessories at Best Price in Cambodia. Free Shipping & Cash on Delivery

Where they're located: Prasat Balangk, Kampong Thom, Cambodia


27. Roan

Where they're located: Richmond, Virginia, USA


28. Access denied

Where they're located: Vicuña, Coquimbo Region, Chile


29. creation L is a luxury online women's clothing brand dedicated to chic women

creation L, luxury online shopping for chic women. Shop our collection of luxurious, chic styles online or call: 1-888-509-2269.

Where they're located: Jacksonville, Florida, USA


30. Simonett

Thoughtfully designed womenswear brand founded by Simonett Pereira. Shop the NEW SS19 collection online. Free US Shipping + Returns.

Where they're located: Miami, Florida, USA


31. Mainstream Boutique

Mainstream Boutique is a women's clothing retailer built to empower, strengthen and celebrate the women in our world through fashion.

Where they're located: Downtown Kansas City, Missouri, USA


32. Boogzel Apparel

Boogzel Apparel is an online boutique featuring aesthetic clothing, egirl aesthetics, grunge style, pastel and artsy outfits, . FREE Shipping Worldwide!

Where they're located: Hirevo, Gabrovo, Bulgaria


33. Love Olive Co

Love Olive Co Formerly Olive Ave is a women and children's boutique clothing store with modest clothing with store locations in Rexburg and Idaho Falls Idaho, featuring a wide variety of tops, bottoms, dresses, accessories, and more.

Where they're located: Norfolk, Virginia, USA


34. First Boutique: Luxury Online Shopping

First Boutique: Shop Designer Clothes Online or visit our Luxury Clothing Boutiques in Limassol. Free Worldwide Shipping, Easy Checkout, Free Returns.

Where they're located: Kannavia, Cyprus


35. Mint Clothing Boutiques

Mint carries a wide range of high end brand and designers. From Veronica M, Bella Dahl, Vintage Havana, Surf Gypsy, CP Shades, AGOLDE, 7 For All Mankind, Gigi Pip, Amanda Uprichard and more. Shop beauty products by Kai and Kopari and handbags by Rebecca Minkoff. Shop facemasks, dresses, loungewear, tie dye, coverups.

Where they're located: Long Beach, California, USA


36. The Pulse Boutique

Exclusive trendy women's junior and contemporary online boutique featuring dresses, tops, bottoms, and accessories.

Where they're located: Tulsa, Oklahoma, USA
Website traffic: 280K/month


37. aligolden

Ali Golden is an independent women's clothing brand based out of Oakland, CA. We believe in sustainable, fair trade classics that are designed to last.

Where they're located: Oakland, California, USA


38. My Sisters Closet Boutique

Shop our wide variety of trendy and affordable women's boutique clothing. Free shipping on every order over $50!

Where they're located: Jacksonville, Florida, USA


39. Adorn

Adorn Boutique I Style made Simple I Based in Portland (tax-free!) Free Domestic Shipping on All Orders $200 and Above!

Where they're located: Fremont, California, USA


40. Sophia Lustig

We are an Ohio based fashion boutique that offers a curated shopping experience of the latest women's style trends and timeless classics. Our stylists help women look and feel their best through our seasonal collections and fashion staples. Enjoy the Sophia Lustig shopping experience online or in store.

Where they're located: Toledo, Ohio, USA


41. Sophia's Style

Sophias Style offers affordable baby girls, little girl, little boys, and plus size clothing.

Where they're located: Omaha, Nebraska, USA


42. SexyModest

Sexymodest.com is an online store selling modest and stylish clothing for women. The business serves a niche market of customers looking for fashionable yet modest options. Founded by sisters in 2001, the company has grown to be profitable with a small team of employees. Unique selling point: styling tips for modest fashion.

How much they make: $6M/year
Where they're located: Highland
How much did it cost to start: $5K
Current team size: 15


How We Started A $500K/Month Modest Women's Clothing Brand And Closed A Deal With Costco

SexyModest.com is a 7-figure business producing around 250k and selling 150k pieces a year, which began as a side hustle in the founder's basement and designs modest women's clothing available online and in Costco.

Brigitte started SexyModest over 15 years ago
Brigitte grew the business to $500K/month
It cost Brigitte $5000 to start the business
Read by 13,401 founders

43. Pink Lily

Picking out the next must have item of the season is easy when Pink Lily is your favorite online boutique. Enjoy free shipping on all orders over $75 now!

How much they make:
Where they're located: Nashville, Tennessee, USA
Current team size: 101


44. Universal Standard

Universal Standard is a fashion retailer founded by two female entrepreneurs, Polina Veksler and Alexandra Waldman. The business caters to a diverse range of customers, with a focus on inclusive sizing and clothing options for women of all sizes. While specific revenue and employee information is not readily available, the brand has gained recognition for challenging industry norms and advocating for body positivity. An interesting fact about the business is that they offer a program called "Fit Liberty," which allows customers to exchange clothing for a different size within a year of purchase, accommodating fluctuations in body size.


45. Sleeping Baby

Sleepingbaby.com is a website that specializes in baby sleep products, primarily known for its popular Zipadee-Zip sleep suit. Founded by Brett and Stephanie Parker in 2009, the business started as a solution for their daughter's sleep troubles and has since grown into a successful venture. The company targets sleep-deprived parents seeking safe and effective baby sleep solutions. While specific details about revenue, size, and employee count are not readily available, Sleepingbaby.com has established itself as a trusted brand in the baby industry, showcased by their numerous positive reviews and testimonials from satisfied customers.

How much they make:
Where they're located: Fort Worth, TX, USA
How much did it cost to start: $700


46. TwirlyGirl

Shop twirly dresses & skirts boutique clothing for girls. Tween, little girl, toddler, teen & baby. Reversible, pretty, long, twirl girl dress styles. USA made.

How much they make:
Where they're located: Los Angeles, CA, USA
Current team size: 5